Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Brazil ti\u1ebfp t\u1ee5c ch\u1ee9ng minh s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng, v\u00e0 l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi ch\u01a1i ch\u00ednh trong vi\u1ec7c m\u1edf r\u1ed9ng n\u00e0y.Theo d\u1eef li\u1ec7u t\u1eeb Nielsen, c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 tr\u00ed th\u00f4ng minh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, doanh thu th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf Brazil \u0111\u00e3 t\u0103ng 18,7%, \u0111\u1ea1t R$ 160,3 t\u1ef7 trong n\u1eeda \u0111\u1ea7u n\u0103m 2024.Trong s\u1ed1 nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a s\u1ef1 gia t\u0103ng n\u00e0y l\u00e0 danh m\u1ee5c th\u1ef1c ph\u1ea9m, ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng 18,4% trong t\u1ed5ng doanh thu, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng quay nhanh (FMCG).<\/p>\n\n\n\n
Nghi\u00ean c\u1ee9u c\u1ee7a Nielsen ti\u1ebft l\u1ed9 r\u1eb1ng gi\u1ecf th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng, n\u01b0\u1edbc hoa v\u00e0 M\u1ef9 ph\u1ea9m l\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u00ednh trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1ea1i di\u1ec7n cho 51% t\u1ed5ng s\u1ed1 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng.Kinh nghi\u1ec7m mua s\u1eafm v\u00e0 t\u00ednh th\u1ef1c t\u1ebf trong qu\u00e1 tr\u00ecnh thanh to\u00e1n v\u00e0 giao h\u00e0ng \u0111\u00e3 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh cho s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong k\u00eanh mua s\u1eafm n\u00e0y.<\/p>\n\n\n\n
Trong b\u1ed1i c\u1ea3nh n\u00e0y, Vapza, m\u1ed9t c\u00f4ng ty chuy\u00ean v\u1ec1 th\u1ef1c ph\u1ea9m \u0111\u00f3ng g\u00f3i ch\u00e2n kh\u00f4ng v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ec3 ti\u00eau th\u1ee5, l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi ch\u01a1i trong l\u0129nh v\u1ef1c \u0111\u00e3 n\u1ed5i b\u1eadt trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, v\u00e0 trong n\u1eeda \u0111\u1ea7u n\u0103m 2024, c\u00f4ng ty \u0111\u00e3 ghi nh\u1eadn m\u1ee9c t\u0103ng 39% trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, c\u1ee7ng c\u1ed1 v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1. \u201cTh\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vapza kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u1ea3i ti\u1ebfn k\u1ef9 thu\u1eadt.Ch\u00fang t\u00f4i mong \u0111\u1ee3i s\u1ef1 ph\u00e1t tri\u1ec3n t\u01b0\u01a1ng t\u1ef1 trong n\u1eeda cu\u1ed1i n\u0103m 2024, k\u1ec3 t\u1eeb th\u00e1ng 8, ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng 24, Miluda3T, li\u00ean quan \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n
Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi<\/strong><\/p>\n\n\n\n \u0110\u1ec3 duy tr\u00ec xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng n\u00e0y, Vapza \u0111\u1eb7t c\u01b0\u1ee3c v\u00e0o m\u1ed9t b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o.C\u00f4ng ty \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o nh\u1eb1m v\u00e0o c\u00e1c ng\u00e0y k\u1ef7 ni\u1ec7m, ch\u1eb3ng h\u1ea1n nh\u01b0 Th\u1ee9 S\u00e1u \u0110en v\u00e0 Gi\u00e1ng sinh, v\u1edbi m\u1ee5c \u0111\u00edch thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi.