{"id":88437,"date":"2025-11-17T14:48:12","date_gmt":"2025-11-17T17:48:12","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=88437"},"modified":"2025-11-17T14:48:13","modified_gmt":"2025-11-17T17:48:13","slug":"comportamento-do-consumidor-lojas-fisicas-viraram-provadores-e-compras-acontecem-no-digital-revela-pesquisa-da-serasa-experian","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/vi\/comportamento-do-consumidor-lojas-fisicas-viraram-provadores-e-compras-acontecem-no-digital-revela-pesquisa-da-serasa-experian\/","title":{"rendered":"H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng: c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf \u0111\u00e3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi n\u1ebfm th\u1eed v\u00e0 vi\u1ec7c mua h\u00e0ng di\u1ec5n ra trong k\u1ef9 thu\u1eadt s\u1ed1, ti\u1ebft l\u1ed9 nghi\u00ean c\u1ee9u t\u1eeb Ser"},"content":{"rendered":"

Ng\u01b0\u1eddi Brazil \u0111ang thay \u0111\u1ed5i logic c\u1ee7a b\u00e1n l\u1ebb: c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf kh\u00f4ng c\u00f2n l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn cu\u1ed1i c\u00f9ng c\u1ee7a vi\u1ec7c mua h\u00e0ng \u0111\u1ec3 c\u1ee7ng c\u1ed1 nh\u01b0 m\u1ed9t kh\u00f4ng gian cho c\u00e1c bu\u1ed5i gi\u1edbi thi\u1ec7u, th\u1eed nghi\u1ec7m v\u00e0 m\u1ed1i quan h\u1ec7.Theo kh\u1ea3o s\u00e1t \u201cNg\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a t\u01b0\u01a1ng lai\u201d, \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Serasa Experian, datatech \u0111\u1ea7u ti\u00ean v\u00e0 l\u1edbn nh\u1ea5t \u1edf Brazil, 59.4% c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin r\u1eb1ng c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng ph\u1ee5c v\u1ee5 nhi\u1ec1u h\u01a1n \u0111\u1ec3 ph\u01a1i b\u00e0y s\u1ea3n ph\u1ea9m h\u01a1n l\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3.Trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i, h\u00e0nh vi n\u00e0y th\u1eadm ch\u00ed c\u00f2n r\u00f5 r\u00e0ng h\u01a1n: 63.5% c\u1ee7a Th\u1ebf h\u1ec7 Z v\u00e0 61.4% c\u1ee7a Millennials chia s\u1ebb quan \u0111i\u1ec3m n\u00e0y.<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi CMO c\u1ee7a datatech, Giovana Giroto, \u0111i\u1ec1u n\u00e0y c\u1ee7ng c\u1ed1 vai tr\u00f2 c\u1ee7a b\u00e1n l\u1ebb tr\u1ef1c ti\u1ebfp nh\u01b0 m\u1ed9t kh\u00f4ng gian tin c\u1eady v\u00e0 b\u1eb1ng ch\u1ee9ng, ngay c\u1ea3 khi \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a k\u1ef9 thu\u1eadt s\u1ed1: \u201cH\u1ee1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng Brazil \u0111\u00e3 kh\u00f4ng t\u1eeb b\u1ecf c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd, nh\u01b0ng b\u1eaft \u0111\u1ea7u g\u00e1n cho h\u1ecd m\u1ed9t vai tr\u00f2 m\u1edbi, \u0111\u00f3 l\u00e0 kh\u00f4ng gian tin c\u1eady, n\u01a1i h\u1ecd c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m, so s\u00e1nh v\u00e0 ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m. s\u1ef1 thay \u0111\u1ed5i n\u00e0y cho th\u1ea5y b\u00e1n l\u1ebb kh\u00f4ng bi\u1ebfn m\u1ea5t trong k\u1ef9 thu\u1eadt s\u1ed1, nh\u01b0ng t\u1ef1 t\u00e1i t\u1ea1o \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng k\u1ef3 v\u1ecdng kh\u00e1c nhau trong m\u1ed7i k\u00eanh\u201d, \u00f4ng n\u00f3i.<\/p>\n\n\n\n

S\u1ef1 thay \u0111\u1ed5i kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 t\u1eeb b\u1ecf m\u1eb7t \u0111\u1ed1i m\u1eb7t: 74,9% c\u1ee7a ng\u01b0\u1eddi Brazil v\u1eabn th\u00edch th\u1eed qu\u1ea7n \u00e1o, gi\u00e0y d\u00e9p v\u00e0 c\u00e1c m\u1eb7t h\u00e0ng v\u1eadt l\u00fd trong c\u1eeda h\u00e0ng tr\u01b0\u1edbc khi mua.\u0110\u00e3 c\u00f3 khi ch\u1ee7 \u0111\u1ec1 l\u00e0 mua h\u00e0ng \u0111i\u1ec7n t\u1eed v\u00e0 thi\u1ebft b\u1ecb c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n, 65,4% l\u1ef1a ch\u1ecdn tr\u1ef1c tuy\u1ebfn, ch\u1ee9ng minh s\u1ef1 tr\u01b0\u1edfng th\u00e0nh c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.Ng\u01b0\u1ee3c l\u1ea1i, \u0111\u1ed1i v\u1edbi c\u00e1c t\u00ecnh hu\u1ed1ng c\u1ea7n h\u1ed7 tr\u1ee3, ch\u1eb3ng h\u1ea1n nh\u01b0 trao \u0111\u1ed5i v\u00e0 tr\u1ea3 l\u1ea1i, d\u1ecbch v\u1ee5 con ng\u01b0\u1eddi v\u1eabn mang t\u00ednh quy\u1ebft \u0111\u1ecbnh, v\u1edbi 47,2% c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp ho\u1eb7c v\u1edbi c\u00e1c chuy\u00ean gia.\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m khi ti\u1ebfp x\u00fac v\u1eadt l\u00fd t\u0103ng th\u00eam gi\u00e1 tr\u1ecb, l\u00e0m n\u1ed5i b\u1eadt t\u1ea7m quan tr\u1ecdng c\u1ee7a h\u00e0nh tr\u00ecnh tr\u1ef1c tuy\u1ebfn v\u00e0 lai.<\/p>\n\n\n\n

