{"id":86082,"date":"2025-07-31T12:12:50","date_gmt":"2025-07-31T15:12:50","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=86082"},"modified":"2025-07-31T12:12:51","modified_gmt":"2025-07-31T15:12:51","slug":"whatsapp-business-cresce-no-brasil-com-70-das-empresas-usando-para-vendas-aponta-estudo","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/vi\/whatsapp-business-cresce-no-brasil-com-70-das-empresas-usando-para-vendas-aponta-estudo\/","title":{"rendered":"WhatsApp Business ph\u00e1t tri\u1ec3n \u1edf Brazil v\u1edbi 70% c\u1ee7a c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n h\u00e0ng, nghi\u00ean c\u1ee9u cho th\u1ea5y"},"content":{"rendered":"<p class=\"wp-block-paragraph\">V\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n trong h\u1ea7u nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u1edf Brazil, WhatsApp \u0111\u00e3 c\u1ee7ng c\u1ed1 ch\u00ednh n\u00f3 nh\u01b0 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 l\u00e0m vi\u1ec7c cho c\u00e1c c\u00f4ng ty v\u1eeba v\u00e0 nh\u1ecf trong c\u1ea3 n\u01b0\u1edbc.\u1ee8ng d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t trong 99% c\u1ee7a \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u1edf Brazil v\u00e0 duy tr\u00ec 147 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng, theo nghi\u00ean c\u1ee9u&nbsp;<em>K\u1ef9 thu\u1eadt s\u1ed1 2024: Brazil<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia k\u00eanh d\u1ecbch v\u1ee5, nh\u1eefng g\u00ec tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n li\u00ean l\u1ea1c kh\u00f4ng ch\u00ednh th\u1ee9c gi\u1edd \u0111\u00e2y \u0111\u00f3ng vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c: ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u c\u00f4ng ty t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh, t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp th\u00f4ng qua \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo b\u00e1o c\u00e1o Opinion Box, 82% c\u1ee7a ng\u01b0\u1eddi Brazil \u0111\u00e3 s\u1eed d\u1ee5ng WhatsApp \u0111\u1ec3 li\u00ean l\u1ea1c v\u1edbi c\u00e1c c\u00f4ng ty v\u00e0 60% tuy\u00ean b\u1ed1 \u0111\u00e3 mua h\u00e0ng th\u00f4ng qua \u1ee9ng d\u1ee5ng.Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi s\u1ed1 l\u01b0\u1ee3ng doanh nghi\u1ec7p s\u1eed d\u1ee5ng phi\u00ean b\u1ea3n kinh doanh 821 WhatsApp Business 2024 c\u0169ng \u0111\u00e3 t\u0103ng l\u00ean: Brazil l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi cho gi\u1ea3i ph\u00e1p. kho\u1ea3ng 70% c\u1ee7a c\u00e1c c\u00f4ng ty Brazil \u0111\u00e3 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng n\u00e0y nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 m\u1ed1i quan h\u1ec7 c\u1ee7a h\u1ecd, theo Marketing v\u00e0 Sales Panorama 2024, RD Station.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTr\u01b0\u1edbc \u0111\u00e2y, m\u1ecdi th\u1ee9 \u0111\u1ec1u l\u00e0 th\u1ee7 c\u00f4ng.H\u00f4m nay, t\u00f4i c\u00f3 th\u1ec3 n\u00f3i chuy\u1ec7n v\u1edbi h\u00e0ng ch\u1ee5c kh\u00e1ch h\u00e0ng c\u00f9ng m\u1ed9t l\u00fac, m\u00e0 kh\u00f4ng \u0111\u1ec3 ai ch\u1edd \u0111\u1ee3i\u201d, Gabriel Savio, gi\u00e1m \u0111\u1ed1c m\u1ed9t c\u1eeda h\u00e0ng n\u1ed9i th\u1ea5t \u1edf Goias n\u00f3i.Sau khi t\u1ef1 \u0111\u1ed9ng h\u00f3a d\u1ecbch v\u1ee5 v\u00e0 b\u00e1n h\u00e0ng b\u1eb1ng WhatsApp, anh \u1ea5y tuy\u00ean b\u1ed1 \u0111\u00e3 nh\u00e2n h\u00f3a \u0111\u01a1n l\u00ean s\u00e1u.