{"id":95992,"date":"2026-05-12T10:56:47","date_gmt":"2026-05-12T13:56:47","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=95992"},"modified":"2026-05-12T10:57:02","modified_gmt":"2026-05-12T13:57:02","slug":"o-novo-dilema-do-varejo-onde-e-como-vender-agora","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/vi\/o-novo-dilema-do-varejo-onde-e-como-vender-agora\/","title":{"rendered":"V\u1ea5n \u0111\u1ec1 nan gi\u1ea3i m\u1edbi v\u1ec1 b\u00e1n l\u1ebb: b\u00e1n h\u00e0ng \u1edf \u0111\u00e2u, nh\u01b0 th\u1ebf n\u00e0o v\u00e0 nh\u01b0 th\u1ebf n\u00e0o b\u00e2y gi\u1edd?"},"content":{"rendered":"

Vi\u1ec7c m\u1edf r\u1ed9ng c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 bi\u1ebfn nh\u1eefng g\u00ec \u0111\u00e3 l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh ho\u1ea1t \u0111\u1ed9ng th\u00e0nh m\u1ed9t trong nh\u1eefng t\u00ecnh hu\u1ed1ng kh\u00f3 x\u1eed chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh c\u1ee7a b\u00e1n l\u1ebb.N\u1ebfu tr\u01b0\u1edbc \u0111\u00f3 n\u00f3 \u0111\u1ee7 \u0111\u1ec3 c\u00e2n b\u1eb1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u00ednh n\u00f3 v\u00e0 th\u1ecb tr\u01b0\u1eddng, s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i<\/em> th\u00eam m\u1ed9t m\u1eb7t tr\u1eadn th\u1ee9 ba, n\u0103ng \u0111\u1ed9ng h\u01a1n v\u00e0 h\u01b0\u1edbng n\u1ed9i dung, n\u01a1i kh\u00e1m ph\u00e1, t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i x\u1ea3y ra \u1edf c\u00f9ng m\u1ed9t n\u01a1i v\u00e0 trong v\u00f2ng v\u00e0i gi\u00e2y.<\/p>\n\n\n\n

Phong tr\u00e0o n\u00e0y \u0111\u00e3 khi\u1ebfn c\u00e1c nh\u00e0 b\u00e1n l\u1ebb hi\u1ec7u ch\u1ec9nh l\u1ea1i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd, xem x\u00e9t c\u00e1c bi\u1ebfn s\u1ed1 nh\u01b0 k\u00fd qu\u1ef9, chi ph\u00ed mua l\u1ea1i, h\u1ed3 s\u01a1 \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 ki\u1ec3m so\u00e1t d\u1eef li\u1ec7u.V\u1ea5n \u0111\u1ec1 tr\u1ecdng t\u00e2m kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u01b0\u1eddng n\u00e9t chi\u1ebfn l\u01b0\u1ee3c h\u01a1n, li\u00ean k\u1ebft v\u1edbi ch\u1ee9c n\u0103ng c\u1ee7a t\u1eebng k\u00eanh trong ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e1c t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u qu\u1ea3 v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n

C\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs) \u0111\u00e3 x\u1eed l\u00fd R$ 19,4 t\u1ef7 doanh s\u1ed1 b\u00e1n h\u00e0ng trong qu\u00fd II n\u0103m 2025, xem x\u00e9t c\u00e1c c\u1eeda h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng c\u1ee7a ri\u00eang h\u1ecd, theo d\u1eef li\u1ec7u c\u1ee7a LWSA. kh\u1ed1i l\u01b0\u1ee3ng nh\u1ea5n m\u1ea1nh s\u1ef1 li\u00ean quan c\u1ee7a c\u00e1c k\u00eanh n\u00e0y, nh\u01b0ng c\u0169ng c\u1ea7n \u0111\u1ed9 ch\u00ednh x\u00e1c cao h\u01a1n trong c\u00e1c l\u1ef1a ch\u1ecdn khi phun c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

