{"id":871,"date":"2024-07-05T16:55:18","date_gmt":"2024-07-05T19:55:18","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=871"},"modified":"2024-07-05T16:55:19","modified_gmt":"2024-07-05T19:55:19","slug":"o-que-e-e-commerce-definicao-e-beneficios-para-empresas","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/o-que-e-e-commerce-definicao-e-beneficios-para-empresas\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7535\u5b50\u5546\u52a1?\u4f01\u4e1a\u7684\u5b9a\u4e49\u548c\u597d\u5904"},"content":{"rendered":"

\u7535\u5b50\u5546\u52a1\u662f\u6307\u901a\u8fc7\u4e92\u8054\u7f51\u8d2d\u4e70\u548c\u9500\u552e\u4ea7\u54c1\u6216\u670d\u52a1\u3002.<\/strong><\/p>\n\n\n\n

\u8fd9\u79cd\u5546\u4e1a\u6a21\u5f0f\u8fc5\u901f\u6269\u5f20,\u4e3a\u6d88\u8d39\u8005\u548c\u5356\u5bb6\u63d0\u4f9b\u4fbf\u5229\u548c\u4fbf\u5229\u3002.<\/p>\n\n\n\n

\u968f\u7740\u6280\u672f\u7684\u589e\u957f\u548c\u79fb\u52a8\u8bbe\u5907\u7684\u6613\u7528\u6027,\u7535\u5b50\u5546\u52a1\u5df2\u6210\u4e3a\u73b0\u4ee3\u5546\u4e1a\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002.<\/p>\n\n\n\n

\u7535\u5b50\u5546\u52a1\u6982\u5ff5<\/strong><\/p>\n\n\n\n

\u7535[\u5b50\u5546 \u52a1\u6307]\u901a\u8fc7\u4e92\u8054 \u7f51\u4e70 \u5356\u8d27[\u54c1\u548c \u6548\u52b3,\u5176 \u5f00\u5c55 \u6539\u53d8\u4e86 \u6d88\u8d39 \u8005\u548c \u4f01\u4e1a \u5728\u5e02 \u573a\u4e2d \u4e92\u52a8]\u7684\u65b9 \u5f0f\u3002.<\/p>\n\n\n\n

\u7535\u5b50\u5546\u52a1\u7684\u5b9a\u4e49<\/strong><\/p>\n\n\n\n

\u52a1(E-commerce),\u6216\u79f0\u7535\u5b50\u5546\u52a1,\u6d89\u53ca\u901a\u8fc7\u6570\u5b57\u5e73\u53f0\u8fdb\u884c\u7684\u5546\u4e1a\u4ea4\u6613,\u9664\u4e86\u5b9e\u4f53\u5546\u54c1\u5916,\u8fd8\u5305\u62ec\u670d\u52a1\u3001\u6570\u5b57\u4ea7\u54c1\u751a\u81f3\u8ba2\u9605\u5185\u5bb9,\u7535\u5b50\u5546\u52a1\u63d0\u4f9b\u4fbf\u5229,\u5141\u8bb8\u968f\u65f6\u8d2d\u4e70,\u4e0d\u540c\u7684\u7535\u5b50\u5546\u52a1\u6a21\u5f0f\u5b58\u5728 B2B<\/strong> (\u4f01\u4e1a\u5bf9\u4f01\u4e1a), B2C<\/strong> (\u4f01\u4e1a\u5bf9\u6d88\u8d39\u8005), C2C<\/strong> (\u6d88\u8d39\u8005\u5bf9\u6d88\u8d39\u8005)\u548c C2B<\/strong> (\u6d88\u8d39\u8005\u5bf9\u4f01\u4e1a), \u70ed\u95e8\u5e73\u53f0\u5305\u62ec\u4e9a\u9a6c\u900a\u3001Mercado Livre\u548ceBay\u3002.<\/p>\n\n\n\n

