Doanh s\u1ed1 b\u00e1n h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 cho Gi\u00e1ng sinh d\u1ef1 ki\u1ebfn s\u1ebd c\u00f3 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn \u0111\u00e1ng k\u1ec3 trong n\u0103m nay, v\u1edbi d\u1ef1 b\u00e1o m\u1ee9c cao t\u1ed1i thi\u1ec3u l\u00e0 15% v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng v\u00e0 t\u0103ng tr\u01b0\u1edfng 18% trong GMV (t\u1ed5ng kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng).C\u00e1c \u01b0\u1edbc t\u00ednh l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Admitad, m\u1ed9t c\u00f4ng ty ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t v\u00e0 c\u00f4ng ngh\u1ec7 to\u00e0n c\u1ea7u, h\u1ee3p t\u00e1c v\u1edbi Flowwow, m\u1ed9t th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u v\u1ec1 giao hoa v\u00e0 qu\u00e0 t\u1eb7ng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i h\u01a1n 40 qu\u1ed1c gia.<\/p>\n\n\n\n
K\u1ecbch b\u1ea3n n\u00e0y di\u1ec5n ra sau nh\u1eefng d\u1ea5u hi\u1ec7u v\u1ec1 s\u1ef1 k\u1ebft th\u00fac n\u00f3ng n\u1ef1c trong n\u0103m c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb Brazil, trong \u0111\u00f3 h\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ef1 \u0111\u1ecbnh mua qu\u00e0 t\u1eb7ng v\u00e0 c\u00e1c t\u00f9y ch\u1ecdn t\u00ecm ki\u1ebfm cho ng\u00e0y 'M\u1ed9t xu h\u01b0\u1edbng c\u00f3 \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh trong giao di\u1ec7n gi\u1eefa c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 v\u1eadt l\u00fd v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn to\u00e0n b\u1ed9 k\u00eanh mua h\u00e0ng, theo c\u00e1c nh\u00e0 t\u01b0 v\u1ea5n nh\u01b0 Deloitte<\/a>. <\/p>\n\n\n\n Nghi\u00ean c\u1ee9u \u0111\u00e3 ph\u00e2n t\u00edch h\u01a1n 300 ngh\u00ecn giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Brazil trong m\u00f9a Gi\u00e1ng sinh n\u0103m 2023 v\u00e0 2024, c\u0169ng nh\u01b0 c\u00e1c m\u00f4 h\u00ecnh \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 h\u00e0nh vi mua h\u00e0ng trong th\u00e1ng 12.<\/p>\n\n\n\n D\u1eef li\u1ec7u c\u1ee7a Gi\u00e1ng sinh n\u0103m ngo\u00e1i c\u1ee7ng c\u1ed1 k\u1ecbch b\u1ea3n t\u00edch c\u1ef1c.V\u00e0o th\u00e1ng 12 n\u0103m 2024, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Brazil \u0111\u00e3 t\u0103ng 15% v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng v\u00e0 17% v\u1ec1 gi\u00e1 tr\u1ecb giao d\u1ecbch, m\u1eb7c d\u00f9 gi\u1ea3m nh\u1eb9 khi so s\u00e1nh v\u1edbi m\u1ee9c trung b\u00ecnh h\u00e0ng th\u00e1ng c\u1ee7a n\u0103m \u0111\u00f3.V\u00e9 trung b\u00ecnh t\u0103ng t\u1eeb US$ 33 (kho\u1ea3ng R$ 179 theo t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i hi\u1ec7n t\u1ea1i) l\u00ean US$ 36 (R$ 195) v\u00e0 t\u1ef7 l\u1ec7 mua h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh t\u0103ng t\u1eeb 20% l\u00ean 25%.<\/p>\n\n\n\n S\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c th\u1ecb tr\u01b0\u1eddng v\u1eabn mang t\u00ednh quy\u1ebft \u0111\u1ecbnh: h\u01a1n 72% mua s\u1eafm tr\u1ef1c tuy\u1ebfn trong n\u01b0\u1edbc n\u0103m ngo\u00e1i \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng thu\u1ed9c lo\u1ea1i n\u00e0y.C\u00e1c lo\u1ea1i \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t l\u00e0 th\u1eddi trang (30%), \u0111i\u1ec7n t\u1eed (19%), nh\u00e0 v\u00e0 l\u00e0m v\u01b0\u1eddn (16,8%), \u0111\u1ed3 ch\u01a1i v\u00e0 s\u1edf th\u00edch (10,2%), s\u1eafc \u0111\u1eb9p v\u00e0 s\u1ee9c kh\u1ecfe (7,3%) v\u00e0 th\u1ec3 thao (4%).