{"id":474,"date":"2024-06-25T16:16:03","date_gmt":"2024-06-25T19:16:03","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=474"},"modified":"2024-06-25T16:17:37","modified_gmt":"2024-06-25T19:17:37","slug":"comercio-digital-global-mostra-crescimento-moderado-no-primeiro-trimestre-de-2023","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/ur\/comercio-digital-global-mostra-crescimento-moderado-no-primeiro-trimestre-de-2023\/","title":{"rendered":"\u06af\u0644\u0648\u0628\u0644 \u0688\u06cc\u062c\u06cc\u0679\u0644 \u06a9\u0627\u0645\u0631\u0633 \u067e\u06c1\u0644\u06cc \u0633\u06c1 \u0645\u0627\u06c1\u06cc 2023 \u0645\u06cc\u06ba \u0627\u0639\u062a\u062f\u0627\u0644 \u067e\u0633\u0646\u062f \u062a\u0631\u0642\u06cc \u062f\u06a9\u06be\u0627\u062a\u0627 \u06c1\u06d2\u06d4"},"content":{"rendered":"<p>2024 \u06a9\u06cc \u067e\u06c1\u0644\u06cc \u0633\u06c1 \u0645\u0627\u06c1\u06cc \u0645\u06cc\u06ba \u0639\u0627\u0644\u0645\u06cc \u0627\u06cc \u06a9\u0627\u0645\u0631\u0633 \u06a9\u06cc \u06a9\u0627\u0631\u06a9\u0631\u062f\u06af\u06cc \u06a9\u0627 \u0627\u06cc\u06a9 \u062d\u0627\u0644\u06cc\u06c1 \u062a\u062c\u0632\u06cc\u06c1 \u0645\u0639\u0645\u0648\u0644\u06cc \u062a\u0631\u0642\u06cc \u06a9\u0648 \u0638\u0627\u06c1\u0631 \u06a9\u0631\u062a\u0627 \u06c1\u06d2\u060c \u0635\u0627\u0631\u0641\u06cc\u0646 \u0628\u0638\u0627\u06c1\u0631 \u0633\u0627\u0644 \u0628\u06be\u0631 \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u06a9\u06d2 \u0632\u06cc\u0627\u062f\u06c1 \u0627\u06c1\u0645 \u0644\u0645\u062d\u0627\u062a \u06a9\u06d2 \u0644\u06cc\u06d2 \u0627\u067e\u0646\u06d2 \u0627\u062e\u0631\u0627\u062c\u0627\u062a \u06a9\u0648 \u0631\u0648\u06a9 \u0631\u06c1\u06d2 \u06c1\u06cc\u06ba\u06d4.<\/p>\n\n\n\n<p>\u0631\u067e\u0648\u0631\u0679 \u0622\u0646 \u0644\u0627\u0626\u0646 \u0641\u0631\u0648\u062e\u062a \u0645\u06cc\u06ba 2% \u0627\u0636\u0627\u0641\u06d2 \u06a9\u06cc \u0646\u0634\u0627\u0646\u062f\u06c1\u06cc \u06a9\u0631\u062a\u06cc \u06c1\u06d2\u060c \u062c\u0633 \u06a9\u0627 \u062c\u0632\u0648\u06cc \u0637\u0648\u0631 \u067e\u0631 \u0627\u0648\u0633\u0637 \u0622\u0631\u0688\u0631 \u0648\u06cc\u0644\u06cc\u0648 (AOV) \u0645\u06cc\u06ba \u0645\u0639\u0645\u0648\u0644\u06cc \u0627\u0636\u0627\u0641\u06c1 \u06c1\u0648\u0627 \u06c1\u06d2\u06d4 \u0627\u0633 \u062a\u0631\u0642\u06cc \u06a9\u06d2 \u0628\u0627\u0648\u062c\u0648\u062f\u060c \u0645\u0648\u0628\u0627\u0626\u0644 \u0622\u0644\u0627\u062a \u06a9\u06d2 \u0639\u0644\u0627\u0648\u06c1\u060c \u0645\u062c\u0645\u0648\u0639\u06cc \u0622\u0631\u0688\u0631 \u06a9\u06d2 \u062d\u062c\u0645 \u0645\u06cc\u06ba 2% \u06a9\u06cc \u06a9\u0645\u06cc \u0648\u0627\u0642\u0639 \u06c1\u0648\u0626\u06cc\u060c \u062c\u0633 \u0646\u06d2 \u0622\u0631\u0688\u0631\u0632 \u0645\u06cc\u06ba 2% \u0627\u0636\u0627\u0641\u06c1 \u0631\u06cc\u06a9\u0627\u0631\u0688 \u06a9\u06cc\u0627\u06d4.