{"id":2777,"date":"2024-08-19T17:10:09","date_gmt":"2024-08-19T20:10:09","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=2777"},"modified":"2024-08-19T17:10:52","modified_gmt":"2024-08-19T20:10:52","slug":"o-que-tornou-o-composable-commerce-uma-tendencia-em-2024","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/vi\/o-que-tornou-o-composable-commerce-uma-tendencia-em-2024\/","title":{"rendered":"\u0110i\u1ec1u g\u00ec \u0111\u00e3 khi\u1ebfn Th\u01b0\u01a1ng m\u1ea1i t\u1ed5ng h\u1ee3p tr\u1edf th\u00e0nh xu h\u01b0\u1edbng v\u00e0o n\u0103m 2024?"},"content":{"rendered":"

Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u c\u00f4ng ty \u00e1p d\u1ee5ng Th\u01b0\u01a1ng m\u1ea1i t\u1ed5ng h\u1ee3p<\/em>, m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn mang l\u1ea1i s\u1ef1 linh ho\u1ea1t v\u00e0 t\u00f9y ch\u1ec9nh trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.Theo Gartner, xu h\u01b0\u1edbng n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 nh\u01b0 m\u1ed9t trong nh\u1eefng chuy\u1ec3n \u0111\u1ed5i quan tr\u1ecdng nh\u1ea5t trong th\u01b0\u01a1ng m\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p th\u00edch \u1ee9ng nhanh ch\u00f3ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. c\u00e1c c\u00f4ng ty nh\u01b0 Nike v\u00e0 IKEA \u0111\u00e3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y, th\u1ec3 hi\u1ec7n hi\u1ec7u qu\u1ea3 c\u1ee7a h\u1ecd trong vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng.<\/p>\n\n\n\n

Nh\u01b0 v\u1eady, c\u00e1c Th\u01b0\u01a1ng m\u1ea1i t\u1ed5ng h\u1ee3p<\/em> N\u00f3 cho ph\u00e9p c\u00e1c c\u00f4ng ty c\u1ea5u tr\u00fac c\u00e1c gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c th\u00e0nh ph\u1ea7n t\u1ed1t nh\u1ea5t c\u00f3 s\u1eb5n, theo nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd. quan \u0111i\u1ec3m m\u00f4-\u0111un n\u00e0y t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c t\u00f9y ch\u1ec9nh h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 d\u1ecbch v\u1ee5 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ed9c \u0111\u00e1o. v\u00ed d\u1ee5, theo Kh\u1ea3o s\u00e1t l\u1eadp k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch n\u0103m 2024 c\u1ee7a Forrester, ki\u1ebfn tr\u00fac Th\u01b0\u01a1ng m\u1ea1i c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00f3 th\u1ec3 gi\u1ea3m \u0111\u00e1ng k\u1ec3 T\u1ed5ng chi ph\u00ed s\u1edf h\u1eefu (TCO) l\u00ean \u0111\u1ebfn 4 l\u1ea7n so v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng nguy\u00ean kh\u1ed1i. \u0111i\u1ec1u n\u00e0y l\u00e0 do t\u00ednh ch\u1ea5t m\u00f4-\u0111un c\u1ee7a Th\u01b0\u01a1ng m\u1ea1i c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p, gi\u00fap gi\u1ea3m nhu c\u1ea7u ph\u00e1t tri\u1ec3n v\u00e0 b\u1ea3o tr\u00ec r\u1ed9ng r\u00e3i, d\u1eabn \u0111\u1ebfn ti\u1ebft ki\u1ec7m ho\u1ea1t \u0111\u1ed9ng \u0111\u00e1ng k.<\/p>\n\n\n\n

\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 c\u00f4ng ngh\u1ec7 n\u00e0y kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, cho ph\u00e9p c\u00e1c c\u00f4ng ty t\u00edch h\u1ee3p c\u00e1c t\u00ednh n\u0103ng m\u1edbi m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 microservices, APIs v\u00e0 ki\u1ebfn tr\u00fac kh\u00f4ng \u0111\u1ea7u<\/em> \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u1ea3i ti\u1ebfn mang l\u1ea1i t\u00ednh linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng cao h\u01a1n kh\u00f4ng \u0111\u1ea7u<\/em>, v\u00ed d\u1ee5, cho ph\u00e9p giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng (m\u1eb7t tr\u01b0\u1edbc<\/em>) \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c c\u1eadp nh\u1eadt v\u00e0 t\u00f9y ch\u1ec9nh m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u1ec7 th\u1ed1ng ch\u00ednh (ph\u1ee5 tr\u1ee3)<\/em>.<\/p>\n\n\n\n

