{"id":89982,"date":"2026-01-08T10:35:33","date_gmt":"2026-01-08T13:35:33","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89982"},"modified":"2026-01-08T10:35:33","modified_gmt":"2026-01-08T13:35:33","slug":"varejo-recua-1-em-2025-aponta-icva","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/zh\/varejo-recua-1-em-2025-aponta-icva\/","title":{"rendered":"ICVA \u6307\u51fa,2025 \u5e74\u96f6\u552e\u984d\u5c07\u4e0b\u964d 1%"},"content":{"rendered":"

\u5118\u7ba1 2025 \u5e74\u5168\u5e74\u6536\u5165\u540d\u76ee\u589e\u9577 4.1%,\u4f46\u5df4\u897f\u96f6\u552e\u696d\u5728\u5e74\u5e95\u5be6\u969b\u4e0b\u964d 1.0%,\u6263\u9664\u901a\u8ca8\u81a8\u8139\u56e0\u7d20\u3002\u6578\u64da\u4f86\u81ea Cielo \u64f4\u5c55\u96f6\u552e\u6307\u6578 (ICVA),\u8a72\u6307\u6578\u8868\u660e\u9023\u7e8c\u7b2c\u4e8c\u5e74\u8a72\u884c\u696d\u5be6\u969b\u4e0b\u964d\u3002 2024\u5e74,\u4e0b\u964d\u5e45\u5ea6\u70ba0.8%\u3002.<\/p>\n\n\n\n

\u9019\u4e00\u7d50\u679c\u53cd\u6620\u51fa\u9019\u4e00\u5e74\u7684\u6d88\u8cbb\u66f4\u52a0\u8b39\u614e,\u53d7\u5230\u901a\u8ca8\u81a8\u8139\u7d2f\u7a4d\u5f71\u97ff\u7684\u58d3\u529b--\u5c24\u5176\u662f\u5728\u4eca\u5e74\u4e0a\u534a\u5e74,\u4ee5\u53ca\u6d88\u8cbb\u8005\u5728\u8cfc\u8cb7\u6c7a\u7b56\u4e0a\u65e5\u76ca\u7406\u6027\u548c\u9078\u64c7\u6027\u7684\u58d3\u529b\u3002\u5118\u7ba1\u4eca\u5e74\u7b2c\u4e8c\u968e\u6bb5\u50f9\u683c\u653e\u7de9,\u4f46\u7de9\u89e3\u4ecd\u4e0d\u8db3\u4ee5\u626d\u8f49\u4eca\u5e74\u8fc4\u4eca\u96f6\u552e\u696d\u7684\u8ca0\u9762\u5be6\u969b\u8868\u73fe\u3002.<\/p>\n\n\n\n

\u5c0d\u884c\u696d\u7684\u5f71\u97ff<\/strong><\/p>\n\n\n\n

\u53bb\u5e74,\u4e3b\u8981\u5b8f\u89c0\u7522\u696d\u5be6\u969b\u8868\u73fe\u4e0d\u4f73\u30022025\u5e74\u670d\u52d9\u696d\u4e0b\u964d1.9%,\u5176\u4e2d\u98df\u54c1\u3001\u9152\u5427\u548c\u9910\u5ef3\u53d7\u5230\u8ca0\u9762\u95dc\u6ce8\u3002\u53e6\u4e00\u65b9\u9762,\u5728\u5916\u570b\u904a\u5ba2\u6d41\u91cf\u589e\u52a0\u3001\u65b0\u570b\u969b\u822a\u7dda\u958b\u901a\u4ee5\u53ca\u5728\u8a72\u570b\u8209\u8fa6\u91cd\u5927\u6d3b\u52d5\u7684\u63a8\u52d5\u4e0b,\u65c5\u904a\u696d\u548c\u4ea4\u901a\u904b\u8f38\u5168\u5e74\u8868\u73fe\u7a4d\u6975\u3002.<\/p>\n\n\n\n

