Kh\u00f4ng gi\u1edbi h\u1ea1n<\/a>, n\u1ec1n t\u1ea3ng Truy\u1ec1n th\u00f4ng b\u00e1n l\u1ebb c\u1ee7a T\u1eadp \u0111o\u00e0n Carrefour, cho th\u1ea5y phong tr\u00e0o n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 nh\u01b0 th\u1ebf n\u00e0o v\u00e0o n\u0103m 2025 v\u00e0 nh\u1eefng g\u00ec n\u00f3 b\u00e1o hi\u1ec7u cho n\u0103m nay. d\u1eef li\u1ec7u ch\u1ec9 ra r\u1eb1ng h\u00e0nh tr\u00ecnh mua h\u00e0ng kh\u00f4ng c\u00f2n t\u1eadp trung v\u00e0o tu\u1ea7n tr\u01b0\u1edbc, m\u1ed9t \u0111i\u1ec1u ph\u1ed5 bi\u1ebfn cho \u0111\u1ebfn g\u1ea7n \u0111\u00e2y.V\u00e0o n\u0103m 2025, g\u1ea7n 41% doanh s\u1ed1 b\u00e1n c\u00e1c lo\u1ea1i qu\u00e0 t\u1eb7ng \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ebfn ba tu\u1ea7n tr\u01b0\u1edbc s\u1ef1 ki\u1ec7n, n\u0103m \u0111i\u1ec3m ph\u1ea7n tr\u0103m tr\u00ean 2024.Xem x\u00e9t b\u00e1n l\u1ebb nh\u01b0 m\u1ed9t to\u00e0n th\u1ec3, ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ea1t 43.9%, so v\u1edbi 35.9% trong n\u0103m tr\u01b0\u1edbc, trong th\u1ef1c t\u1ebf l\u1eadp k\u1ebf ho\u1ea1ch mua th\u1ee9 3, tu\u1ea7n b\u00e1n MTP, tu\u1ea7n M3T, doanh s\u1ed1 trong tu\u1ea7n l\u1eb7p l\u1ea1i doanh s\u1ed1 c\u1ee7a tu\u1ea7n trong tu\u1ea7n c\u1ee7a M3, tu\u1ea7n b\u00e1n M3, doanh s\u1ed1 c\u1ee7a tu\u1ea7n \u0111\u1ed1i v\u1edbi M3, doanh s\u1ed1 c\u1ee7a tu\u1ea7n \u0111\u1ed1i v\u1edbi tu\u1ea7n \u0111\u1ed1i v\u1edbi tu\u1ea7n c\u1ee7a M3, M3, doanh s\u1ed1 c\u1ee7a tu\u1ea7n \u0111\u1ed1i v\u1edbi M3, doanh s\u1ed1 c\u1ee7a tu\u1ea7n \u0111\u1ed1i v\u1edbi tu\u1ea7n \u0111\u1ed1i v\u1edbi tu\u1ea7n c\u1ee7a M3, M3, doanh s\u1ed1 c\u1ee7a tu\u1ea7n \u0111\u1ed1i v\u1edbi doanh s\u1ed1 c\u1ee7a tu\u1ea7n trong tu\u1ea7n c\u1ee7a tu\u1ea7n trong tu\u1ea7n c\u1ee7a tu\u1ea7n c\u1ee7a Mt. <\/p>\n\n\n\nNgay c\u1ea3 v\u1edbi s\u1ef1 s\u1ee5t gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng trong giai \u0111o\u1ea1n n\u00e0y, v\u00e9 trung b\u00ecnh \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh, \u0111\u1ea1t m\u1ee9c t\u0103ng l\u00ean t\u1edbi 40% v\u00e0o th\u1ee9 S\u00e1u tr\u01b0\u1edbc ng\u00e0y di\u1ec5n ra t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng Carrefour v\u00e0 25% t\u1ea1i Sam L\u1eeba Club, v\u00ed d\u1ee5 \u1edf \u0111\u00e2y, h\u00e0nh vi cho th\u1ea5y m\u1ed9t h\u00e0nh tr\u00ecnh hi\u1ec7u qu\u1ea3 h\u01a1n: \u00edt chuy\u1ebfn \u0111i \u0111\u1ebfn c\u1eeda h\u00e0ng h\u01a1n, nh\u01b0ng v\u1edbi vi\u1ec7c mua h\u00e0ng m\u1ea1nh m\u1ebd h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi r\u1eddi \u0111i trong gi\u1edd cu\u1ed1i c\u00f9ng v\u00e0 ch\u1ecdn c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n.<\/p>\n\n\n\n