<\/p>\n\n\n\n<p>\u06a9\u0644 \u0679\u0631\u06cc\u0641\u06a9 \u0645\u06cc\u06ba 1% \u06a9\u0627 \u0627\u0636\u0627\u0641\u06c1 \u06c1\u0648\u0627\u060c \u062c\u0633 \u06a9\u06cc \u0642\u06cc\u0627\u062f\u062a \u0645\u0648\u0628\u0627\u0626\u0644 \u0646\u06d2 5% \u06a9\u06d2 \u0627\u0636\u0627\u0641\u06d2 \u06a9\u06d2 \u0633\u0627\u062a\u06be \u06a9\u06cc\u06d4 \u0645\u0648\u0628\u0627\u0626\u0644 \u0688\u06cc\u0648\u0627\u0626\u0633\u0632 \u0627\u06c1\u0645 \u0679\u0631\u06cc\u0641\u06a9 \u0688\u0631\u0627\u0626\u06cc\u0648\u0631 \u0627\u0648\u0631 \u0622\u0631\u0688\u0631 \u06a9\u0631\u0646\u06d2 \u06a9\u06d2 \u0644\u06cc\u06d2 \u062a\u0631\u062c\u06cc\u062d\u06cc \u0686\u06cc\u0646\u0644 \u0628\u0646\u06cc \u06c1\u0648\u0626\u06cc \u06c1\u06cc\u06ba\u060c \u062c\u0648 78% \u0679\u0631\u06cc\u0641\u06a9 \u0627\u0648\u0631 66% \u0622\u0631\u0688\u0631\u0632 \u06a9\u06cc \u0646\u0645\u0627\u0626\u0646\u062f\u06af\u06cc \u06a9\u0631\u062a\u06cc \u06c1\u06cc\u06ba\u06d4.<\/p>\n\n\n\n<p>\u0645\u0627\u0631\u06a9\u06cc\u0679\u0646\u06af \u06a9\u06d2 \u0644\u062d\u0627\u0638 \u0633\u06d2\u060c \u0627\u06cc \u0645\u06cc\u0644 \u0632\u0645\u06cc\u0646 \u06a9\u06be\u0648 \u0631\u06c1\u06cc \u06c1\u06d2\u060c \u062c\u0628\u06a9\u06c1 \u067e\u0634 \u0646\u0648\u0679\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646\u0632\u060c \u0627\u06cc\u0633 \u0627\u06cc\u0645 \u0627\u06cc\u0633 \u0627\u0648\u0631 \u0627\u0648\u0648\u0631 \u062f\u06cc \u0679\u0627\u067e (OTT) \u067e\u06cc\u063a\u0627\u0645\u0627\u062a \u06a9\u0648 \u0632\u0645\u06cc\u0646 \u0645\u0644 \u062c\u0627\u062a\u06cc \u06c1\u06d2\u060c \u062c\u0648 \u0627\u0628 \u0628\u06be\u06cc\u062c\u06d2 \u06af\u0626\u06d2 \u062a\u0645\u0627\u0645 \u067e\u06cc\u063a\u0627\u0645\u0627\u062a \u0645\u06cc\u06ba \u0633\u06d2 23% \u06c1\u06d2\u06d4.<\/p>\n\n\n\n<p>\u0645\u062c\u0645\u0648\u0639\u06cc \u0637\u0648\u0631 \u067e\u0631 \u062a\u0628\u0627\u062f\u0644\u0648\u06ba \u06a9\u06cc \u0634\u0631\u062d 1.7% \u067e\u0631 \u0645\u0633\u062a\u062d\u06a9\u0645 \u0631\u06c1\u06cc\u060c \u062c\u06cc\u0633\u0627 \u06a9\u06c1 \u0641\u06cc \u0648\u0632\u0679 \u0627\u0648\u0633\u0637 \u062e\u0631\u0686\u060c \u062c\u0648 $2.48 \u067e\u0631 \u0631\u06c1\u0627\u06d4 \u067e\u06c1\u0644\u06cc \u0633\u06c1 \u0645\u0627\u06c1\u06cc \u0645\u06cc\u06ba \u0627\u0648\u0633\u0637 \u0631\u0639\u0627\u06cc\u062a \u06a9\u06cc \u0634\u0631\u062d 18% \u062a\u06be\u06cc\u060c \u062c\u0648 \u0627\u06cc\u06a9 \u0633\u0627\u0644 \u067e\u06c1\u0644\u06d2 \u06a9\u06cc \u0627\u0633\u06cc \u0645\u062f\u062a \u0633\u06d2 \u06a9\u0648\u0626\u06cc \u062a\u0628\u062f\u06cc\u0644\u06cc \u0646\u06c1\u06cc\u06ba \u06c1\u0648\u0626\u06cc\u06d4.<\/p>\n\n\n\n<p>\u0633\u0627\u0626\u0679 \u067e\u0631 \u062a\u0644\u0627\u0634 \u06a9\u0627 \u0627\u0633\u062a\u0639\u0645\u0627\u0644 6% \u062f\u0648\u0631\u0648\u06ba \u06a9\u06cc \u0646\u0645\u0627\u0626\u0646\u062f\u06af\u06cc \u06a9\u0631\u062a\u0627 \u06c1\u06d2\u060c \u062c\u0648 \u0639\u0627\u0644\u0645\u06cc \u0633\u0637\u062d \u067e\u0631 \u062a\u0645\u0627\u0645 \u062f\u0631\u062e\u0648\u0627\u0633\u062a\u0648\u06ba \u0645\u06cc\u06ba \u0633\u06d2 15% \u06c1\u06d2\u06d4 \u067e\u06c1\u0644\u06d2 \u06c1\u06cc \u0633\u0648\u0634\u0644 \u0645\u06cc\u0688\u06cc\u0627 \u0633\u06d2 \u0679\u0631\u06cc\u0641\u06a9 \u0628\u0691\u06be \u06a9\u0631 9% \u06c1\u0648 \u06af\u0626\u06cc \u06c1\u06d2\u060c \u062c\u0633 \u0645\u06cc\u06ba \u0679\u06cc\u0628\u0644\u0679\u0633 \u0633\u06d2 \u0622\u0646\u06d2 \u0648\u0627\u0644\u06d2 \u0634\u06cc\u0626\u0631 \u0645\u06cc\u06ba \u0645\u0633\u0644\u0633\u0644 \u0627\u0636\u0627\u0641\u06c1 \u06c1\u0648 \u0631\u06c1\u0627 \u06c1\u06d2\u06d4.<\/p>\n\n\n\n<p>\u0645\u0648\u0628\u0627\u0626\u0644 (86% \u062a\u0631\u06a9 \u06a9\u0631\u0646\u06d2) \u06a9\u06d2 \u0645\u0642\u0627\u0628\u0644\u06d2 \u0645\u06cc\u06ba \u0686\u06cc\u06a9 \u0622\u0624\u0679 (77% \u062a\u0631\u06a9 \u06a9\u0631\u0646\u06d2) \u06a9\u06d2 \u0644\u062d\u0627\u0638 \u0633\u06d2 \u0688\u06cc\u0633\u06a9 \u0679\u0627\u067e \u06a9\u06cc \u0642\u06cc\u0627\u062f\u062a \u06a9\u06d2 \u0633\u0627\u062a\u06be\u060c \u06a9\u0627\u0631\u0679 \u0686\u06be\u0648\u0691\u0646\u06d2 \u06a9\u06cc \u0634\u0631\u062d \u0645\u0633\u062a\u062d\u06a9\u0645 \u0631\u06c1\u06cc\u060c \u062c\u0633 \u0633\u06d2 \u06cc\u06c1 \u0638\u0627\u06c1\u0631 \u06c1\u0648\u062a\u0627 \u06c1\u06d2 \u06a9\u06c1 \u0645\u0648\u0628\u0627\u0626\u0644 \u0622\u0644\u0627\u062a \u067e\u0631 \u0686\u06cc\u06a9 \u0622\u0624\u0679 \u06a9\u06d2 \u0639\u0645\u0644 \u0645\u06cc\u06ba \u0631\u06af\u0691 \u06a9\u0648 \u06a9\u0645 \u06a9\u0631\u0646\u06d2 \u06a9\u06d2 \u0644\u06cc\u06d2 \u0627\u0628\u06be\u06cc \u0628\u06be\u06cc \u06a9\u0627\u0645 \u06a9\u0631\u0646\u0627 \u0628\u0627\u0642\u06cc \u06c1\u06d2\u06d4.