{"id":89989,"date":"2026-01-08T14:50:18","date_gmt":"2026-01-08T17:50:18","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89989"},"modified":"2026-01-08T14:50:19","modified_gmt":"2026-01-08T17:50:19","slug":"pequenos-prazeres-viram-refugio-para-70-dos-consumidores-em-2026-aponta-relatorio-global","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/vi\/pequenos-prazeres-viram-refugio-para-70-dos-consumidores-em-2026-aponta-relatorio-global\/","title":{"rendered":"\u201cNh\u1eefng th\u00fa vui nh\u1ecf\u201d \u0111\u00e3 th\u1ea5y n\u01a1i \u1ea9n n\u00e1u cho 70% c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o n\u0103m 2026, b\u00e1o c\u00e1o to\u00e0n c\u1ea7u cho th\u1ea5y"},"content":{"rendered":"

H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o n\u0103m 2026 \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a b\u1edfi m\u1ed9t ngh\u1ecbch l\u00fd: nhu c\u1ea7u c\u1ee9u s\u1ed1ng v\u1edbi vi\u1ec7c c\u1ed1 t\u00ecnh t\u00ecm ki\u1ebfm s\u1ef1 th\u1ecfa m\u00e3n v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac \u201c\u0110i\u1ec1u g\u00ec quan tr\u1ecdng v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay 2026\u201d<\/em>, do Vi\u1ec7n nghi\u00ean c\u1ee9u Capgemini ph\u00e1t h\u00e0nh, b\u1ea3y trong s\u1ed1 m\u01b0\u1eddi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> h\u1ecd th\u1eeba nh\u1eadn chi ti\u00eau cho nh\u1eefng th\u00fa vui ho\u1eb7c \u00e2n x\u00e1 \u201cnh\u1ecf\u201dnh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 gi\u1ea3m b\u1edbt c\u0103ng th\u1eb3ng t\u00e0i ch\u00ednh v\u00e0 m\u1ea5t s\u1ee9c mua.<\/p>\n\n\n\n

Cu\u1ed9c kh\u1ea3o s\u00e1t, nghe 12 ngh\u00ecn ng\u01b0\u1eddi \u1edf 12 qu\u1ed1c gia, ch\u1ec9 ra r\u1eb1ng c\u00f4ng b\u1eb1ng \u0111\u00e3 tr\u1edf th\u00e0nh tr\u1ee5 c\u1ed9t trung t\u00e2m c\u1ee7a l\u00f2ng trung th\u00e0nh. kh\u00e1ch h\u00e0ng ng\u00e0y nay l\u00e0 s\u00e1ng su\u1ed1t: anh ta ti\u1ebft ki\u1ec7m nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n, nh\u01b0ng \u0111\u1ea7u t\u01b0 v\u00e0o n\u01a1i anh ta nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac ho\u1eb7c th\u1ef1c t.<\/p>\n\n\n\n

Cu\u1ed9c n\u1ed5i d\u1eady ch\u1ed1ng l\u1ea1i \u201cReduflation\u201d<\/h3>\n\n\n\n

Nghi\u00ean c\u1ee9u cho th\u1ea5y s\u1ef1 kh\u00f4ng khoan dung ng\u00e0y c\u00e0ng t\u0103ng v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 kh\u00f4ng c\u00f4ng b\u1eb1ng, \u0111\u1eb7c bi\u1ec7t l\u00e0\u201c \u201dgi\u1ea3m gi\u00e1 (khi k\u00edch th\u01b0\u1edbc ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a bao b\u00ec gi\u1ea3m, nh\u01b0ng gi\u00e1 v\u1eabn c\u00f2n).<\/p>\n\n\n\n

D\u1eef li\u1ec7u r\u1ea5t r\u00f5 r\u00e0ng:<\/p>\n\n\n\n

    \n
  • 71% c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u<\/strong> n\u1ebfu h\u1ecd nh\u1eadn th\u1ea5y s\u1ef1 gi\u1ea3m k\u00edch th\u01b0\u1edbc ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 kh\u00f4ng c\u00f3 c\u1ea3nh b\u00e1o r\u00f5 r\u00e0ng;<\/li>\n\n\n\n
  • 74% s\u1ebd thay \u0111\u1ed5i nh\u00e0 cung c\u1ea5p<\/strong> n\u1ebfu h\u1ecd t\u00ecm th\u1ea5y m\u1ee9c gi\u00e1 b\u00ecnh th\u01b0\u1eddng th\u1ea5p h\u01a1n trong cu\u1ed9c thi;<\/li>\n\n\n\n
  • H\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi n\u00f3i r\u1eb1ng h\u1ecd th\u00edch t\u0103ng gi\u00e1 r\u00f5 r\u00e0ng v\u00e0 trung th\u1ef1c h\u01a1n l\u00e0 gi\u1ea3m ri\u00eang bi\u1ec7t s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n\n\n\n

