Vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i TikTok th\u00e0nh n\u1ec1n t\u1ea3ng ti\u00eau d\u00f9ng tr\u00ean quy m\u00f4 l\u1edbn \u0111\u00e3 n\u00e9n h\u00e0nh tr\u00ecnh mua h\u00e0ng xu\u1ed1ng c\u00f2n v\u00e0i gi\u00e2y, l\u00e0m tan bi\u1ebfn c\u00e1c b\u01b0\u1edbc quy\u1ebft \u0111\u1ecbnh truy\u1ec1n th\u1ed1ng.V\u1edbi h\u01a1n 1,6 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 kho\u1ea3ng 111 tri\u1ec7u ng\u01b0\u1eddi \u1edf Brazil v\u00e0o n\u0103m 2025, \u1ee9ng d\u1ee5ng \u0111\u00e3 c\u1ee7ng c\u1ed1 m\u1ed9t m\u00f4 h\u00ecnh trong \u0111\u00f3 vi\u1ec7c kh\u00e1m ph\u00e1, mong mu\u1ed1n v\u00e0 giao d\u1ecbch di\u1ec5n ra trong c\u00f9ng m\u1ed9t lu\u1ed3ng. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a TikTok Shop \u0111\u1ebfn qu\u1ed1c gia n\u00e0y v\u00e0o th\u00e1ng 5 \u0111\u00e3 ch\u00ednh th\u1ee9c h\u00f3a s\u1ef1 thay \u0111\u1ed5i n\u00e0y b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p n\u1ed9i dung v\u00e0 b\u00e1n l\u1ebb theo c\u00e1ch m\u00e0 ng\u01b0\u1eddi d\u00f9ng g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 nh\u1eadn ra.<\/p>\n\n\n\n
Theo Itau BBA, t\u1ed5ng kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng c\u1ee5 \u0111\u00e3 nh\u1ea3y t\u1eeb kho\u1ea3ng US$ 1 tri\u1ec7u trong th\u00e1ng 5 l\u00ean US$ 46,1 tri\u1ec7u trong th\u00e1ng 8 4.500% trong m\u1ed9t v\u00e0i th\u00e1ng. d\u1ef1 \u0111o\u00e1n ch\u1ec9 ra r\u1eb1ng TikTok Shop c\u00f3 th\u1ec3 t\u0103ng l\u00ean R$ 39 t\u1ef7 v\u00e0o n\u0103m 2028, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi l\u00ean \u0111\u1ebfn 9% c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed qu\u1ed1c gia.Ng\u00e0y nay, c\u00f3 kho\u1ea3ng 50 ngh\u00ecn c\u1eeda h\u00e0ng \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00e0 kho\u1ea3ng 500 ngh\u00ecn ng\u01b0\u1eddi s\u00e1ng t\u1ea1o l\u00e0m vi\u1ec7c trong h\u1ec7 sinh th\u00e1i n\u00e0y.<\/p>\n\n\n\n
M\u00f4 h\u00ecnh n\u00e0y tr\u1ef1c ti\u1ebfp thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. d\u1eef li\u1ec7u t\u1eeb NielsenIQ cho th\u1ea5y 74% c\u1ee7a ng\u01b0\u1eddi Brazil \u0111\u00e3 mua c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t b\u1edfi ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung, trong khi Opinion Box ch\u1ec9 ra r\u1eb1ng m\u1ed9t trong ba ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 mua c\u00e1c m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n trong n\u1ec1n t\u1ea3ng. h\u01a1n c\u1ea3 s\u1ef1 tu\u00e2n th\u1ee7, c\u00f3 vi\u1ec7c lo\u1ea1i b\u1ecf c\u00e1c b\u01b0\u1edbc: ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u1eebng nghi\u00ean c\u1ee9u v\u00e0 so s\u00e1nh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng v\u1edbi c\u00e1c k\u00edch th\u00edch t\u01b0\u1eddng thu\u1eadt v\u00e0 ho\u00e0n th\u00e0nh vi\u1ec7c mua h\u00e0ng trong c\u00f9ng m\u1ed9t lu\u1ed3ng.<\/p>\n\n\n\n
Gi\u1ea3m ma s\u00e1t, trong khi hi\u1ec7u qu\u1ea3 \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i, l\u00e0m t\u0103ng l\u1ed7 h\u1ed5ng.B\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p mua s\u1eafm v\u1edbi gi\u1ea3i tr\u00ed, c\u01a1 ch\u1ebf x\u00e1c minh b\u1ecb suy y\u1ebfu, t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng thu\u1eadn l\u1ee3i cho gian l\u1eadn.Kh\u1ea3o s\u00e1t NordVPN ch\u1ec9 ra r\u1eb1ng kh\u1ed1i l\u01b0\u1ee3ng trang web gi\u1ea3 m\u1ea1o t\u0103ng kho\u1ea3ng 250% trong th\u1eddi gian khuy\u1ebfn m\u1ea1i, v\u1edbi c\u00e1c trang b\u1eaft ch\u01b0\u1edbc c\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u1edbn \u0111\u0103ng k\u00fd m\u1ee9c cao tr\u00ean 200%.C\u00e1c th\u1ef1c ti\u1ec5n nh\u01b0 b\u00e1n s\u1ea3n ph\u1ea9m gi\u1ea3 m\u1ea1o, gi\u1ea3m gi\u00e1 kh\u00f4ng th\u1ef1c v\u00e0 chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn thanh to\u00e1n ngo\u00e0i n\u1ec1n t\u1ea3ng tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n trong b\u1ed1i c\u1ea3nh n\u00e0y, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf m\u1ed9t qu\u1ed1c gia n\u01a1i ch\u1ec9 c\u00f3 27% ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c n\u1ed7 l\u1ef1c l\u1eeba \u0111\u1ea3o.<\/p>\n\n\n\n
\u201cKhi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng x\u1ea3y ra trong c\u00f9ng m\u1ed9t lu\u1ed3ng gi\u1ea3i tr\u00ed, ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecf l\u1ee1 c\u00e1c b\u01b0\u1edbc x\u00e1c minh c\u01a1 b\u1ea3n.\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng chuy\u1ec3n \u0111\u1ed5i, m\u00e0 c\u00f2n l\u00e0m t\u0103ng r\u1ee7i ro gian l\u1eadn theo t\u1ef7 l\u1ec7\u201d, Hygor Roque, Gi\u00e1m \u0111\u1ed1c Doanh thu t\u1ea1i Divibank n\u00f3i.<\/p>\n\n\n\n
T\u1ea1i Brazil, s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a s\u1ef1 th\u00e2m nh\u1eadp cao c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, v\u0103n h\u00f3a \u1ea3nh h\u01b0\u1edfng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 d\u1ec5 d\u00e0ng thanh to\u00e1n t\u0103ng c\u01b0\u1eddng k\u1ecbch b\u1ea3n n\u00e0y. b\u00e1n h\u00e0ng qua trung gian c\u1ee7a ng\u01b0\u1eddi s\u00e1ng t\u1ea1o, \u0111\u00f3ng g\u00f3i v\u00e0o c\u00e1c c\u00e2u chuy\u1ec7n c\u00e1 nh\u00e2n, l\u00e0m gi\u1ea3m nh\u1eadn th\u1ee9c v\u1ec1 r\u1ee7i ro v\u00e0 \u0111\u01b0a qu\u1ea3ng c\u00e1o \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi m\u1ed9t khuy\u1ebfn ngh\u1ecb kh\u00f4ng ch\u00ednh th\u1ee9c. k\u1ebft qu\u1ea3 l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng trong \u0111\u00f3 t\u1ed1c \u0111\u1ed9 v\u01b0\u1ee3t qu\u00e1 x\u00e1c minh v\u00e0 trong \u0111\u00f3 th\u00e1ch th\u1ee9c ch\u00ednh kh\u00f4ng c\u00f2n l\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 tr\u1edf th\u00e0nh h\u00e0nh vi: b\u1ea3o t\u1ed3n \u00fd ngh\u0129a quan tr\u1ecdng trong m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 lo\u1ea1i b\u1ecf n\u00f3.<\/p>","protected":false},"excerpt":{"rendered":"
A transforma\u00e7\u00e3o do TikTok em uma plataforma de consumo em escala tem comprimido a jornada de compra a poucos segundos, dissolvendo etapas tradicionais de decis\u00e3o. Com mais de 1,6 bilh\u00e3o de usu\u00e1rios no mundo e cerca de 111 milh\u00f5es no Brasil em 2025, o aplicativo consolidou um modelo em que descoberta, desejo e transa\u00e7\u00e3o ocorrem […]<\/p>\n","protected":false},"author":1,"featured_media":85723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,31],"tags":[43,72,53],"class_list":{"0":"post-94707","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lancamentos","8":"category-noticias","9":"tag-e-commerce","10":"tag-lancamentos","11":"tag-noticias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/94707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/comments?post=94707"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/94707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media\/85723"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media?parent=94707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/categories?post=94707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/tags?post=94707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}