{"id":102057,"date":"2026-07-23T11:44:56","date_gmt":"2026-07-23T14:44:56","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=102057"},"modified":"2026-07-23T11:44:56","modified_gmt":"2026-07-23T14:44:56","slug":"omnichannel-nao-e-mais-diferencial-e-o-basico-a-sua-logistica-sabe-disso","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/zh\/omnichannel-nao-e-mais-diferencial-e-o-basico-a-sua-logistica-sabe-disso\/","title":{"rendered":"\u5168\u901a\u8def\u4e0d\u518d\u662f\u5dee\u7570\u5316\u56e0\u7d20\u3002\u9019\u662f\u57fa\u790e\u77e5\u8b58\u3002\u60a8\u7684\u7269\u6d41\u77e5\u9053\u9019\u4e00\u9ede"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>\u653e&nbsp;<\/em><em><u>\u6d77\u502b\u5a1c\u00b7\u7dad\u6258\u00b7\u79d1\u65af\u5854<\/u><\/em><em>, \uff0c\u96f6\u552e\u7e3d\u76e3&nbsp;<\/em><em><u>\u570b\u5bb6\u79d1\u6280\u5927\u5b78<\/u><\/em><em>*<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ecd\u7136\u5c07\u5168\u901a\u8def\u8996\u70ba\u5275\u65b0\u9805\u76ee\u7684\u96f6\u552e\u696d\u5df2\u7d93\u843d\u5f8c\u4e86\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5230 2026 \u5e74\uff0c\u6574\u5408\u901a\u8def\u4e0d\u518d\u662f\u7af6\u722d\u512a\u52e2\uff0c\u800c\u662f\u6700\u4f4e\u7684\u71df\u904b\u8981\u6c42\u3002\u6d88\u8cbb\u8005\u4e0d\u6703\u8003\u616e\u901a\u8def\u3002\u4ed6\u5728 GPT \u4e0a\u641c\u7d22\uff0c\u5728 TikTok Shop \u4e0a\u767c\u73fe\uff0c\u5728\u61c9\u7528\u7a0b\u5f0f\u4e2d\u8cfc\u8cb7\uff0c\u7136\u5f8c\u5c07\u5176\u9000\u56de\u5546\u5e97\u3002\u5b83\u5df2\u7d93\u662f\u5168\u901a\u8def\u7684\u4e86\u3002\u554f\u984c\u662f\u4f60\u7684\u71df\u904b\u80fd\u5426\u8ddf\u4e0a\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u771f\u6b63\u7684\u98a8\u96aa\u5c31\u5728\u9019\u88e1\uff1a\u9019\u4e0d\u50c5\u50c5\u662f\u5728\u9700\u6c42\u9ad8\u5cf0\u6642\u5931\u53bb\u4e00\u5207\u7684\u98a8\u96aa\u3002\u7531\u65bc\u7f3a\u4e4f\u4e00\u9ad4\u5316\u7684\u7269\u6d41\u7d50\u69cb\uff0c\u6bcf\u5929\u90fd\u5728\u9ed8\u9ed8\u5730\u5931\u53bb\u898f\u6a21\u3001\u5229\u6f64\u548c\u5ba2\u6236\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u65b0\u7684\u5168\u901a\u8def\u96f6\u552e\u7248\u5716<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5be6\u9ad4\u96f6\u552e\u4e0d\u518d\u53ea\u662f\u92b7\u552e\u9ede\u3002\u5b83\u540c\u6642\u6210\u70ba\u9ad4\u9a57\u4e2d\u5fc3\u3001\u914d\u9001\u4e2d\u5fc3\u3001\u9000\u8ca8\u9ede\u548c\u54c1\u724c\u5c55\u793a\u4e2d\u5fc3\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53cd\u904e\u4f86\uff0c\u6578\u4f4d\u5316\u5df2\u6210\u70ba\u4e00\u7a2e\u6c11\u4e3b\u4e14\u9f90\u5927\u7684\u92b7\u552e\u7ba1\u9053\uff0c\u4e26\u4e14\u8d8a\u4f86\u8d8a\u53d7\u5230\u65b0\u683c\u5f0f\u7684\u7af6\u722d\u3002\u76f4\u64ad\u8cfc\u7269\u548c TikTok \u5546\u5e97\u4e26\u4e0d\u662f\u65b0\u8208\u8da8\u52e2\uff1a\u5b83\u5011\u662f\u6d3b\u8e8d\u7684\u73fe\u8c61\uff0c\u5df2\u7d93\u7522\u751f\u4e86\u6578\u5341\u5104\u7f8e\u5143\u7684\u6536\u5165\uff0c\u9700\u8981\u5373\u6642\u5c65\u884c\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eba\u5de5\u667a\u6167\u5462\uff1f\u6d88\u8cbb\u8005\u5df2\u7d93\u5728 ChatGPT \u4e0a\u641c\u5c0b\u7522\u54c1\u3002\u9019\u4e0d\u662f\u79d1\u5e7b\u5c0f\u8aaa\u2014\u2014\u9019\u662f\u73fe\u5728\u6b63\u5728\u91cd\u65b0\u8a2d\u8a08\u7684\u8cfc\u8cb7\u7ba1\u9053\u3002\u90a3\u4e9b\u6c92\u6709\u6e96\u5099\u597d\u61c9\u5c0d\u9019\u7a2e\u901f\u5ea6\u7684\u7269\u6d41\u696d\u52d9\u7684\u4f01\u696d\u751a\u81f3\u5728\u9032\u5165\u7af6\u722d\u4e4b\u524d\u5c31\u5931\u53bb\u4e86\u92b7\u552e\u6a5f\u6703\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u57f7\u884c\u826f\u597d\u7684\u5168\u901a\u8def\u6703\u5229\u7528\u6240\u6709\u9019\u4e9b\u512a\u52e2\uff1a\u5c07\u5546\u5e97\u5eab\u5b58\u4f5c\u70ba\u8ff7\u4f60 CD\uff0c\u5f9e\u5546\u5e97\u767c\u8ca8\u6e1b\u5c11\u6700\u5f8c\u4e00\u82f1\u91cc\uff0c\u9ede\u64ca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u4f46\u524d\u63d0\u662f\u7269\u6d41\u7db2\u7d61\u5df2\u6e96\u5099\u597d\u4e26\u9023\u901a\u3002.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5b63\u7bc0\u6027\u4e0d\u6703\u9020\u6210\u554f\u984c\u3002\u4ed6\u66b4\u9732\u4e86\u3002.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9ed1\u8272\u661f\u671f\u4e94\u3001\u8056\u8a95\u7bc0\u3001\u6bcd\u89aa\u7bc0\u3002\u5c0d\u516c\u53f8\u548c\u5ba2\u6236\u4f86\u8aaa\uff0c\u9700\u6c42\u9ad8\u5cf0\u662f\u7d50\u69cb\u8106\u5f31\u6027\u8b8a\u5f97\u660e\u986f\u7684\u6642\u523b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7121\u6cd5\u6309\u901a\u8def\u4e86\u89e3\u65e5\u5e38\u6210\u672c\u7684\u96f6\u552e\u5546\u7121\u6cd5\u63d0\u524d\u516d\u500b\u6708\u898f\u5283\u904b\u8f38\u3002\u9ad8\u5cf0\u51fa\u73fe\u7684\u60c5\u6cc1\u662f\u6bcf\u500b\u666e\u901a\u661f\u671f\u90fd\u5df2\u7d93\u5b58\u5728\u7684\u554f\u984c\u7684\u7d50\u679c\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5168\u901a\u8def\u71df\u904b\u7684\u4e09\u5927\u75db\u9ede<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bc6\u5207\u76e3\u6e2c\u5927\u578b\u96f6\u552e\u9023\u9396\u4f01\u696d\u7684\u71df\u904b\u60c5\u6cc1\uff0c\u4e00\u81f4\u51fa\u73fe\u4e09\u500b\u75db\u9ede\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1.\u7121\u4eba\u80fd\u5206\u89e3\u7684\u904b\u8cbb<\/strong>&nbsp;\u2014 \u6309\u7ba1\u9053\u3001\u51fa\u767c\u5730\u6216\u76ee\u7684\u5730\u3002\u9280\u884c\u5728\u6d41\u8840\uff0c\u4f46\u6c92\u6709\u4eba\u78ba\u5207\u77e5\u9053\u6d41\u8840\u5728\u54ea\u88e1\uff1b;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. \u5c0d\u5c11\u6578\u904b\u8f38\u5546\u7684\u4f9d\u8cf4<\/strong>&nbsp;\u2014 \u96c6\u4e2d\u71df\u904b\u5728\u9700\u6c42\u6700\u5927\u6642\u6210\u70ba\u74f6\u9838\u4e26\u963b\u7919\u898f\u6a21\u5316\uff1b;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3.\u9ad4\u9a57\u4e0d\u4f73\u5c0e\u81f4\u5ba2\u6236\u6d41\u5931<\/strong>&nbsp;\u2014 \u8ffd\u8e64\u4e0d\u6e96\u78ba\u3001\u4ea4\u4ed8\u672a\u7d93\u8b49\u5be6\u3001\u8cfc\u8cb7\u5f8c\u7121\u53ef\u898b\u6027\u3002\u9001\u8ca8\u9ad4\u9a57\u4e0d\u597d\u7684\u9867\u5ba2\u4e0d\u6703\u62b1\u6028\uff1a\u4ed6\u6703\u96e2\u958b\uff1b;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u7121\u6cd5\u63a7\u5236\u9019\u4e09\u9ede\uff0c\u5168\u901a\u8def\u6210\u9577\u5c31\u6210\u70ba\u5229\u6f64\u58d3\u529b\u7684\u4ee3\u540d\u8a5e\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7269\u6d41\u6280\u8853\uff1a\u75761\u6bd42\u66f4\u6709\u50f9\u503c\u6642<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Riachuelo \u548c O Botic\u00e1rio \u662f\u5168\u901a\u8def\u96f6\u552e\u5546\u7684\u771f\u5be6\u4f8b\u5b50\uff0c\u8fd1\u5e74\u4f86\uff0c\u5b83\u5011\u900f\u904e\u5c07\u6280\u8853\u548c\u7269\u6d41\u76f8\u7d50\u5408\uff0c\u53d6\u5f97\u4e86\u5275\u7d00\u9304\u7684\u696d\u7e3e\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2024 \u5e74\uff0cGrupo Botic\u00e1rio \u7e3d\u92b7\u552e\u984d\u9054\u5230 357 \u5104\u7f8e\u5143\u5927\u95dc\uff0c\u6bd4\u524d\u4e00\u5e74\u589e\u52a0\u4e86\u8fd1 20%\u3002\u9019\u4e00\u6210\u9577\u5f97\u76ca\u65bc\u6ce8\u91cd\u5ba2\u6236\u9ad4\u9a57\u7684\u591a\u54c1\u724c\u548c\u5168\u901a\u8def\u7b56\u7565\uff0c\u4ee5\u53ca\u5c0d\u71df\u904b\u548c\u7269\u6d41\u5275\u65b0\u7684\u6295\u8cc7\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6839\u64da\u5df4\u897f\u500b\u4eba\u8b77\u7406\u884c\u696d\u5354\u6703 (ABIHPEC) \u7684\u6578\u64da\uff0c\u8a72\u7fa4\u9ad4\u7e7c\u7e8c\u9054\u5230\u9ad8\u65bc\u9810\u6e2c\u7684\u6c34\u5e73\uff0c\u9810\u8a08\u5230 2027 \u5e74\u5c07\u4ee5 7.2% \u7684\u901f\u5ea6\u6210\u9577\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u6642\uff0cRiachuelo\u57282025\u5e74\u7b2c\u56db\u5b63\u9304\u5f97\u6de8\u52293.22\u5104R$\uff0c\u5e74\u589e28.8%\uff0c\u70ba\u8fd1\u4e94\u5e74\u4f86\u7b2c\u56db\u5b63\u6700\u9ad8\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9019\u4e26\u975e\u5de7\u5408\u3002\u9019\u662f\u7d50\u69cb\u3002.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u57f7\u884c\u826f\u597d\u7684\u5168\u901a\u8def\u4e26\u4e0d\u662f\u884c\u92b7\u8b70\u7a0b\u3002\u9019\u662f\u4e00\u500b\u8ca1\u52d9\u8b70\u7a0b\u3002\u652f\u63f4\u9019\u4e00\u9ede\u7684\u7269\u6d41\u7db2\u7d61\u9700\u8981\u8207\u6240\u670d\u52d9\u7684\u6d88\u8cbb\u8005\u4e00\u6a23\u6574\u5408\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Por&nbsp;Helena Vito Costa, Diretora de Varejo na&nbsp;nstech* O varejo que ainda trata omnichannel como projeto de inova\u00e7\u00e3o j\u00e1 ficou para tr\u00e1s. Em 2026, integrar canais n\u00e3o \u00e9 vantagem competitiva \u2014 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":["post-102057","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-tendencias","tag-artigos","tag-e-commerce","tag-tendencias"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Por Helena Vito Costa, Diretora de Varejo na nstech* O varejo que ainda trata omnichannel como projeto de inova\u00e7\u00e3o j\u00e1 ficou para tr\u00e1s. Em 2026, integrar canais n\u00e3o \u00e9 vantagem competitiva \u2014 \u00e9 requisito m\u00ednimo de opera\u00e7\u00e3o. O consumidor n\u00e3o pensa em canais. 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A sua log\u00edstica sabe disso? \u2013 E-Commerce Update\" \/>\n\t\t<meta property=\"og:description\" content=\"Por Helena Vito Costa, Diretora de Varejo na nstech* O varejo que ainda trata omnichannel como projeto de inova\u00e7\u00e3o j\u00e1 ficou para tr\u00e1s. Em 2026, integrar canais n\u00e3o \u00e9 vantagem competitiva \u2014 \u00e9 requisito m\u00ednimo de opera\u00e7\u00e3o. O consumidor n\u00e3o pensa em canais. 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