<\/p>\n\n\n\n \u201cCh\u00fang t\u00f4i tin r\u1eb1ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn s\u1ebd c\u00f3 m\u1ed9t b\u01b0\u1edbc nh\u1ea3y v\u1ecdt \u0111\u00e1ng k\u1ec3 trong m\u00f9a l\u1ec5 n\u00e0y.Th\u1eddi trang, h\u00e0ng gia d\u1ee5ng, du l\u1ecbch v\u00e0 giao h\u00e0ng s\u1ebd th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng, k\u00e8m theo hi\u1ec7u su\u1ea5t t\u1ed1t trong l\u0129nh v\u1ef1c \u0111i\u1ec7n t\u1eed\u201d, Anna Gidirim, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh to\u00e0n c\u1ea7u c\u1ee7a Admitad cho bi\u1ebft.<\/p>\n\n\n\n \u0110\u1ed9ng th\u00e1i n\u00e0y \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn trong c\u00e1c s\u1ed1 li\u1ec7u c\u1ee7a Flowwow.D\u1ef1 b\u00e1o c\u1ee7a c\u00f4ng ty trong n\u0103m nay l\u00e0 t\u0103ng tr\u01b0\u1edfng 50% v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng so v\u1edbi giai \u0111o\u1ea1n Gi\u00e1ng sinh n\u0103m 2024, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nhu c\u1ea7u v\u1ec1 qu\u00e0 t\u1eb7ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, giao h\u00e0ng \u0111\u01b0\u1ee3c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n v\u00e0 th\u1ef1c t\u1ebf l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c v\u00e0 qu\u1ea3ng tr\u01b0\u1eddng<\/p>\n\n\n\n T\u1ea1i Flowwow, c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u nhi\u1ec1u nh\u1ea5t l\u00e0 b\u00f3 hoa, gi\u1ecf \u0103n s\u00e1ng v\u00e0 b\u1ed9 s\u00f4 c\u00f4 la.<\/p>\n\n\n\n H\u1ed3 s\u01a1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><\/p>\n\n\n\n H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ebfn l\u01b0\u1ee3t n\u00f3, \u0111\u00e3 cho th\u1ea5y m\u1ed9t h\u1ed3 s\u01a1 chi\u1ebfn l\u01b0\u1ee3c ng\u00e0y c\u00e0ng t\u0103ng.N\u0103m 2024, g\u1ea7n nh\u01b0 17% s\u1eed d\u1ee5ng phi\u1ebfu gi\u1ea3m gi\u00e1 ho\u1eb7c m\u00e3 khuy\u1ebfn m\u1ea1i, h\u01a1n 20% \u0111\u00e3 ch\u1ecdn cho c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 ho\u00e0n l\u1ea1i ti\u1ec1n, 22% b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi n\u1ed9i dung v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn v\u00e0 15% \u0111\u00e3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh sau khi duy\u1ec7t trong m\u1eb7t ti\u1ec1n c\u1eeda h\u00e0ng v\u00e0 b\u1ed9 s\u01b0u t\u1eadp c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng li\u00ean k\u1ebft. m\u1ea1ng x\u00e3 h\u1ed9i chi\u1ebfm 7% doanh s\u1ed1 b\u00e1n h\u00e0ng, qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm b\u1edfi 6% v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch trong c\u00e1c \u1ee9ng d\u1ee5ng b\u1edfi 5%.<\/p>\n\n\n\n Nh\u1eefng phong tr\u00e0o n\u00e0y \u0111\u01b0\u1ee3c th\u00eam v\u00e0o \u00fd \u0111\u1ecbnh mua h\u00e0ng m\u1ea1nh m\u1ebd \u0111\u01b0\u1ee3c ghi l\u1ea1i trong c\u00e1c nghi\u00ean c\u1ee9u qu\u1ed1c gia, ch\u1ec9 ra r\u1eb1ng kho\u1ea3ng 76% ng\u01b0\u1eddi Brazil c\u00f3 k\u1ebf ho\u1ea1ch tr\u00ecnh b\u00e0y Gi\u00e1ng sinh n\u00e0y, v\u1edbi trung b\u00ecnh m\u1ed9t s\u1ed1 qu\u00e0 t\u1eb7ng cho m\u1ed7i ng\u01b0\u1eddi v\u00e0 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm kinh nghi\u1ec7m v\u00e0 v\u1eadt ph\u1ea9m c\u00f3 \u00fd ngh\u0129a t\u00ecnh c\u1ea3m, theo CNDL (Li\u00ean \u0111o\u00e0n ch\u1ee7 c\u1eeda h\u00e0ng qu\u1ed1c gia)<\/a> v\u00e0 SPC Brazil.