    B\u1ea5t ch\u1ea5p vi\u1ec7c t\u00ecm ki\u1ebfm kho\u1ea3n ti\u1ebft ki\u1ec7m v\u1edbi m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf h\u01a1n ho\u1eb7c ch\u1ecdn c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf gi\u00e1 r\u1ebb DO, ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u1ed1ng v\u1eabn chi\u1ebfm \u01b0u th\u1ebf trong c\u00e1c l\u0129nh v\u1ef1c quan tr\u1ecdng 77% c\u1ee7a ng\u01b0\u1eddi tr\u1ea3 l\u1eddi<\/strong>, c\u00e1c m\u1eb7t h\u00e0ng nh\u01b0 \u0111\u1ed3 \u0111i\u1ec7n t\u1eed v\u00e0 s\u1ea3n ph\u1ea9m tr\u1ebb em kh\u00f4ng \u0111\u01b0\u1ee3c thay th\u1ebf b\u1eb1ng nh\u00e3n hi\u1ec7u ri\u00eang, b\u1ea5t k\u1ec3 thu nh\u1eadp.<\/p>\n\n\n\n

    IA: T\u1eeb C\u00f4ng c\u1ee5 \u0111\u1ebfn \u201cT\u01b0 v\u1ea5n ni\u1ec1m tin\u201d<\/h3>\n\n\n\n

    Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 ng\u01b0\u1eddi h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt \u0111\u1ec3 \u0111\u1ea3m nh\u1eadn vai tr\u00f2 t\u01b0 v\u1ea5n mua h\u00e0ng.\u0110\u1ebfn n\u0103m 2025, c\u1ee9 b\u1ed1n ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00ec c\u00f3 m\u1ed9t ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 AI s\u00e1ng t\u1ea1o cho c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch 31% kh\u00e1c \u0111\u1ec3 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 n\u00e0y.<\/p>\n\n\n\n

    Tuy nhi\u00ean, s\u1ef1 tu\u00e2n th\u1ee7 n\u00e0y \u0111i k\u00e8m v\u1edbi requirements.Privacy v\u1eabn l\u00e0 m\u1ed9t r\u00e0o c\u1ea3n: s\u1ef1 ri\u00eang t\u01b0 71% quan t\u00e2m \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n<\/strong> b\u1edfi AI, v\u00e0 hai ph\u1ea7n ba y\u00eau c\u1ea7u c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i b\u00e1o hi\u1ec7u r\u00f5 r\u00e0ng khi m\u1ed9t h\u00e0nh \u0111\u1ed9ng qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.<\/p>\n\n\n\n

    \u201cNg\u00e0y nay, gi\u00e1 tr\u1ecb v\u01b0\u1ee3t xa gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng; n\u00f3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi s\u1ef1 c\u00f4ng b\u1eb1ng, minh b\u1ea1ch v\u00e0 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac.Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n c\u00f3 m\u1ed9t AI v\u00f4 h\u00ecnh trao quy\u1ec1n cho h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u00e0 k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac\u201d, Dreen Yang, Gi\u00e1m \u0111\u1ed1c to\u00e0n c\u1ea7u v\u1ec1 S\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng v\u00e0 B\u00e1n l\u1ebb t\u1ea1i Capgemini cho bi\u1ebft.<\/p>\n\n\n\n

    T\u01b0\u01a1ng lai l\u00e0 lai<\/h3>\n\n\n\n

    B\u00e1o c\u00e1o k\u1ebft lu\u1eadn r\u1eb1ng hi\u1ec7u qu\u1ea3 c\u00f4ng ngh\u1ec7 kh\u00f4ng thay th\u1ebf y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi.M\u1eb7c d\u00f9 65% tuy\u00ean b\u1ed1 r\u1eb1ng c\u00f4ng ngh\u1ec7 \u0111\u00e3 l\u00e0m gi\u1ea3m c\u0103ng th\u1eb3ng khi mua s\u1eafm, h\u01a1n 70% v\u1eabn coi tr\u1ecdng s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a con ng\u01b0\u1eddi trong c\u00e1c t\u00ecnh hu\u1ed1ng ph\u1ee9c t\u1ea1p, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ho\u1eb7c l\u1eadp k\u1ebf ho\u1ea1ch b\u1eefa \u0103n.C\u00e1c th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfn th\u1eafng v\u00e0o n\u0103m 2026 s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi bi\u1ebft c\u00e1ch t\u00edch h\u1ee3p si\u00eau c\u00e1 nh\u00e2n h\u00f3a AI v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a con ng\u01b0\u1eddi v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>","protected":false},"excerpt":{"rendered":"

    O comportamento do consumidor em 2026 est\u00e1 sendo definido por um paradoxo: a necessidade de economizar convive com a busca intencional por gratifica\u00e7\u00e3o emocional. Segundo o relat\u00f3rio anual “What matters […]<\/p>\n","protected":false},"author":1,"featured_media":87836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-89989","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/89989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/comments?post=89989"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/89989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media\/87836"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media?parent=89989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/categories?post=89989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/tags?post=89989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}