{"id":89848,"date":"2026-01-05T18:47:39","date_gmt":"2026-01-05T21:47:39","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89848"},"modified":"2026-01-05T18:47:40","modified_gmt":"2026-01-05T21:47:40","slug":"humanizacao-da-ia-e-chave-para-vendas-60-dos-clientes-se-frustram-com-atendimento-robotizado","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/vi\/humanizacao-da-ia-e-chave-para-vendas-60-dos-clientes-se-frustram-com-atendimento-robotizado\/","title":{"rendered":"Nh\u00e2n b\u1ea3n h\u00f3a AI l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 b\u00e1n h\u00e0ng: 60% c\u1ee7a kh\u00e1ch h\u00e0ng th\u1ea5t v\u1ecdng v\u1edbi d\u1ecbch v\u1ee5 robot h\u00f3a"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Trong k\u1ecbch b\u1ea3n doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i, hi\u1ec7u qu\u1ea3 c\u1ee7a Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t tr\u1edf ng\u1ea1i h\u00e0nh vi: nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 k\u1ebft n\u1ed1i th\u1ef1c s\u1ef1. M\u1eb7c d\u00f9 c\u00f4ng ngh\u1ec7 cung c\u1ea5p t\u00ednh kh\u1ea3 d\u1ee5ng kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n v\u00e0 kh\u1ea3 n\u0103ng x\u1eed l\u00fd cao, vi\u1ec7c thi\u1ebfu con ng\u01b0\u1eddi\u201c\u201d \u0111\u00e3 khi\u1ebfn c\u00e1c c\u00f4ng ty ph\u1ea3i tr\u1ea3 gi\u00e1 \u0111\u1eaft. Theo c\u00e1c chuy\u00ean gia, AI ch\u1ec9 t\u1ea1o ra s\u1ef1 chuy\u1ec3n \u0111\u1ed5i hi\u1ec7u qu\u1ea3 khi n\u00f3 c\u00f3 th\u1ec3 m\u00f4 ph\u1ecfng s\u1ef1 t\u1ef1 nhi\u00ean c\u1ee7a m\u1ed9t ng\u01b0\u1eddi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1eef li\u1ec7u g\u1ea7n \u0111\u00e2y ch\u1ee9ng th\u1ef1c quan \u0111i\u1ec3m n\u00e0y.B\u00e1o c\u00e1o <em>Xu h\u01b0\u1edbng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng 2025<\/em>, \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n b\u1edfi The Future of Commerce, ti\u1ebft l\u1ed9 m\u1ed9t k\u1ecbch b\u1ea3n c\u1ea3nh b\u00e1o: <strong>60% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi c\u1ea3m th\u1ea5y th\u1ea5t v\u1ecdng<\/strong> khi h\u1ecd nh\u1eadn ra r\u1eb1ng h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi AI, v\u00e0 <strong>58% n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u<\/strong> n\u1ebfu h\u1ecd kh\u00f4ng t\u00ecm ra c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 n\u00f3i chuy\u1ec7n v\u1edbi m\u1ed9t ng\u01b0\u1eddi ph\u1ee5c v\u1ee5.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u1ed7i \u201c trong giao ti\u1ebfp robot h\u00f3a\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jenifer Calvi, Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn S\u1ea3n ph\u1ea9m v\u00e0 Kinh doanh t\u1ea1i Irrah Tech, cho bi\u1ebft quan ni\u1ec7m sai l\u1ea7m l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty l\u00e0 tri\u1ec3n khai c\u00e1c \u0111\u1ea1i l\u00fd k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi ng\u00f4n ng\u1eef qu\u00e1 trang tr\u1ecdng ho\u1eb7c kh\u00f4 khan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cXin l\u1ed7i v\u00ec \u0111\u00e3 ch\u1edd \u0111\u1ee3i\u2018 ho\u1eb7c &amp; KI\u1ec2M TRA \u0111i\u1ec1u n\u00e0y cho b\u1ea1n\u2019 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t. AI c\u00e0ng tr\u00f4ng gi\u1ed1ng con ng\u01b0\u1eddi, c\u01a1 h\u1ed9i t\u1ea1o k\u1ebft n\u1ed1i, t\u1ea1o ni\u1ec1m tin v\u00e0 tr\u00ean h\u1ebft l\u00e0 chuy\u1ec3n \u0111\u1ed5i\u2018 c\u00e0ng l\u1edbn, Calvi gi\u1ea3i th\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh, giao ti\u1ebfp b\u1eb1ng robot \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra xa, t\u1ea1o ra m\u1ed9t r\u00e0o c\u1ea3n c\u1ea3m x\u00fac ng\u0103n c\u1ea3n l\u00f2ng trung th\u00e0nh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4 tr\u1ee5 c\u1ed9t c\u1ee7a s\u1ef1 th\u1ea5t b\u1ea1i trong t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ngo\u00e0i vi\u1ec7c thi\u1ebfu s\u1ef1 \u0111\u1ed3ng c\u1ea3m, c\u00e1c chuy\u00ean gia ch\u1ec9 ra b\u1ed1n sai s\u00f3t v\u1ec1 c\u1ea5u tr\u00fac bi\u1ebfn tr\u1ee3 l\u00fd \u1ea3o th\u00e0nh v\u1ea5n \u0111\u1ec1 cho doanh nghi\u1ec7p:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thi\u1ebfu m\u1ee5c \u0111\u00edch:<\/strong> C\u00e1c agent kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng (nh\u01b0 \u0111\u1ed9 ph\u00e2n gi\u1ea3i ho\u1eb7c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i) tr\u1edf th\u00e0nh\u201c black-box\u201d kh\u00f4ng cho ph\u00e9p b\u1ea1n \u0111o l\u01b0\u1eddng xem ch\u00fang \u0111ang gi\u00fap \u0111\u1ee1 hay c\u1ea3n tr.