{"id":94670,"date":"2026-03-25T10:20:01","date_gmt":"2026-03-25T13:20:01","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94670"},"modified":"2026-03-25T10:20:08","modified_gmt":"2026-03-25T13:20:08","slug":"beleza-cresce-44-no-e-commerce-impulsionada-por-marcas-diretas-ao-consumidor","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/zh\/beleza-cresce-44-no-e-commerce-impulsionada-por-marcas-diretas-ao-consumidor\/","title":{"rendered":"\u5728\u76f4\u63a5\u9762\u5411\u6d88\u8cbb\u8005\u7684\u54c1\u724c\u63a8\u52d5\u4e0b,\u7f8e\u5bb9\u5728\u96fb\u5b50\u5546\u52d9\u4e2d\u6210\u9577\u4e86 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International\u7684\u6578\u64da,\u5df4\u897f\u57282025\u5e74\u9054\u5230\u4e86\u5168\u7403\u7b2c\u4e09\u5927\u7f8e\u5bb9\u5e02\u5834\u7684\u5730\u4f4d,\u9019\u4e00\u8da8\u52e2\u662f\u7531\u7d14\u7d20\u7522\u54c1\u7684\u666e\u53ca\u3001\u7121\u6b98\u5fcd\u7522\u54c1\u7dda\u3001\u66f4\u5be6\u60e0\u7684\u54c1\u724c\u4ee5\u53ca\u7537\u6027\u6d88\u8cbb\u7684\u64f4\u5f35\u7b49\u8da8\u52e2\u6240\u7dad\u6301\u7684\u3002\u9810\u8a08\u5230 2030 \u5e74,\u8a72\u7d30\u5206\u5e02\u5834\u7684\u5e74\u5747\u6210\u9577\u7387\u5c07\u7dad\u6301\u5728 8% \u5de6\u53f3\u3002.<\/p>\n\n\n\n<p>\u540c\u6642,\u7814\u7a76\u6307\u51fa\u865b\u64ec\u5546\u5e97\u71df\u904b\u6a21\u5f0f\u767c\u751f\u76f8\u95dc\u8b8a\u5316\u3002\u96d6\u7136\u8f49\u552e\u548c\u81ea\u71df\u88fd\u9020\u4ecd\u7136\u5360\u4e3b\u5c0e\u5730\u4f4d,\u4f46\u76f4\u92b7\u5931\u53bb\u4e86\u7a7a\u9593,2025 \u5e74\u4e0b\u964d\u4e86 28%\u3002\u201c\u64a4\u56de\u53cd\u6620\u4e86\u570b\u969b\u63a1\u8cfc\u5fb5\u7a05\u3001\u7f8e\u5143\u5347\u503c\u548c\u5ba2\u6236\u7372\u53d6\u6210\u672c\u589e\u52a0\u7b49\u56e0\u7d20,\u7d66\u9019\u7a2e\u6a21\u5f0f\u7684\u76c8\u5229\u80fd\u529b\u5e36\u4f86\u4e86\u58d3\u529b,\u4ed6\u5f37\u8abf\u3002.<\/p>\n\n\n\n<p>\u9019\u4e00\u8da8\u52e2\u8868\u660e,\u4f01\u696d\u958b\u59cb\u5411\u66f4\u6c38\u7e8c\u548c\u53d7\u63a7\u7684\u7d50\u69cb\u9077\u79fb,\u5176\u4e2d\u516c\u53f8\u958b\u59cb\u4e3b\u5c0e\u81ea\u5df1\u7684\u50f9\u503c\u93c8\u3002\u5728\u4e0d\u65b7\u64f4\u5f35\u7684\u4f01\u696d\u4e2d(\u6708\u6536\u5165\u8d85\u904e 20,000 \u862d\u7279),\u81ea\u6709\u88fd\u9020\u5df2\u7d93\u6210\u70ba\u4e3b\u5c0e\u7b56\u7565,\u986f\u793a\u51fa\u71df\u904b\u6210\u719f\u5ea6\u548c\u5c0b\u6c42\u5dee\u7570\u5316\u7684\u8da8\u52e2\u3002\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b,\u751f\u7522\u4e0d\u518d\u53ea\u662f\u4e00\u500b\u7269\u6d41\u6c7a\u7b56,\u800c\u662f\u958b\u59cb\u5728\u6578\u4f4d\u5546\u52d9\u7684\u54c1\u724c\u5efa\u7acb\u548c\u7af6\u722d\u529b\u4e2d\u767c\u63ee\u6838\u5fc3\u4f5c\u7528\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Em meio \u00e0 consolida\u00e7\u00e3o do com\u00e9rcio eletr\u00f4nico no Brasil e \u00e0 mudan\u00e7a no comportamento de consumo no p\u00f3s-pandemia, o segmento de sa\u00fade e beleza vem se firmando como um dos motores mais din\u00e2micos do varejo digital, impulsionado por novas estrat\u00e9gias de venda e pela ascens\u00e3o de marcas nativas digitais. Em 2025, a categoria registrou crescimento [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":{"0":"post-94670","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-pesquisas","9":"tag-e-commerce","10":"tag-noticias","11":"tag-pesquisas"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/posts\/94670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/comments?post=94670"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/posts\/94670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/media\/10383"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/media?parent=94670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/categories?post=94670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/tags?post=94670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}