{"id":94796,"date":"2026-04-07T11:00:39","date_gmt":"2026-04-07T14:00:39","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94796"},"modified":"2026-04-07T11:00:46","modified_gmt":"2026-04-07T14:00:46","slug":"revenue-intelligence-e-o-novo-bi-por-que-as-areas-de-vendas-estao-virando-centros-de-dados","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/vi\/revenue-intelligence-e-o-novo-bi-por-que-as-areas-de-vendas-estao-virando-centros-de-dados\/","title":{"rendered":"Revenue Intelligence l\u00e0 BI m\u1edbi?T\u1ea1i sao c\u00e1c khu v\u1ef1c b\u00e1n h\u00e0ng tr\u1edf th\u00e0nh trung t\u00e2m d\u1eef li\u1ec7u"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Trong nhi\u1ec1u n\u0103m, c\u00e1c c\u00f4ng ty \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o BI \u0111\u1ec3 hi\u1ec3u nh\u1eefng g\u00ec \u0111ang x\u1ea3y ra, v\u1edbi b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n, b\u00e1o c\u00e1o v\u00e0 cross-bases.It \u0111\u00e3 l\u00e0m vi\u1ec7c \u0111\u1ebfn m\u1ed9t m\u1ee9c \u0111\u1ed9 nh\u1ea5t \u0111\u1ecbnh.V\u1ea5n \u0111\u1ec1 l\u00e0 nhi\u1ec1u d\u1eef li\u1ec7u th\u1ef1c s\u1ef1 quan tr\u1ecdng kh\u00f4ng bao gi\u1edd \u0111\u1ea1t \u0111\u1ebfn b\u1ea5t k\u1ef3 h\u1ec7 th\u1ed1ng n\u00e0o, b\u1ecb m\u1eafc k\u1eb9t trong c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0 trao \u0111\u1ed5i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong c\u00e1c cu\u1ed9c h\u1ecdp b\u00e1n h\u00e0ng, c\u00e1c cu\u1ed9c g\u1ecdi v\u00e0 trao \u0111\u1ed5i tin nh\u1eafn, kh\u00e1ch h\u00e0ng n\u00f3i t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9: ph\u1ea3n \u0111\u1ed1i th\u1ef1c s\u1ef1, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u00e0 anh ta \u0111ang \u0111\u00e1nh gi\u00e1, th\u1eddi h\u1ea1n quy\u1ebft \u0111\u1ecbnh, ng\u00e2n s\u00e1ch ch\u01b0a \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t. \u0111\u00f3 l\u00e0 d\u1eef li\u1ec7u \u0111\u01b0\u1eddng \u1ed1ng, th\u00f4ng tin c\u1ea1nh tranh v\u00e0 th\u1eddi gian.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng g\u00ec \u0111i v\u00e0o CRM l\u00e0 nh\u1eefng g\u00ec nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng nh\u1edb g\u00f5 sau cu\u1ed9c h\u1ecdp, \u1edf gi\u1eefa r\u1ea5t nhi\u1ec1u nhi\u1ec7m v\u1ee5 kh\u00e1c. \u0111\u00f3 l\u00e0, n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n v\u00e0 th\u1eadm ch\u00ed c\u1eaft gi\u1ea3m l\u1ed7i th\u1eddi c\u1ee7a th\u1ef1c t\u1ebf.V\u00e0 n\u00f3 l\u00e0 tr\u00ean c\u1eaft n\u00e0y m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd l\u00e0m cho d\u1ef1 b\u00e1o, CS \u01b0u ti\u00ean c\u00e1c t\u00e0i kho\u1ea3n c\u00f3 nguy c\u01a1 v\u00e0 CROs d\u1ef1 \u00e1n doanh thu ti\u1ebfp theo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00ednh \u1edf \u0111\u00f3, tr\u01b0\u1edbc nh\u1eefng \u0111i\u1ec3m y\u1ebfu n\u00e0y, Revenue Intelligence xu\u1ea5t hi\u1ec7n v\u1edbi kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i c\u00e1c t\u01b0\u01a1ng t\u00e1c kinh doanh th\u00e0nh d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac cung c\u1ea5p c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, chuy\u1ec3n \u0111\u1ed5i to\u00e0n b\u1ed9 chu k\u1ef3 b\u00e1n h\u00e0ng v\u00e0 doanh thu c\u1ee7a m\u1ed9t c\u00f4ng ty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eb7c