\u7535\u5b50\u5546\u52a1\u7684\u6f14\u53d8<\/strong><\/p>\n\n\n\n

90\u5e74\u4ee3\u4ee5\u6765\u7535\u5b50\u5546\u52a1\u53d1\u5c55\u8fc5\u901f,\u6700\u521d\u6d89\u53ca\u7b80\u5355\u7684\u9500\u552e\u4ea4\u6613,\u4f46\u76ee\u524d\u6db5\u76d6\u5b9a\u5236\u3001\u63a8\u8350\u548c\u5148\u8fdb\u7684\u6570\u5b57\u8425\u9500,\u667a\u80fd\u624b\u673a\u7684\u666e\u53ca\u548c\u7269\u6d41\u7684\u6539\u5584\u63a8\u52a8\u4e86\u5176\u589e\u957f \u4eba\u5de5\u667a\u80fd<\/strong> e \u5927\u6570\u636e<\/strong> \u5b83\u4eec\u88ab\u5e7f\u6cdb\u7528\u4e8e\u63d0\u9ad8\u6548\u7387\u548c\u6539\u5584\u7528\u6237\u4f53\u9a8c,\u521b\u5efa\u5f3a\u5927\u7684\u884c\u4e1a\u548c\u6301\u7eed\u7684\u521b\u65b0\u3002.<\/p>\n\n\n\n

\u7535\u5b50\u5546\u52a1\u7684\u7c7b\u578b<\/strong><\/p>\n\n\n\n

\u7535\u5b50\u5546\u52a1\u6709\u591a\u79cd\u7c7b\u578b,\u6bcf\u79cd\u7c7b\u578b\u90fd\u6709\u5176\u7279\u70b9\u548c\u7279\u6b8a\u6027\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4e3b\u8981\u6a21\u578b,\u89e3\u91ca\u5176\u7279\u6b8a\u6027\u53ca\u5176\u5de5\u4f5c\u539f\u7406\u3002.<\/p>\n\n\n\n

B2C:\u9762\u5411\u6d88\u8d39\u8005\u7684\u4e1a\u52a1<\/strong><\/p>\n\n\n\n

B2C(Business to Consumer)\u6a21\u5f0f\u6700\u4e3a\u5e38\u89c1,\u5176\u4e2d\u516c\u53f8\u76f4\u63a5\u5411\u7ec8\u7aef\u6d88\u8d39\u8005\u9500\u552e,\u4f8b\u5b50\u5305\u62ec\u670d\u88c5\u3001\u7535\u5b50\u4ea7\u54c1\u548c\u98df\u54c1\u7684\u7f51\u4e0a\u5546\u5e97,\u8fd9\u4e9b\u4e1a\u52a1\u5f80\u5f80\u6295\u8d44\u4e8e\u6570\u5b57\u8425\u9500\u4ee5\u8986\u76d6\u5e7f\u6cdb\u7684\u53d7\u4f17\u3002.<\/p>\n\n\n\n

\u8d2d\u7269\u4f53\u9a8c\u901a\u5e38\u7ecf\u8fc7\u4f18\u5316,\u53d8\u5f97\u5feb\u901f\u3001\u7b80\u5355\u3002\u4e9a\u9a6c\u900a\u548c Luiza \u6742\u5fd7\u7b49\u5e73\u53f0\u5c31\u662f\u6d41\u884c\u7684\u4f8b\u5b50\u3002\u5b83\u4eec\u63d0\u4f9b\u5404\u79cd\u4ea7\u54c1,\u4ece\u7535\u5b50\u4ea7\u54c1\u5230\u65e5\u5e38\u7528\u54c1\u3002.<\/p>\n\n\n\n

B2B:\u4f01\u4e1a\u5bf9\u4f01\u4e1a<\/strong><\/p>\n\n\n\n

B2B(Business to Business)\u6a21\u5f0f\u4e2d,\u516c\u53f8\u5411\u5176\u4ed6\u516c\u53f8\u9500\u552e,\u8fd9\u79cd\u683c\u5f0f\u5728\u63d0\u4f9b\u96f6\u90e8\u4ef6\u3001\u539f\u6750\u6599\u6216\u4e13\u95e8\u670d\u52a1\u7684\u884c\u4e1a\u4e2d\u5f88\u5e38\u89c1\u3002.<\/p>\n\n\n\n

(\u4f8b\u5982)\u5236\u9020\u5546\u5411\u6c7d\u8f66\u5236\u9020\u5546\u51fa\u552e\u96f6\u90e8\u4ef6\u6216\u5411\u5176\u4ed6\u516c\u53f8\u51fa\u552e\u6280\u672f\u89e3\u51b3\u65b9\u6848\u7684\u8f6f\u4ef6\u516c\u53f8,\u8c08\u5224\u53ef\u80fd\u6d89\u53ca\u5927\u91cf\u4ea7\u54c1\u548c\u957f\u671f\u5408\u540c\u3002.<\/p>\n\n\n\n

