\u591a\u5e74\u4f86,\u95dc\u65bc\u96fb\u5b50\u5546\u52d9\u8f49\u63db\u7684\u8a0e\u8ad6\u4e00\u76f4\u570d\u7e5e\u8457\u4f48\u5c40\u3001\u53ef\u7528\u6027\u3001\u6548\u80fd\u3001\u7db2\u7ad9\u901f\u5ea6\u3001\u7d50\u5e33\u6e05\u6670\u5ea6\u548c\u7c21\u5316\u65c5\u7a0b\u3002\u6240\u6709\u9019\u4e9b\u4ecd\u7136\u5f88\u91cd\u8981,\u4f46\u5df2\u7d93\u4e0d\u5920\u4e86\u3002\u5982\u4eca,\u771f\u6b63\u7684\u8f49\u63db\u7387\u7d93\u6b77\u4e86\u66f4\u6df1\u5c64\u548c\u6c7a\u5b9a\u6027\u7684\u56e0\u7d20:\u4fe1\u4efb\u3002.<\/p>\n\n\n\n
\u6839\u64daOctadesk\u548cOpinion Box\u7684\u300a2026\u5e74\u96fb\u5b50\u5546\u52d9\u8da8\u52e2\u5831\u544a\u300b\u6578\u64da,93%\u7684\u5df4\u897f\u6d88\u8cbb\u8005\u8868\u793a,\u7531\u65bc\u64d4\u5fc3\u6b3a\u8a50,\u4ed6\u5011\u5df2\u7d93\u505c\u6b62\u5728\u7dda\u8cfc\u8cb7,\u9019\u662f\u6b77\u53f2\u7cfb\u5217\u4e2d\u8a18\u9304\u7684\u6700\u9ad8\u6bd4\u4f8b,\u8d85\u904e\u4e00\u534a\u7684\u4eba\u662f\u53d7\u5bb3\u8005\u67d0\u7a2e\u9a19\u5c40\u3002. <\/p>\n\n\n\n
\u6b64\u5916,\u540c\u4e00\u9805\u7814\u7a76\u9084\u8868\u660e,64%\u7684\u96fb\u5b50\u6d88\u8cbb\u8005\u5df2\u7d93\u505c\u6b62\u8cfc\u8cb7\u7522\u54c1,\u56e0\u70ba\u64d4\u5fc3\u544a\u77e5\u4ed6\u5011\u7684\u500b\u4eba\u6216\u652f\u4ed8\u6578\u64da,\u6b63\u662f\u56e0\u70ba\u64d4\u5fc3\u8a50\u6b3a\u548c\u6d29\u6f0f\u3002.<\/p>\n\n\n\n
\u5728\u7af6\u722d\u6fc0\u70c8\u3001\u6d88\u8cbb\u8005(\u9700\u6c42\u91cf\u5927)\u77e5\u60c5\u548c\u6578\u4f4d\u8a50\u6b3a\u589e\u52a0\u7684\u60c5\u6cc1\u4e0b,\u8cfc\u8cb7\u6c7a\u7b56\u4e0d\u518d\u53ea\u662f\u7406\u6027\u548c\u529f\u80fd\u6027\u3002\u6700\u91cd\u8981\u7684\u662f,\u5b83\u662f\u60c5\u7dd2\u5316\u7684\u3002\u4fe1\u4efb\u662f\u6c7a\u5b9a\u9ede\u64ca\u662f\u5426\u51fa\u552e\u6216\u653e\u68c4\u8cfc\u7269\u8eca\u7684\u96b1\u5f62\u904e\u6ffe\u5668\u3002.<\/p>\n\n\n\n
\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b, <\/strong>\u96fb\u5b50\u5546\u52d9\u7684\u6210\u9577\u4e5f\u5e36\u4f86\u4e86\u8a50\u6b3a\u4f01\u5716\u7684\u9032\u6b65,\u6bd4\u4f8b\u4e0a\u3002\u68da\u5c4b\u3001\u865b\u5047\u500b\u4eba\u8cc7\u6599\u3001\u4e0d\u898f\u5247\u5ee3\u544a\u548c\u8cc7\u6599\u5916\u6d29\u4e0d\u50c5\u5f71\u97ff\u90a3\u4e9b\u76f4\u63a5\u53d7\u5230\u640d\u5931\u7684\u4eba,\u4e5f\u5f71\u97ff\u6574\u500b\u751f\u614b\u7cfb\u7d71\u3002.