{"id":85921,"date":"2025-07-24T19:34:28","date_gmt":"2025-07-24T22:34:28","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=85921"},"modified":"2025-07-24T19:34:30","modified_gmt":"2025-07-24T22:34:30","slug":"gasto-global-com-aquisicao-de-usuarios-no-e-commerce-atinge-us-46-bilhoes-enquanto-turbulencia-tarifaria-provoca-mudanca-de-orcamento-no-setor","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/zh\/gasto-global-com-aquisicao-de-usuarios-no-e-commerce-atinge-us-46-bilhoes-enquanto-turbulencia-tarifaria-provoca-mudanca-de-orcamento-no-setor\/","title":{"rendered":"\u5168\u7403\u96fb\u5b50\u5546\u52d9\u7528\u6236\u6536\u8cfc\u652f\u51fa\u9054 46 \u5104\u7f8e\u5143 1TP4,\u800c\u95dc\u7a05\u52d5\u76ea\u5c0e\u81f4\u8a72\u884c\u696d\u7684\u9810\u7b97\u8b8a\u5316"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u5831\u544a&nbsp;<a href=\"https:\/\/www.appsflyer.com\/pt\/resources\/reports\/ecommerce-app-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>2025 \u5e74\u96fb\u5b50\u5546\u52d9\u61c9\u7528\u7a0b\u5f0f\u884c\u92b7\u72c0\u6cc1<\/em><\/a>&nbsp;appsflyer\u63ed\u793a\u4e86\u5168\u7403\u6210\u9577\u7b56\u7565\u7684\u5de8\u5927\u8f49\u8b8a:\u7e3d\u90e8\u4f4d\u65bc\u4e2d\u570b\u7684\u96fb\u5b50\u5546\u52d9\u61c9\u7528\u7a0b\u5f0f\u76ee\u524d\u8ca0\u8cacios\u4e0a85%\u7684\u5168\u7403\u7528\u6236\u7372\u53d6(ua)\u652f\u51fa,\u5df2\u958b\u59cb\u5c07\u7f8e\u570b\u9810\u7b97\u5927\u898f\u6a21\u91cd\u65b0\u5206\u914d\u7d66\u897f\u6b50\u3002\u5728\u5fb7\u570b,2025 \u5e74 1 \u6708\u81f3 5 \u6708\u671f\u9593,iOS \u7528\u6236\u7684\u6536\u8cfc\u91cf\u5e74\u589e 170%,\u5728\u6cd5\u570b\u5247\u589e\u52a0\u4e86\u4e00\u500d\u591a,\u51f8\u986f\u4e86\u5728\u4e0d\u53ef\u9810\u6e2c\u7684\u5e02\u5834\u74b0\u5883\u4e2d\u9748\u6d3b\u548c\u5340\u57df\u7b56\u7565\u7684\u91cd\u8981\u6027\u65e5\u76ca\u589e\u52a0\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAppsFlyer \u96fb\u5b50\u5546\u52d9\u7522\u696d\u8ca0\u8cac\u4eba Sue Azari \u8868\u793a,\u300c\u6b64\u6b21\u642c\u9077\u6a19\u8a8c\u8457\u884c\u52d5\u6210\u9577\u767c\u751f\u4e86\u66f4\u5ee3\u6cdb\u7684\u8f49\u8b8a,\u5176\u5f71\u97ff\u56e0\u7d20\u5305\u62ec\u8cc7\u8cbb\u4e0d\u78ba\u5b9a\u6027\u3001\u5340\u57df\u5e73\u53f0\u52d5\u614b\u4ee5\u53ca\u5c0d\u5fe0\u8aa0\u5ea6\u518d\u884c\u92b7\u7684\u65e5\u76ca\u4f9d\u8cf4\u300d\u3002 \u201d\u96a8\u8457\u672a\u4f86\u76e3\u7ba1\u6216\u5730\u7de3\u653f\u6cbb\u8b8a\u9769\u7684\u53ef\u80fd\u6027,\u884c\u92b7\u4eba\u54e1\u9700\u8981\u505a\u597d\u5feb\u901f\u9069\u61c9\u7684\u6e96\u5099\u3002\u54c1\u724c\u73fe\u5728\u6b63\u5728\u6839\u64da\u76e3\u7ba1\u74b0\u5883\u3001\u7528\u6236\u7d42\u8eab\u50f9\u503c\u548c\u8de8\u591a\u500b\u5927\u9678\u7684\u7af6\u722d\u5b9a\u4f4d,\u5c31\u6295\u8cc7\u5730\u9ede\u505a\u51fa\u5373\u6642\u6c7a\u7b56\u3002\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6578\u64da\u9084\u8868\u660e,\u96a8\u8457\u884c\u92b7\u4eba\u54e1\u5728\u4eca\u5e74\u65e9\u4e9b\u6642\u5019\u5c07\u66f4\u591a\u9810\u7b97\u7528\u65bc\u6536\u8cfc,\u4e26\u5728\u9ad8\u5ea6\u95dc\u6ce8\u671f\u9593\u5c08\u6ce8\u65bc\u518d\u884c\u92b7,\u5b63\u7bc0\u6027\u6b65\u4f10\u767c\u751f\u4e86\u8b8a\u5316\u3002\u50c5\u572811 \u6708\u4efd,\u7f8e\u570b\u7684\u91cd\u65b0\u53c3\u8207\u5ea6\u5c31\u98c6\u5347\u4e86218%,\u5df4\u897f\u7684\u91cd\u65b0\u53c3\u8207\u5ea6\u98c6\u5347\u4e86330%\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5168\u7403\u7bc4\u570d\u5167,\u5728\u6240\u6709\u5e73\u53f0\u4e0a,iOS \u7684\u7372\u5229\u80fd\u529b\u6301\u7e8c\u512a\u65bc\u5176\u4ed6\u5e73\u53f0\u3002\u7528\u6236\u8f49\u63db\u901f\u5ea6\u52a0\u5feb 1.3 \u5929,\u9ad4\u9a57\u66f4\u9ad8\u7684 39% \u9996\u6b21\u8cfc\u8cb7\u7387\u548c\u66f4\u5f37\u7684 68% \u56de\u8cfc\u6548\u80fd,\u9019\u662f\u5c07\u6536\u8cfc\u8f49\u5316\u70ba\u9577\u671f\u50f9\u503c\u7684\u5fe0\u8aa0\u5ea6\u8a0a\u865f\u3002 2025 \u5e74,iOS \u61c9\u7528\u7a0b\u5f0f\u5167\u8cfc\u8cb7\u6536\u5165\u6210\u9577 10%,\u5e7e\u4e4e\u662f Android \u6210\u9577\u7684\u5169\u500d\u3002.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5728\u5df4\u897f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5047\u671f\u671f\u9593\u4ed8\u8cbb\u5b89\u88dd\u91cf\u98c6\u5347 155%\u3002 2024 \u5e74 11 \u6708,iOS \u7528\u6236\u8cfc\u8cb7\u91cf\u98c6\u5347 481%,\u800c Android \u7528\u6236\u8cfc\u8cb7\u91cf\u5247\u4e0b\u964d\u4e86 22%\u3002\u5118\u7ba1\u6536\u8cfc\u6d3b\u52d5\u4ecd\u5728\u7e7c\u7e8c,\u4f46 2025 \u5e74 Android \u6536\u5165\u4ecd\u4e0b\u964d\u4e86 28%\u3002\u53d7\u7d93\u6fdf\u58d3\u529b\u548c\u5e73\u53f0\u8b8a\u5316\u7684\u5f71\u97ff,Android \u4e0a\u7684 IAP(\u61c9\u7528\u7a0b\u5f0f\u8cfc\u8cb7)\u652f\u51fa\u5728 11 \u6708\u4e0b\u964d\u4e86 32%\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5f37\u5927\u7684\u672c\u5730\u652f\u4ed8\u57fa\u790e\u8a2d\u65bd\u7684\u652f\u6301\u4e0b,\u8de8\u5e73\u53f0\u7684\u8cfc\u8cb7\u6642\u9593\u7387\u4fdd\u6301\u4e00\u81f4\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5831\u544a\u7684\u66f4\u591a\u5168\u7403\u8abf\u67e5\u7d50\u679c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2024\u5e74\u518d\u884c\u92b7\u652f\u51fa\u90541,TP4T 164\u5104\u7f8e\u5143,\u662f\u7528\u6236\u6536\u8cfc\u9810\u7b97\u76843.5\u500d\u3002 Android \u4efd\u984d\u5f9e 64% \u589e\u52a0\u5230 77%,\u53cd\u6620\u4e86\u66f4\u6210\u719f\u7684\u91cd\u65b0\u53c3\u8207\u7b56\u7565\u3002.