{"id":94823,"date":"2026-04-10T14:05:56","date_gmt":"2026-04-10T17:05:56","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94823"},"modified":"2026-04-10T14:06:04","modified_gmt":"2026-04-10T17:06:04","slug":"o-head-de-marketing-mudou-ou-foi-a-nossa-definicao-de-cargo-que-ficou-obsoleta","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/zh\/o-head-de-marketing-mudou-ou-foi-a-nossa-definicao-de-cargo-que-ficou-obsoleta\/","title":{"rendered":"\u300c\u884c\u92b7\u4e3b\u7ba1\u300d\u662f\u5426\u5df2\u66f4\u6539\u6216\u6211\u5011\u5c0d\u8077\u4f4d\u7684\u5b9a\u7fa9\u5df2\u904e\u6642?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u6211\u5011\u770b\u5230\u5df4\u897f\u767c\u751f\u4e86\u4e00\u5834\u5f37\u52c1\u7684\u904b\u52d5:\u6709\u5f71\u97ff\u529b\u7684\u4eba\u5728\u5de8\u982d\u4e2d\u64d4\u4efb\u9818\u5c0e\u8077\u52d9\u3002 Toguro \u64d4\u4efb Cimed \u7684\u8ca0\u8cac\u4eba,Victor Sarro \u64d4\u4efb\u98db\u5229\u6d66\u7684\u8ca0\u8cac\u4eba\u3002\u54c1\u724c\u5411\u5167\u5bb9\u5275\u4f5c\u8005\u63d0\u4f9b\u884c\u92b7\u662f\u5426\u5929\u771f?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u76f8\u53cd:\u4ed6\u5011\u7d42\u65bc\u660e\u767d\u4e86\u904a\u6232\u3002.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8c61\u7259\u300ctore\u300d\u7b56\u7565\u5e2b\u6b63\u5728\u8f38\u7d66\u90a3\u4e9b\u9858\u610f\u4f7f\u7528\u8a72\u6f14\u7b97\u6cd5\u7684\u4eba\u3002\u9019\u88e1\u6709\u4e00\u500b\u6f5b\u5728\u7684\u6311\u91c1:\u4eca\u5929\u7684\u884c\u92b7\u9700\u8981\u6bd4\u50b3\u7d71\u66f4\u5c11\u7684\u300c\u201c\u5f62\u6210\u201d,\u4e26\u4e14\u9700\u8981\u66f4\u591a\u7684\u904a\u6232\u76ae\u819a\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u95dc\u6ce8\u7684\u300c\u65e5\u4ea4\u6613\u300d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gary Vaynerchuk \u5728\u4ed6\u7684\u8457\u4f5c\u300a\u65e5\u9593\u4ea4\u6613\u6ce8\u610f\u529b\u300b\u4e2d\u5f88\u597d\u5730\u89e3\u91cb\u4e86\u9019\u4e00\u73fe\u8c61\u3002\u4ed6\u5e36\u4f86\u4e86\u4e00\u7a2e\u53cd\u601d,\u9019\u662f\u7576\u524d\u5e02\u5834\u6240\u5fc5\u9700\u7684\u885d\u64ca\u529b:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201c\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u51fa\u932f\u7684\u6210\u672c\u70ba\u96f6\u201d\u3002\u4e0d\u5617\u8a66\u7684\u6210\u672c\u5c31\u662f\u96b1\u5f62\u3002\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u5f71\u97ff\u529b\u7684\u4eba\u6bd4\u5176\u4ed6\u4eba\u90fd\u5148\u660e\u767d\u9019\u4e00\u9ede\u3002\u4ed6\u5011\u4e0d\u7ba1\u7406\u7269\u6d41\u6216 P&amp;L \u96fb\u5b50\u8868\u683c,\u6280\u8853\u3001\u6a5f\u5668\u548c\u6280\u8853\u5718\u968a\u5df2\u7d93\u89e3\u6c7a\u4e86\u9019\u500b\u554f\u984c\u3002\u4ed6\u5011\u7ba1\u7406\u8457\u4e16\u754c\u4e0a\u6700\u7a00\u7f3a\u3001\u6700\u4e0d\u7a69\u5b9a\u7684\u8cc7\u7522:\u6ce8\u610f\u529b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3% \u898f\u5247<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u64da\u4f30\u8a08,\u53ea\u6709 