{"id":94833,"date":"2026-04-13T11:14:46","date_gmt":"2026-04-13T14:14:46","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94833"},"modified":"2026-04-13T11:14:52","modified_gmt":"2026-04-13T14:14:52","slug":"empreendedora-aposta-em-brecho-e-live-commerce-para-transformar-desapegos-em-negocio-de-sucesso","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/vi\/empreendedora-aposta-em-brecho-e-live-commerce-para-transformar-desapegos-em-negocio-de-sucesso\/","title":{"rendered":"Doanh nh\u00e2n \u0111\u1eb7t c\u01b0\u1ee3c v\u00e0o c\u1eeda h\u00e0ng ti\u1ebft ki\u1ec7m v\u00e0 th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp \u0111\u1ec3 bi\u1ebfn c\u00e1c \u0111\u01a1n v\u1ecb th\u00e0nh doanh nghi\u1ec7p th\u00e0nh c\u00f4ng"},"content":{"rendered":"<p class=\"wp-block-paragraph\">T\u0103ng tr\u01b0\u1edfng c\u1ee7a n\u1ec1n kinh t\u1ebf tu\u1ea7n ho\u00e0n v\u00e0 s\u1ef1 c\u1ee7ng c\u1ed1 c\u1ee7a<em>&nbsp;th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp&nbsp;<\/em>h\u1ecd \u0111ang thi\u1ebft k\u1ebf l\u1ea1i b\u00e1n l\u1ebb \u1edf Brazil, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong ph\u00e2n kh\u00fac th\u1eddi trang v\u00e0 trang tr\u00ed. \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 s\u1ed1 h\u00f3a doanh s\u1ed1 b\u00e1n h\u00e0ng, c\u00e1c m\u00f4 h\u00ecnh d\u1ef1a tr\u00ean vi\u1ec7c t\u00e1i s\u1eed d\u1ee5ng c\u00e1c b\u1ed9 ph\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c c\u00f3 \u0111\u01b0\u1ee3c kh\u00f4ng gian v\u00e0 t\u1ea1o ra c\u01a1 h\u1ed9i m\u1edbi cho tinh th\u1ea7n kinh doanh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a SEBRAE ch\u1ec9 ra r\u1eb1ng th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m c\u0169 \u0111\u00e3 m\u1edf r\u1ed9ng so v\u1edbi b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng, ph\u1ea3n \u00e1nh nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf kinh t\u1ebf v\u00e0 b\u1ec1n v\u1eefng h\u01a1n<em>&nbsp;th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp<\/em>, \u0111\u1ecbnh d\u1ea1ng n\u00e0y k\u1ebft h\u1ee3p ph\u00e1t tr\u1ef1c ti\u1ebfp v\u1edbi b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n so v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00f4ng th\u01b0\u1eddng, theo ph\u00e2n t\u00edch c\u1ee7a McKinsey &amp; Company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00ednh trong b\u1ed1i c\u1ea3nh n\u00e0y m\u00e0 qu\u1ef9 \u0111\u1ea1o c\u1ee7a doanh nh\u00e2n Herida Demio.B\u1ecb t\u1ef1 nhi\u00ean \u1edf Belem, c\u00f4 chuy\u1ec3n \u0111\u1ebfn Curitiba 5 n\u0103m tr\u01b0\u1edbc v\u00e0 t\u00ecm th\u1ea5y trong ph\u00e2n kh\u00fac c\u1eeda h\u00e0ng ti\u1ebft ki\u1ec7m m\u1ed9t gi\u1ea3i ph\u00e1p thay th\u1ebf \u0111\u1ec3 t\u1ea1o thu nh\u1eadp sau m\u1ed9t th\u1eddi gian b\u1ea5t \u1ed5n t\u00e0i ch\u00ednh v\u00e0 th\u00e1ch th\u1ee9c c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc khi \u0111\u1ea3m nh\u1eadn, Herida l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c kh\u00e1ch s\u1ea1n.Vi\u1ec7c b\u01b0\u1edbc v\u00e0o v\u0169 tr\u1ee5 th\u1eddi trang di\u1ec5n ra d\u1ea7n d\u1ea7n, t\u1eeb vi\u1ec7c b\u00e1n l\u1ea1i ph\u1ee5 ki\u1ec7n. Theo th\u1eddi gian, c\u00f4 b\u1eaft \u0111\u1ea7u khai th\u00e1c c\u00e1c b\u1ed9 ph\u1eadn v\u00e0 c\u1ea5u tr\u00fac doanh nghi\u1ec7p c\u1ee7a m\u00ecnh v\u1edbi tr\u1ecdng t\u00e2m l\u00e0 c\u00e1c c\u1eeda h\u00e0ng ti\u1ebft ki\u1ec7m, k\u1ebft h\u1ee3p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp l\u00e0m k\u00eanh b\u00e1n h\u00e0ng ch\u00ednh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cT\u00f4i b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch ki\u1ec3m tra c\u00e1c \u0111\u1ecbnh d\u1ea1ng v\u00e0 hi\u1ec3u nh\u1eefng g\u00ec \u0111\u00e3 l\u00e0m vi\u1ec7c&nbsp;<em>s\u1ed1ng&nbsp;<\/em>cu\u1ed1i c\u00f9ng ch\u00fang tr\u1edf th\u00e0nh ph\u01b0\u01a1ng ti\u1ec7n ti\u1ebfp x\u00fac v\u1edbi c\u00f4ng ch\u00fang v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p\u201d, \u00f4ng n\u00f3i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi vi\u1ec7c h\u1ee3p nh\u1ea5t b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, doanh nh\u00e2n \u0111\u00e3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng v\u00e0 m\u1edf m\u1ed9t c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf \u1edf Curitiba.Kh\u00f4ng gian, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Desapegue com Herida, n\u1eb1m trong khu