{"id":48445,"date":"2025-04-22T16:23:03","date_gmt":"2025-04-22T19:23:03","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=48445"},"modified":"2025-04-22T16:23:04","modified_gmt":"2025-04-22T19:23:04","slug":"fraudes-no-e-commerce-desafiam-lojistas-e-impulsionam-uso-de-automacao-inteligente","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/vi\/fraudes-no-e-commerce-desafiam-lojistas-e-impulsionam-uso-de-automacao-inteligente\/","title":{"rendered":"Gian l\u1eadn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00e1ch th\u1ee9c c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u00e0 th\u00fac \u0111\u1ea9y t\u1ef1 \u0111\u1ed9ng h\u00f3a th\u00f4ng minh"},"content":{"rendered":"<p>S\u1ef1 ti\u1ebfn b\u1ed9 nhanh ch\u00f3ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf Brazil c\u0169ng \u0111\u00e3 nh\u01b0\u1eddng ch\u1ed7 cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng lo ng\u1ea1i: s\u1ef1 gia t\u0103ng gian l\u1eadn k\u1ef9 thu\u1eadt s\u1ed1. Theo kh\u1ea3o s\u00e1t c\u1ee7a Equifax BoaVista, c\u00e1c n\u1ed7 l\u1ef1c l\u1eeba \u0111\u1ea3o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 t\u0103ng 3,5% v\u00e0o n\u0103m 2024, so v\u1edbi n\u0103m 2023.<\/p>\n\n\n\n<p>Cho d\u00f9 li\u00ean quan \u0111\u1ebfn th\u1ebb nh\u00e2n b\u1ea3n ho\u1eb7c gian l\u1eadn bot v\u00e0 b\u1ed3i ho\u00e0n qu\u00e1 m\u1ee9c qua Pix, t\u1ed5n th\u1ea5t t\u00edch l\u0169y b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb do c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u0111\u00e3 c\u1ed9ng l\u1ea1i th\u00e0nh s\u1ed1 li\u1ec7u tri\u1ec7u ph\u00fa. Ngo\u00e0i t\u00e1c \u0111\u1ed9ng t\u00e0i ch\u00ednh, nh\u1eefng h\u00e0nh \u0111\u1ed9ng nh\u01b0 v\u1eady c\u0169ng l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<p>Trong s\u1ed1 c\u00e1c tr\u00f2 gian l\u1eadn ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 tr\u1ed9m c\u1eafp danh t\u00ednh, chi\u1ebfm d\u1ee5ng t\u00e0i kho\u1ea3n ng\u01b0\u1eddi d\u00f9ng (\u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0<em>chi\u1ebfm \u0111o\u1ea1t t\u00e0i kho\u1ea3n<\/em>), gian l\u1eadn b\u1ed3i ho\u00e0n v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng phi\u1ebfu gi\u1ea3m gi\u00e1 gi\u1ea3 m\u1ea1o.S\u1ef1 ph\u1ee9c t\u1ea1p v\u00e0 tinh vi c\u1ee7a c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng \u0111\u00e3 y\u00eau c\u1ea7u c\u00e1c c\u00f4ng ty cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p m\u1ea1nh m\u1ebd h\u01a1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o an ninh cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd v\u00e0 b\u1ea3o v\u1ec7 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, t\u1ef1 \u0111\u1ed9ng h\u00f3a th\u00f4ng minh t\u00edch h\u1ee3p v\u00e0o h\u1ec7 sinh th\u00e1i M\u1edf \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 n\u1ed5i b\u1eadt nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 b\u1ea3o v\u1ec7 chi\u1ebfn l\u01b0\u1ee3c.Theo c\u00e1c chuy\u00ean gia, k\u1ebft h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, h\u1ecdc m\u00e1y v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn, c\u00e1c h\u1ec7 th\u1ed1ng n\u00e0y c\u00f3 th\u1ec3 gi\u00e1m s\u00e1t c\u00e1c giao d\u1ecbch trong th\u1eddi gian th\u1ef1c, x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1eabu \u0111\u00e1ng ng\u1edd v\u00e0 h\u00e0nh \u0111\u1ed9ng ph\u00f2ng ng\u1eeba khi \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c h\u00e0nh vi b\u1ea5t th\u01b0\u1eddng.<\/p>\n\n\n\n<p>\u201cT\u1ef1 \u0111\u1ed9ng h\u00f3a th\u00f4ng minh cho ph\u00e9p b\u1ea1n ph\u00e1t hi\u1ec7n r\u1ee7i ro v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c cao h\u01a1n v\u00e0 gi\u1ea3m c\u00e1c k\u1ebft qu\u1ea3 d\u01b0\u01a1ng t\u00ednh gi\u1ea3 th\u01b0\u1eddng ng\u0103n ch\u1eb7n vi\u1ec7c mua h\u00e0ng h\u1ee3p ph\u00e1p v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u201d, Ligia Lopes, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a gi\u1ea3i th\u00edch\u00a0<a href=\"https:\/\/teros.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Teros<\/u><\/a>, n\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng h\u00f3a th\u00f4ng minh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, b\u1ed5 sung cho: \u201cNgo\u00e0i ra, ch\u00fang t\u00f4i t\u1ed1i \u01b0u h\u00f3a c\u00e1c ngu\u1ed3n l\u1ef1c ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch lo\u1ea1i b\u1ecf c\u00e1c nhi\u1ec7m v\u1ee5 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i kh\u1ecfi tay c\u00e1c nh\u00f3m, chuy\u1ec3n h\u01b0\u1edbng tr\u1ecdng t\u00e2m sang c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c\u201d.