{"id":94668,"date":"2026-03-25T10:17:54","date_gmt":"2026-03-25T13:17:54","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94668"},"modified":"2026-03-25T10:18:02","modified_gmt":"2026-03-25T13:18:02","slug":"mulheres-representam-60-dos-profissionais-de-marketing-e-publicidade-aponta-serasa-experian","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/uk\/mulheres-representam-60-dos-profissionais-de-marketing-e-publicidade-aponta-serasa-experian\/","title":{"rendered":"\u0416\u0456\u043d\u043a\u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442\u044c 60% \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0456\u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438, \u043a\u0430\u0436\u0435 \u0421\u0435\u0440\u0430\u0441\u0430 \u0415\u043a\u0441\u043f\u0435\u0440\u0456\u0430\u043d"},"content":{"rendered":"<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u041e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u044f Serasa Experian, \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u0456 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u043e\u0433\u043e datatech \u0432 \u0411\u0440\u0430\u0437\u0438\u043b\u0456\u0457, \u043f\u043e\u043a\u0430\u0437\u0443\u0454, \u0449\u043e 60% \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0456\u0432 \u0437 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438, \u0432\u0438\u044f\u0432\u043b\u0435\u043d\u0438\u0445 \u0432 \u0431\u0430\u0437\u0456 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0432 \u043a\u0440\u0430\u0457\u043d\u0456, - \u0436\u0456\u043d\u043a\u0438 \u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0431\u0443\u043b\u043e \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043e \u0447\u0435\u0440\u0435\u0437 Insights Hub, \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u0440\u0456\u0448\u0435\u043d\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u0456 \u0456\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0443\u0432\u0430\u043b\u043e 169, 545 \u043e\u0441\u0456\u0431 \u0437 \u0446\u0438\u043c \u0442\u0438\u043f\u043e\u043c \u0437\u0430\u043d\u044f\u0442\u044c.<br>\u201c\u0420\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u0442\u043e\u0433\u043e, \u0445\u0442\u043e \u0454 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0430\u043c\u0438 \u0437 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438, \u043d\u0430\u043d\u0435\u0441\u0435\u043d\u0438\u043c\u0438 \u043d\u0430 \u043a\u0430\u0440\u0442\u0443 \u043d\u0430\u0448\u043e\u044e \u0435\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u043e\u044e \u0432\u0435\u043b\u0438\u043a\u0438\u0445 \u0434\u0430\u043d\u0438\u0445, \u0454 \u0444\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u0438\u043c \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439, \u044f\u043a\u0456 \u0448\u0443\u043a\u0430\u044e\u0442\u044c \u0446\u0456 \u0442\u0430\u043b\u0430\u043d\u0442\u0438, \u044f\u043a\u0456 \u0432\u0456\u0434\u0456\u0433\u0440\u0430\u044e\u0442\u044c \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u0443 \u0440\u043e\u043b\u044c \u0443 \u0431\u0456\u0437\u043d\u0435\u0441-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456 \u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0456\u0447\u043d\u0435, \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u043e-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0435 \u0442\u0430 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u043e\u0432\u0435 \u0447\u0438\u0442\u0430\u043d\u043d\u044f \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f\u043c \u0443 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443\u0432\u0430\u043d\u043d\u0456 \u0431\u0456\u043b\u044c\u0448 \u043d\u0430\u043f\u043e\u043b\u0435\u0433\u043b\u0438\u0432\u0438\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0439 