\u975e\u8010\u4e45\u8ca1\u5b8f\u89c0\u90e8\u9580\u5e74\u5167\u5c0f\u5e45\u4e0b\u964d0.2%\u3002\u696d\u7e3e\u4e3b\u8981\u53d7\u5230\u85e5\u5c40\u548c\u85e5\u5c40\u7684\u652f\u6301,\u800c\u66f8\u5e97\u548c\u6587\u5177\u7b49\u7d30\u5206\u5e02\u5834\u7684\u8dcc\u5e45\u6700\u5927\u3002\u5118\u7ba1\u5bb6\u5177\u3001\u96fb\u6c23\u548c\u90e8\u9580\u90e8\u9580\u7684\u7a4d\u6975\u8868\u73fe\u6709\u52a9\u65bc\u7de9\u89e3\u8a72\u96c6\u5718\u7684\u8dcc\u52e2,\u4f46\u8010\u7528\u548c\u534a\u8010\u7528\u54c1\u5df2\u7d93\u51fa\u73fe\u4e86\u66f4\u5f37\u70c8\u7684\u56de\u843d,\u70ba 2.6%\u3002\u53e6\u4e00\u65b9\u9762,\u8a72\u7d30\u5206\u5e02\u5834 \u5149\u5b78\u548c\u73e0\u5bf6\u5e97<\/em> \u5b83\u5c0d\u5b8f\u89c0\u5411\u91cf\u6709\u66f4\u5f37\u70c8\u7684\u5f8c\u5ea7\u529b\u3002.<\/p>\n\n\n\n

2025\u5e74\u5168\u5e74,\u96fb\u5b50\u5546\u52d9\u978f\u56fa\u4e86\u96f6\u552e\u696d\u4e3b\u8981\u652f\u67f1\u4e4b\u4e00\u7684\u5730\u4f4d\u3002\u6578\u4f4d\u901a\u8def\u7684\u8868\u73fe\u512a\u65bc\u9762\u5c0d\u9762\u92b7\u552e,\u5f97\u76ca\u65bc\u5c0d\u4fbf\u5229\u6027\u7684\u8ffd\u6c42\u3001\u66f4\u5927\u7684\u50f9\u683c\u6bd4\u8f03\u4ee5\u53ca\u5c0d\u5229\u7387\u66f4\u654f\u611f\u7684\u985e\u5225\u7684\u53cd\u61c9\u3002.<\/p>\n\n\n\n

\u201c\u300c\u5118\u7ba112 \u6708\u7684\u5be6\u969b\u7d50\u679c\u5145\u6eff\u6311\u6230,\u4f46\u6211\u5011\u770b\u5230\u4e86\u91cd\u8981\u8de1\u8c61:\u96fb\u5b50\u5546\u52d9\u4fdd\u6301\u5feb\u901f\u767c\u5c55\u4e26\u6709\u52a9\u65bc\u7dad\u6301\u96f6\u552e\u696d,\u800c\u5229\u7387\u654f\u611f\u985e\u5225\u5247\u8868\u73fe\u51fa\u66f4\u5927\u7684\u6d3b\u529b\u3002\u5728\u4eca\u5e74\u7684\u7d2f\u7a4d\u4e2d,\u5373\u4f7f\u901a\u81a8\u8f03\u4f4eCielo \u696d\u52d9\u526f\u7e3d\u88c1 Carlos Alves \u8868\u793a,\u4e0b\u534a\u5e74,\u4e0a\u534a\u5e74\u7684\u5f71\u97ff\u9650\u5236\u4e86\u5be6\u969b\u6536\u76ca,\u4f46\u65c5\u904a\u548c\u4ea4\u901a\u7b49\u884c\u696d\u812b\u7a4e\u800c\u51fa,\u53cd\u6620\u4e862026 \u5e74\u7684\u6a5f\u6703\u3002.<\/p>\n\n\n\n

\u6578\u64da\u4f86\u81ea\u7b2c\u56db\u5b63<\/strong><\/p>\n\n\n\n

2025\u5e74\u7b2c\u56db\u5b63,\u96f6\u552e\u696d\u5be6\u969b\u7dad\u6301\u75b2\u8edf\u8ecc\u8de1\u3002 ICVA\u6307\u51fa,\u5728\u6263\u9664\u901a\u8ca8\u81a8\u8139\u56e0\u7d20\u5f8c,\u8a72\u671f\u9593\u4e0b\u964d\u4e861.8%\u3002\u670d\u52d9\u5b8f\u89c0\u90e8\u9580\u4e0b\u8dcc3.9%,\u800c\u8010\u4e45\u8ca1\u548c\u534a\u8010\u4e45\u8ca1\u5247\u4e0b\u8dcc4.2%\u3002\u975e\u8010\u4e45\u8ca1\u8868\u73fe\u51fa\u66f4\u5927\u7684\u5f48\u6027,\u672c\u5b63\u5be6\u969b\u5c0f\u5e45\u6210\u95770.2%\u3002.<\/p>\n\n\n\n