\u201cO m\u00e0 nh\u1eefng d\u1eef li\u1ec7u n\u00e0y ti\u1ebft l\u1ed9 l\u00e0 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i c\u1ea5u tr\u00fac trong h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi Brazil.Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang \u0111\u1ea1t \u0111\u1ebfn \u0111i\u1ec3m b\u00e1n h\u00e0ng v\u1edbi quy\u1ebft \u0111\u1ecbnh tr\u01b0\u1edfng th\u00e0nh nh\u1ea5t, v\u00ec anh ta \u0111\u00e3 nghi\u00ean c\u1ee9u, so s\u00e1nh v\u00e0 l\u1ef1a ch\u1ecdn.\u0110i\u1ec1u n\u00e0y \u0111\u1eb7t Retail Media v\u00e0o vai tr\u00f2 trung t\u00e2m v\u00e0 c\u1ee7ng c\u1ed1 c\u00e1ch n\u00f3 c\u1ea7n ph\u1ea3i c\u00f3 m\u1eb7t c\u0169ng trong nh\u1eefng kho\u1ea3nh kh\u1eafc tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh, khi s\u1edf th\u00edch th\u01b0\u01a1ng hi\u1ec7u v\u1eabn \u0111ang \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh, v\u00e0 kh\u00f4ng ch\u1ec9 trong c\u00e1c h\u00e0nh lang c\u1ee7a\u201d, Fatima Leal, Gi\u00e1m \u0111\u1ed1c C\u01a1 quan v\u00e0 Quan h\u1ec7 \u0111\u1ed1i t\u00e1c t\u1ea1i Unlimitail, suy ngh\u0129.<\/p>\n\n\n\n
Vi\u1ec7c l\u1ef1a ch\u1ecdn qu\u00e0 t\u1eb7ng c\u0169ng ph\u00e1t tri\u1ec3n, v\u00e0 c\u00e1c danh m\u1ee5c li\u00ean quan \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m v\u00e0 l\u1ec5 k\u1ef7 ni\u1ec7m \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c kh\u00f4ng gian, ch\u1eb3ng h\u1ea1n nh\u01b0 r\u01b0\u1ee3u m\u1ea1nh, r\u01b0\u1ee3u vang, r\u01b0\u1ee3u vang s\u1ee7i v\u00e0 s\u00f4c\u00f4la cao c\u1ea5p. s\u1ea3n ph\u1ea9m ch\u01b0ng c\u1ea5t, v\u00ed d\u1ee5, \u0111\u00e3 t\u0103ng 47,2%. \u0110\u00e3 c\u00f3 trong ph\u00e2n kh\u00fac s\u00f4 c\u00f4 la, ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ef1 thay th\u1ebf c\u1ee7a h\u1ed9p s\u00f4c\u00f4la truy\u1ec1n th\u1ed1ng v\u1edbi c\u00e1c t\u00f9y ch\u1ecdn tinh vi h\u01a1n v\u00e0 v\u1edbi s\u1ee9c h\u1ea5p d\u1eabn c\u1ea3m x\u00fac l\u1edbn h\u01a1n.<\/p>\n\n\n\n
Phong tr\u00e0o premiumization c\u0169ng xu\u1ea5t hi\u1ec7n trong c\u00e1c danh m\u1ee5c b\u1ea5t ng\u1edd, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u1ecbt n\u01b0\u1edbng, theo truy\u1ec1n th\u1ed1ng g\u1eafn li\u1ec1n v\u1edbi cu\u1ed1i tu\u1ea7n v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t vai tr\u00f2 m\u1edbi trong ng\u00e0y. th\u1ecbt b\u00f2 \u0111\u00e3 ph\u00e1t tri\u1ec3n 12.3% v\u00e0 x\u00fac x\u00edch 54.1%, v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p d\u1eabn \u0111\u1ea7u ti\u1ebfn b\u1ed9 n\u00e0y. d\u1eef li\u1ec7u n\u00e0y \u0111\u1ed1i tho\u1ea1i v\u1edbi vi\u1ec7c x\u00e1c \u0111\u1ecbnh l\u1ea1i v\u0103n h\u00f3a c\u1ee7a th\u1eddi \u0111i\u1ec3m n\u00e0y, \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t d\u1ecbp \u0111\u1eb7c bi\u1ec7t c\u1ee7a l\u1ec5 k\u1ef7 ni\u1ec7m.<\/p>\n\n\n\n
Trong s\u1ed1 c\u00e1c h\u00e0ng h\u00f3a l\u00e2u b\u1ec1n, t\u0103ng tr\u01b0\u1edfng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn k\u1ebf ho\u1ea1ch: \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng ti\u00ean ti\u1ebfn 32,9%, c\u1ee7ng c\u1ed1 nh\u01b0 l\u00e0 \u0111i\u1ec7n ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t, trong khi \u0111i\u1ec7n l\u1ea1nh ti\u00ean ti\u1ebfn 8,7%. \u0110\u00e2y l\u00e0 nh\u1eefng giao d\u1ecbch mua \u0111\u00f2i h\u1ecfi ph\u1ea3i xem x\u00e9t nhi\u1ec1u h\u01a1n v\u00e0 c\u1ee7ng c\u1ed1 h\u00e0nh vi d\u1ef1 \u0111o\u00e1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n
