{"id":85384,"date":"2025-07-04T14:31:22","date_gmt":"2025-07-04T17:31:22","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=85384"},"modified":"2025-07-04T14:31:23","modified_gmt":"2025-07-04T17:31:23","slug":"mercado-de-midia-digital-atinge-r-379-bi-veja-8-dicas-para-nao-ficar-para-tras-ainda-em-2025","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/zh\/mercado-de-midia-digital-atinge-r-379-bi-veja-8-dicas-para-nao-ficar-para-tras-ainda-em-2025\/","title":{"rendered":"\u6578\u4f4d\u5a92\u9ad4\u5e02\u5834\u9054\u5230 379 \u5104\u862d\u7279 1TP4:\u8acb\u53c3\u95b1 2025 \u5e74\u5c1a\u672a\u843d\u5f8c\u7684 8 \u500b\u63d0\u793a"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u6700\u65b0\u7814\u7a76\u8868\u660e,\u5df4\u897f\u7684\u6578\u4f4d\u5ee3\u544a\u5e02\u5834\u6301\u7e8c\u5f37\u52c1\u64f4\u5f35&nbsp;<strong>2025 \u5e74\u6578\u4f4d\u5ee3\u544a\u652f\u51fa<\/strong>, \u7531 IAB Brasil \u8207 Kantar Ibope Media \u5408\u4f5c\u958b\u5c55,\u6578\u4f4d\u5a92\u9ad4\u6295\u8cc7\u5df2\u9054&nbsp;<strong>2024 \u5e74 R$ 379 \u5104<\/strong>, \u589e\u9577&nbsp;<strong>8%<\/strong>&nbsp;\u8207\u4e0a\u5e74\u76f8\u6bd4,\u6709\u6240\u589e\u52a0&nbsp;<strong>2020\u5e74\u8d7760%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u793e\u4ea4\u7db2\u8def\u4ecd\u7136\u662f\u6295\u8cc7\u7684\u4e3b\u8981\u76ee\u7684\u5730&nbsp;<strong>\u7e3d\u8a08 53%<\/strong>, ,\u5176\u6b21\u662f\u641c\u5c0b\u5f15\u64ce(28%)\u548c\u5165\u53e3\u7db2\u7ad9(19%)\u4e2d\u7684\u5ee3\u544a\u3002\u5546\u696d\u90e8\u9580\u4ee5\u8fd1 20% \u7684\u8ca2\u737b\u9818\u5148,\u5176\u6b21\u662f\u6d88\u8cbb\u8005\u670d\u52d9 (10.9%) \u548c\u96fb\u5b50\/\u96fb\u8166 (6.7%)\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6578\u4f4d\u751f\u614b\u7cfb\u7d71\u8f49\u578b\u7684\u53e6\u4e00\u500b\u6307\u6a19\u662f\u6578\u4f4d\u751f\u614b\u7cfb\u7d71\u7684\u5230\u4f86&nbsp;<strong>\u5df4\u897f\u7684 TikTok \u5546\u5e97<\/strong>, 2025 \u5e74 5 \u6708 - \u65b0\u7a4e\u6027\u5141\u8a31\u6574\u5408\u8cfc\u8cb7\u5e73\u53f0\u8996\u983b,\u81ea\u63a8\u51fa\u4ee5\u4f86\u5df2\u7d93\u805a\u96c6\u4e86\u8a72\u570b\u7d04 1000 \u540d\u8ce3\u5bb6\u3002\u5206\u6790\u5e2b\u4f30\u8a08,TikTok \u5546\u5e97\u53ef\u4ee5\u9054\u5230\u5169\u8005\u4e4b\u9593&nbsp;<strong>2028 \u5e74\u4e4b\u524d\u5df4\u897f\u96fb\u5b50\u5546\u52d9\u7684 5% \u548c 9%<\/strong>, \u92b7\u91cf\u4ecb\u65bc \u4e4b\u9593&nbsp;<strong>R$ 25 \u548c R$ 390 \u5104<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6295\u8cc7\u6210\u9577\u548c\u5e73\u53f0\u9769\u547d\u7684\u7d50\u5408\u4f7f\u6578\u4f4d\u74b0\u5883\u5177\u6709\u9ad8\u5ea6\u7af6\u722d\u529b\u3002\u5728\u6b64\u80cc\u666f\u4e0b,Rafael Magdalena,\u8463\u4e8b&nbsp;<a href=\"https:\/\/usmediaconsulting.com\/pt-br\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u7f8e\u570b\u5a92\u9ad4<\/strong><\/a>&nbsp;\u6027\u80fd,\u5217\u51fa&nbsp;<strong>8 \u500b\u57fa\u672c\u63d0\u793a<\/strong>&nbsp;4 \u5c0d\u65bc\u5ee3\u544a\u5546\u548c 4 \u5c0d\u65bc\u4ee3\u7406\u5546\u4f86\u8aaa,\u53ef\u4ee5\u66f4\u6709\u6548\u5730\u5c0e\u822a\u4e26\u5c0d\u6578\u4f4d\u7522\u751f\u771f\u6b63\u7684\u5f71\u97ff\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5c0d\u65bc\u5ee3\u544a\u5546\u4f86\u8aaa<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1) \u667a\u80fd\u9810\u7b97<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9a\u7fa9\u7406\u60f3\u9810\u7b97\u6d89\u53ca\u6839\u64da\u5ee3\u544a\u5546\u7684\u5be6\u969b\u60c5\u6cc1\u8abf\u6574\u6b78\u56e0\u6a21\u578b,\u8003\u616e\u4e0d\u540c\u7684\u65b9\u5f0f,\u4f8b\u5982&nbsp;<em>\u6700\u5f8c\u4e00\u6b21\u9ede\u64ca<\/em>,&nbsp;<em>\u591a\u9ede\u89f8\u6478<\/em>&nbsp;\u548c&nbsp;<em>\u884c\u92b7\u7d44\u5408\u5efa\u6a21<\/em>, 1\u3001\u6b78\u56e0\u6a21\u578b\u7528\u65bc\u4e86\u89e3\u7ba1\u9053\u5c0d\u8f49\u63db\u7684\u5f71\u97ff,\u9019\u5c07\u4f7f\u6211\u5011\u80fd\u5920\u4e86\u89e3\u6bcf\u500b\u7ba1\u9053\u7684\u98fd\u548c\u9ede\u548c\u4ee3\u8868\u6027,\u4e26\u70ba\u5be6\u9a57\u9a30\u51fa\u7a7a\u9593\u3002\u9084\u61c9\u8003\u616e\u610f\u8b58\u548c\u7e3e\u6548\u7b56\u7565\u4e4b\u9593\u7684\u5354\u540c\u4f5c\u7528,\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6295\u8cc7\u56de\u5831\u7387\u4e26\u907f\u514d\u5206\u6790\u4e2d\u7684\u626d\u66f2\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2) \u5f15\u4eba\u5165\u52dd\u7684\u5f71\u7247<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u6548\u5f71\u7247\u7684\u5275\u5efa\u53d6\u6c7a\u65bc\u683c\u5f0f\u3001\u8a0a\u606f\u548c\u52d5\u614b\u5c0d\u516c\u773e\u548c\u5e73\u53f0\u7684\u5145\u5206\u6027\u3002\u201c\u793e\u7fa4\u7db2\u8def\u4e0a\u7684\u5f71\u7247\u6709\u4e0d\u540c\u7684\u6d88\u8cbb\u884c\u70ba,\u4f8b\u5982&nbsp;<em>\u9810\u5377<\/em>&nbsp;\u6216\u8005&nbsp;<em>\u4e2d\u5377<\/em>, ,\u9700\u8981\u70ba\u6709\u6216\u6c92\u6709\u8df3\u904e\u9078\u9805\u7684\u5167\u5bb9\u7de8\u5beb\u7279\u5b9a\u7684\u8173\u672c\u3002\u6c92\u6709\u86cb\u7cd5\u98df\u8b5c:\u9577\u8996\u983b\u6216\u77ed\u8996\u983b\u53ef\u4ee5\u6709\u4e0d\u540c\u7684\u8868\u6f14,\u6210\u529f\u53d6\u6c7a\u65bc\u7b56\u7565\u3001\u7ba1\u9053\u548c\u5be6\u9a57,\u746a\u683c\u9054\u840a\u5a1c\u8aaa\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3)\u6709\u6548\u6e2c\u91cf<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u6307\u6a19\u61c9\u53cd\u6620\u516c\u53f8\u7684\u4e3b\u8981\u76ee\u6a19\u3002\u5c0d\u65bc\u54c1\u724c\u77e5\u540d\u5ea6,CAC(\u5ba2\u6236\u7372\u53d6\u6210\u672c)\u3001ROI(\u6295\u8cc7\u56de\u5831)\u548c ROAS(\u5a92\u9ad4\u6295\u8cc7\u56de\u5831)\u4e26\u4e0d\u662f\u6700\u660e\u986f\u7684\u3002\u5c0d\u65bc\u92b7\u552e\u800c\u8a00,\u6bcf\u500b\u7ba1\u9053\u7684 CAC \u548c ROAS \u90fd\u662f\u65e5\u5e38\u751f\u6d3b\u4e2d\u7684\u512a\u5148\u4e8b\u9805\u3002\u589e\u52a0\u5728\u6e2c\u8a66\u548c\u5be6\u9a57\u4e2d\u5f88\u91cd\u8981,\u4f46\u9700\u8981\u660e\u78ba\u5b9a\u7fa9\u7684\u6b78\u56e0\u6a21\u578b\u4ee5\u907f\u514d\u626d\u66f2\u7684\u7d50\u679c,\u56e0\u70ba\u5373\u4f7f\u6c92\u6709\u7522\u751f\u76f4\u63a5\u8f49\u63db(\u6700\u5f8c\u4e00\u6b21\u9ede\u64ca,\u6700\u5f8c\u4e00\u6b21\u9ede\u64ca),\u7ba1\u9053\u4e5f\u6703\u5f71\u97ff\u6548\u80fd\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4)\u591a\u901a\u8def\u6574\u5408<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7d71\u4e00\u9ad4\u9a57\u662f\u4e00\u500b\u5de8\u5927\u7684\u6311\u6230,\u61c9\u8a72\u5f9e\u5ee3\u544a\u5546\u958b\u59cb;\u6c92\u6709\u5b83,\u65c5\u7a0b\u5c31\u5f88\u96e3\u6d41\u66a2\u3002\u4f7f\u7528ROX(\u9ad4\u9a57\u56de\u5831)(\u6bd4ROI(\u6295\u8cc7\u56de\u5831)\u66f4\u5168\u9762)(\u53ef\u4ee5\u8a55\u4f30\u591a\u901a\u8def\u5f71\u97ff(\u7dda\u4e0a\u3001\u5be6\u9ad4\u3001\u5ba2\u6236\u670d\u52d9\u3001\u8ca1\u52d9),\u5e6b\u52a9\u7559\u4f4f\u5ba2\u6236\u3001\u589e\u52a0\u6536\u5165\u548c\u6e1b\u5c11CAC(\u6210\u672c)\u5ba2\u6236\u7372\u53d6)\u3002\u5982\u679c\u9ad4\u9a57\u4e0d\u597d,\u90a3\u9ebc\u8209\u8fa6\u7372\u734e\u6d3b\u52d5\u662f\u6c92\u6709\u7528\u7684&nbsp;<em>\u652a\u52d5<\/em>&nbsp;(\u5ba2\u6236\u6d41\u5931)\u9ad8\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5c0d\u65bc\u6a5f\u69cb<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1)\u5e02\u5834\u5dee\u7570\u5316<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u812b\u7a4e\u800c\u51fa\u9700\u8981\u4f7f\u516c\u53f8\u7684\u50f9\u503c\u4e3b\u5f35\u8207\u627f\u5305\u5546\u7684\u5177\u9ad4\u9700\u6c42\u4fdd\u6301\u4e00\u81f4\u3002 \u201c\u6709\u5fc5\u8981\u5728\u5c08\u696d\u5316\u548c\u5ee3\u6cdb\u7684\u670d\u52d9\u63d0\u4f9b\u4e4b\u9593\u627e\u5230\u5e73\u8861,\u4f9d\u9760\u8aee\u8a62\u516c\u53f8\u3001\u5408\u4f5c\u5925\u4f34\u548c\u5c40\u4f86\u88dc\u5145\u4ea4\u4ed8\u4e26\u907f\u514d\u7279\u5b9a\u6311\u6230\u7684\u9650\u5236\u201d,\u88dc\u5145\u4e86\u5c08\u5bb6\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2) \u6578\u64da\u548c\u7af6\u722d\u60c5\u5831<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7136\u800c,\u96a8\u8457\u4eba\u5de5\u667a\u6167\u4fc3\u9032\u81ea\u52d5\u5316,\u6578\u64da\u7de8\u8b6f\u548c\u76e3\u63a7\u7af6\u722d(\u526a\u8f2f\u3001IR\u548c\u88fd\u5ea6\u95dc\u4fc2)\u8b8a\u5f97\u66f4\u52a0\u654f\u6377,\u6709\u5fc5\u8981\u64c1\u6709\u4e00\u652f\u4e86\u89e3\u696d\u52d9\u548c\u5e02\u5834\u7684\u5718\u968a\u3002\u64c1\u6709\u6280\u8853\u9818\u57df\u7684BI(\u5546\u696d\u667a\u6167)\u5718\u968a\u9084\u4e0d\u5920;\u6709\u5fc5\u8981\u4e86\u89e3\u5ba2\u6236\u548c\u80cc\u666f\u3002.