Urhwebo lwe-elektroniki lusebenza phantsi kokhuphiswano olukhulu, ukukhula okukhulu kwedijithali, kunye nabathengi abaqondayo ngakumbi. Ngokukhula okuqhubekayo kokuthenga kwi-intanethi kunye nokuhlanganiswa kwemikhwa emitsha yokusebenzisa, ingqwalasela yeenkampani itshintshile ukusuka ekwandiseni nje ukuthengisa ukuya ekubandakanyeni ukusebenza kakuhle, amava ahlala ehleli, kunye nobudlelwane nabathengi bexesha elide. Kule meko, ubuchwepheshe, uthungelwano, kunye nenkonzo yabathengi ziyayeka ukusebenza zodwa kwaye zibe ziintsika zesicwangciso sexabiso.
Utshintsho lweli candelo lubonisa ukuba ukuphumelela kwimeko yedijithali kufuna izigqibo ezichanekileyo malunga nexabiso, ukuhanjiswa, ukwenziwa komntu ngamnye, kunye nenkonzo yasemva kokuthengisa. Ukuqonda indlela abathengi abaziphethe ngayo, ukucwangcisa imisebenzi ye-logistics esebenzayo, kunye nokudibanisa iindlela kuye kwaba yinto ebalulekileyo ekuguquleni, ekuthembekeni, nasekukhuleni okuzinzileyo. Apha ngezantsi zezinye zezinto eziphambili eziye zabumba indlela esebenza ngayo i-e-commerce kunye nolwalamano phakathi kweebhrendi kunye nabathengi bazo.
- Izinto ezikhethwayo kunye nokuziphatha kwabathengi:
Abathengi baseBrazil abakwi-intanethi baya besiba novelwano ngakumbi kwiindleko zamaxabiso kunye nokuthunyelwa: ngokutsho kwePurchase Intention Survey – Black Friday 2025, eqhutywe yiTray, Bling, Octadesk, kunye neVindi (iiyunithi ze-LWSA), ama-48% abaphenduli baxele ukuba bayekile ukuthenga ngenxa yokuthunyelwa okubizayo. Kwelinye icala, ama-53% athi azimisele ukulinda ixesha elide ukuba ukuthunyelwa kwasimahla. Oku kubonisa ukuba, ngo-2026, ukubonelela ngokuthunyelwa okukhuphisanayo kunye nemigaqo nemiqathango ecacileyo yimfuneko esisiseko yokuguqulwa kwabathengi.
- Ukuhanjiswa okukhawulezayo kunye ne-logistics njengento ebalulekileyo yokwahlula:
Uxinzelelo lokuhanjiswa ngokukhawuleza luyanda: ngokutsho kophando lweFuture Shopper olwenziwe yiVML, ama-57% abantu baseBrazil balindele ukuhanjiswa kwiiyure ezingama-24, nto leyo ebonisa ukuba kungxamisekile kwaye kulindeleke ukusebenza kakuhle. Ngaphezu koko, idatha yakutshanje ibonisa ukukhula komthamo weodolo kweli lizwe: urhwebo lwe-e-commerce luvelise i-R$ 100,5 yeebhiliyoni kwisiqingatha sokuqala sika-2025 kuphela, kunye nokwanda okunamandla kwesiseko sabathengi. Ngo-2026, abo baqinisekisa ukuthunyelwa ngokukhawuleza, ukulandelwa ngexesha langempela, kunye namaxesha okuhanjiswa athembekileyo baya kufumana inzuzo yokukhuphisana.
- Ukwenziwa ngokwezifiso, ubuchwepheshe, kunye neendlela ezidibeneyo:
Ukwanda korhwebo lwe-e-commerce kutsala abathengi abahlukeneyo abaneeprofayili ezahlukeneyo kunye nolindelo, okwenza ukwenziwa ngokwezifiso kube yinto ebalulekileyo yokwahlula. Ukwanda kokwenziwa kwedijithali kunye nokukhula kwentengiso ngezixhobo eziphathwayo kuqinisa imfuneko yokudibanisa phakathi kweetshaneli: iiwebhusayithi, ii-apps, iimarike, kunye neenethiwekhi zentlalo. Ke ngoko, ndikholelwa ukuba amaqhinga omnichannel kunye namava angenamthungo kwezi ngongoma kuya kuba yimfuneko ukwandisa ukuguqulwa kunye nokuthembeka kwabathengi.
- Inkonzo emva kokuthengisa, ukucaca, kunye nokuthembana njengenxalenye yesiphakamiso sexabiso:
Inkonzo yezothutho kunye neenkonzo emva kokuthengisa azisezona iindleko zokusebenza kuphela; ziphinda ziziqinisekise njengeziseko zamava abathengi. Iivenkile ezibonelela ngokulandelela okucacileyo, umgaqo-nkqubo ocacileyo wokubuyisela impahla, kunye nokuhanjiswa kwayo okuthembekileyo zinamathuba amaninzi okufumana ukuthembana nokuthembeka—ingakumbi kwimeko yabathengi abalumkileyo nabafuna izinto ezininzi.
Ke ngoko, ikamva le-e-commerce aliyi kuchazwa kuphela lixabiso okanye izaphulelo, kodwa liza kuchazwa ngokuba ngubani onokuzisa ukubaluleka, ukulula, kunye nokungaguquguquki kuyo yonke indawo kuhambo lomthengi. Ukudibana kwezinto ezisebenzayo, unxibelelwano olucacileyo, ubuchwepheshe, kunye nokuhlanganiswa kwejelo kuya kugqiba ukuba ngubani ophuma phambili. Kwiimpawu eziqondayo neziphendula kwezi mfuno, u-2026 uza kubonelela ngamathuba abalulekileyo okukhula kunye nokuthembeka kwabathengi.
U-Isadora Vecchi nguMlawuli woPhuhliso lweShishini elitsha, ukuThengisa, kunye namava abaThengi eLoggi.