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u0442\u0430 \u0443\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f, \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u043e \u0434\u043e \u043f\u0440\u043e\u0444\u0456\u043b\u044e \u043a\u043e\u0436\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0433\u043e \u0437\u0432\u043e\u0434\u0443, \u043a\u0430\u0436\u0435 \u0424\u0435\u0440\u043d\u0430\u043d\u0434\u0430 \u0413\u0443\u043b\u044c\u0454\u043b\u043c\u0456, \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0437 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0443 Serasa Experian.<br>\u0421\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u043e-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0439 \u0430\u043d\u0430\u043b\u0456\u0437 \u0432\u043a\u0430\u0437\u0443\u0454 \u043d\u0430 \u043f\u0435\u0440\u0435\u0432\u0430\u0436\u0430\u043d\u043d\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0456\u0432 \u043a\u043b\u0430\u0441\u0443 B (50.3%), \u0437\u0430 \u044f\u043a\u0438\u043c \u0441\u043b\u0456\u0434\u0443\u0454 \u043a\u043b\u0430\u0441 C (31.8% \u043a\u043b\u0430\u0442\u0438 D \u0456 A \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442\u044c 9.1% \u0456 8.1%, \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d \u0435\u0442\u0430\u043b\u044c\u043d\u0456\u0448\u0435 \u0434\u0430\u043d\u0456 \u0434\u0438\u0432\u0456\u0442\u044c\u0441\u044f \u043d\u0430 \u0434\u0456\u0430\u0433\u0440\u0430\u043c\u0456 \u043d\u0438\u0436\u0447\u0435:<\/td><\/tr><tr><td><img decoding=\"async\" alt=\"\" width=\"584\" height=\"auto\" src=\"https:\/\/s3.us-east-1.wasabisys.com\/wasabi.cse360.com.br\/email-editor-files\/8d4cfe22-ae00-42d0-3a1f-08d9cfa433a8\/babb66c2-e204-4027-95d5-a5bf288521c3.png\"><\/td><\/tr><tr><td><strong>\u041f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0438 \u0437 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043f\u0435\u0440\u0435\u0432\u0430\u0436\u043d\u043e \u0432 \u0421\u0430\u043d-\u041f\u0430\u0443\u043b\u0443<\/strong><br>\u0421\u0435\u0440\u0435\u0434 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0456\u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438, \u043d\u0430\u043d\u0435\u0441\u0435\u043d\u0438\u0445 \u043d\u0430 \u043a\u0430\u0440\u0442\u0443, \u043c\u0430\u0439\u0436\u0435 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u0430 (45.5%) - \u0432\u0456\u0434 29 \u0434\u043e 38 \u0440\u043e\u043a\u0456\u0432 \u0414\u0430\u043b\u0456 29% \u0437\u043d\u0430\u0445\u043e\u0434\u044f\u0442\u044c\u0441\u044f \u0432 \u0434\u0456\u0430\u043f\u0430\u0437\u043e\u043d\u0456 \u0432\u0456\u0434 39 \u0434\u043e 48 \u0440\u043e\u043a\u0456\u0432 \u0456 13.7% \u0432\u0456\u0434 18 \u0434\u043e 28 \u0440\u043e\u043a\u0456\u0432 \u041f\u0435\u0440\u0435\u0433\u043b\u044f\u043d\u044c\u0442\u0435 \u0440\u043e\u0437\u0431\u0438\u0432\u043a\u0443 \u0437\u0430 \u0432\u0456\u043a\u043e\u0432\u0438\u043c\u0438 \u0433\u0440\u0443\u043f\u0430\u043c\u0438 \u0432 \u0434\u0456\u0430\u0433\u0440\u0430\u043c\u0456 \u043d\u0438\u0436\u0447\u0435:<\/td><\/tr><tr><td><img decoding=\"async\" alt=\"\" width=\"584\" height=\"auto\" src=\"https:\/\/s3.us-east-1.wasabisys.com\/wasabi.cse360.com.br\/email-editor-files\/8d4cfe22-ae00-42d0-3a1f-08d9cfa433a8\/d38d2bcb-06d0-4fe5-b190-3f994132550c.png\"><\/td><\/tr><tr><td>\u0429\u043e\u0434\u043e \u0433\u0435\u043e\u0433\u0440\u0430\u0444\u0456\u0447\u043d\u043e\u0433\u043e \u0440\u043e\u0437\u043f\u043e\u0434\u0456\u043b\u0443, \u0421\u0430\u043d-\u041f\u0430\u0443\u043b\u0443 \u0437\u0431\u0438\u0440\u0430\u0454 36% \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0456\u0432, \u043d\u0430\u043d\u0435\u0441\u0435\u043d\u0438\u0445 \u043d\u0430 \u043a\u0430\u0440\u0442\u0443 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e datatec arana \u0437'\u044f\u0432\u043b\u044f\u0454\u0442\u044c\u0441\u044f \u0437 9.7%, \u0421\u0430\u043d\u0442\u0430-\u041a\u0430\u0442\u0430\u0440\u0456\u043d\u0430 \u0437 5.6% \u0456 \u0420\u0456\u0443-\u0413\u0440\u0430\u043d\u0434\u0456-\u0434\u0443-\u0421\u0443\u043b \u0437 5.5%.