<\/p>\n\n\n\n \u7576\u6d88\u8cbb\u8005\u610f\u8b58\u5230\u98a8\u96aa\u6642,\u6469\u64e6\u5c31\u6703\u589e\u52a0\u3002\u4ed6\u7814\u7a76\u66f4\u591a,\u7336\u8c6b\u66f4\u591a,\u800c\u4e14\u5927\u591a\u6578\u6642\u5019\u6703\u653e\u68c4\u66f4\u591a\u3002 ClearSale \u548c Serasa Experian \u7b49\u53c3\u8207\u8005\u6307\u51fa,\u6578\u4f4d\u8a50\u6b3a\u7684\u8907\u96dc\u6027\u8207\u96f6\u552e\u6578\u4f4d\u5316\u7684\u767c\u5c55\u901f\u5ea6\u76f8\u540c\u3002\u9019\u610f\u5473\u8457\u5b89\u5168\u4e0d\u518d\u662f\u8ca8\u67b6\u7269\u54c1,\u800c\u662f\u6210\u70ba\u8cfc\u7269\u4e4b\u65c5\u9ad4\u9a57\u7684\u4e00\u90e8\u5206\u3002.<\/p>\n\n\n\n \u56e0\u6b64,\u6211\u6ce8\u610f\u5230\u8072\u8b7d\u662f\u4e00\u7a2e\u7b56\u7565\u8cc7\u7522,\u800c\u4e0d\u518d\u662f\u4e00\u500b\u7d30\u7bc0\u3002\u76ee\u524d,\u8a55\u8ad6\u3001\u4ea4\u8ca8\u6b77\u53f2\u548c\u554f\u984c\u89e3\u6c7a\u7387\u76f4\u63a5\u5f71\u97ff\u6d88\u8cbb\u8005\u7684\u6c7a\u7b56\u3002\u5c3c\u723e\u68ee\u7814\u7a76\u8868\u660e,\u5176\u4ed6\u6d88\u8cbb\u8005\u7684\u5efa\u8b70\u548c\u610f\u898b\u662f\u6c7a\u5b9a\u7dda\u4e0a\u8cfc\u8cb7\u7684\u6700\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u3002.<\/p>\n\n\n\n \u9019\u662f\u56e0\u70ba\u908f\u8f2f\u5f88\u7c21\u55ae:\u7576\u5ba2\u6236\u7121\u6cd5\u63a5\u89f8\u7522\u54c1\u6642,\u5c31\u300c\u53bb\u300d\u90a3\u4e9b\u5df2\u7d93\u8cfc\u8cb7\u7684\u4eba\u7684\u9ad4\u9a57\u3002\u56e0\u6b64,\u900f\u660e\u7684\u8a55\u4f30\u9ad4\u7cfb\u548c\u660e\u78ba\u7684\u885d\u7a81\u8abf\u89e3\u653f\u7b56\u4e0d\u50c5\u662f\u64cd\u4f5c\u6a5f\u5236,\u66f4\u662f\u8f49\u63db\u5de5\u5177\u3002.<\/p>\n\n\n\n \u96fb\u5b50\u5546\u52d9\u548c\u5e02\u5834\u7684\u7ba1\u7406\u8005\u9700\u8981\u660e\u767d,\u62bc\u6ce8\u900f\u660e\u5ea6\u53ef\u4ee5\u6e1b\u5c11\u6469\u64e6\u3002\u56e0\u6b64,\u6709\u5fc5\u8981\u9032\u884c\u6295\u8cc7 <\/strong>\u50f9\u683c\u660e\u78ba;\u73fe\u5be6\u7684\u6642\u9593\u6846\u67b6;\u5ba2\u89c0\u7684\u4ea4\u63db\u653f\u7b56;\u548c\u5feb\u901f\u7684\u6e9d\u901a\u3002.<\/p>\n\n\n\n \u6b63\u5982\u6211\u5df2\u7d93\u8a55\u8ad6\u904e\u7684,\u7f3a\u4e4f\u900f\u660e\u5ea6(\u548c\u4fe1\u4efb)\u662f\u653e\u68c4\u7684\u4e3b\u8981\u539f\u56e0\u4e4b\u4e00\u3002\u6578\u4f4d\u6d88\u8cbb\u8005\u5df2\u7d93\u5b78\u6703\u4e86\u4e0d\u4fe1\u4efb\u7d30\u5247\u548c\u901a\u7528\u627f\u8afe\u3002\u4ed6\u5e0c\u671b\u7e7c\u7e8c\u8cfc\u8cb7\u53ef\u9810\u6e2c\u6027,\u800c\u4e0d\u50c5\u50c5\u662f\u201c\u7f8e\u9e97\u7684\u6587\u5b57\u201d\u4f86\u8d0f\u5f97\u4ed6\u7684\u6ce8\u610f\u3002.<\/p>\n\n\n\n \u4fe1\u4efb\u4e0d\u662f\u900f\u904e\u4e00\u6b21\u6027\u6d3b\u52d5\u6216\u5b64\u7acb\u7684\u5370\u7ae0\u5efa\u7acb\u7684\u3002\u4fe1\u4efb\u662f\u4e00\u81f4\u6027\u3001\u9053\u5fb7\u548c\u900f\u660e\u5ea6\u7684\u7d50\u679c\u3002\u5b83\u8a95\u751f\u65bc\u8cc7\u6599\u6cbb\u7406\u3001\u7a4d\u6975\u6253\u64ca\u8a50\u6b3a\u3001\u8ca0\u8cac\u4efb\u7684\u7bc0\u5236\u3001\u8207\u8ce3\u5bb6\u7684\u5065\u5eb7\u95dc\u4fc2,\u5c24\u5176\u662f\u6d88\u8cbb\u8005\u4fdd\u8b77\u3002.