M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Deloitte ti\u1ebft l\u1ed9 r\u1eb1ng 80% c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng coi t\u00ednh x\u00e1c th\u1ef1c l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c l\u1ef1a ch\u1ecdn mua h\u00e0ng, trong khi 57% v\u1eabn trung th\u00e0nh h\u01a1n v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n cam k\u1ebft v\u1edbi c\u00e1c nguy\u00ean nh\u00e2n x\u00e3 h\u1ed9i ho\u1eb7c m\u00f4i tr\u01b0\u1eddng.\u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 b\u1edfi m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Accenture, ch\u1ec9 ra r\u1eb1ng 62% c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i c\u00e1c c\u00f4ng ty \u0111\u1ea3m nh\u1eadn v\u1ecb tr\u00ed v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i v\u00e0 52% \u0111\u00e3 thay \u0111\u1ed5i th\u00f3i quen mua h\u00e0ng d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n
T\u00ednh x\u00e1c th\u1ef1c \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang \u0111\u00e1nh gi\u00e1 cao nh\u1ea5t, th\u00fac \u0111\u1ea9y c\u00e1c doanh nghi\u1ec7p xem x\u00e9t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 duy tr\u00ec s\u1ef1 ph\u00f9 h\u1ee3p v\u00e0 c\u1ea1nh tranh.Theo Andre Carvalho, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh v\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp Tempus Inova, c\u01a1 quan thi\u1ebft k\u1ebf v\u00e0 \u0111\u1ed5i m\u1edbi: \u201cTh\u01b0\u01a1ng hi\u1ec7u v\u01b0\u1ee3t xa h\u00ecnh \u1ea3nh; \u0111\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c t\u1ea1o ra m\u1ed9t k\u1ebft n\u1ed1i ch\u00ednh h\u00e3ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00f4ng ch\u00fang.M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u1ea7n ph\u1ea3n \u00e1nh c\u00e1c gi\u00e1 tr\u1ecb m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n, \u0111\u1ed9c \u0111\u00e1o v\u00e0 minh b\u1ea1ch\u201d.<\/p>\n\n\n\n
\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2020, Tempus Inova cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o t\u00ednh x\u00e1c th\u1ef1c \u0111\u1ec3 \u1ed5n \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u.C\u00e1c d\u1ecbch v\u1ee5 do t\u1eadp \u0111o\u00e0n cung c\u1ea5p r\u1ea5t \u0111a d\u1ea1ng: l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c, Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, Trang web, Ti\u1ebfp th\u1ecb n\u1ed9i b\u1ed9 v\u00e0 Ti\u1ebfp th\u1ecb n\u1ed9i dung cho c\u00e1c t\u1ed5 ch\u1ee9c thu\u1ed9c nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c nhau. Andre Carvalho, ng\u01b0\u1eddi s\u00e1ng l\u1eadp doanh nghi\u1ec7p, c\u00f3 h\u01a1n 15 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n
Theo \u00f4ng, vi\u1ec7c xem x\u00e9t s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 mang t\u00ednh quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 t\u1ea1o ra th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3.\u201cHi\u1ec3u \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng v\u00e0 mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u cho b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c n\u00e0o li\u00ean quan \u0111\u1ebfn nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\u201d, \u00f4ng n\u00f3i.<\/p>\n\n\n\n
D\u00f9 v\u1eady, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh ch\u1ec9 ra r\u1eb1ng tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 l\u1ef1a ch\u1ecdn cho kinh doanh tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i.Theo Descarbonize Solutions, 70% c\u1ee7a ng\u01b0\u1eddi Brazil th\u00edch mua s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 cam k\u1ebft v\u1ec1 m\u00f4i tr\u01b0\u1eddng: \u201cC\u00e1c c\u00f4ng ty mu\u1ed1n gi\u1eef ch\u00e2n v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ea7n xem c\u00e1c y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh trong qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng.Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay th\u1eadm ch\u00ed c\u00f2n t\u1ed3n t\u1ea1i nhi\u1ec1u h\u01a1n v\u00e0 \u0111i\u1ec1u n\u00e0y \u00e1p d\u1ee5ng cho m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh, bao g\u1ed3m c\u1ea3 vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\u201d, Carvalho ch\u1ec9 ra.<\/p>","protected":false},"excerpt":{"rendered":"
Uma pesquisa da\u00a0Deloitte\u00a0revela que\u00a080% dos consumidores\u00a0consideram a autenticidade um fator decisivo na escolha de compra, enquanto\u00a057%\u00a0se mant\u00eam mais leais a marcas que demonstram compromisso com causas sociais ou ambientais.\u00a0Esse dado \u00e9 refor\u00e7ado por um estudo da\u00a0Accenture, que aponta que\u00a062%\u00a0dos consumidores esperam que as empresas assumam posi\u00e7\u00f5es em quest\u00f5es sociais e\u00a052%\u00a0mudaram h\u00e1bitos de compra com base […]<\/p>\n","protected":false},"author":1,"featured_media":4059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":{"0":"post-6587","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-pesquisas","9":"tag-e-commerce","10":"tag-noticias","11":"tag-pesquisas"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/6587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/comments?post=6587"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/6587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media\/4059"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media?parent=6587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/categories?post=6587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/tags?post=6587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}