{"id":96440,"date":"2026-05-18T14:56:56","date_gmt":"2026-05-18T17:56:56","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=96440"},"modified":"2026-05-18T14:57:05","modified_gmt":"2026-05-18T17:57:05","slug":"agentes-de-ia-no-whatsapp-ja-respondem-por-10-das-vendas-digitais-da-probel","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/tr\/agentes-de-ia-no-whatsapp-ja-respondem-por-10-das-vendas-digitais-da-probel\/","title":{"rendered":"WhatsApp'taki AI ajanlar\u0131, Probel'in dijital sat\u0131\u015flar\u0131n\u0131n 10%'sini zaten olu\u015fturuyor"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/www.probel.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Probel<\/a>, Yatak pazar\u0131nda seksen y\u0131l\u0131 a\u015fk\u0131n deneyime sahip \u00f6nc\u00fc bir Brezilya markas\u0131 olan ', m\u00fc\u015fteri hizmetlerinde sohbete dayal\u0131 yapay zeka \u00e7\u00f6z\u00fcmlerini benimsedikten sonra WhatsApp arac\u0131l\u0131\u011f\u0131yla dijital sat\u0131\u015flar\u0131n\u0131n yakla\u015f\u0131k 10%'sini \u00fcretmeye ba\u015flad\u0131. <a href=\"https:\/\/omni.chat\/\" target=\"_blank\" rel=\"noreferrer noopener\">OmniChat<\/a>, sohbet ticaretinde lider bir platform olan ve WhatsApp \u0130\u015f \u00c7\u00f6z\u00fcm\u00fc Sa\u011flay\u0131c\u0131s\u0131 (BSP), ayr\u0131ca 83% etkile\u015fimlerini otomatikle\u015ftirmeye, ortalama yan\u0131t s\u00fcresini birka\u00e7 saatten birka\u00e7 saniyeye d\u00fc\u015f\u00fcrmeye ve karma\u015f\u0131k kabul edilen bir sat\u0131n alma s\u00fcrecinde bile 8.5% d\u00f6n\u00fc\u015f\u00fcm oran\u0131na ula\u015fmaya izin verdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De\u011fi\u015fiklik, WhatsApp'\u0131 yaln\u0131zca bir ili\u015fki kanal\u0131 olarak de\u011fil, ayn\u0131 zamanda etkili bir sat\u0131\u015f noktas\u0131 olarak yap\u0131land\u0131rmaya ba\u015flayan, g\u00fcnde 24 saat \u00e7al\u0131\u015fabilen ve i\u015f saatleri d\u0131\u015f\u0131ndaki f\u0131rsatlar\u0131 yakalayabilen \u015firketin dijital stratejisinde bir d\u00f6n\u00fcm noktas\u0131 oldu. Bug\u00fcn, Meta uygulamas\u0131 taraf\u0131ndan yap\u0131lan \u00fc\u00e7 sat\u0131\u015ftan biri, tarihsel olarak geleneksel ekiplerle tan\u0131\u015fmas\u0131 zor bir aral\u0131k olan 18 saat ile 23 saat aras\u0131nda ger\u00e7ekle\u015fiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Probel, uygulamadan \u00f6nce, dayan\u0131kl\u0131 t\u00fcketim mallar\u0131n\u0131n perakende sat\u0131\u015f\u0131nda, ekipleri geni\u015fletmeden dijital hizmeti \u00f6l\u00e7eklendirmenin zorlu\u011fu, gece yo\u011funla\u015fan y\u00fcksek temas hacmi ve t\u00fcketicinin geleneksel olarak y\u00fcz y\u00fcze deney i\u00e7eren bir \u00fcr\u00fcn\u00fcn sat\u0131n al\u0131m\u0131n\u0131 \u00e7evrimi\u00e7i olarak tamamlamaya kar\u015f\u0131 direnci gibi ortak zorluklarla kar\u015f\u0131 kar\u015f\u0131ya kald\u0131. Terk edilmi\u015f arabalar\u0131n kurtar\u0131lmas\u0131 ve hizmet ile e-ticaret aras\u0131ndaki entegrasyon gibi s\u00fcre\u00e7lerin otomasyonunda hala s\u0131n\u0131rlamalar vard\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAna \u00f6\u011frenme, teknolojinin stratejinin yerini almad\u0131\u011f\u0131n\u0131, ancak onu geli\u015ftirdi\u011fini anlamakt\u0131. Yapay zeka, m\u00fc\u015fteri deneyimini geli\u015ftirmemize ve konu\u015fmalar