d\u00f9 BI d\u1ef1a tr\u00ean th\u00f4ng tin \u0111\u00e3 \u0111\u01b0\u1ee3c ghi l\u1ea1i, Revenue Intelligence thu th\u1eadp d\u1eef li\u1ec7u t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00f3 \u0111\u01b0\u1ee3c sinh ra, trong b\u00e0i ph\u00e1t bi\u1ec3u c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c theo c\u00e1c m\u1eabu ch\u1ec9 xu\u1ea5t hi\u1ec7n khi b\u1ea1n thu th\u1eadp h\u00e0ng tr\u0103m cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0 c\u00f3 th\u1ec3 th\u1ea5y \u0111i\u1ec1u g\u00ec \u0111ang th\u1ef1c s\u1ef1 x\u1ea3y ra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ngo\u00e0i ra, tr\u00ed th\u00f4ng minh n\u00e0y kh\u00f4ng ch\u1ec9 d\u00e0nh cho sales.It k\u1ebft n\u1ed1i nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng n\u00f3i trong t\u00ecm ki\u1ebfm v\u1edbi nh\u1eefng g\u00ec CS c\u1ea7n bi\u1ebft \u0111\u1ec3 gi\u1eef ch\u00e2n, k\u1ebft n\u1ed1i m\u00f4 h\u00ecnh ph\u1ea3n \u0111\u1ed1i v\u1edbi n\u1ed9i dung m\u00e0 ti\u1ebfp th\u1ecb n\u00ean s\u1ea3n xu\u1ea5t. ngh\u0129a l\u00e0, n\u00f3 l\u00e0 m\u1ed9t tr\u00ed th\u00f4ng minh \u0111\u01b0\u1ee3c chia s\u1ebb gi\u1eefa c\u00e1c nh\u00f3m th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch ph\u00e2n \u0111o\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c c\u00f4ng ty B2B v\u1edbi doanh s\u1ed1 b\u00e1n h\u00e0ng ph\u1ee9c t\u1ea1p t\u1ea1o ra m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac kh\u1ed5ng l\u1ed3 m\u1ed7i ng\u00e0y.M\u1ed7i t\u01b0\u01a1ng t\u00e1c kinh doanh ch\u1ee9a th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 th\u1ecb tr\u01b0\u1eddng, c\u1ea1nh tranh, h\u00e0nh vi mua c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c n\u00fat th\u1eaft th\u1ee7 t\u1ee5c c\u00f3 th\u1ec3 x\u1ea3y ra.Th\u00e1ch th\u1ee9c l\u00e0 th\u01b0\u1eddng th\u00ec d\u1eef li\u1ec7u n\u00e0y ch\u1ec9 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a cu\u1ed9c tr\u00f2 chuy\u1ec7n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi b\u1ea1n b\u1eaft \u0111\u1ea7u c\u1ea5u tr\u00fac d\u1eef li\u1ec7u n\u00e0y v\u1edbi t\u00ednh b\u1ea3o m\u1eadt v\u00e0 t\u00edch h\u1ee3p v\u00e0o c\u00e1c h\u1ec7 th\u1ed1ng \u0111\u00e3 t\u1ed3n t\u1ea1i, khu v\u1ef1c b\u00e1n h\u00e0ng b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t trung t\u00e2m d\u1eef li\u1ec7u theo ngh\u0129a chi\u1ebfn l\u01b0\u1ee3c: m\u1ed9t n\u01a1i m\u00e0 t\u1eeb \u0111\u00f3 nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01b0\u1edbng d\u1eabn c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a to\u00e0n b\u1ed9 c\u00f4ng ty xu\u1ea5t hi\u1ec7n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 d\u1eef li\u1ec7u kh\u00f4ng c\u00f3 b\u1ea3o m\u1eadt kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng, \u0111\u00f3 l\u00e0 r\u1ee7i ro.B\u1ea5t c\u1ee9 khi n\u00e0o ch\u00fang ta n\u00f3i v\u1ec1 vi\u1ec7c n\u1eafm b\u1eaft c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i, c\u00e2u h\u1ecfi v\u1ec1 b\u1ea3o m\u1eadt l\u00e0 ngay l\u1eadp t\u1ee9c (v\u00e0 h\u1ee3p ph\u00e1p).Cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0 t\u00e0i s\u1ea3n nh\u1ea1y c\u1ea3m nh\u1ea5t c\u1ee7a m\u1ed9t ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i, x\u1eed l\u00fd d\u1eef li\u1ec7u n\u00e0y v\u1edbi c\u00f9ng m\u1ed9t s\u1ef1 ch\u1eb7t ch\u1ebd r\u1eb1ng n\u00f3 l\u00e0 c\u01a1 s\u1edf t\u00e0i ch\u00ednh l\u00e0 m\u1ee9c t\u1ed1i thi\u1ec3u m\u00e0 b\u1ea5t k\u1ef3 c\u00f4ng ty nghi\u00eam t\u00fac n\u00e0o c\u0169ng n\u00ean y\u00eau c\u1ea7u c\u00e1c c\u00f4ng c\u1ee5 m\u00e0 n\u00f3 \u00e1p d\u1ee5ng.