\u201cPh\u00ed b\u1ea3o hi\u1ec3m m\u00e0 ch\u00fang ta th\u1ea5y trong nghi\u00ean c\u1ee9u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng bi\u1ec7t l\u1eadp c\u1ee7a ng\u00e0y k\u1ef7 ni\u1ec7m v\u00e0, tr\u00ean th\u1ef1c t\u1ebf, ph\u1ea3n \u00e1nh s\u1ef1 t\u00e1i c\u1ea5u h\u00ecnh gi\u00e1 tr\u1ecb m\u00e0 ng\u01b0\u1eddi mua h\u00e0ng Brazil c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c.Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn m\u1ed9t lo\u1ea1i r\u01b0\u1ee3u whisky cao c\u1ea5p ho\u1eb7c m\u1ed9t lo\u1ea1i s\u00f4 c\u00f4 la nh\u1eadp kh\u1ea9u l\u00e0m qu\u00e0 t\u1eb7ng, n\u00f3 \u0111ang b\u00e1o hi\u1ec7u s\u1ef1 s\u1eb5n s\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n, v\u00ec th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i gi\u00e1 tr\u1ecb trong su\u1ed1t h\u00e0nh tr\u00ecnh.\u0110\u1ed1i v\u1edbi b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n m\u1ed9t c\u01a1 h\u1ed9i \u0111\u00e1ng k\u1ec3, nh\u01b0ng c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0y v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn n\u00f3 b\u1eb1ng th\u00f4ng \u0111i\u1ec7p s\u1ebd n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nhu c\u1ea7u \u0111\u00e3 t\u1ed3n t\u1ea1i\u201d, ph\u1ea3n \u00e1nh Fatima.<\/p>\n\n\n\n
Do \u0111\u00f3, h\u01a1n c\u1ea3 m\u1ed9t ng\u00e0y khuy\u1ebfn m\u00e3i, Ng\u00e0y c\u1ee7a M\u1eb9 c\u1ee7ng c\u1ed1 ch\u00ednh n\u00f3 nh\u01b0 m\u1ed9t th\u1eddi \u0111i\u1ec3m ti\u00eau d\u00f9ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00f3 ch\u1ee7 \u00fd h\u01a1n.Ng\u01b0\u1eddi mua h\u00e0ng n\u0103m 2025 ph\u1ea3i l\u1eb7p l\u1ea1i h\u00e0nh vi trong n\u0103m nay: mua tr\u01b0\u1edbc, ch\u1ecdn t\u1ed1t h\u01a1n v\u00e0 chi ti\u00eau nhi\u1ec1u h\u01a1n. k\u1ecbch b\u1ea3n n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i c\u00f3 m\u1eb7t tr\u01b0\u1edbc, t\u00edch h\u1ee3p c\u00e1c k\u00eanh v\u00e0 c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m c\u1ee7a h\u00e0nh tr\u00ecnh.<\/p>","protected":false},"excerpt":{"rendered":"
Com expectativa de movimentar R$ 37,91 bilh\u00f5es e levar 127 milh\u00f5es de consumidores \u00e0s compras, o Dia das M\u00e3es se consolida como a segunda data mais importante para o varejo […]<\/p>\n","protected":false},"author":1,"featured_media":10810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,106],"tags":[43,53,48],"class_list":["post-95770","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-tendencia","tag-e-commerce","tag-noticias","tag-tendencias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/95770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/comments?post=95770"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/95770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media\/10810"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media?parent=95770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/categories?post=95770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/tags?post=95770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}