{"id":94686,"date":"2026-03-26T11:04:27","date_gmt":"2026-03-26T14:04:27","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94686"},"modified":"2026-03-26T11:04:37","modified_gmt":"2026-03-26T14:04:37","slug":"varejo-abre-2026-com-alta-de-34-segundo-mastercard-spendingpulse","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/vi\/varejo-abre-2026-com-alta-de-34-segundo-mastercard-spendingpulse\/","title":{"rendered":"B\u00e1n l\u1ebb m\u1edf c\u1eeda n\u0103m 2026 v\u1edbi m\u1ee9c cao 3,4%, theo Mastercard SpendingPulse"},"content":{"rendered":"<p>\u0110\u1ea7u n\u0103m 2026 duy tr\u00ec t\u0103ng tr\u01b0\u1edfng cho b\u00e1n l\u1ebb Brazil.Theo d\u1eef li\u1ec7u t\u1eeb Mastercard SpendingPulse, \u0111o l\u01b0\u1eddng doanh s\u1ed1 b\u00e1n l\u1ebb v\u1eadt l\u00fd v\u00e0 tr\u1ef1c tuy\u1ebfn v\u00e0 bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n, m\u00e0 kh\u00f4ng \u0111i\u1ec1u ch\u1ec9nh l\u1ea1m ph\u00e1t, l\u0129nh v\u1ef1c n\u00e0y ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng 3,4% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i.Trong t\u1ed5ng s\u1ed1, c\u00f3 10 l\u0129nh v\u1ef1c c\u1ee7a n\u1ec1n kinh t\u1ebf \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch, v\u1edbi s\u00e1u trong s\u1ed1 \u0111\u00f3 ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ee9c trung b\u00ecnh qu\u1ed1c gia.<\/p>\n\n\n\n<p>Trong \u0111\u1ee3t c\u1eaft gi\u1ea3m khu v\u1ef1c, 15 trong s\u1ed1 27 \u0111\u01a1n v\u1ecb li\u00ean bang v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh c\u1ee7a c\u1ea3 n\u01b0\u1edbc, cho th\u1ea5y s\u1ef1 ph\u1ee5c h\u1ed3i ti\u00eau d\u00f9ng kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t gi\u1eefa c\u00e1c khu v\u1ef1c kh\u00e1c nhau.<\/p>\n\n\n\n<p>\u201cK\u1ebft qu\u1ea3 c\u1ee7a th\u00e1ng 1 c\u1ee7ng c\u1ed1 kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Brazil, \u0111\u1eb7c bi\u1ec7t l\u00e0 l\u0129nh v\u1ef1c nh\u00e0 h\u00e0ng, cho th\u1ea5y s\u1ef1 n\u0103ng \u0111\u1ed9ng m\u1ea1nh m\u1ebd.Khu v\u1ef1c \u0110\u00f4ng B\u1eafc v\u1eabn l\u00e0 m\u1ed9t \u0111i\u1ec3m nh\u1ea5n t\u00edch c\u1ef1c, trong khi ch\u00fang t\u00f4i quan s\u00e1t c\u00e1c c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 \u0111\u1ed3 n\u1ed9i th\u1ea5t v\u00e0 trang tr\u00ed, v\u00ed d\u1ee5\u201d, Gustavo Arruda, Nh\u00e0 kinh t\u1ebf tr\u01b0\u1edfng cho M\u1ef9 Latinh t\u1ea1i Vi\u1ec7n Kinh t\u1ebf Mastercard (MEI) n\u00f3i.<\/p>\n\n\n\n<p>Trong hi\u1ec7u su\u1ea5t ng\u00e0nh, c\u00e1c khu v\u1ef1c \u0111\u01b0\u1ee3c coi l\u00e0 t\u00f9y \u00fd cho th\u1ea5y m\u1ed9t s\u1ef1 t\u0103ng t\u1ed1c.C\u00e1c con s\u1ed1 t\u00edch c\u1ef1c ch\u00ednh l\u00e0 Nh\u00e0 h\u00e0ng (12.3%), Trang s\u1ee9c (10.8%), \u0110i\u1ec7n t\u1eed (9.6%).M\u1eb7t kh\u00e1c, m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c c\u00f3 hi\u1ec7u su\u1ea5t k\u00e9m, ch\u1eb3ng h\u1ea1n nh\u01b0 V\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng (-0.9%) v\u00e0 N\u1ed9i th\u1ea5t v\u00e0 trang tr\u00ed (-3.6%), ch\u1eb3ng h\u1ea1n.<\/p>\n\n\n\n<p>Trong khu v\u1ef1c, t\u1ea5t c\u1ea3 ch\u00fang \u0111\u1ec1u c\u00f3 \u0110\u00f4ng B\u1eafc d\u1eabn \u0111\u1ea7u t\u0103ng tr\u01b0\u1edfng v\u1edbi 5,9%, trong khi \u0110\u00f4ng Nam ghi nh\u1eadn m\u1ee9c m\u1edf r\u1ed9ng th\u1ea5p nh\u1ea5t (2,2%).Hai bang c\u00f3 hi\u1ec7u su\u1ea5t t\u1ed1t nh\u1ea5t l\u00e0 t\u1eeb \u0110\u00f4ng B\u1eafc: Ceara (7,7%) v\u00e0 Bahia (7,3%), ti\u1ebfp theo l\u00e0 Santa Catarina (6,4%) \u1edf ph\u00eda nam.<\/p>\n\n\n\n<p><strong>Cu\u1ed1i n\u0103m 2025<\/strong><\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3 c\u1ee7a th\u00e1ng \u0111\u1ea7u n\u0103m theo qu\u1ef9 \u0111\u1ea1o t\u00edch c\u1ef1c c\u1ee7a th\u00e1ng cu\u1ed1i n\u0103m 2025 V\u1eabn theo MEI, b\u00e1n l\u1ebb \u0111\u00f3ng c\u1eeda th\u00e1ng 12 v\u1edbi m\u1ee9c cao 4.9%, v\u1edbi c\u00e1c l\u0129nh v\u1ef1c n\u1ed5i b\u1eadt l\u00e0 Nh\u00e0 thu\u1ed1c (13.8%), Kh\u00e1ch s\u1ea1n (8.3%) v\u00e0 Nh\u00e0 h\u00e0ng (7.4%). \u1edf c\u00e1c ti\u1ec3u bang, hai l\u1eb7p l\u1ea1i: Santa Catarina (10.8%) v\u00e0 Ceara (9.7%), v\u1edbi Sergipe (9.9%) trong s\u1ed1 \u0111\u00f3.<\/p>","protected":false},"excerpt":{"rendered":"<p>O in\u00edcio de 2026 mant\u00e9m crescimento para o varejo brasileiro. Conforme dados do Mastercard SpendingPulse, que mensura vendas do varejo f\u00edsico e online e contempla todos os m\u00e9todos de pagamento, sem ajustar pela infla\u00e7\u00e3o, o setor registrou crescimento de 3,4% em rela\u00e7\u00e3o a ao mesmo per\u00edodo do ano passado. Ao todo, foram 10 setores da [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":{"0":"post-94686","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-pesquisas","9":"tag-e-commerce","10":"tag-noticias","11":"tag-pesquisas"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/94686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/comments?post=94686"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/94686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media\/10808"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media?parent=94686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/categories?post=94686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/tags?post=94686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}