{"id":97559,"date":"2026-06-03T09:33:42","date_gmt":"2026-06-03T12:33:42","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=97559"},"modified":"2026-06-03T09:33:48","modified_gmt":"2026-06-03T12:33:48","slug":"dia-dos-namorados-movimenta-bilhoes-no-e-commerce-e-exige-infraestrutura-tecnologica-robusta","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/vi\/dia-dos-namorados-movimenta-bilhoes-no-e-commerce-e-exige-infraestrutura-tecnologica-robusta\/","title":{"rendered":"Ng\u00e0y Valentine v\u1eadn \u0111\u1ed9ng h\u00e0ng t\u1ef7 trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 \u0111\u00f2i h\u1ecfi h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 m\u1ea1nh m\u1ebd"},"content":{"rendered":"<p class=\"wp-block-paragraph\">L\u1ecbch \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u: 12 th\u00e1ng 6. V\u00e0 \u0111\u1ed1i v\u1edbi ng\u00e0nh b\u00e1n l\u1ebb Brazil, Ng\u00e0y c\u1ee7a c\u00e1c c\u1eb7p \u0111\u00f4i \u0111\u1ea1i di\u1ec7n cho nhi\u1ec1u h\u01a1n m\u1ed9t ng\u00e0y k\u1ef7 ni\u1ec7m, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u01a1 h\u1ed9i th\u01b0\u01a1ng m\u1ea1i l\u1edbn nh\u1ea5t c\u1ee7a n\u1eeda \u0111\u1ea7u n\u0103m. V\u00e0o n\u0103m 2025, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed qu\u1ed1c gia \u0111\u00e3 t\u1ea1o ra 8,02 t\u1ef7 R$ trong kho\u1ea3ng th\u1eddi gian n\u00e0y, t\u0103ng tr\u01b0\u1edfng 15,1% so v\u1edbi n\u0103m 2024, theo kh\u1ea3o s\u00e1t c\u1ee7a Neotrust CONFI. Doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u00e3 t\u0103ng 7,1% v\u00e0 v\u01b0\u1ee3t qua b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng, ghi nh\u1eadn m\u1ee9c t\u0103ng 4,6%, theo Ch\u1ec9 s\u1ed1 Cielo c\u1ee7a B\u00e1n l\u1ebb M\u1edf r\u1ed9ng (ICVA). V\u1edbi nh\u1eefng con s\u1ed1 nh\u01b0 v\u1eady, b\u1ea5t k\u1ef3 s\u1ef1 kh\u00f4ng \u1ed5n \u0111\u1ecbnh c\u00f4ng ngh\u1ec7 n\u00e0o c\u0169ng c\u00f3 th\u1ec3 g\u00e2y t\u1ed1n k\u00e9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00ednh trong b\u1ed1i c\u1ea3nh nhu c\u1ea7u cao n\u00e0y, s\u1ef1 v\u1eefng ch\u1eafc c\u1ee7a c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t chi ti\u1ebft k\u1ef9 thu\u1eadt m\u00e0 tr\u1edf th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh. C\u01a1 s\u1edf d\u1eef li\u1ec7u d\u01b0\u1edbi \u00e1p l\u1ef1c, h\u1ec7 th\u1ed1ng kh\u00f4ng k\u1ebft n\u1ed1i v\u00e0 thi\u1ebfu c\u00e1 nh\u00e2n h\u00f3a theo th\u1eddi gian th\u1ef1c l\u00e0 nh\u1eefng k\u1ebb th\u00f9 im l\u1eb7ng l\u00e0m gi\u1ea3m t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u00fang l\u00fac khi l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u0103ng v\u1ecdt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi CTIO c\u1ee7a&nbsp;<a href=\"https:\/\/click.knewin360.com\/Click\/click\/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJjYW1wYWlnbklkIjoiMTcxNWYxYmQtMmQ3OS00MTcxLWM5OTAtMDhkZWJiM2Q1MWE0IiwicGVyc29uSWQiOiI4NGMwYzBlOS1mZDVlLTQ0NWMtYTc4Zi1lNTMzNDljYWU5NzEiLCJlbWFpbCI6Imd1aWxoZXJtZUBlY29tbWVyY2V1cGRhdGUuY29tLmJyIiwidXJsIjoiaHR0cHM6Ly93d3cuZ2xvYmFsc3lzLmNvbS5ici8iLCJpc1NlZ21lbnRhdGlvbiI6IlRydWUiLCJuYmYiOjE3ODA0ODYwMjIsImV4cCI6MTc4MzA3ODAyMiwiaWF0IjoxNzgwNDg2MDIyfQ.nKeRfkCwSaBXaUxHhM3BpAXC7c-PxrKGRI_2tLOVgvs\" rel=\"noreferrer