<\/p>\n\n\n\n<p>\u06cc\u06c1 \u0627\u0639\u062f\u0627\u062f \u0648 \u0634\u0645\u0627\u0631 \u0628\u062a\u0627\u062a\u06d2 \u06c1\u06cc\u06ba \u06a9\u06c1 \u062c\u0628 \u06a9\u06c1 \u0688\u06cc\u062c\u06cc\u0679\u0644 \u06a9\u0627\u0645\u0631\u0633 \u0645\u06cc\u06ba \u0645\u0633\u0644\u0633\u0644 \u0627\u0636\u0627\u0641\u06c1 \u06c1\u0648 \u0631\u06c1\u0627 \u06c1\u06d2\u060c \u0635\u0627\u0631\u0641\u06cc\u0646 \u0633\u0627\u0644 \u06a9\u06d2 \u0634\u0631\u0648\u0639 \u0645\u06cc\u06ba \u0627\u067e\u0646\u06d2 \u0627\u062e\u0631\u0627\u062c\u0627\u062a \u0645\u06cc\u06ba \u0632\u06cc\u0627\u062f\u06c1 \u0645\u062d\u062a\u0627\u0637 \u06c1\u0648 \u0631\u06c1\u06d2 \u06c1\u06cc\u06ba\u060c \u0645\u0645\u06a9\u0646\u06c1 \u0637\u0648\u0631 \u067e\u0631 \u0622\u0646\u06d2 \u0648\u0627\u0644\u06d2 \u06a9\u0648\u0627\u0631\u0679\u0631\u0632 \u0645\u06cc\u06ba \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u06a9\u06d2 \u0645\u0632\u06cc\u062f \u0627\u06c1\u0645 \u0648\u0627\u0642\u0639\u0627\u062a \u06a9\u06cc \u062a\u06cc\u0627\u0631\u06cc \u06a9\u0631 \u0631\u06c1\u06d2 \u06c1\u06cc\u06ba\u06d4.<\/p>","protected":false},"excerpt":{"rendered":"<p>Uma an\u00e1lise recente do desempenho do com\u00e9rcio eletr\u00f4nico global no primeiro trimestre de 2024 revela um crescimento modesto, com consumidores aparentemente contendo seus gastos para momentos de compras mais significativos ao longo do ano. O estudo \u00e9 da Salesforce. O relat\u00f3rio indica um aumento de 2% nas vendas online, impulsionado em parte por um leve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,31],"tags":[],"class_list":{"0":"post-474","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-balancos","8":"category-noticias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ur\/wp-json\/wp\/v2\/posts\/474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ur\/wp-json\/wp\/v2\/comments?post=474"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/ur\/wp-json\/wp\/v2\/posts\/474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ur\/wp-json\/wp\/v2\/media\/475"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ur\/wp-json\/wp\/v2\/media?parent=474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ur\/wp-json\/wp\/v2\/categories?post=474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ur\/wp-json\/wp\/v2\/tags?post=474"}],"curies":[{"name":"\u0688\u0628\u0644\u06cc\u0648 \u067e\u06cc","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}