Trong b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ea1nh tranh chi\u1ebfn l\u01b0\u1ee3c.V\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u0111\u00f2i h\u1ecfi v\u00e0 k\u1ebft n\u1ed1i, cung c\u1ea5p m\u1ed9t h\u00e0nh tr\u00ecnh \u0111\u01a1n gi\u1ea3n v\u00e0 nhanh nh\u1eb9n l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. c\u00e1c c\u00f4ng ty \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u1ed5i m\u1edbi trong s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u00e3 xu\u1ea5t s\u1eafc tr\u00ean th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n
M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a PwC ti\u1ebft l\u1ed9 r\u1eb1ng 73% c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng coi kinh nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.Ngo\u00e0i ra, m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Salesforce ch\u1ec9 ra r\u1eb1ng 84% c\u1ee7a ng\u01b0\u1eddi mua \u0111\u00e1nh gi\u00e1 cao c\u1ea3 tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi c\u00f4ng ty v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 n\u00f3 b\u00e1n.Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y ch\u1ee9ng minh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1eadp trung v\u00e0o h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh.<\/p>\n\n\n\n
C\u00e1c c\u00f4ng ty s\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u00e1p \u1ee9ng s\u1ef1 mong \u0111\u1ee3i c\u1ee7a audience.The c\u1ee7a h\u1ecd t\u00edch h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 h\u1ecdc m\u00e1y<\/em>, N\u00f3 cho ph\u00e9p t\u00f9y ch\u1ec9nh tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p nhanh h\u01a1n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.V\u00ed d\u1ee5, vi\u1ec7c s\u1eed d\u1ee5ng chatbot d\u1ef1a tr\u00ean AI c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 trong th\u1eddi gian th\u1ef1c, trong khi c\u00e1c thu\u1eadt to\u00e1n h\u1ecdc m\u00e1y c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, cho ph\u00e9p cung c\u1ea5p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.M\u1ed9t b\u00e1o c\u00e1o c\u1ee7a Accenture ti\u1ebft l\u1ed9 r\u1eb1ng 91% c\u1ee7a m\u1ecdi ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1eadn ra, ghi nh\u1edb v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u00f3 li\u00ean quan.<\/p>\n\n\n\n \u0110\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng kh\u00e1c \u0111\u1ec3 cung c\u1ea5p m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng nhanh nh\u1eb9n.C\u00e1c t\u1ed5 ch\u1ee9c lo\u1ea1i b\u1ecf quan li\u00eau v\u00e0 l\u00e0m cho s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c quan h\u01a1n \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.Theo McKinsey, c\u00e1c c\u00f4ng ty \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh mua h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng l\u00ean \u0111\u1ebfn 20%.<\/p>\n\n\n\n Ngo\u00e0i t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o v\u00e0 c\u1ea3m th\u1ea5y n\u1ec1n t\u1ea3ng valued.Digital v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng cho ph\u00e9p li\u00ean l\u1ea1c li\u00ean t\u1ee5c v\u00e0 tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n truy c\u1eadp v\u00e0o tin t\u1ee9c, \u0111i\u1ec1u ki\u1ec7n \u0111\u1eb7c bi\u1ec7t v\u00e0 khuy\u1ebfn m\u00e3i.<\/p>\n\n\n\n T\u00f3m l\u1ea1i, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 th\u00e0nh c\u00f4ng trong b\u00e1n l\u1ebb ng\u00e0y nay.C\u00e1c c\u00f4ng ty \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t h\u00e0nh tr\u00ecnh \u0111\u01a1n gi\u1ea3n v\u00e0 nhanh nh\u1eb9n, \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd. C\u00e1 nh\u00e2n h\u00f3a v\u00e0 giao ti\u1ebfp hi\u1ec7u qu\u1ea3 b\u1ed5 sung cho nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y, \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 kh\u00e1c bi\u1ec7t.B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c l\u0129nh v\u1ef1c n\u00e0y, c\u00e1c c\u00f4ng ty t\u1ef1 \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>","protected":false},"excerpt":{"rendered":" No varejo moderno, a experi\u00eancia do cliente tornou-se um diferencial competitivo estrat\u00e9gico. Com consumidores cada vez mais exigentes e conectados, oferecer uma jornada simples e \u00e1gil \u00e9 essencial para conquistar e fidelizar clientes. Empresas que investem em aprimorar a experi\u00eancia do usu\u00e1rio e inovar em seus produtos t\u00eam se destacado no mercado, construindo relacionamentos duradouros […]<\/p>\n","protected":false},"author":12,"featured_media":1230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[],"class_list":{"0":"post-1223","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-dicas-artigos"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/1223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/comments?post=1223"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/1223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media\/1230"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media?parent=1223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/categories?post=1223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/tags?post=1223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}