<\/li>\n\n\n\n<li><strong>D\u1eef li\u1ec7u x\u1ea5u:<\/strong> Vi\u1ec7c cung c\u1ea5p cho AI th\u00f4ng tin kh\u00f4ng ch\u00ednh x\u00e1c ho\u1eb7c l\u1ed7i th\u1eddi s\u1ebd t\u1ea1o ra m\u00e2u thu\u1eabn v\u00e0 ph\u1ea3n h\u1ed3i kh\u00f4ng th\u1ecfa \u0111\u00e1ng.<\/li>\n\n\n\n<li><strong>T\u00e1c nh\u00e2n bi\u1ec7t l\u1eadp (Thi\u1ebfu t\u00edch h\u1ee3p):<\/strong> M\u1ed9t bot th\u00e2n thi\u1ec7n kh\u00f4ng c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o gi\u00e1 c\u1ea3, c\u1ed5 phi\u1ebfu ho\u1eb7c l\u1ecbch tr\u00ecnh l\u00e0m cho cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ed1ng r\u1ed7ng v\u00e0 v\u00f4 d\u1ee5ng. \u201cH\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed9t kh\u00e1ch h\u00e0ng h\u1ecfi v\u1ec1 m\u1ed9t \u0111\u01a1n \u0111\u1eb7t h\u00e0ng v\u00e0 bot tr\u1ea3 l\u1eddi v\u1edbi c\u00e1c gi\u1ea3 \u0111\u1ecbnh.\u0110i\u1ec1u n\u00e0y t\u1ea1o ra\u201d l\u00e0m l\u1ea1i, v\u00ed d\u1ee5 Jenifer.<\/li>\n\n\n\n<li><strong>Thi\u1ebfu gi\u00e1m s\u00e1t:<\/strong> Vi\u1ec7c thi\u1ebfu gi\u00e1m s\u00e1t hi\u1ec7u su\u1ea5t h\u00e0ng ng\u00e0y s\u1ebd c\u1ea3n tr\u1edf nh\u1eefng c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c c\u1ea7n thi\u1ebft cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Gi\u1ea3i ph\u00e1p t\u1eadp trung v\u00e0o t\u00ednh c\u00e1ch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng n\u1ed7i \u0111au n\u00e0y, th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p cho ph\u00e9p t\u1ea1o ra c\u00e1c t\u00e1c nh\u00e2n c\u00f3 \u201ct\u00ednh c\u00e1ch\u201d <strong>Tr\u00ecnh t\u1ea1o GPT<\/strong>, t\u1eeb Irrah Tech, minh h\u1ecda xu h\u01b0\u1edbng n\u00e0y. n\u1ec1n t\u1ea3ng, c\u00f3 m\u1eb7t t\u1ea1i h\u01a1n 70 qu\u1ed1c gia, cho ph\u00e9p c\u00e1c c\u00f4ng ty \u0111\u00e0o t\u1ea1o ti\u1ebfp vi\u00ean k\u1ef9 thu\u1eadt s\u1ed1 m\u00e0 kh\u00f4ng c\u1ea7n l\u1eadp tr\u00ecnh (kh\u00f4ng c\u00f3 m\u00e3).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi n\u00e0y l\u00e0 kh\u1ea3 n\u0103ng <strong>\u0111i\u1ec1u ch\u1ec9nh gi\u1ecdng \u0111i\u1ec7u, k\u1ebft h\u1ee3p c\u00e1c ch\u1ee7 ngh\u0129a khu v\u1ef1c v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb n\u1ed9i dung n\u1ed9i b\u1ed9<\/strong> \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi c\u00e1c k\u00eanh nh\u01b0 WhatsApp v\u00e0 Instagram, c\u00e1c AI n\u00e0y c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh h\u1ed3 s\u01a1 c\u1ee7a kh\u00e1n gi\u1ea3 theo th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cT\u01b0\u01a1ng lai c\u1ee7a vi\u1ec7c ch\u0103m s\u00f3c kh\u00f4ng ph\u1ea3i l\u00e0 thay th\u1ebf con ng\u01b0\u1eddi, m\u00e0 l\u00e0 t\u0103ng c\u01b0\u1eddng\u201d c\u00e1c t\u01b0\u01a1ng t\u00e1c, Jenifer Calvi k\u1ebft lu\u1eadn, c\u1ee7ng c\u1ed1 r\u1eb1ng c\u00f4ng ngh\u1ec7 n\u00ean ph\u1ee5c v\u1ee5 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7, v\u00e0 kh\u00f4ng ch\u1ec9 \u0111\u1ec3 gi\u1ea3m chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng.<\/p>","protected":false},"excerpt":{"rendered":"<p>No atual cen\u00e1rio corporativo, a efici\u00eancia da Intelig\u00eancia Artificial (IA) enfrenta um obst\u00e1culo comportamental: a exig\u00eancia do consumidor por conex\u00f5es reais. Embora a tecnologia ofere\u00e7a disponibilidade ininterrupta e alta capacidade [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":89526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-89848","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/89848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/comments?post=89848"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/89848\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media\/89526"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media?parent=89848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/categories?post=89848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/tags?post=89848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}