taraf\u0131ndan olu\u015fturulan verilerden daha bilin\u00e7li kararlar almam\u0131za yard\u0131mc\u0131 oldu\u201d diyor Probel E-ticaret Ba\u015fkan\u0131 Ricardo Pinto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Benimsenen strateji, yapay zeka, \u00f6zellikle OmniChat'in otonom arac\u0131s\u0131 Whizz Agent taraf\u0131ndan desteklenen bir konu\u015fma sat\u0131\u015f operasyonunun uygulanmas\u0131n\u0131 i\u00e7eriyordu.Teknoloji, sat\u0131\u015f ve SAC alanlar\u0131ndan s\u0131k\u00e7a sorulan 500'den fazla sorunun haritaland\u0131r\u0131lmas\u0131ndan yap\u0131land\u0131r\u0131ld\u0131, teknik ve tavsiye niteli\u011findeki sorular\u0131 yan\u0131tlamaya, ki\u015fiselle\u015ftirilmi\u015f hizmetler y\u00fcr\u00fctmeye ve s\u00fcrekli olarak, g\u00fcn\u00fcn 24 saati \u00e7al\u0131\u015fmaya ba\u015flad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dijital sat\u0131\u015flar\u0131n \u00f6nemli bir pay\u0131n\u0131 olu\u015fturman\u0131n yan\u0131 s\u0131ra, yan\u0131t s\u00fcresindeki ciddi azalma, karar verme s\u00fcrecini h\u0131zland\u0131rmaya ve \u00f6zellikle i\u015f saatleri d\u0131\u015f\u0131nda hizmet eksikli\u011finden kaynaklanan kay\u0131plar\u0131 azaltmaya katk\u0131da bulundu ve ayn\u0131 zamanda t\u00fcketici deneyimini olumlu y\u00f6nde etkiledi. Daha do\u011fru \u00f6nerilere atfedilen getiriler ve terk edilmi\u015f arabalar\u0131n olumlu mali getiriyle kurtar\u0131lmas\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cProbel deneyimi, yapay zekan\u0131n temel m\u00fc\u015fteri hizmetlerinin \u00f6tesine ge\u00e7erek sat\u0131n alma yolculu\u011funda nas\u0131l merkezi bir rol \u00fcstlenebilece\u011fini g\u00f6steriyor. \u0130yi e\u011fitilip i\u015f s\u00fcre\u00e7lerine entegre edildi\u011finde yapay zeka, etkili bir ili\u015fki ve sat\u0131\u015f kanal\u0131 olarak \u00e7al\u0131\u015fmaya ba\u015fl\u0131yor\u201d diyor OmniChat'in kurucu orta\u011f\u0131 ve CEO'su Mauricio Trezub.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sonraki ad\u0131mlar olarak Probel, ki\u015fiselle\u015ftirme giri\u015fimlerini ilerletmeyi, tan\u0131t\u0131m kampanyalar\u0131n\u0131 do\u011frudan WhatsApp arac\u0131l\u0131\u011f\u0131yla test etmeyi ve dijital b\u00fcy\u00fcme plan\u0131n\u0131n bir par\u00e7as\u0131 olarak yapay zeka kullan\u0131m\u0131n\u0131 art\u0131rmay\u0131 hedefliyor.<\/p>","protected":false},"excerpt":{"rendered":"<p>A Probel, pioneira marca brasileira com mais de oito d\u00e9cadas de atua\u00e7\u00e3o no mercado de colch\u00f5es, passou a gerar cerca de 10% de suas vendas digitais por meio do WhatsApp [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,49],"tags":[80,51,43],"class_list":["post-96440","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cases","category-diversos","tag-cases","tag-diversos","tag-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts\/96440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/comments?post=96440"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts\/96440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/media\/9230"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/media?parent=96440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/categories?post=96440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/tags?post=96440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}