\u5b63\u5ea6\u696d\u7e3e\u5f37\u5316\u4e86\u4ecd\u53d7\u58d3\u7684\u6d88\u8cbb\u60c5\u666f,\u5373\u4f7f\u5728\u50b3\u7d71\u4e0a\u96f6\u552e\u696d\u8f03\u6eab\u6696\u7684\u6642\u671f,\u4f8b\u5982\u5e74\u5e95\u3002.<\/p>\n\n\n\n

\u5341\u4e8c\u6708\u7d50\u679c<\/strong><\/p>\n\n\n\n

12\u6708\u4efd,\u96f6\u552e\u696d\u5be6\u969b\u4e0b\u964d1.9%\u3002\u8a72\u6708\u7684\u8868\u73fe\u53d7\u5230\u6e96\u6642\u56e0\u7d20\u7684\u5f71\u97ff,\u4f8b\u5982\u8207\u524d\u4e00\u5e74\u76f8\u6bd4,\u65e5\u66c6\u6548\u61c9\u70ba\u9031\u4e09\u800c\u4e0d\u662f\u9031\u65e5,\u4ee5\u53ca\u96fb\u5b50\u5546\u52d9\u7684\u9032\u6b65,12\u6708\u4efd\u540d\u7fa9\u589e\u9577\u4e866.0%\u3002\u53cd\u904e\u4f86,\u5be6\u9ad4\u96f6\u552e\u5be6\u969b\u4e0a\u4fdd\u6301\u7a69\u5b9a,\u540d\u7fa9\u9ad8\u9ede\u50c5\u70ba 0.1%\u3002.<\/p>\n\n\n\n

\u5728\u5b8f\u89c0\u7522\u696d\u4e2d,\u672c\u6708\u670d\u52d9\u696d\u5be6\u969b\u4e0b\u964d 5.2%,\u5176\u4e2d\u98df\u54c1\u3001\u9152\u5427\u548c\u9910\u5ef3\u7684\u8ca0\u9762\u8868\u73fe\u6700\u70ba\u7a81\u51fa\u3002\u5118\u7ba1\u5bb6\u5177\u3001\u96fb\u6c23\u548c\u90e8\u9580\u884c\u696d\u8868\u73fe\u7a4d\u6975,\u4f46\u5728\u8d85\u5e02\u548c\u5927\u8ce3\u5834\u7684\u63a8\u52d5\u4e0b,\u975e\u8010\u7528\u54c1\u589e\u9577\u4e86 0.4%,\u800c\u8010\u7528\u54c1\u548c\u534a\u8010\u7528\u54c1\u5247\u4e0b\u964d\u4e86 4.5%\u3002.<\/p>\n\n\n\n

\u95dc\u65bcICVA<\/strong><\/p>\n\n\n\n

Cielo do Varejo \u6bcf\u6708\u64f4\u5c55\u6307\u6578 (ICVA) \u8ffd\u8e64\u5df4\u897f\u96f6\u552e\u696d\u7684\u6f14\u8b8a,\u6839\u64da Cielo \u7e6a\u88fd\u7684 18 \u500b\u884c\u696d\u7684\u92b7\u552e\u984d,\u5f9e\u5c0f\u578b\u96f6\u552e\u5546\u5230\u5927\u578b\u96f6\u552e\u5546\u3002\u6bcf\u500b\u90e8\u9580\u5728\u8a72\u6307\u6a19\u7e3d\u9ad4\u7d50\u679c\u4e2d\u7684\u6b0a\u91cd\u7531\u5176\u7576\u6708\u7684\u8868\u73fe\u6c7a\u5b9a\u3002.<\/p>\n\n\n\n

ICVA \u7531 Cielo \u5546\u696d\u5206\u6790\u9818\u57df\u958b\u767c,\u65e8\u5728\u6bcf\u6708\u63d0\u4f9b\u4e00\u5f35\u4f86\u81ea\u771f\u5be6\u8cc7\u8a0a\u7684\u8a72\u570b\u96f6\u552e\u696d\u7167\u7247\u3002.<\/p>\n\n\n\n

\u662f\u5982\u4f55\u8a08\u7b97\u7684<\/strong><\/p>\n\n\n\n

Cielo \u7684\u696d\u52d9\u5206\u6790\u90e8\u9580\u958b\u767c\u4e86\u61c9\u7528\u65bc\u516c\u53f8\u57fa\u5730\u7684\u6578\u5b78\u548c\u7d71\u8a08\u6a21\u578b,\u4ee5\u9694\u96e2\u8a8d\u8b49\u5e02\u5834\u7684\u5f71\u97ff - \u4f8b\u5982\u5e02\u5834\u4efd\u984d\u8b8a\u5316\u3001\u6d88\u8cbb\u4e2d\u7684\u652f\u7968\u548c\u8ca8\u5e63\u66ff\u4ee3\u4ee5\u53ca Pix \u7684\u51fa\u73fe\u3002\u9019\u6a23,\u8a72\u6307\u6a19\u4e0d\u50c5\u53cd\u6620\u4e86\u5361\u7247\u79fb\u52d5\u7684\u8cbf\u6613\u6d3b\u52d5,\u4e5f\u53cd\u6620\u4e86\u92b7\u552e\u9ede\u6d88\u8cbb\u7684\u771f\u5be6\u52d5\u614b\u3002.<\/p>\n\n\n\n

