Ingeniso eqikelelweyo ye-R$ 26,82 yeebhiliyoni ngexesha leKrisimesi ka-2025, ngokutsho kweBrazilian Association of Artificial Intelligence and E-commerce (ABIACOM), ibeka ukuthengisa kwi-intanethi kwelinye lawona maxesha anzima kakhulu onyaka. UPhando lweNjongo yokuThenga oluqhutywa yiNational Confederation of Retail Leaders (CNDL) kunye neCredit Protection Service (SPC Brasil) luqikelela ukuba abathengi abazizigidi ezingama-94,2 baya kuthenga ubuncinane isipho esinye kwi-intanethi, nto leyo eyonyusa uxinzelelo kumaqonga nakwimisebenzi. Kwiinkampani eziphuhlisa iziseko zedijithali, ezifana... VendizapEli xesha ligxininisa imfuneko engxamisekileyo yezisombululo ezikhawulezayo nezizinzileyo ezikwaziyo ukuxhasa imfuno ephezulu.
Ngokutsho UAndré Campos, iCEO yeVendizap, Ikota yokugqibela yonyaka isebenza njengovavanyo lokwenyani lokuqina kobuchwepheshe kwiindawo zokuthengisa. “Iincopho zokufikelela, uhlaziyo olungxamisekileyo lweekhathalogu, kunye nokwanda ngequbuliso komthamo wee-odolo kubonisa naluphi na ubuthathaka ekusebenzeni kwedijithali. Kwezi meko, umzuzwana ngamnye uyabaluleka. Kwimihla efana neKrisimesi, imizuzu yokungazinzi ayinakumela kuphela ukulahlekelwa yingeniso, kodwa ikwachaphazela nokuzithemba kwabathengi kunye nokusebenza komthengisi konyaka,” utshilo.
UCampos ubonisa ukuba, ngenxa yale meko, oosomashishini babeka phambili amaqonga alula, athe ngqo, kwaye anokulungiswa avumela uhlengahlengiso oluzimeleyo ngaphandle kokuxhomekeka kumaqela obuchwephesha. “Ngexesha lexesha elixakekileyo, ukukwazi ukusabela ngokukhawuleza kuyayeka ukuba yinto eyahlulayo kwaye kuba yimfuneko yesicwangciso. Iinkqubo eziqinileyo azinakuhambisana nomthengi wedijithali,” ucacisa.
Olu phulo lokuzimela kunye nobukrelekrele lwenzeka kwimeko yokwanda rhoqo korhwebo lwe-e-commerce kweli lizwe. Iingxelo ezivela kwi-Brazilian Association of Electronic Commerce (ABComm) zibonisa ukuba eli candelo kufuneka lifikelele kwingeniso ye-R$ 224,7 yeebhiliyoni ngo-2025, eqhutywa kukusetyenziswa kwedijithali kunye nokwanda kweentengiselwano ze-intanethi. Olu kukhula luqinisa isidingo semisebenzi enokwandiswa ekwaziyo ukuphendula ngokuchanekileyo kwindlela abathengi abaziphatha ngayo.
Igosa eliphezulu likwaphawula ukuba ukuphishekela ukwandiswa kwenkonzo yabathengi, ulawulo olukhulu kwiiodolo, kunye nokuguqulwa okusebenzayo kwiitshaneli ezifana neWhatsApp kukhokelele kwizigqibo zokuphucula imisebenzi. "Kwabo sele bethengisa kwi-intanethi kwaye befuna ukukhula, inkqubo yokulungiselela kunye nokuhambahamba kuhambo lwabathengi kubalulekile. Oku kusebenza kwivenkile yokuthengisa nakwivenkile enkulu," wongeza.
Kule meko yobunzima obukhulu bokusebenza kunye nokwanda kwemfuno, iinkampani bezifuna izisombululo ezinokukwazi ukubonelela ngokuzimela, isantya soqwalaselo, kunye nozinzo ngexesha lokufikelela okuphezulu. Vendizap Isebenza ngokuchanekileyo kweli nqanaba ngokubonelela ngeqonga elinokuguquguquka nelinokuguquguquka kwiinkalo ezahlukeneyo, ukusuka kwimfashini nobuhle ukuya kwi-elektroniki. Isiphakamiso kukuxhasa abathengisi abasele benomsebenzi osebenzayo kwaye kufuneka bakhule ngokulungelelanisa nokulawula, ingakumbi ngamaxesha abalulekileyo ekhalenda, njengeKrisimesi.