ph\u1ed1 Merces v\u00e0 t\u1eadp h\u1ee3p c\u00e1c m\u1eb7t h\u00e0ng th\u1eddi trang c\u1ee7a ph\u1ee5 n\u1eef, nam gi\u1edbi v\u00e0 tr\u1ebb em, c\u0169ng nh\u01b0 c\u00e1c m\u1ea3nh trang tr\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u1ea5u tr\u00fac \u0111\u00e1nh d\u1ea5u s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p, ng\u00e0y nay ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch t\u00edch h\u1ee3p gi\u1eefa k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 m\u1eb7t \u0111\u1ed1i m\u1eb7t. Ngo\u00e0i vi\u1ec7c b\u00e1n c\u00e1c b\u1ed9 ph\u1eadn c\u1ee7a ri\u00eang m\u00ecnh, Herida c\u0169ng b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n<em>&nbsp;s\u1ed1ng&nbsp;<\/em>outsourced cho nh\u1eefng ng\u01b0\u1eddi c\u1ea7n b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 trong tr\u01b0\u1eddng h\u1ee3p thay \u0111\u1ed5i th\u00e0nh ph\u1ed1 ho\u1eb7c kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn detachments.In c\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u00e0y, c\u00f4 ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd, tr\u00ecnh b\u00e0y v\u00e0 ti\u1ebfn h\u00e0nh b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t \u0111\u1ed1i t\u00e1c trong qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4 h\u00ecnh k\u1ebft h\u1ee3p c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf, s\u1ef1 hi\u1ec7n di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5, m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ki\u1ebfm ti\u1ec1n v\u00e0 theo xu h\u01b0\u1edbng b\u00e1n l\u1ebb linh ho\u1ea1t h\u01a1n, d\u1ef1a tr\u00ean m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi c\u00f4ng ch\u00fang v\u00e0 nhi\u1ec1u k\u00eanh b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u00e0y nay, Herida ho\u1ea1t \u0111\u1ed9ng trong ph\u00e2n kh\u00fac th\u1eddi trang tu\u1ea7n ho\u00e0n t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n l\u1ea1i c\u00e1c b\u1ed9 ph\u1eadn v\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ed1i t\u01b0\u1ee3ng k\u1ef9 thu\u1eadt s\u1ed1, theo m\u00f4 h\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Brazil, ng\u00e0y c\u00e0ng ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf, t\u00e1i s\u1eed d\u1ee5ng v\u00e0 chi ph\u00ed-l\u1ee3i \u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ef3 v\u1ecdng, theo c\u00e1c chuy\u00ean gia, l\u00e0 c\u1ea3 th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 c\u0169 v\u00e0&nbsp;<em>th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp<\/em>&nbsp;ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng trong nh\u1eefng n\u0103m t\u1edbi, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ed1 h\u00f3a v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh ngh\u1ecb s\u1ef1 ng\u00e0y c\u00e0ng gi\u1ea3m thi\u1ec3u ch\u1ea5t th\u1ea3i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong k\u1ecbch b\u1ea3n n\u00e0y, c\u00e1c s\u00e1ng ki\u1ebfn \u0111\u1ed9c l\u1eadp v\u00e0 c\u00e1c m\u00f4 h\u00ecnh kinh doanh linh ho\u1ea1t h\u01a1n c\u00f3 xu h\u01b0\u1edbng t\u0103ng s\u1ee9c m\u1ea1nh, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong s\u1ed1 c\u00e1c doanh nghi\u1ec7p nh\u1ecf s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0m k\u00eanh b\u00e1n h\u00e0ng v\u00e0 quan h\u1ec7 ch\u00ednh.<\/p>","protected":false},"excerpt":{"rendered":"<p>O crescimento da economia circular e a consolida\u00e7\u00e3o do&nbsp;live commerce&nbsp;est\u00e3o redesenhando o varejo no Brasil, especialmente no segmento de moda e decora\u00e7\u00e3o. Impulsionados por mudan\u00e7as no comportamento do consumidor e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":89658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,31],"tags":[68,43,53],"class_list":["post-94833","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dicas","category-noticias","tag-dicas","tag-e-commerce","tag-noticias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/94833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/comments?post=94833"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/94833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media\/89658"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media?parent=94833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/categories?post=94833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/tags?post=94833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}