\u8a72\u6307\u6578\u7d55\u4e0d\u662f Cielo \u696d\u7e3e\u7684\u9810\u89bd,Cielo \u7684\u696d\u7e3e\u53d7\u5230\u6536\u5165\u4ee5\u53ca\u6210\u672c\u548c\u652f\u51fa\u65b9\u9762\u8a31\u591a\u5176\u4ed6\u69d3\u687f\u7684\u5f71\u97ff\u3002.<\/p>\n\n\n\n

\u4e86\u89e3\u7d22\u5f15<\/strong><\/p>\n\n\n\n

ICVA\u540d\u76ee\u53ca4\u8868\u793a\u5ef6\u9577\u96f6\u552e\u671f\u9593\u540d\u76ee\u92b7\u552e\u6536\u5165\u8f03\u4e0a\u5e74\u540c\u671f\u6210\u9577\u3002.<\/p>\n\n\n\n

\u7dca\u7e2e\u7684 ICVA (IPCA) \u540d\u76ee ICVA \u6263\u9664\u901a\u8ca8\u81a8\u8139\u3002\u70ba\u6b64,\u4f7f\u7528\u6839\u64da IBGE \u8a08\u7b97\u7684\u5ee3\u7fa9\u6d88\u8cbb\u8005\u7269\u50f9\u6307\u6578 (IPCA) \u8a08\u7b97\u7684\u5e73\u6e1b\u6307\u6578,\u4e26\u6839\u64da ICVA \u4e2d\u5305\u542b\u7684\u90e8\u9580\u7684\u7d44\u5408\u548c\u6b0a\u91cd\u9032\u884c\u8abf\u6574\u3002\u5b83\u53cd\u6620\u4e86\u96f6\u552e\u696d\u7684\u5be6\u969b\u6210\u9577,\u4f46\u6c92\u6709\u50f9\u683c\u4e0a\u6f32\u7684\u8ca2\u737b\u3002.<\/p>\n\n\n\n

\u8207\u4e0a\u4e00\u5e74\u7684\u540c\u6708\/\u671f\u9593\u76f8\u6bd4,\u7d93\u904e\u65e5\u66c6\u8abf\u6574\u7684\u540d\u76ee\/\u7dca\u7e2e ICVA 5 ICVA \u6c92\u6709\u5f71\u97ff\u7d66\u5b9a\u6708\u4efd\/\u671f\u9593\u7684\u65e5\u66c6\u6548\u61c9\u3002\u53cd\u6620\u6210\u9577\u7387,\u5141\u8a31\u89c0\u5bdf\u6307\u6578\u7684\u52a0\u901f\u548c\u6e1b\u901f\u3002.<\/p>\n\n\n\n

ICVA\u96fb\u5b50\u5546\u52d9\u53ca\u7dda\u4e0a\u96f6\u552e\u901a\u8def\u540d\u76ee\u6536\u5165\u6210\u9577\u6307\u6a19,\u8207\u4e0a\u5e74\u540c\u671f\u76f8\u6bd4\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

Apesar da alta nominal de 4,1% no faturamento ao longo de 2025, o varejo brasileiro encerrou o ano com retra\u00e7\u00e3o de 1,0% em termos reais, descontada a infla\u00e7\u00e3o. Os dados s\u00e3o do \u00cdndice Cielo do Varejo Ampliado (ICVA), que aponta o segundo ano consecutivo de queda real no setor. Em 2024, a retra\u00e7\u00e3o havia sido […]<\/p>\n","protected":false},"author":1,"featured_media":85723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,31,34],"tags":[92,43,53,79],"class_list":{"0":"post-89982","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-balancos","8":"category-noticias","9":"category-pesquisas","10":"tag-balancos","11":"tag-e-commerce","12":"tag-noticias","13":"tag-pesquisas"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/posts\/89982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/comments?post=89982"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/posts\/89982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/media\/85723"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/media?parent=89982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/categories?post=89982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/tags?post=89982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}