C\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng Th\u01b0\u01a1ng m\u1ea1i t\u1ed5ng h\u1ee3p<\/em> h\u1ecd c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i v\u00e0 th\u00edch \u1ee9ng nhanh h\u01a1n v\u1edbi \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 s\u1edf th\u00edch c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, \u0111i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 duy tr\u00ec kh\u1ea3 n\u0103ng c\u1ea1nh tranh.<\/p>\n\n\n\n

Nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i t\u1ea1i th\u1ecb tr\u01b0\u1eddng Brazil<\/strong><\/p>\n\n\n\n

M\u1eb7c d\u00f9 n\u00f3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, nh\u01b0ng Th\u01b0\u01a1ng m\u1ea1i t\u1ed5ng h\u1ee3p<\/em> n\u00f3 c\u0169ng tr\u00ecnh b\u00e0y nh\u1eefng th\u00e1ch th\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.Vi\u1ec7c qu\u1ea3n l\u00fd nhi\u1ec1u nh\u00e0 cung c\u1ea5p v\u00e0 t\u00edch h\u1ee3p c\u00e1c th\u00e0nh ph\u1ea7n kh\u00e1c nhau c\u00f3 th\u1ec3 ph\u1ee9c t\u1ea1p v\u00e0 \u0111\u00f2i h\u1ecfi ngu\u1ed3n l\u1ef1c l\u1edbn h\u01a1n.Tuy nhi\u00ean, v\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch t\u1ed1t, c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng tr\u1edf ng\u1ea1i n\u00e0y v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111\u1ed5i m\u1edbi.<\/p>\n\n\n\n

Ngo\u00e0i ra, vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 n\u00e0y c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p.B\u1eb1ng c\u00e1ch cho ph\u00e9p c\u00e1c c\u00f4ng ty l\u1ef1a ch\u1ecdn c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee5 th\u1ec3 khi c\u1ea7n thi\u1ebft, tr\u00e1nh l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n

V\u00e0o n\u0103m 2024, Th\u01b0\u01a1ng m\u1ea1i t\u1ed5ng h\u1ee3p<\/em> n\u00f3 n\u1ed5i b\u1eadt nh\u01b0 m\u1ed9t xu h\u01b0\u1edbng thi\u1ebft y\u1ebfu cho c\u00e1c c\u00f4ng ty t\u00ecm c\u00e1ch th\u00edch \u1ee9ng nhanh ch\u00f3ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty nhanh nh\u1eb9n h\u01a1n, s\u00e1ng t\u1ea1o v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n m\u1ed9t c\u00e1ch c\u1ea1nh tranh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c trong m\u00f4i tr\u01b0\u1eddng kinh doanh kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n.<\/p>","protected":false},"excerpt":{"rendered":"

Cada vez mais empresas est\u00e3o adotando o Composable Commerce, uma abordagem que oferece flexibilidade e personaliza\u00e7\u00e3o no e-commerce. Segundo a Gartner, essa tend\u00eancia se consolidou como uma das mais significativas transforma\u00e7\u00f5es no com\u00e9rcio digital, permitindo que neg\u00f3cios se adaptem rapidamente \u00e0s mudan\u00e7as do mercado e \u00e0s expectativas dos consumidores. Empresas como Nike e IKEA j\u00e1 colhem […]<\/p>\n","protected":false},"author":84,"featured_media":2781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,30,37],"tags":[47,43,48],"class_list":{"0":"post-2777","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-destaque","9":"category-tendencias","10":"tag-artigos","11":"tag-e-commerce","12":"tag-tendencias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/2777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/comments?post=2777"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/2777\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media\/2781"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media?parent=2777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/categories?post=2777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/tags?post=2777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}