<\/td><\/tr><tr><td><img decoding=\"async\" alt=\"\" width=\"584\" height=\"auto\" src=\"https:\/\/s3.us-east-1.wasabisys.com\/wasabi.cse360.com.br\/email-editor-files\/8d4cfe22-ae00-42d0-3a1f-08d9cfa433a8\/83b02c12-5f8a-4ae8-8ce4-db1a6afe9206.png\"><\/td><\/tr><tr><td>\u201cAage \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0456\u044f \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u043d\u0430\u043c \u0443\u0441\u0432\u0456\u0434\u043e\u043c\u0438\u0442\u0438, \u0449\u043e \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0437\u043d\u0430\u0445\u043e\u0434\u044f\u0442\u044c\u0441\u044f \u0432 \u0440\u0456\u0437\u043d\u0456 \u0447\u0430\u0441\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0457 \u0442\u0440\u0430\u0454\u043a\u0442\u043e\u0440\u0456 \u0435\u0440\u0430 \u043c\u043e\u0436\u0435 \u0431\u0443\u0442\u0438 \u0432\u043a\u0430\u0437\u0456\u0432\u043a\u043e\u044e \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0456\u0432 \u043d\u0430 \u043f\u043e\u0447\u0430\u0442\u043a\u0443 \u0430\u0431\u043e \u043a\u043e\u043d\u0441\u043e\u043b\u0456\u0434\u0430\u0446\u0456\u0457 \u043a\u0430\u0440'\u0454\u0440\u0438 \u0456 \u043d\u0430\u0432\u0456\u0442\u044c \u0431\u0456\u043b\u044c\u0448 \u0434\u043e\u0441\u0432\u0456\u0434\u0447\u0435\u043d\u0438\u0445 \u043f\u0440\u043e\u0444\u0456\u043b\u0456\u0432, \u0432\u0438\u0441\u043d\u043e\u0432\u043e\u043a, \u044f\u043a\u0438\u0439 \u043c\u043e\u0436\u0435 \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0432\u0430\u0442\u0438, \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u043c\u0435\u0442\u0438 \u0440\u0435\u043a\u0440\u0443\u0442\u0435\u0440\u0430, \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u0456 \u0432\u0445\u0456\u0434\u043d\u0456 \u0434\u0430\u043d\u0456 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439, \u044f\u043a\u0456 \u043f\u0440\u0430\u0433\u043d\u0443\u0442\u044c \u0437\u0430\u043b\u0443\u0447\u0438\u0442\u0438 \u0456 \u0443\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u0446\u0438\u0445 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0456\u0432\u201d, \u043f\u0456\u0434\u0441\u0443\u043c\u043e\u0432\u0443\u0454 \u0424\u0435\u0440\u043d\u0430\u043d\u0434\u0430.<\/td><\/tr><\/tbody><\/table><\/figure>","protected":false},"excerpt":{"rendered":"<p>Um levantamento da Serasa Experian, primeira e maior datatech do Brasil, mostra que 60% dos profissionais de marketing e publicidade identificados na base da companhia no pa\u00eds s\u00e3o mulheres. O estudo foi realizado por meio do Insights Hub, plataforma de Marketing Solutions da empresa, e identificou 169.545 pessoas com esse tipo de ocupa\u00e7\u00e3o.\u201cEntender quem s\u00e3o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":{"0":"post-94668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-pesquisas","9":"tag-e-commerce","10":"tag-noticias","11":"tag-pesquisas"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/uk\/wp-json\/wp\/v2\/posts\/94668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/uk\/wp-json\/wp\/v2\/comments?post=94668"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/uk\/wp-json\/wp\/v2\/posts\/94668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/uk\/wp-json\/wp\/v2\/media\/1585"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/uk\/wp-json\/wp\/v2\/media?parent=94668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/uk\/wp-json\/wp\/v2\/categories?post=94668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/uk\/wp-json\/wp\/v2\/tags?post=94668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}