<br><\/li>\n\n\n\n<li>Web \u5230\u61c9\u7528\u7a0b\u5f0f\u7684\u5b89\u88dd\u6d41\u91cf\u4e5f\u6025\u5287\u589e\u9577,\u5728\u65fa\u5b63\u4e4b\u524d\u589e\u52a0\u4e86 38%,\u5728 2025 \u5e74\u6625\u5b63\u589e\u52a0\u4e86 37%,\u9019\u7a81\u986f\u4e86\u54c1\u724c\u8d8a\u4f86\u8d8a\u91cd\u8996\u63a8\u52d5\u73fe\u6709 Web \u7528\u6236\u4f7f\u7528\u5176\u61c9\u7528\u7a0b\u5f0f<br><\/li>\n\n\n\n<li>\u672c\u6a5f\u74b0\u5883\u63d0\u4f9b\u66f4\u9ad8\u7684\u5fe0\u8aa0\u5ea6\u548c\u66f4\u9ad8\u7684\u8f49\u63db\u7387\u3002.<br><\/li>\n\n\n\n<li>\u5168\u7403\u8a50\u6b3a\u98a8\u96aa\u5df2\u63a5\u8fd1 10 \u5104\u7f8e\u5143,iOS \u4e0a\u7684\u8a50\u6b3a\u7387\u5f9e 30.1% \u964d\u81f3 25.9%,\u800c Android \u4e0a\u7684\u8a50\u6b3a\u7387\u5247\u5f9e 9.4% \u5347\u81f3 10.5%\u3002\u4eba\u5de5\u667a\u6167\u6280\u8853\u7684\u89e3\u6c7a\u65b9\u6848\u5c0d\u65bc\u6709\u6548\u4fdd\u8b77\u4ecd\u7136\u81f3\u95dc\u91cd\u8981\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u65b9\u6cd5\u8ad6<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AppsFlyer \u7684\u300a2025 \u5e74\u96fb\u5b50\u5546\u52d9\u61c9\u7528\u884c\u92b7\u72c0\u6cc1\u300b\u5206\u6790\u4e86\u4f86\u81ea 1,600 \u500b\u96fb\u5b50\u5546\u52d9\u61c9\u7528\u7a0b\u5f0f(\u4e0d\u5305\u62ec\u5e02\u5834\u548c\u96dc\u8ca8\u61c9\u7528\u7a0b\u5f0f)\u7684\u533f\u540d\u548c\u532f\u7e3d\u6578\u64da,\u6bcf\u500b\u570b\u5bb6\u6bcf\u6708\u81f3\u5c11\u5b89\u88dd 3,000 \u6b21\u3002\u8a72\u7814\u7a76\u6db5\u84cb\u4e862023 \u5e7410 \u6708\u81f32025 \u5e745 \u6708\u671f\u959331 \u5104\u6b21\u4ed8\u8cbb\u61c9\u7528\u7a0b\u5f0f\u5b89\u88dd\u548c260 \u5104\u6b21\u518d\u884c\u92b7\u8f49\u63db\u3002\u6240\u6709\u7d50\u679c\u5747\u7b26\u5408\u56b4\u683c\u7684\u6578\u91cf\u6a19\u6e96,\u4e26\u57fa\u65bc\u533f\u540d\u96b1\u79c1\u4fdd\u8b77\u65b9\u6cd5\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u63a2\u7d22 2025 \u5e74\u96fb\u5b50\u5546\u52d9\u61c9\u7528\u7a0b\u5f0f\u884c\u92b7\u7684\u5b8c\u6574\u72c0\u6cc1\u5831\u544a&nbsp;<a href=\"https:\/\/www.appsflyer.com\/pt\/resources\/reports\/ecommerce-app-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9019\u88e1<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>O relat\u00f3rio&nbsp;State of E-commerce App Marketing 2025&nbsp;da AppsFlyer revela uma mudan\u00e7a dram\u00e1tica na estrat\u00e9gia global de crescimento: apps de e-commerce baseados na China, agora respons\u00e1veis por 85% do gasto global [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-85921","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/posts\/85921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/comments?post=85921"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/posts\/85921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/media\/10285"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/media?parent=85921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/categories?post=85921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/tags?post=85921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}