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu\u1ed1i c\u00f9ng, th\u00f4ng tin t\u1ed1t nh\u1ea5t v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 trong c\u00f4ng ty c\u1ee7a b\u1ea1n, trong c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0 trao \u0111\u1ed5i di\u1ec5n ra h\u00e0ng ng\u00e0y.C\u00e2u h\u1ecfi l\u00e0 b\u1ea1n \u0111ang l\u00e0m g\u00ec v\u1edbi h\u1ecd.Lu\u00f4n nh\u1edb r\u1eb1ng m\u00e3 h\u00f3a v\u00e0 tu\u00e2n th\u1ee7 LGPD kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1c bi\u1ec7t, ch\u00fang l\u00e0 y\u00eau c\u1ea7u.B\u1ea5t k\u1ef3 n\u1ec1n t\u1ea3ng n\u00e0o x\u1eed l\u00fd Doanh thu th\u00f4ng minh m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac c\u1ea7n ph\u1ea3i l\u1ea5y \u0111i\u1ec1u n\u00e0y l\u00e0m \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>c\u1ee7a ng\u01b0\u1eddi Th\u00e1i Sterenberg\u00a0<\/em><\/strong><em>c\u00f4 l\u00e0 CEO v\u00e0 \u0110\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a\u00a0<\/em><a href=\"http:\/\/elephan.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Voi.<\/em><\/a><em>ai, n\u1ec1n t\u1ea3ng th\u00f4ng tin doanh thu ho\u00e0n ch\u1ec9nh nh\u1ea5t cho c\u00e1c c\u00f4ng ty B2B. Chuy\u00ean gia v\u1ec1 T\u0103ng tr\u01b0\u1edfng v\u00e0 doanh thu, sau \u0111\u1ea1i h\u1ecdc v\u1ec1 Ti\u1ebfp th\u1ecb (ESPM), gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh l\u00e0 c\u1ef1u Danone v\u00e0 Nestle, l\u00e0 \u0111\u1ed1i t\u00e1c\/CMO c\u1ee7a Fix v\u00e0 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb \u0111\u1ea7u T\u0103ng tr\u01b0\u1edfng B2B c\u1ee7a QuintoAndar.C\u00f4 c\u0169ng l\u00e0m vi\u1ec7c nh\u01b0 m\u1ed9t gi\u00e1o vi\u00ean v\u00e0 c\u1ed1 v\u1ea5n, ngo\u00e0i vi\u1ec7c l\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp h\u1ec7 sinh th\u00e1i Ph\u1ee5 n\u1eef t\u0103ng tr\u01b0\u1edfng.C\u00f4 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 Top 10 nh\u00e0 s\u00e1ng l\u1eadp n\u1eef \u0111\u00e1ng xem (Gi\u1ea3i th\u01b0\u1edfng Aurora Tech).<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Por anos, empresas investiram em BI para entender o que estava acontecendo, com dashboards, relat\u00f3rios e cruzamento de bases. Funcionou at\u00e9 certo ponto. O problema \u00e9 que boa parte dos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":["post-94796","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-tendencias","tag-artigos","tag-e-commerce","tag-tendencias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/94796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/comments?post=94796"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/94796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media\/9230"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media?parent=94796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/categories?post=94796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/tags?post=94796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}