<\/p>\n\n\n\n \u6700\u5f8c,\u6211\u5f37\u8abf,\u6295\u8cc7\u4fe1\u4efb\u4e0d\u50c5\u53ef\u4ee5\u6e1b\u5c11\u9000\u6b3e\u6216\u6539\u5584\u71df\u904b\u6307\u6a19,\u9084\u76f4\u63a5\u5f71\u97ffCAC\u3001LTV,\u5c24\u5176\u662f\u91cd\u8907\u6027\u3002\u5728\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u51fa\u552e\u7684\u74b0\u5883\u4e2d,\u5e73\u53f0\u9700\u8981\u627f\u64d4\u9019\u7a2e\u4fe1\u4efb\u5354\u8abf\u8005\u7684\u89d2\u8272,\u5e73\u8861\u6210\u9577\u8207\u8cac\u4efb\u3002.<\/p>\n\n\n\n *<\/em>Mariana Mantovani \u662f Marketplace \u548c\u96fb\u5b50\u5546\u52d9\u9818\u57df\u7684\u5c08\u5bb6,\u4e5f\u662f Boost Marketplace \u7684\u5275\u8fa6\u4eba,\u8a72\u516c\u53f8\u5c08\u9580\u81f4\u529b\u65bc\u4fc3\u9032\u548c\u4fc3\u9032\u5e02\u5834\u4e0a\u6700\u5927\u5e02\u5834\u7684\u92b7\u552e\u6210\u679c\u3002 Mariana \u5728\u6578\u4f4d\u751f\u614b\u7cfb\u7d71\u9818\u57df\u64c1\u6709\u8d85\u904e 15 \u5e74\u7684\u7d93\u9a57,\u4e00\u76f4\u5728 Netshoes\u3001\u4f0a\u840a\u514b\u65af\u3001Mercado Livre \u548c RD Health \u7b49\u53c3\u8003\u516c\u53f8\u5de5\u4f5c,\u5c08\u6ce8\u65bc\u96fb\u5b50\u5546\u52d9\u3001\u5e02\u5834\u3001\u7e3e\u6548\u5718\u968a\u9818\u5c0e\u548c\u696d\u52d9\u767c\u5c55\u3002.<\/em><\/p>","protected":false},"excerpt":{"rendered":" Durante muitos anos, a discuss\u00e3o sobre convers\u00e3o no e-commerce girou em torno de layout, usabilidade, performance, velocidade do site, clareza no checkout e jornada simplificada. Tudo isso continua sendo importante, mas j\u00e1 n\u00e3o \u00e9 suficiente. Hoje, a verdadeira taxa de convers\u00e3o passa por um elemento mais profundo e decisivo: confian\u00e7a. Segundo dados do Relat\u00f3rio E-commerce […]<\/p>\n","protected":false},"author":1,"featured_media":83848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":{"0":"post-94595","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-tendencias","9":"tag-artigos","10":"tag-e-commerce","11":"tag-tendencias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/posts\/94595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/comments?post=94595"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/posts\/94595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/media\/83848"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/media?parent=94595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/categories?post=94595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/tags?post=94595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}