\u201cTh\u1ecb tr\u01b0\u1eddng mang l\u1ea1i quy m\u00f4, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ri\u00eang \u0111\u1ea3m b\u1ea3o k\u00fd qu\u1ef9 v\u00e0 ki\u1ec3m so\u00e1t, v\u00e0 c\u00e1c th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i<\/em> l\u1ed7i l\u00e0 ph\u1ea3i \u0111\u1ed1i x\u1eed v\u1edbi c\u1ea3 ba ng\u01b0\u1eddi h\u1ecd theo c\u00f9ng m\u1ed9t c\u00e1ch M\u1ed7i ng\u01b0\u1eddi ph\u1ea3n \u1ee9ng v\u1edbi m\u1ed9t logic ri\u00eang bi\u1ec7t c\u1ee7a vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb\u201d, Alexandre Mendes, \u0110\u1ed1i t\u00e1c CMO t\u1ea1i Lope Digital Commerce n\u00f3i.<\/p>\n\n\n\n

Kh\u00f4ng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i<\/em>, c\u00e1c n\u1ec1n t\u1ea3ng k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed, \u1ea3nh h\u01b0\u1edfng v\u00e0 mua trong m\u1ed9t h\u00e0nh tr\u00ecnh duy nh\u1ea5t, gi\u1ea3m c\u00e1c b\u01b0\u1edbc v\u00e0 khuy\u1ebfn kh\u00edch c\u00e1c quy\u1ebft \u0111\u1ecbnh xung \u0111\u1ed9ng.\u0110\u1ed9ng l\u1ef1c n\u00e0y \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 b\u1edfi s\u1ef1 tin t\u01b0\u1edfng: m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Nielsen ch\u1ec9 ra r\u1eb1ng 92% c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng c\u00e1c khuy\u1ebfn ngh\u1ecb t\u1eeb nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nhi\u1ec1u h\u01a1n c\u00e1c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n

C\u00e1c t\u00ednh n\u0103ng nh\u01b0 thanh to\u00e1n g\u1ed1c, trong \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u00e0n t\u1ea5t giao d\u1ecbch mua m\u00e0 kh\u00f4ng c\u1ea7n r\u1eddi kh\u1ecfi n\u1ec1n t\u1ea3ng v\u00e0 th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp<\/em>, k\u1ebft h\u1ee3p ph\u00e1t tr\u1ef1c ti\u1ebfp v\u00e0 \u01b0u \u0111\u00e3i theo th\u1eddi gian th\u1ef1c, cho th\u1ea5y c\u00e1ch m\u00f4 h\u00ecnh n\u00e0y n\u00e9n h\u00e0nh tr\u00ecnh th\u00e0nh m\u1ed9t v\u00e0i c\u00fa nh\u1ea5p chu\u1ed9t.<\/p>\n\n\n\n

Tuy nhi\u00ean, chi ph\u00ed mua l\u1ea1i c\u00f3 xu h\u01b0\u1edbng bi\u1ebfn \u0111\u1ed9ng h\u01a1n, b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi thu\u1eadt to\u00e1n, t\u00ednh th\u1eddi v\u1ee5 c\u1ee7a n\u1ed9i dung v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a ng\u01b0\u1eddi s\u00e1ng t\u1ea1o, \u0111\u00f2i h\u1ecfi ph\u1ea3i gi\u00e1m s\u00e1t th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 \u00edt ph\u1ee5 thu\u1ed9c h\u01a1n v\u00e0o m\u1ed9t k\u00eanh duy nh\u1ea5t.<\/p>\n\n\n\n