<\/p>\n\n\n\n \u0110\u1ed1i v\u1edbi Mikhail Liu-i-Tian, CEO c\u1ee7a Flowwow \u1edf Brazil, b\u1ed1i c\u1ea3nh Gi\u00e1ng sinh c\u1ee7ng c\u1ed1 xu h\u01b0\u1edbng c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u201cO Brazil c\u00e2n b\u1eb1ng th\u1ef1c t\u1ebf v\u1edbi \u00fd ngh\u0129a.Anh \u1ea5y mu\u1ed1n giao m\u1ed9t m\u00f3n qu\u00e0 trong c\u00f9ng m\u1ed9t ng\u00e0y, nh\u01b0ng c\u0169ng t\u00ecm ki\u1ebfm m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 \u0111\u1ea1i di\u1ec7n cho t\u00ecnh c\u1ea3m. s\u1ef1 k\u1ebft h\u1ee3p n\u00e0y t\u0103ng c\u01b0\u1eddng t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, s\u1eafp x\u1ebfp theo ch\u1ee7 \u0111\u1ec1, b\u1ed9 d\u1ee5ng c\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m d\u1ecbch m\u1ed9t th\u00f4ng \u0111i\u1ec7p\u201d, \u00f4ng gi\u1ea3i th\u00edch.<\/p>\n\n\n\n Theo \u00f4ng, phong tr\u00e0o n\u00e0y th\u1eadm ch\u00ed c\u00f2n \u0111\u00e1ng ch\u00fa \u00fd h\u01a1n trong l\u0129nh v\u1ef1c qu\u00e0 t\u1eb7ng. \u201cTr\u00ecnh b\u00e0y c\u00f3 m\u1ee5c \u0111\u00edch \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 n\u1ed5i b\u1eadt v\u00e0o cu\u1ed1i n\u0103m.Ch\u00fang t\u00f4i l\u01b0u \u00fd nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng \u0111\u00e1nh th\u1ee9c tr\u00ed nh\u1edb t\u00ecnh c\u1ea3m ho\u1eb7c k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n.S\u1ef1 nh\u1ea1y c\u1ea3m n\u00e0y l\u00e0m cho ng\u00e0y m\u1ed9t trong nh\u1eefng m\u1ea1nh nh\u1ea5t cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c v\u1edbi gi\u00e1m tuy\u1ec3n v\u00e0 t\u00f9y ch\u1ec9nh.\u201d<\/p>\n\n\n\n V\u1edbi nhi\u1ec1u m\u1ee9c ti\u00eau th\u1ee5 cao nh\u1ea5t, s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 s\u1ef1 \u0111\u00e1nh gi\u00e1 cao h\u01a1n v\u1ec1 s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 \u00fd ngh\u0129a, Gi\u00e1ng sinh 2025 s\u1ebd c\u1ee7ng c\u1ed1 \u0111\u1ed9ng l\u1ef1c m\u1edbi trong ng\u00e0nh b\u00e1n l\u1ebb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Brazil, \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u b\u1eb1ng vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch s\u1edbm, s\u1eed d\u1ee5ng nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00fa \u00fd h\u01a1n \u0111\u1ebfn l\u1ee3i th\u1ebf c\u1ee7a m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn.<\/p>","protected":false},"excerpt":{"rendered":" As vendas digitais para o Natal devem registrar um avan\u00e7o expressivo neste ano, com previs\u00e3o de alta m\u00ednima de 15% no n\u00famero de pedidos e crescimento de 18% no GMV […]<\/p>\n","protected":false},"author":1,"featured_media":84129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-89314","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/89314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/comments?post=89314"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/89314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media\/84129"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media?parent=89314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/categories?post=89314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/tags?post=89314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}