noopener\" target=\"_blank\">Globalsys<\/a>, Beto Yunes, b\u00e0i h\u1ecdc r\u1ea5t \u0111\u01a1n gi\u1ea3n: \u201cC\u00e1c ng\u00e0y l\u1ec5 nh\u01b0 Ng\u00e0y c\u1ee7a c\u00e1c c\u1eb7p \u0111\u00f4i l\u00e0 b\u00e0i ki\u1ec3m tra quy\u1ebft \u0111\u1ecbnh cho ki\u1ebfn tr\u00fac c\u1ee7a b\u1ea1n. Kh\u00f4ng c\u00f3 \u00edch g\u00ec khi c\u00f3 s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t ho\u1eb7c chi\u1ebfn d\u1ecbch t\u1ed1t nh\u1ea5t n\u1ebfu c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n b\u1ecb k\u1eb9t khi h\u00e0ng ng\u00e0n kh\u00e1ch h\u00e0ng c\u1ed1 g\u1eafng ho\u00e0n t\u1ea5t giao d\u1ecbch c\u00f9ng m\u1ed9t l\u00fac. C\u00f4ng ngh\u1ec7 c\u1ea7n ph\u1ea3i v\u00f4 h\u00ecnh \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111i\u1ec1u n\u00e0y ch\u1ec9 x\u1ea3y ra khi n\u00f3 \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 ch\u1ecbu \u0111\u1ef1ng \u0111\u1ec9nh \u0111i\u1ec3m, kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm m\u1ed9t lo\u1ea1i n\u01b0\u1edbc hoa, ki\u1ec3m tra h\u00e0ng t\u1ed3n kho, cho v\u00e0o gi\u1ecf v\u00e0 ho\u00e0n t\u1ea5t thanh to\u00e1n trong ch\u01b0a \u0111\u1ea7y hai ph\u00fat, to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh n\u00e0y tr\u1ea3i qua c\u00e1c truy v\u1ea5n v\u00e0 ghi ch\u00e9p trong c\u01a1 s\u1edf d\u1eef li\u1ec7u. Trong nh\u1eefng kho\u1ea3ng th\u1eddi gian b\u00ecnh th\u01b0\u1eddng, d\u00f2ng ch\u1ea3y n\u00e0y di\u1ec5n ra m\u1ed9t c\u00e1ch minh b\u1ea1ch. V\u00e0o Ng\u00e0y c\u1ee7a c\u00e1c c\u1eb7p \u0111\u00f4i, quy tr\u00ecnh t\u01b0\u01a1ng t\u1ef1 c\u00f3 th\u1ec3 x\u1ea3y ra h\u00e0ng tr\u0103m l\u1ea7n m\u1ed7i gi\u00e2y, t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng ho\u1ea1t \u0111\u1ed9ng c\u1ea3 tr\u1ef1c ti\u1ebfp v\u00e0 tr\u1ef1c tuy\u1ebfn \u0111\u1ed3ng th\u1eddi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gi\u1ea3i ph\u00e1p n\u1eb1m \u1edf c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 ph\u00e2n v\u00f9ng d\u1eef li\u1ec7u, sao ch\u00e9p \u0111\u1ecdc v\u00e0 b\u1ed9 nh\u1edb \u0111\u1ec7m th\u00f4ng minh, c\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n ph\u1ed1i t\u1ea3i m\u00e0 kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u00f4ng tin v\u1ec1 h\u00e0ng t\u1ed3n kho, gi\u00e1 c\u1ea3 v\u00e0 \u0111\u01a1n h\u00e0ng. \u201cM\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh t\u1ed1t cho t\u00ednh m\u00f9a v\u1ee5 gi\u1ed1ng nh\u01b0 m\u1ed9t c\u1eeda h\u00e0ng ch\u1ec9 c\u00f3 m\u1ed9t qu\u1ea7y thu ng\u00e2n v\u00e0o ng\u00e0y b\u1eadn r\u1ed9n nh\u1ea5t trong n\u0103m,\u201d Yunes so s\u00e1nh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i kh\u00f4ng ngh\u0129 v\u1ec1 c\u00e1c k\u00eanh, h\u1ecd ngh\u0129 v\u1ec1 s\u1ef1 ti\u1ec7n l\u1ee3i. Mua qua \u1ee9ng d\u1ee5ng, l\u1ea5y t\u1ea1i c\u1eeda h\u00e0ng, \u0111\u1ed5i qua trang web. Tuy nhi\u00ean, s\u1ef1 linh ho\u1ea1t n\u00e0y \u0111\u00f2i h\u1ecfi ERP, CRM, n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho v\u00e0 ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n ph\u1ea3i giao ti\u1ebfp theo th\u1eddi gian th\u1ef1c. Khi nh\u1eefng h\u1ec7 th\u1ed1ng n\u00e0y ho\u1ea1t \u0111\u1ed9ng trong c\u00e1c silo, k\u1ebft qu\u1ea3 l\u00e0 d\u1ec5 \u0111o\u00e1n: h\u00e0ng t\u1ed3n kho \u1ea3o, \u0111\u01a1n h\u00e0ng tr\u00f9ng l\u1eb7p v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ea5t v\u1ecdng khi\u1ebfn kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf v\u00e0o th\u1eddi \u0111i\u1ec3m c\u1ea3m x\u00fac nh\u1ea5t trong h\u00e0nh tr\u00ecnh mua s\u1eafm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi Yunes, vi\u1ec7c t\u00edch h\u1ee3p qua c\u00e1c API \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac t\u1ed1t v\u00e0 c\u00e1c middleware linh ho\u1ea1t l\u00e0 \u0111i\u1ec1u ph\u00e2n bi\u1ec7t c\u00e1c c\u00f4ng ty c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng v\u1edbi nh\u1eefng c\u00f4ng ty ch\u1ec9 t\u1ed3n t\u1ea1i qua c\u00e1c ng\u00e0y l\u1ec5. \u201cC\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i ho\u1ea1t \u0111\u1ed9ng v\u1edbi ki\u1ebfn tr\u00fac t\u00edch h\u1ee3p c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt kho h\u00e0ng th\u1ed1ng nh\u1ea5t trong mili gi\u00e2y, c\u1ea3 cho kh\u00e1ch h\u00e0ng \u0111ang x\u1ebfp h\u00e0ng t\u1ea1i qu\u1ea7y thanh to\u00e1n l\u1eabn cho kh\u00e1ch h\u00e0ng \u0111ang duy\u1ec7t web tr\u00ean \u0111i\u1ec7n tho\u1ea1i. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00f4ng ai ph\u1ea3i tr\u1ea3i qua s\u1ef1 th\u1ea5t v\u1ecdng khi \u0111\u01a1n h\u00e0ng b\u1ecb h\u1ee7y sau khi thanh to\u00e1n \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng l\u00e0 n\u1ec1n t\u1ea3ng, th\u00ec tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o l\u00e0 b\u1ed9 t\u0103ng t\u1ed1c. C\u00e1c m\u00f4 h\u00ecnh g\u1ee3i \u00fd \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u1edbi l\u1ecbch s\u1eed duy\u1ec7t web, h\u00e0nh vi mua s\u1eafm v\u00e0 d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u00f3n qu\u00e0 l\u00fd t\u01b0\u1edfng tr\u01b0\u1edbc khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft ch\u00ednh x\u00e1c h\u1ecd mu\u1ed1n g\u00ec. Trong nh\u1eefng ng\u00e0y nh\u01b0 Ng\u00e0y c\u1ee7a c\u00e1c c\u1eb7p \u0111\u00f4i, n\u01a1i \u00e1p l\u1ef1c c\u1ea3m x\u00fac v\u00e0 th\u1eddi h\u1ea1n ng\u1eafn \u0111i \u0111\u00f4i v\u1edbi nhau, s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a n\u00e0y c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u1eefa m\u1ed9t giao d\u1ecbch th\u00e0nh c\u00f4ng v\u00e0 vi\u1ec7c b\u1ecf gi\u1ecf h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ngo\u00e0i vi\u1ec7c g\u1ee3i \u00fd, AI c\u00f2n ho\u1ea1t \u0111\u1ed9ng trong vi\u1ec7c d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u, cung