\"H\u00ecnh<\/figure>\n\n\n\n

K\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 m\u1ed1i li\u00ean k\u1ebft ch\u00ednh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n\n\n\n

N\u1ebfu c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf tr\u1edf th\u00e0nh c\u1eeda s\u1ed5 c\u1eeda h\u00e0ng, k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 n\u01a1i mua h\u00e0ng v\u00e0 m\u1ed1i quan h\u1ec7 th\u1ef1c s\u1ef1 x\u1ea3y ra.Nghi\u00ean c\u1ee9u cho th\u1ea5y 86% c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch nh\u1eadn \u01b0u \u0111\u00e3i tr\u00ean c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 79% s\u1eed d\u1ee5ng internet \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v. <\/p>\n\n\n\n

Theo gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh datatech, k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t ch\u1ec9 ra r\u1eb1ng chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn, m\u00e0 l\u00e0 m\u1ed9t \u0111i\u1ec1u c\u1ea7n thi\u1ebft, v\u00e0 ch\u00eca kh\u00f3a b\u00e2y gi\u1edd l\u00e0 c\u00e1 nh\u00e2n h\u00f3a.\u201cO consumer is already in digital and wants to be recognized in every interaction.C\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd \u0111\u00e3 tr\u1edf th\u00e0nh kh\u00f4ng gian \u0111\u1ec3 th\u1eed nghi\u1ec7m, nh\u01b0ng vi\u1ec7c mua h\u00e0ng v\u00e0 m\u1ed1i quan h\u1ec7 x\u1ea3y ra tr\u1ef1c tuy\u1ebfn.Theo ngh\u0129a n\u00e0y, th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u, tr\u00ed th\u00f4ng minh v\u00e0 s\u1ef1 nh\u1ea1y c\u1ea3m \u0111\u1ec3 t\u1ea1o ra s\u1ef1 c\u00e2n nh\u1eafc th\u01b0\u01a1ng hi\u1ec7u v\u00e0 cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c s\u1ef1 c\u00f3 li\u00ean quan v\u00e0 c\u00f3 \u00fd ngh\u0129a.Ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y m\u1ed9t ph\u1ea7n t\u1ed1t c\u1ee7a kh\u00e1ch h\u00e0ng B2B c\u1ee7a ch\u00fang t\u00f4i \u0111\u1eb7t c\u01b0\u1ee3c v\u00e0o xu h\u01b0\u1edbng n\u00e0y v\u00e0 ph\u00e2n kh\u00fac, ng\u00e0y c\u00e0ng, nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t v\u1edbi th\u00f4ng tin v\u01b0\u1ee3t xa s\u1ef1 quan t\u00e2m \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i k\u00edch ho\u1ea1t th\u00e0nh chuy\u1ec3n \u0111\u1ed5i kinh doanh.<\/p>\n\n\n\n

Ph\u00e2n kh\u00fac ngo\u00e0i s\u1ef1 quan t\u00e2m<\/strong><\/p>\n\n\n\n

Ng\u00e0y nay, Serasa Experian c\u00f3 nhi\u1ec1u l\u1edbp th\u00f4ng tin kh\u00e1c nhau gi\u00fap c\u00e1c c\u00f4ng ty kh\u00f4ng ch\u1ec9 x\u00e1c \u0111\u1ecbnh ai c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, m\u00e0 c\u00f2n hi\u1ec3u \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng thanh to\u00e1n th\u1ef1c s\u1ef1 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0y, \u0111i\u1ec3m t\u00edn d\u1ee5ng c\u1ee7a h\u1ecd, h\u1ecd c\u00f3 bao nhi\u00eau th\u1ebb, trong s\u1ed1 c\u00e1c m\u1ed1i quan h\u1ec7 t\u00edch h\u1ee3p n\u00e0y v\u1ec1 h\u00e0nh vi v\u00e0 h\u1ed3 s\u01a1 t\u00e0i ch\u00ednh cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng c\u00e1c h\u00e0nh tr\u00ecnh ph\u00f9 h\u1ee3p v\u00e0 an to\u00e0n h\u01a1n.<\/p>","protected":false},"excerpt":{"rendered":"

O brasileiro est\u00e1 mudando a l\u00f3gica do varejo: as lojas f\u00edsicas deixam de ser o destino final das compras para se consolidarem como espa\u00e7o de mostru\u00e1rios, experimenta\u00e7\u00e3o e relacionamento. De […]<\/p>\n","protected":false},"author":1,"featured_media":87823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[43,53,79],"class_list":["post-88437","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/88437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/comments?post=88437"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/88437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media\/87823"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media?parent=88437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/categories?post=88437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/tags?post=88437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}