\u201cT\u1ed5 ch\u1ee9c v\u00e0 s\u1ef1 nhanh nh\u1eb9n \u0111\u00e3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t\u201d.Anh \u1ea5y s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng d\u1ecbch v\u1ee5 Poli Digital trong ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh, c\u0169ng l\u00e0 m\u1ed9t c\u00f4ng ty t\u1eeb Goias, c\u00f3 chatbot, t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 CRM cho d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cN\u1ec1n t\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng th\u1ef1c s\u1ef1 cho m\u1ed9t c\u00f4ng ty.C\u00f3 m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn gi\u1eefa vi\u1ec7c ho\u00e0n th\u00e0nh m\u1ed9t \u0111\u01a1n \u0111\u1eb7t h\u00e0ng v\u00e0 v\u1eadn h\u00e0nh m\u1ed9t quy tr\u00ecnh th\u01b0\u01a1ng m\u1ea1i th\u00f4ng minh, c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng v\u00e0 hi\u1ec7u qu\u1ea3\u201d, Alberto Filho, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Poli Digital n\u00f3i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c tr\u01b0\u1eddng h\u1ee3p nh\u01b0 c\u1ee7a Gabriel kh\u00f4ng b\u1ecb c\u00f4 l\u1eadp.M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t Meta (2023) \u0111\u00e3 nghe 6,5 ngh\u00ecn ng\u01b0\u1eddi l\u1edbn t\u1eeb 13 qu\u1ed1c gia, bao g\u1ed3m c\u1ea3 Brazil v\u00e0 cho th\u1ea5y 81% c\u1ee7a ng\u01b0\u1eddi Brazil cho bi\u1ebft h\u1ecd th\u1ea5y vi\u1ec7c g\u1eedi tin nh\u1eafn \u0111\u1ebfn m\u1ed9t c\u00f4ng ty d\u1ec5 d\u00e0ng h\u01a1n l\u00e0 truy c\u1eadp trang web \u0111\u1ec3 c\u00f3 li\u00ean h\u1ec7 n\u00e0y v\u00e0 78% tuy\u00ean b\u1ed1 c\u00f3 c\u01a1 h\u1ed9i \u0111\u00f3ng giao d\u1ecbch mua h\u00e0ng t\u1ed1t h\u01a1n khi h\u1ecd c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft m\u1ecdi th\u1ee9 \u1edf \u0111\u00f3 't\u1eeb l\u1ea7n li\u00ean h\u1ec7 \u0111\u1ea7u ti\u00ean \u0111\u1ebfn thanh to\u00e1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alessandra Bona, t\u1eeb Burntech Boilers Industrial Equipment, c\u0169ng l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a Poli Digital, \u0111\u1ec1 c\u1eadp r\u1eb1ng kh\u1ea3 n\u0103ng ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng tr\u00ean c\u00f9ng m\u1ed9t m\u00e0n h\u00ecnh, ph\u1ee5c v\u1ee5 nhi\u1ec1u k\u00eanh c\u00f9ng l\u00fac, gi\u00fap cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u. \u201cCho ph\u00e9p m\u1ecdi th\u1ee9 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd trong k\u00eanh tr\u01b0\u1edbc khi b\u00e1n h\u00e0ng (tin nh\u1eafn v\u00e0 cu\u1ed9c g\u1ecdi) l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ngo\u00e0i vi\u1ec7c c\u1ea3i thi\u1ec7n c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i, WhatsApp c\u00f2n th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng v\u1edbi c\u00e1c t\u00ednh n\u0103ng t\u00edch h\u1ee3p.M\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t l\u00e0 Click-to-WhatsApp, bi\u1ebfn qu\u1ea3ng c\u00e1o tr\u00ean Instagram v\u00e0 Facebook th\u00e0nh c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i tr\u1ef1c ti\u1ebfp tr\u00ean n\u1ec1n t\u1ea3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.Theo