{"id":91913,"date":"2026-02-15T19:38:51","date_gmt":"2026-02-15T22:38:51","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/produto\/a-revolucao-do-branding\/"},"modified":"2026-03-13T15:26:48","modified_gmt":"2026-03-13T18:26:48","slug":"a-revolucao-do-branding","status":"publish","type":"product","link":"https:\/\/www.ecommerceupdate.com.br\/tr\/produto\/a-revolucao-do-branding\/","title":{"rendered":"Markala\u015fman\u0131n (r)evrimi"},"content":{"rendered":"<div class=\"woocommerce-product-details\">\n<h3>\u00dcr\u00fcn detaylar\u0131<\/h3>\n<ul>\n<li>Yay\u0131nc\u0131: People<\/li>\n<li>Yay\u0131n tarihi: 5 \u015eubat 2024<\/li>\n<li>Bask\u0131: 1a<\/li>\n<li>Dil: Portekizce<\/li>\n<li>Sayfa say\u0131s\u0131: 192 sayfa<\/li>\n<li>ISBN-10:6555444002<\/li>\n<li>ISBN-13:978-6555444001<\/li>\n<li>\u00dcr\u00fcn a\u011f\u0131rl\u0131\u011f\u0131: 280g<\/li>\n<li>Boyutlar: 16 x 1 x 23 cm<\/li>\n<li>En \u00c7ok Satanlar S\u0131ralamas\u0131: Kitaplarda 3.724 Numara (Kitaplar kategorisinde \u0130lk 100 ile Tan\u0131\u015f\u0131n) Pazarlamada 23 Numara Y\u00f6netim ve Liderlik alan\u0131nda 187 Numara<\/li>\n<li>23 Pazarlamada<\/li>\n<li>187 Y\u00f6netim ve Liderlik alan\u0131nda<\/li>\n<li>M\u00fc\u015fteri Yorumlar\u0131: 4,6 5 \u00fczerinden 4,6 y\u0131ld\u0131z (561)<\/li>\n<\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>G\u00fc\u00e7l\u00fc bir markala\u015fman\u0131n nas\u0131l yap\u0131laca\u011f\u0131n\u0131 ke\u015ffedin ve olan, yapan ve konu\u015fan aras\u0131nda tutarl\u0131 bir \u015firket olun! Ana Couto, Brezilya'daki markala\u015fma disiplininin \u00f6nc\u00fcs\u00fcd\u00fcr ve ulusal markalar\u0131n de\u011fer yaratmaya odaklanarak soyut olan\u0131 titiz bir \u015fekilde y\u00f6netmeleri halinde, pazarda sa\u011flam ve g\u00fc\u00e7l\u00fc kalman\u0131n yan\u0131 s\u0131ra k\u00fcresel devlerle e\u015fit bir zeminde rekabet etmek i\u00e7in tam ko\u015fullara sahip olacaklar\u0131na inanmaktad\u0131r. Bu nedenle, yeni kitab\u0131 The (r) markala\u015fman\u0131n evrimi'nde \u015firketlerin a\u015fa\u011f\u0131dakilere haz\u0131r olmas\u0131 gerekti\u011fini g\u00f6steriyor: <span>G\u00fc\u00e7l\u00fc markala\u015fman\u0131n nas\u0131l olu\u015fturulaca\u011f\u0131n\u0131 \u00f6\u011frenin;<\/span>G\u00fc\u00e7l\u00fc markala\u015fman\u0131n nas\u0131l olu\u015fturulaca\u011f\u0131n\u0131 \u00f6\u011frenin;<span>Yeniden markala\u015fma i\u00e7in ideal an\u0131n fark\u0131na var\u0131n;<\/span>Yeniden markala\u015fma i\u00e7in ideal an\u0131n fark\u0131na var\u0131n;<span>Marka stratejisini, i\u015fi ve ileti\u015fimi b\u00fct\u00fcnle\u015ftiren markala\u015fma vizyonunu geni\u015fleterek genetik kodunu anlamak i\u00e7in metodolojiyi bilin<\/span>Marka stratejisini, i\u015fi ve ileti\u015fimi b\u00fct\u00fcnle\u015ftiren markala\u015fma vizyonunu geni\u015fleterek genetik kodunu anlamak i\u00e7in metodolojiyi bilin<span>Ajans taraf\u0131ndan geli\u015ftirilen bir ara\u00e7 olan Valometry ile g\u00fcnl\u00fck operasyonda de\u011feri y\u00f6netmek ve \u00fc\u00e7 de\u011fer dalgas\u0131nda nas\u0131l iyi performans g\u00f6sterilece\u011fini anlamak: \u00dcr\u00fcn, \u0130nsanlar ve Ama\u00e7.<\/span>Ajans taraf\u0131ndan geli\u015ftirilen bir ara\u00e7 olan Valometry ile g\u00fcnl\u00fck operasyonda de\u011feri y\u00f6netmek ve \u00fc\u00e7 de\u011fer dalgas\u0131nda nas\u0131l iyi performans g\u00f6sterilece\u011fini anlamak: \u00dcr\u00fcn, \u0130nsanlar ve Ama\u00e7.<span>Olmas\u0131, yapmas\u0131 ve konu\u015fmas\u0131 gereken kurulu\u015flar\u0131n tutarl\u0131l\u0131\u011f\u0131n\u0131n \u00f6neminin fark\u0131na varmak;<\/span>Olmas\u0131, yapmas\u0131 ve konu\u015fmas\u0131 gereken kurulu\u015flar\u0131n tutarl\u0131l\u0131\u011f\u0131n\u0131n \u00f6neminin fark\u0131na varmak;<span>K\u00fcresel ve Brezilya vakalar\u0131 arac\u0131l\u0131\u011f\u0131yla, ba\u015far\u0131n\u0131n a\u015f\u0131r\u0131 olup olmad\u0131\u011f\u0131 ger\u00e7ek \u00f6rneklerinden \u00f6\u011frenin.<\/span>Ger\u00e7ek \u00f6rneklerden \u00f6\u011frenmek 5 ba\u015far\u0131 ya da de\u011fil a\u015f\u0131r\u0131, k\u00fcresel ve Brezilya vakalar\u0131 arac\u0131l\u0131\u011f\u0131yla.\u201cMarkala\u015fma bir marka de\u011fi\u015fimi de\u011fil, bir de\u011fi\u015fimin kilometre ta\u015f\u0131d\u0131r.Kurulu\u015fun maddi olmayan de\u011ferinin s\u00fcrekli y\u00f6netiminde yard\u0131mc\u0131 olan disiplindir\u201d<\/p>","protected":false},"featured_media":91913,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[1611,1595,1618],"product_tag":[],"class_list":{"0":"post-91913","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_brand-por-ana-couto-autor","7":"product_cat-administracao-negocios-e-economia","8":"product_cat-livros","9":"product_cat-marketing-e-vendas","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/product\/91913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/comments?post=91913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/product\/91913"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/media?parent=91913"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/product_cat?post=91913"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/product_tag?post=91913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}