Ng\u01b0\u1ee3c l\u1ea1i, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed truy\u1ec1n th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t logic h\u1ee3p l\u00fd v\u00e0 c\u00f3 c\u1ea5u tr\u00fac h\u01a1n, trong \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm, so s\u00e1nh v\u00e0 quy\u1ebft \u0111\u1ecbnh v\u1edbi nhi\u1ec1u th\u1eddi gian v\u00e0 \u00fd \u0111\u1ecbnh h\u01a1n. th\u1ecb tr\u01b0\u1eddng t\u1eadp trung n\u0103ng \u0111\u1ed9ng n\u00e0y xung quanh gi\u00e1 c\u1ea3, v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh cao trong \u0111\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed c\u1ee7a ngu\u1ed3n cung v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng \u0111\u00e1nh gi\u00e1.<\/p>\n\n\n\n

M\u1ed7i k\u00eanh \u0111\u00f2i h\u1ecfi c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn ri\u00eang bi\u1ec7t v\u1ec1 gi\u00e1 c\u1ea3, truy\u1ec1n th\u00f4ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng, c\u0169ng nh\u01b0 c\u00e1c m\u1ee9c \u0111\u1ea7u t\u01b0 v\u00e0 l\u1ee3i nhu\u1eadn k\u1ef3 v\u1ecdng kh\u00e1c nhau.\u0110\u1ed1i v\u1edbi b\u00e1n l\u1ebb, \u0111i\u1ec1u n\u00e0y ng\u1ee5 \u00fd t\u1eeb b\u1ecf vi\u1ec7c m\u1edf r\u1ed9ng b\u1eeba b\u00e3i \u0111\u1ec3 \u1ee7ng h\u1ed9 danh m\u1ee5c \u0111\u1ea7u t\u01b0 k\u1ef7 lu\u1eadt h\u01a1n, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb c\u00e1c l\u1ef1a ch\u1ecdn c\u00f3 ch\u1ee7 \u00fd v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n\n\n\n

\u201cTrong th\u1ef1c t\u1ebf, nh\u00e0 b\u00e1n l\u1ebb c\u1ed1 g\u1eafng \u1edf kh\u1eafp m\u1ecdi n\u01a1i c\u00f9ng m\u1ed9t l\u00fac cu\u1ed1i c\u00f9ng kh\u00f4ng th\u1ed1ng tr\u1ecb b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o. k\u00fd qu\u1ef9 gi\u1ea3m, ho\u1ea1t \u0111\u1ed9ng ph\u1ee9c t\u1ea1p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1ea5t t\u00ednh nh\u1ea5t qu\u00e1n. l\u1ee3i \u00edch l\u00e0 trong vi\u1ec7c l\u1ef1a ch\u1ecdn t\u1ed1t, kh\u00f4ng ph\u1ea3i trong vi\u1ec7c l\u1ef1a ch\u1ecdn qu\u00e1 nhi\u1ec1u\u201d, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh n\u00f3i.<\/p>\n\n\n\n

V\u1ea5n \u0111\u1ec1 nan gi\u1ea3i m\u1edbi v\u1ec1 b\u00e1n l\u1ebb l\u00e0 kh\u1ea3 n\u0103ng s\u1eafp x\u1ebfp c\u00e1c k\u00eanh b\u00e1n h\u00e0ng theo c\u00e1ch t\u00edch h\u1ee3p, c\u00e2n b\u1eb1ng ph\u1ea1m vi ti\u1ebfp c\u1eadn, l\u1ee3i nhu\u1eadn v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng.<\/p>","protected":false},"excerpt":{"rendered":"

A expans\u00e3o dos canais digitais transformou o que era uma decis\u00e3o operacional em um dos principais dilemas estrat\u00e9gicos do varejo. Se antes bastava equilibrar e-commerce pr\u00f3prio e marketplaces, o avan\u00e7o […]<\/p>\n","protected":false},"author":1,"featured_media":10807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,31],"tags":[68,43,53],"class_list":["post-95992","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dicas","category-noticias","tag-dicas","tag-e-commerce","tag-noticias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/95992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/comments?post=95992"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/95992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media\/10807"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media?parent=95992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/categories?post=95992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/tags?post=95992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}