M\u00f4 h\u00ecnh ph\u00e1t tr\u1ef1c tuy\u1ebfn \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a c\u00e1ch ch\u00fang ta ti\u00eau th\u1ee5 n\u1ed9i dung v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 v\u01b0\u1ee3t qua m\u00e0n h\u00ecnh.Nh\u1eefng g\u00ec b\u1eaft \u0111\u1ea7u v\u1edbi \u00e2m nh\u1ea1c v\u00e0 video \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t m\u00f4 h\u00ecnh ti\u00eau d\u00f9ng m\u1edbi, ng\u00e0y nay m\u1edf r\u1ed9ng sang c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau c\u1ee7a n\u1ec1n kinh t\u1ebf. s\u00e1ch, th\u1eddi trang, th\u1ef1c ph\u1ea9m, s\u1ee9c kh\u1ecfe v\u00e0 th\u1eadm ch\u00ed c\u1ea3 d\u1ecbch v\u1ee5 cho v\u1eadt nu\u00f4i \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i tr\u00ean c\u01a1 s\u1edf \u0111\u1ecbnh k\u1ef3, b\u1eb1ng c\u00e1ch \u0111\u0103ng k\u00fd.Theo McKinsey, th\u1ecb tr\u01b0\u1eddng n\u00e0y \u0111\u00e3 t\u0103ng h\u01a1n 100% m\u1ed7i n\u0103m t\u1eeb n\u0103m 2011 \u0111\u1ebfn n\u0103m 2016 t\u1ea1i Hoa K\u1ef3. \u1edf Brazil, m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a PwC ch\u1ec9 ra r\u1eb1ng kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n v\u00e0 t\u01b0\u01a1ng t\u00e1c li\u00ean t\u1ee5c v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng \u0111i\u1ec3m thu h\u00fat ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty.
\u0110\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t k\u1ecbch b\u1ea3n trong \u0111\u00f3 chi ph\u00ed \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi ng\u00e0y c\u00e0ng cao, m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t \u0111i\u1ec1u m\u1edbi l\u1ea1 \u0111\u1ec3 thi\u1ebft l\u1eadp ch\u00ednh n\u00f3 nh\u01b0 m\u1ed9t y\u00eau c\u1ea7u th\u1ecb tr\u01b0\u1eddng. h\u01a1n m\u1ed9t xu h\u01b0\u1edbng, ti\u00eau th\u1ee5 thu\u00ea bao \u0111\u1ea1i di\u1ec7n cho m\u1ed9t ph\u1ea3n \u1ee9ng th\u1ef1c t\u1ebf v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c kinh doanh \u0111\u01b0\u01a1ng \u0111\u1ea1i. c\u00e1c c\u00f4ng ty \u00e1p d\u1ee5ng doanh thu \u0111\u1ecbnh k\u1ef3 chinh ph\u1ee5c ba tr\u1ee5 c\u1ed9t c\u01a1 b\u1ea3n cho s\u1ef1 b\u1ec1n v\u1eefng c\u1ee7a h\u1ecd: kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n doanh thu, l\u00f2ng trung th\u00e0nh v\u00e0 ti\u1ec1m n\u0103ng quy m\u00f4.
\u0110\u00f3 l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh cho ph\u00e9p b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch cho t\u01b0\u01a1ng lai an to\u00e0n h\u01a1n, gi\u1ea3m doanh thu c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng v\u1edbi c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 t\u00edch c\u1ef1c h\u01a1n v\u00e0o ti\u1ebfp th\u1ecb, c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed5i m\u1edbi.Kh\u00f4ng ph\u1ea3i v\u00f4 c\u1edb, nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 nh\u01b0 Microsoft, Apple v\u00e0 Amazon \u0111\u00e3 t\u1eadp trung m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 doanh thu c\u1ee7a h\u1ecd \u1edf \u0111\u1ecbnh d\u1ea1ng n\u00e0y. Tuy nhi\u00ean, nhi\u1ec1u c\u00f4ng ty truy\u1ec1n th\u1ed1ng ch\u1ed1ng l\u1ea1i s\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y, \u0111i\u1ec1u n\u00e0y khi\u1ebfn h\u1ecd g\u1eb7p b\u1ea5t l\u1ee3i trong c\u1ea1nh tranh. V\u1ea5n \u0111\u1ec1 kh\u00f4ng ch\u1ec9 l\u00e0 b\u1ecf qua m\u1ed9t xu h\u01b0\u1edbng m\u00e0 c\u00f2n nh\u1eafm m\u1eaft tr\u01b0\u1edbc s\u1ef1 thay \u0111\u1ed5i c\u01a1 c\u1ea5u trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.
Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay coi tr\u1ecdng s\u1ef1 ti\u1ec7n l\u1ee3i, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 tr\u1ea3i nghi\u1ec7m li\u00ean t\u1ee5c, v\u00e0 mong \u0111\u1ee3i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y m\u1ed9t c\u00e1ch tr\u00f4i ch\u1ea3y. b\u1ecf qua \u0111\u1ed9ng th\u00e1i n\u00e0y l\u00e0 m\u1ed9t r\u1ee7i ro chi\u1ebfn l\u01b0\u1ee3c. \u0111\u1ec3 duy tr\u00ec s\u1ef1 li\u00ean quan, c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i b\u1ecf l\u1ea1i ph\u00eda sau m\u00f4 h\u00ecnh giao d\u1ecbch, d\u1ef1a tr\u00ean mua h\u00e0ng m\u1ed9t l\u1ea7n v\u00e0 \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn quan h\u1ec7, \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 b\u1edfi h\u1ec7 sinh th\u00e1i c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ecbnh k\u1ef3. ch\u00eca kh\u00f3a l\u00e0 trong chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m: \u0111\u1ea7u t\u01b0 v\u00e0o d\u1eef li\u1ec7u, d\u1ecbch v\u1ee5 v\u00e0 c\u00e1 nh\u00e2n h\u00f3a. ti\u00eau th\u1ee5 \u0111\u0103ng k\u00fd kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed1t nh\u1ea5t th\u1eddi, \u0111\u00f3 l\u00e0 ti\u00eau chu\u1ea9n m\u1edbi. V\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u00edch \u1ee9ng hi\u1ec7n c\u00f3 nguy c\u01a1 b\u1ecb t\u1ee5t l\u1ea1i ph\u00eda sau nghi\u00eam tr\u1ecdng.<\/p>","protected":false},"excerpt":{"rendered":"
O modelo de streaming revolucionou a forma como consumimos conte\u00fado, e seu impacto ultrapassou as telas. O que come\u00e7ou com m\u00fasica e v\u00eddeo transformou-se em um novo padr\u00e3o de consumo, […]<\/p>\n","protected":false},"author":396,"featured_media":9217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":["post-85144","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-tendencias","tag-artigos","tag-e-commerce","tag-tendencias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/85144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/users\/396"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/comments?post=85144"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/85144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media\/9217"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media?parent=85144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/categories?post=85144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/tags?post=85144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}