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, gian l\u1eadn b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng bot ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn trong c\u00e1c l\u1ea7n ra m\u1eaft s\u1ea3n ph\u1ea9m h\u1ea1n ch\u1ebf.B\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh mua h\u00e0ng, c\u00e1c ph\u1ea7n m\u1ec1m n\u00e0y c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn c\u00e1c m\u1eb7t h\u00e0ng tr\u01b0\u1edbc khi kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o ch\u00fang, t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng song song v\u00e0 kh\u00f4ng c\u00f4ng b\u1eb1ng.B\u1edfi c\u00e1c tr\u00f2 gian l\u1eadn Pix th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c thao t\u00fang ch\u1ee9ng t\u1eeb ho\u1eb7c tuy\u00ean b\u1ed1 sai v\u1ec1 l\u1ed7i \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kho\u1ea3n ho\u00e0n l\u1ea1i sau khi nh\u1eadn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>\u201cM\u1ed9t l\u1ee3i \u00edch kh\u00e1c c\u1ee7a t\u1ef1 \u0111\u1ed9ng h\u00f3a l\u00e0 t\u00edch h\u1ee3p v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng ch\u1ed1ng gian l\u1eadn d\u1ef1a tr\u00ean sinh tr\u1eafc h\u1ecdc v\u00e0 h\u00e0nh vi k\u1ef9 thu\u1eadt s\u1ed1.C\u00e1c gi\u1ea3i ph\u00e1p n\u00e0y l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 x\u00e1c minh c\u00e1c giao d\u1ecbch, gi\u00fap ng\u0103n ch\u1eb7n c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng tinh vi nh\u01b0 l\u1eeba \u0111\u1ea3o ho\u1eb7c x\u00e2m nh\u1eadp t\u00e0i kho\u1ea3n, s\u1ebd kh\u00f4ng d\u1ec5 d\u00e0ng b\u1ecb ph\u00e1t hi\u1ec7n b\u1edfi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p\u201d truy\u1ec1n th\u1ed1ng, Ligia n\u00f3i.<\/p>\n\n\n\n<p>Trong m\u00f4i tr\u01b0\u1eddng T\u00e0i ch\u00ednh M\u1edf, t\u1ef1 \u0111\u1ed9ng h\u00f3a t\u00edch h\u1ee3p c\u0169ng \u0111\u00e3 mang l\u1ea1i l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 v\u1ec1 t\u00ednh linh ho\u1ea1t v\u00e0 t\u00f9y bi\u1ebfn, theo Lopes. kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p d\u1eef li\u1ec7u ng\u00e2n h\u00e0ng v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd cho ph\u00e9p b\u1ea1n th\u1ef1c hi\u1ec7n \u0111\u1ed1i chi\u1ebfu th\u1eddi gian th\u1ef1c, t\u1ef1 \u0111\u1ed9ng h\u00f3a b\u00e1o c\u00e1o t\u00e0i ch\u00ednh v\u00e0 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 t\u00edn d\u1ee5ng ho\u1eb7c b\u1ea3o hi\u1ec3m trong qu\u00e1 tr\u00ecnh thanh to\u00e1n.<\/p>\n\n\n\n<p>\u201cM\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 gi\u1ea3i ph\u00e1p duy nh\u1ea5t cho v\u1ea5n \u0111\u1ec1 gian l\u1eadn, s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00f4ng ngh\u1ec7 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 c\u00e1ch h\u1ee9a h\u1eb9n nh\u1ea5t. s\u1ed1 h\u00f3a ti\u00eau d\u00f9ng \u0111\u00f2i h\u1ecfi t\u01b0 th\u1ebf ch\u1ee7 \u0111\u1ed9ng c\u1ee7a c\u00e1c c\u00f4ng ty v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn, m\u00e0 l\u00e0 m\u1ed9t \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho nh\u1eefng ai mu\u1ed1n duy tr\u00ec t\u00ednh c\u1ea1nh tranh, an to\u00e0n v\u00e0 ph\u00f9 h\u1ee3p tr\u00ean th\u1ecb tr\u01b0\u1eddng\u201d, CEO c\u1ee7a Teros k\u1ebft lu\u1eadn.<\/p>","protected":false},"excerpt":{"rendered":"<p>O avan\u00e7o acelerado do com\u00e9rcio eletr\u00f4nico no Brasil tamb\u00e9m tem dado espa\u00e7o para um crescimento preocupante: o aumento das fraudes digitais. De acordo com uma pesquisa da Equifax BoaVista, as tentativas de golpe no e-commerce aumentaram 3,5% em 2024, comparado com o ano de 2023. Seja envolvendo cart\u00f5es clonados ou fraudes por bots e estornos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,31],"tags":[68,43,53],"class_list":{"0":"post-48445","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dicas","8":"category-noticias","9":"tag-dicas","10":"tag-e-commerce","11":"tag-noticias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/48445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/comments?post=48445"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/48445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media\/8767"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media?parent=48445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/categories?post=48445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/tags?post=48445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}