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O Mundo do E-commerce (Edição em Português) — (The World of E-commerce, Portuguese Edition)

O Mundo do E-commerce (Edição em Português) — (The World of E-commerce, Portuguese Edition)

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R$ 98,24

Universo do E-commerce (Portuguese Edition) — Summary

A practical, wide‑ranging guide to e‑commerce that offers a macro view of everything involved in running and growing online retail operations. It explains core concepts and techniques across business, operations and technology to help both newcomers and experienced practitioners.

Key topics covered

  • Business models and operational structures
  • Marketing strategies and customer service
  • Logistics and fulfillment
  • Technology, systems and integrations
  • Accessibility and information security

Who it’s for

  • Beginners: a clear, chapter-by-chapter introduction to start and grow in e‑commerce.
  • Experienced professionals: a useful reference where chapters can be consulted for specific operational or strategic needs.

Benefits

  • Provides a comprehensive, practical overview of the e‑commerce ecosystem
  • Serves as both a learning resource and a reference manual
  • Helps improve professional growth and operational decision‑making

Welcome to the Universo do E‑commerce.

SKU: B09S61Z23C Categoria:

Descrição

Universo do E-commerce (Portuguese Edition)

“Universo do E-commerce” is written for anyone interested in e-commerce—whether you’re already running digital channels or just starting out and want to learn proven techniques and core concepts.

This book is designed as a practical guide that offers a broad, macro view of everything involved in e-commerce. It breaks down essential topics including:

  • Business models and operations
  • Marketing strategies and customer service
  • Logistics and fulfillment
  • Technology, systems, and integrations
  • Accessibility and information security
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For experienced professionals, each chapter can serve as a concise reference addressing specific, operation-relevant subjects. For newcomers, the chapters provide clear, actionable knowledge that can positively influence your professional growth and help you begin your journey in the e-commerce world.

Welcome to the Universo do E-commerce.

Preços em BRL

Informação adicional

Editora

Independently published
Data da publicação

13 janeiro 2022
Idioma

Português
Número de páginas

284 páginas
ISBN-13

979-8401405098
Peso do produto

494 g
Dimensões

15.24 x 1.63 x 22.86 cm

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