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6578\u64da\u548c\u7af6\u722d\u60c5\u5831\u5fc5\u9808\u6574\u5408\u5230\u5a92\u9ad4\u3001\u898f\u5283\u548c\u5275\u4f5c\u7684\u6240\u6709\u9818\u57df,\u56e0\u70ba\u9019\u4e9b\u65b9\u9762\u76f4\u63a5\u5f71\u97ff\u7d50\u679c\u3002\u4f7f\u7528 A\/B \u6e2c\u8a66\u3001\u795e\u7d93\u79d1\u5b78\u548c\u4eba\u5de5\u667a\u6167\u4f86\u512a\u5316\u5275\u610f\u8d8a\u4f86\u8d8a\u666e\u904d,\u5a92\u9ad4\u5c08\u696d\u4eba\u54e1\u9700\u8981\u6062\u5fa9\u5176\u5206\u6790\u4f5c\u7528\u4ee5\u907f\u514d\u6709\u504f\u898b\u7684\u898f\u5283\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3) \u5f71\u7247\u7684\u5275\u610f\u8207\u5275\u65b0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u516c\u773e\u6216\u74b0\u5883\u4e0d\u63a1\u53d6\u884c\u52d5,\u6295\u8cc7\u9ad8\u79d1\u6280\u5c31\u6c92\u6709\u610f\u7fa9\u3002\u901a\u5e38,\u6700\u5c11\u7684\u662f\u66f4\u591a\u3002\u6c89\u6d78\u5f0f\u6216\u4e92\u52d5\u5f0f\u89e3\u6c7a\u65b9\u6848\u53ef\u4ee5\u63d0\u9ad8\u904a\u6232\u5167\u9ad4\u9a57\u7684\u4fdd\u7559\u7387,\u800c\u524d\u8f2a\u548c\u4e2d\u8f2a\u5247\u9700\u8981\u6beb\u4e0d\u8a87\u5f35\u5730\u5c08\u6ce8\u65bc\u5438\u5f15\u8a3b\u610f\u529b,\u4ee5\u514d\u986f\u5f97\u88ab\u8feb\u3002\u516c\u773e\u66f4\u52a0\u61f7\u7591,\u591a\u9918\u7684\u6771\u897f\u53ef\u4ee5\u6d88\u5931\u800c\u4e0d\u662f\u53c3\u8207\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4) \u6230\u7565\u5925\u4f34\u95dc\u4fc2<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9451\u65bc\u5e02\u5834\u7684\u8907\u96dc\u6027\u4ee5\u53ca\u7ba1\u9053\u548c\u89e3\u6c7a\u65b9\u6848\u7684\u591a\u6a23\u6027,\u7b56\u7565\u5925\u4f34\u95dc\u4fc2\u5728\u4eca\u5929\u8b8a\u5f97\u66f4\u52a0\u91cd\u8981\u3002 \u201c\u5408\u4f5c\u5925\u4f34\u6709\u52a9\u65bc\u61c9\u5c0d\u6311\u6230,\u91cd\u65b0\u7372\u5f97\u516c\u773e\u95dc\u6ce8\u4e26\u9078\u64c7\u6700\u4f73\u7684\u8a0a\u606f\u7ba1\u9053\u201d\u3002\u6a5f\u69cb\u5fc5\u9808\u591a\u5143\u5316,\u6e2c\u8a66\u65b0\u624b\u6bb5\u4e26\u907f\u514d\u7368\u7279\u7684\u89e3\u6c7a\u65b9\u6848,\u56e0\u70ba\u5728\u5275\u610f\u548c\u5be6\u65bd\u7684\u60c5\u6cc1\u4e0b,\u5982\u679c\u5a92\u9ad4\u8a08\u5283\u7c21\u55ae,\u5ba2\u6236\u5c07\u5c0b\u6c42\u66ff\u4ee3\u65b9\u6848\u6d41\u7a0b\u65e5\u76ca\u81ea\u52d5\u5316,\u7f8e\u570b\u5a92\u9ad4\u7e3e\u6548\u7e3d\u76e3\u7e3d\u7d50\u9053\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>O mercado de publicidade digital no Brasil continua em forte expans\u00e3o. Segundo o mais recente estudo&nbsp;Digital AdSpend 2025, realizado pelo IAB Brasil em parceria com a Kantar Ibope Media, os [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-85384","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/posts\/85384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/comments?post=85384"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/posts\/85384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/media\/8308"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/media?parent=85384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/categories?post=85384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/tags?post=85384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}