Meta, h\u01a1n 40% c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o Brazil \u0111\u00e3 \u00e1p d\u1ee5ng ch\u1ee9c n\u0103ng n\u00e0y, d\u1ea5u hi\u1ec7u cho th\u1ea5y WhatsApp \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec3m trung t\u00e2m trong h\u00e0nh tr\u00ecnh mua h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t \u0111i\u1ec3m n\u1ed5i b\u1eadt kh\u00e1c l\u00e0&nbsp;<em>Poly Pay<\/em>, m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Poli Digital ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd \u0111\u01a1n h\u00e0ng tr\u1ef1c ti\u1ebfp b\u1edfi WhatsApp v\u00e0 Instagram.N\u00f3 cho ph\u00e9p c\u00e1c c\u00f4ng ty g\u1eedi v\u00e0 nh\u1eadn ph\u00ed tr\u1ef1c ti\u1ebfp th\u00f4ng qua tr\u00f2 chuy\u1ec7n, v\u1edbi danh m\u1ee5c s\u1ea3n ph\u1ea9m t\u00edch h\u1ee3p v\u00e0 gi\u1ecf h\u00e0ng.Ch\u1ee9c n\u0103ng \u0111\u00e3 di chuy\u1ec3n kho\u1ea3ng R$ 7 tri\u1ec7u k\u1ec3 t\u1eeb khi ra m\u1eaft v\u00e0o n\u0103m 2020.T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi Poli Pay l\u00e0 46%, g\u1ea5p \u0111\u00f4i m\u1ee9c trung b\u00ecnh c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHo\u1eb7c, v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 v\u00e0 t\u1ed5 ch\u1ee9c, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n ngay c\u1ea3 v\u1edbi m\u1ed9t \u0111\u1ed9i ng\u0169 tinh g\u1ecdn. WhatsApp l\u00e0 \u1ee9ng d\u1ee5ng \u0111\u00e3 c\u00f3 trong t\u00fai c\u1ee7a b\u1ea1n, n\u00f3 nhanh nh\u1eb9n, tr\u1ef1c ti\u1ebfp v\u00e0 thu\u1eadn ti\u1ec7n &amp; c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh r\u1ea5t l\u1edbn\u201d, Alessandra Bona n\u00f3i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c gi\u1ea3i ph\u00e1p m\u1ea1nh m\u1ebd \u0111\u01b0\u1ee3c t\u1ea1o ra cho c\u00e1c c\u00f4ng ty l\u1edbn, th\u01b0\u1eddng t\u1ed1n k\u00e9m v\u00e0 kh\u00f3 tri\u1ec3n khai, WhatsApp Business cung c\u1ea5p m\u1ed9t c\u1ed5ng h\u1ee3p l\u00fd \u0111\u1ec3 s\u1ed1 h\u00f3a c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.\u201cD\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng, ghi l\u1ea1i l\u1ecbch s\u1eed h\u1ed9i tho\u1ea1i, \u0111\u00e0o t\u1ea1o nh\u00f3m v\u00e0 t\u00edch h\u1ee3p thanh to\u00e1n tr\u1ef1c ti\u1ebfp th\u00f4ng qua tr\u00f2 chuy\u1ec7n.T\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 c\u00f3 th\u1ec3, v\u00e0 kh\u00f4ng y\u00eau c\u1ea7u \u0111\u1ea7u t\u01b0 l\u1edbn\u201d, Alberto Filho n\u00f3i.<\/p>","protected":false},"excerpt":{"rendered":"<p>Com presen\u00e7a em praticamente todos os celulares no Brasil, o WhatsApp se consolidou como uma ferramenta de trabalho para pequenas e m\u00e9dias empresas em todo o pa\u00eds. O app est\u00e1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-86082","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/86082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/comments?post=86082"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/86082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media\/85755"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media?parent=86082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/categories?post=86082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/tags?post=86082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}