\u201cM\u1ed9t trong nh\u1eefng kh\u00e1c bi\u1ec7t ch\u00ednh c\u1ee7a Vapza trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 C\u00e2u l\u1ea1c b\u1ed9 nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch Vapza, m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft cung c\u1ea5p ho\u00e0n ti\u1ec1n ngay l\u1eadp t\u1ee9c trong gi\u1ecf h\u00e0ng.C\u00e2u l\u1ea1c b\u1ed9 nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch Vapza \u0111\u00e3 n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 cao kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i.H\u1ecd c\u00e0ng mua v\u00e0 ch\u1ec9 ra, h\u1ecd c\u00e0ng t\u00edch l\u0169y \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec3m v\u00e0 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng, mang l\u1ea1i l\u1ee3i \u00edch th\u1ef1c s\u1ef1 v\u00e0 tr\u1ef1c ti\u1ebfp, Milani gi\u1ea3i th\u00edch.<\/p>\n\n\n\n V\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean kh\u1eafp Brazil v\u00e0 \u1edf 14 qu\u1ed1c gia kh\u00e1c, Vapza \u0111\u00e3 n\u1ed5i b\u1eadt \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf khu v\u1ef1c ph\u00eda Nam v\u00e0 \u0110\u00f4ng Nam.Ngo\u00e0i ra, theo Tr\u01b0\u1edfng ph\u00f2ng Ti\u1ebfp th\u1ecb, Liza Schefer, c\u00f4ng ty ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ef1 c\u1ea3i ti\u1ebfn kh\u00f4ng ng\u1eebng c\u1ee7a tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u00e0 th\u00edch \u1ee9ng v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u1edbi. \u201cO th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf Brazil ch\u1ec9 ph\u00e1t tri\u1ec3n, v\u00e0 ch\u00fang t\u00f4i th\u1ea5y s\u1ef1 ph\u1ea3n \u00e1nh n\u00e0y trong doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a Vapza.Trong b\u1ed1i c\u1ea3nh n\u00e0y, ch\u00fang t\u00f4i ch\u00fa \u00fd \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a ch\u00fang t\u00f4i, bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm t\u00ednh th\u1ef1c t\u1ebf m\u00e0 kh\u00f4ng t\u1eeb b\u1ecf ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ee9c kh\u1ecfe\u201d, c\u1ee7ng c\u1ed1 Liza.<\/p>\n\n\n\n Vapza Alimentos ho\u00e0n th\u00e0nh 30 n\u0103m tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0o n\u0103m 2024.\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1994, Welinton Milani gia nh\u1eadp h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb c\u00f4ng ty c\u1ee7a c\u00f4ng ty v\u00e0o n\u0103m 1998 v\u00e0, v\u00e0o n\u0103m 2007, v\u1edbi t\u1ea7m nh\u00ecn v\u1eefng ch\u1eafc v\u1ec1 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng, \u0111\u00e3 mua l\u1ea1i 100% c\u1ee7a ng\u00e0nh v\u00e0 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u ti\u00ean phong tr\u00ean th\u1ecb tr\u01b0\u1eddng trong th\u1ef1c ph\u1ea9m \u0111\u00f3ng g\u00f3i ch\u00e2n kh\u00f4ng v\u00e0 h\u1ea5p \u1edf Brazil.<\/p>","protected":false},"excerpt":{"rendered":" O e-commerce brasileiro continua a demonstrar crescimento acelerado, e o setor de alimentos \u00e9 um dos grandes protagonistas dessa expans\u00e3o. De acordo com dados da Nielsen, empresa l\u00edder mundial em intelig\u00eancia do consumidor, o faturamento do com\u00e9rcio eletr\u00f4nico no Brasil cresceu 18,7%, alcan\u00e7ando R$ 160,3 bilh\u00f5es no primeiro semestre de 2024. Entre os destaques desse […]<\/p>\n","protected":false},"author":1,"featured_media":3345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,31],"tags":[92,43,53],"class_list":{"0":"post-5141","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-balancos","8":"category-noticias","9":"tag-balancos","10":"tag-e-commerce","11":"tag-noticias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/5141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/comments?post=5141"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/5141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media\/3345"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media?parent=5141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/categories?post=5141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/tags?post=5141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}