C2C:\u6d88\u8d39\u8005\u5bf9\u6d88\u8d39\u8005<\/strong><\/p>\n\n\n\n

C2C(\u6d88\u8d39\u8005\u5bf9\u6d88\u8d39\u8005)\u6a21\u5f0f\u5141\u8bb8\u6d88\u8d39\u8005\u76f4\u63a5\u5411\u5176\u4ed6\u6d88\u8d39\u8005\u9500\u552e\u3002OLX\u548cMercado Livre\u7b49\u62cd\u5356\u5e73\u53f0\u548c\u5e02\u573a\u5c31\u662f\u8fd9\u79cd\u7c7b\u578b\u7684\u4f8b\u5b50\u3002.<\/p>\n\n\n\n

\u7528\u6237\u53ef\u4ee5\u5217\u51fa\u548c\u9500\u552e\u4e8c\u624b\u6216\u65b0\u4ea7\u54c1\u3002\u8be5\u578b\u53f7\u5728\u670d\u88c5\u3001\u7535\u5b50\u4ea7\u54c1\u548c\u6536\u85cf\u54c1\u7b49\u7c7b\u522b\u4e2d\u5f88\u53d7\u6b22\u8fce\u3002\u7528\u6237\u4e4b\u95f4\u7684\u4e92\u52a8\u6709\u5229\u4e8e\u4fe1\u606f\u4ea4\u6d41\u548c\u76f4\u63a5\u8c08\u5224\u3002.<\/p>\n\n\n\n

C2B:\u5546\u4e1a\u6d88\u8d39\u8005<\/strong><\/p>\n\n\n\n

C2B(\u6d88\u8d39\u8005\u5bf9\u4f01\u4e1a)\u6a21\u5f0f\u4e2d,\u6d88\u8d39\u8005\u5411\u4f01\u4e1a\u63d0\u4f9b\u4ea7\u54c1\u6216\u670d\u52a1,\u4e00\u4e2a\u5e38\u89c1\u7684\u4f8b\u5b50\u662f\u81ea\u7531\u6444\u5f71\u5e08\u5411\u8425\u9500\u516c\u53f8\u51fa\u552e\u94f6\u884c\u56fe\u7247\u3002.<\/p>\n\n\n\n

\u53e6\u4e00\u4e2a\u4f8b\u5b50\u662f\u81ea\u7531\u804c\u4e1a\u8005\u5411\u516c\u53f8\u63d0\u4f9b\u670d\u52a1\u7684\u5e73\u53f0\u3002\u8fd9\u79cd\u6a21\u5f0f\u968f\u7740\u96f6\u5de5\u7ecf\u6d4e\u7684\u589e\u52a0\u800c\u589e\u957f,\u72ec\u7acb\u4e13\u4e1a\u4eba\u5458\u6309\u9700\u63d0\u4f9b\u670d\u52a1\u3002.<\/p>\n\n\n\n

\u7535\u5b50\u5546\u52a1\u7684\u7ec4\u6210\u90e8\u5206<\/strong><\/p>\n\n\n\n

\u6210\u529f\u7684\u7535\u5b50\u5546\u52a1\u6d89\u53ca\u51e0\u4e2a\u5173\u952e\u7ec4\u4ef6,\u5b83\u4eec\u5171\u540c\u52aa\u529b\u521b\u9020\u9ad8\u6548\u7684\u5ba2\u6237\u4f53\u9a8c,\u5173\u952e\u7ec4\u4ef6\u5305\u62ec\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u3001\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u3001\u7269\u6d41\u548c\u914d\u9001\u4ee5\u53ca\u5728\u7ebf\u652f\u4ed8\u7cfb\u7edf\u3002.<\/p>\n\n\n\n

\u7535\u5b50\u5546\u52a1\u5e73\u53f0<\/strong><\/p>\n\n\n\n

A \u7535[\u5b50\u5546]\u52a1\u5e73 \u53f0<\/strong> \u662f\u7f51\u5e97\u7684\u5fc3\u810f,\u5b83\u5fc5\u987b\u76f4\u89c2\u3001\u5b89\u5168\u3001\u53ef\u6269\u5c55,\u5546\u5bb6\u9700\u8981\u4e00\u4e2a\u6613\u4e8e\u4f7f\u7528\u7684\u754c\u9762\u6765\u7ba1\u7406\u4ea7\u54c1\u3001\u8ba2\u5355\u548c\u5ba2\u6237\u3002.<\/p>\n\n\n\n