3% \u7684\u6771\u9ed1\u8077\u4f4d\u5be6\u969b\u4e0a\u300c\u6709\u300d\u6ce1\u6cab\u3002\u5c0d\u65bc\u7d93\u5178\u884c\u92b7\u4eba\u54e1\u4f86\u8aaa,97% \u7684\u975e\u75c5\u6bd2\u5f0f\u8cbc\u6587\u7387\u5c07\u5c0e\u81f4\u88ab\u89e3\u50f1\u3002\u5c0d\u65bc\u65b0\u884c\u92b7\u4f86\u8aaa,\u9019\u662f\u5373\u6642\u5b78\u7fd2\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b83\u5011\u51fa\u932f\u7684\u901f\u5ea6\u592a\u5feb\u3001\u6210\u672c\u592a\u4f4e,\u7121\u6cd5\u9054\u5230\u516d\u500b\u6708\u5e02\u5834\u7814\u7a76\u7121\u6cd5\u9810\u6e2c\u7684\u6b63\u78ba\u6548\u679c\u3002\u5f71\u97ff\u8005\u4e86\u89e3\u4ed6\u5011\u51fa\u4e86\u4ec0\u9ebc\u554f\u984c,\u800c\u50b3\u7d71\u7684\u884c\u92b7\u5728\u5be9\u6279\u904e\u7a0b\u4e2d\u9047\u5230\u4e86\u56f0\u96e3,\u5f88\u96e3\u8655\u7406\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6280\u8853\u7684\u4f5c\u7528<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6230\u7565\u5bb6\u4e26\u6c92\u6709\u6b7b,\u53ea\u662f\u81ea\u52d5\u5316\u4e86\u3002\u4eba\u5de5\u667a\u6167\u5df2\u7d93\u627f\u64d4\u4e86\u6578\u64da\u5206\u6790\u3001\u7d30\u5206\u548c\u6280\u8853\u57f7\u884c\u7684\u91cd\u4efb\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9084\u5269\u4e0b\u4ec0\u9ebc?\u654f\u6377\u6027\u548c\u5167\u5728\u806f\u7e6b\u3002.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f71\u97ff\u8005\u4ecb\u5165\u505a\u6a5f\u69cb\u884c\u92b7\u5fd8\u8a18\u4e86\u5b83\u7684\u505a\u6cd5:\u7522\u751f\u771f\u6b63\u7684\u8f5f\u52d5\u3002\u5728\u95dc\u6ce8\u7684\u300c\u65e5\u5e38\u4ea4\u6613\u300d\u4e2d,\u8ab0\u767c\u5e03\u516c\u773e\u60f3\u807d\u5230\u7684\u5167\u5bb9,\u5c31\u5df2\u7d93\u8ce0\u4e86\u9322\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u904a\u6232\u73fe\u5728\u662f\u53e6\u4e00\u500b\u904a\u6232\u4e86\u3002\u4e0d\u518d\u662f\u8cfc\u8cb7\u5a92\u9ad4;\u800c\u662f\u8cfc\u8cb7\u5a92\u9ad4\u3002\u9019\u662f\u95dc\u65bc\u6210\u70ba\u5a92\u9ad4\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u884c\u92b7\u4e26\u6c92\u6709\u6d88\u4ea1,\u4f46\u5f9e\u4f86\u6c92\u6709\u9019\u9ebc\u5435\u904e\u3002\u4f60\u5462?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f60\u662f\u5c08\u6ce8\u65bc\u904e\u53bb\u7684\u904b\u4f5c\u9084\u662f\u73fe\u5728\u7684\u95dc\u6ce8?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a55\u8ad6:Bruno Brambilla,Biglink \u57f7\u884c\u9577<\/p>","protected":false},"excerpt":{"rendered":"<p>Estamos vendo um movimento forte no Brasil: influenciadores assumindo cadeiras de lideran\u00e7a em gigantes. Toguro como Head na Cimed e Victor Sarro na Philips. Ser\u00e1 que as marcas s\u00e3o ing\u00eanuas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":["post-94823","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-tendencias","tag-artigos","tag-e-commerce","tag-tendencias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/posts\/94823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/comments?post=94823"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/posts\/94823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/media\/10146"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/media?parent=94823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/categories?post=94823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh\/wp-json\/wp\/v2\/tags?post=94823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}