H\u00e0ng n\u0103m, Black Friday di chuy\u1ec3n th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ngay c\u1ea3 tr\u01b0\u1edbc ng\u00e0y ch\u00ednh th\u1ee9c c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, x\u1ea3y ra v\u00e0o ng\u00e0y 28.Trong m\u1ea1ng x\u00e3 h\u1ed9i, ch\u1ee7 \u0111\u1ec1 ti\u1ebft l\u1ed9 \u00fd \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1eeda h\u00e0ng n\u00e0o s\u1ebd l\u00e0 m\u1ee5c ti\u00eau nh\u1ea5t.M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t ph\u00e2n t\u00edch k\u1ef3 v\u1ecdng cho th\u1eddi gian cung c\u1ea5p ti\u1ebft l\u1ed9 r\u1eb1ng, trong s\u1ed1 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u1edbn, Amazon d\u1eabn \u0111\u1ea7u kh\u1ed1i l\u01b0\u1ee3ng \u0111\u1ec1 c\u1eadp, \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn b\u1edfi 81% c\u1ee7a c\u00e1c h\u1ed3 s\u01a1 \u0111\u00e3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ch\u1ee7 \u0111. <\/p>\n\n\n\n
\u201cK\u1ebft qu\u1ea3 n\u00e0y pha tr\u1ed9n m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 gi\u1eefa kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb trong ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web hi\u1ec7u qu\u1ea3, b\u1edfi v\u00ec Amazon, v\u00ed d\u1ee5, \u0111\u1ee9ng th\u1ee9 ba v\u1ec1 truy c\u1eadp trang web, v\u1edbi kho\u1ea3ng 200 tri\u1ec7u truy c\u1eadp h\u00e0ng th\u00e1ng theo d\u1eef li\u1ec7u Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Brasil\u201d, Lilian Carvalho, \u0111i\u1ec1u ph\u1ed1i vi\u00ean c\u1ee7a Trung t\u00e2m Nghi\u00ean c\u1ee9u Ti\u1ebfp th\u1ecb K\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a FGV\/EAESP v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 nghi\u00ean c\u1ee9u, \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi s\u1ef1 h\u1ee3p t\u00e1c c\u1ee7a Polis Consulting, v\u00e0 \u0111\u00e3 ph\u00e2n t\u00edch 124 ngh\u00ecn \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 n\u00e0y v\u00e0 182 tri\u1ec7u l\u1ea7n hi\u1ec3n th\u1ecb, t\u1eeb th\u00e1ng 10 \u0111\u1ebfn th\u00e1ng 11. <\/p>\n\n\n\n
V\u1ecb tr\u00ed th\u1ee9 hai l\u00e0 Th\u1ecb tr\u01b0\u1eddng T\u1ef1 do, v\u1edbi 6.4% c\u1ee7a c\u00e1c \u0111\u1ec1 c\u1eadp. \u201cA M\u1ed9t ngh\u1ecbch l\u00fd\u201d, theo Carvalho, v\u00ec th\u1ecb tr\u01b0\u1eddng n\u00e0y l\u00e0 nh\u00e0 l\u00e3nh \u0111\u1ea1o tuy\u1ec7t \u0111\u1ed1i trong truy c\u1eadp trang web, v\u01b0\u1ee3t qua 300 tri\u1ec7u truy c\u1eadp h\u00e0ng th\u00e1ng. Shopee xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed th\u1ee9 ba v\u1edbi 4.1% c\u1ee7a c\u00e1c \u0111\u1ec1 c\u1eadp. <\/p>\n\n\n\n
\u201cB\u1ea3n ph\u00e2n ph\u1ed1i n\u00e0y cho th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 trong chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng, c\u0169ng nh\u01b0 s\u1ef1 kh\u00e1c bi\u1ec7t c\u00f3 th\u1ec3 c\u00f3 trong khuynh h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1eeb c\u00e1c m\u1ea1ng kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung v\u1ec1 m\u1ed7i nh\u00e0 b\u00e1n l\u1ebb.Ngo\u00e0i ra, t\u1ea5t nhi\u00ean, \u0111\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 t\u00e1c \u0111\u1ed9ng th\u1ef1c s\u1ef1 c\u1ee7a hi\u1ec7u su\u1ea5t l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, m\u1ed9t ch\u1ee7 \u0111\u1ec1 trung t\u00e2m cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 trong b\u00e1n l\u1ebb \u0111\u01b0\u01a1ng \u0111\u1ea1i\u201d, c\u1ee7ng c\u1ed1 nh\u00e0 nghi\u00ean c\u1ee9u. <\/p>\n\n\n\n
Th\u01b0\u01a1ng hi\u1ec7u mong mu\u1ed1n nh\u1ea5t<\/strong><\/p>\n\n\n\n C\u0169ng theo kh\u1ea3o s\u00e1t, ph\u00e2n t\u00edch c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp nhi\u1ec1u nh\u1ea5t cho th\u1ea5y s\u1ef1 t\u1eadp trung \u0111\u00e1ng k\u1ec3 trong m\u1ed9t s\u1ed1 players.Apple d\u1eabn \u0111\u1ea7u \u0111\u00e1ng k\u1ec3 v\u1edbi 32% \u0111\u1ec1 c\u1eadp, ph\u1ea3n \u00e1nh c\u1ea3 gi\u00e1 tr\u1ecb gia t\u0103ng \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn b\u1edfi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00e1 c\u1ea3, \u0111i\u1ec1u n\u00e0y l\u00e0m cho n\u00f3 \u0111\u1eb7c bi\u1ec7t h\u1ea5p d\u1eabn trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/p>\n\n\n\n Samsung \u0111\u1ee9ng th\u1ee9 hai v\u1edbi 16% \u0111\u1ec1 c\u1eadp, ti\u1ebfp theo l\u00e0 LG (9.9%) v\u00e0 Xiaomi (7.8%).Trong ph\u00e2n kh\u00fac l\u00e0m \u0111\u1eb9p, Boticario t\u1eadp trung 8.9% \u0111\u1ec1 c\u1eadp v\u00e0 Natura 7.4%, th\u1ec3 hi\u1ec7n s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia trong b\u1ed1i c\u1ea3nh Black Friday. <\/p>\n\n\n\n Nike v\u00e0 Adidas \u0111\u1ea1i di\u1ec7n cho 4% v\u00e0 3.3% t\u01b0\u01a1ng \u1ee9ng, cho th\u1ea5y s\u1ef1 quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m th\u1ec3 thao trong s\u1ef1 ki\u1ec7n, m\u1eb7c d\u00f9 v\u1edbi t\u1ef7 l\u1ec7 nh\u1ecf h\u01a1n so v\u1edbi c\u00e1c danh m\u1ee5c h\u00e0ng \u0111\u1ea7u.<\/p>","protected":false},"excerpt":{"rendered":" Anualmente, a Black Friday movimenta o mercado e o interesse dos consumidores mesmo antes da data oficial de promo\u00e7\u00f5es, que acontece no pr\u00f3ximo dia 28. Nas redes sociais, o assunto revela as inten\u00e7\u00f5es de compra dos usu\u00e1rios e quais produtos, marcas e lojas ser\u00e3o as mais visadas. Uma pesquisa que analisou a expectativa para o […]<\/p>\n","protected":false},"author":1,"featured_media":10805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":{"0":"post-88738","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-pesquisas","9":"tag-e-commerce","10":"tag-noticias","11":"tag-pesquisas"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/88738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/comments?post=88738"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/88738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media\/10805"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media?parent=88738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/categories?post=88738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/tags?post=88738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}