c\u1ea5p d\u1eef li\u1ec7u cho c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng logistics v\u1edbi c\u00e1c d\u1ef1 \u0111o\u00e1n cho ph\u00e9p nh\u00e0 b\u00e1n l\u1ebb chu\u1ea9n b\u1ecb tr\u01b0\u1edbc. \u201cCh\u00fang t\u00f4i s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 \u01b0\u1edbc t\u00ednh kh\u1ed1i l\u01b0\u1ee3ng giao d\u1ecbch d\u1ef1 ki\u1ebfn theo gi\u1edd, theo danh m\u1ee5c v\u00e0 theo k\u00eanh. Nh\u1edd \u0111\u00f3, ch\u00fang t\u00f4i m\u1edf r\u1ed9ng c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, kh\u00f4ng l\u00e3ng ph\u00ed v\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t ng\u1edd,\u201d gi\u1ea3i th\u00edch CTIO c\u1ee7a&nbsp;<a href=\"https:\/\/click.knewin360.com\/Click\/click\/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJjYW1wYWlnbklkIjoiMTcxNWYxYmQtMmQ3OS00MTcxLWM5OTAtMDhkZWJiM2Q1MWE0IiwicGVyc29uSWQiOiI4NGMwYzBlOS1mZDVlLTQ0NWMtYTc4Zi1lNTMzNDljYWU5NzEiLCJlbWFpbCI6Imd1aWxoZXJtZUBlY29tbWVyY2V1cGRhdGUuY29tLmJyIiwidXJsIjoiaHR0cHM6Ly93d3cuZ2xvYmFsc3lzLmNvbS5ici8iLCJpc1NlZ21lbnRhdGlvbiI6IlRydWUiLCJuYmYiOjE3ODA0ODYwMjIsImV4cCI6MTc4MzA3ODAyMiwiaWF0IjoxNzgwNDg2MDIyfQ.nKeRfkCwSaBXaUxHhM3BpAXC7c-PxrKGRI_2tLOVgvs\" rel=\"noreferrer noopener\" target=\"_blank\">Globalsys<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>O calend\u00e1rio j\u00e1 est\u00e1 marcado: 12 de junho. E para o varejo brasileiro, o Dia dos Namorados representa muito mais do que uma data sentimental, \u00e9 uma das maiores janelas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Ng\u00e0y l\u1ec5 t\u00ecnh nh\u00e2n t\u1ea1o ra h\u00e0ng t\u1ef7 \u0111\u00f4 la th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 y\u00eau c\u1ea7u c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 m\u1ea1nh m\u1ebd - C\u1eadp nh\u1eadt th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed","description":"L\u1ecbch \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u: ng\u00e0y 12 th\u00e1ng 6. V\u00e0 \u0111\u1ed1i v\u1edbi ng\u00e0nh b\u00e1n l\u1ebb Brazil, Ng\u00e0y l\u1ec5 t\u00ecnh nh\u00e2n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ng\u00e0y t\u00ecnh c\u1ea3m m\u00e0 c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0y l\u1ec5 l\u1edbn nh\u1ea5t."},"_slim_seo_primary_term_category":0,"_slim_seo_primary_term_post_tag":0,"footnotes":"","_nuwtonic_replace_meta":[],"_nuwtonic_replace_schema":[]},"categories":[31,34],"tags":[43,53,79],"class_list":["post-97559","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/97559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/comments?post=97559"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/posts\/97559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media\/84158"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/media?parent=97559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/categories?post=97559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/vi\/wp-json\/wp\/v2\/tags?post=97559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}