\u9009\u62e9\u5408\u9002\u7684\u5e73\u53f0\u81f3\u5173\u91cd\u8981\u3002\u5df4\u897f\u5e02\u573a\u7684\u4e00\u4e9b\u6d41\u884c\u9009\u62e9\u5305\u62ec \u5546\u5e97\u5316<\/strong>, \u78c1\u6027<\/strong> e \u5546\u52a1\u5546\u52a1<\/strong>.<\/p>\n\n\n\n

\u8be5\u5e73\u53f0\u652f\u6301\u4e0e\u652f\u4ed8\u7f51\u5173\u548c\u8425\u9500\u5de5\u5177\u96c6\u6210\u975e\u5e38\u91cd\u8981\u3002\u5e9f\u5f03\u8d2d\u7269\u8f66\u6062\u590d\u3001\u6570\u636e\u5206\u6790\u548c\u591a\u8bed\u8a00\u652f\u6301\u7b49\u529f\u80fd\u4e5f\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n\n\n\n

\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406<\/strong><\/p>\n\n\n\n

O \u5ba2\u6237\u5173\u7cfb\u7ba1\u7406(CRM)<\/strong> \u4fdd\u6301\u5ba2\u6237\u5fe0\u8bda\u5ea6\u548c\u6ee1\u610f\u5ea6\u81f3\u5173\u91cd\u8981\u3002\u826f\u597d\u7684 CRM \u7cfb\u7edf\u6709\u52a9\u4e8e\u4e2a\u6027\u5316\u7528\u6237\u4f53\u9a8c\u3002.<\/p>\n\n\n\n

CRM\u5de5\u5177,\u4f8b\u5982 \u9500\u552e\u4eba\u5458<\/strong> e \u4e2d\u5fc3\u70b9<\/strong>, ,\u5b83\u4eec\u5141\u8bb8\u60a8\u76d1\u63a7\u4ea4\u4e92,\u53d1\u9001\u6709\u9488\u5bf9\u6027\u7684\u4fc3\u9500\u7535\u5b50\u90ae\u4ef6\u5e76\u63d0\u4f9b\u5ba2\u6237\u652f\u6301,\u4f7f\u7528CRM\u53ef\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387\u5e76\u6539\u5584\u4e0e\u5ba2\u6237\u7684\u6c9f\u901a\u3002.<\/p>\n\n\n\n

Buying\u6570\u636e\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u8fdb\u884c\u5206\u6790,\u4ee5\u521b\u9020\u66f4\u6709\u6548\u7684\u8425\u9500\u7b56\u7565,CRM\u5e94\u8be5\u8f7b\u677e\u5730\u4e0e\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u6574\u5408\u3002.<\/p>\n\n\n\n

\u7269\u6d41\u4e0e\u914d\u9001<\/strong><\/p>\n\n\n\n

A \u7269\u6d41\u4e0e\u914d\u9001<\/strong> \u52a1(\u786e\u4fdd\u4ea7\u54c1\u5feb\u901f\u9ad8\u6548\u5730\u5230\u8fbe\u5ba2\u6237\u624b\u4e2d)\u81f3\u5173\u91cd\u8981,\u7cbe\u5fc3\u89c4\u5212\u7684\u7269\u6d41\u7cfb\u7edf\u5305\u62ec\u5e93\u5b58\u7ba1\u7406\u3001\u4ed3\u50a8\u548c\u8fd0\u8f93\u3002.<\/p>\n\n\n\n

\u7535[\u5b50\u5546]\u52a1\u516c \u53f8\u4f7f\u7528\u5404\u79cd \u4ea4\u4ed8 \u6548\u52b3,\u5982 \u90ae\u5c40<\/strong>, DHL<\/strong>, \u7684\u3001\u4ee5\u53ca\u79c1\u4eba\u627f\u8fd0\u5546\u3002\u4e0e\u7269\u6d41\u4f9b\u5e94\u5546\u5efa\u7acb\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb,\u53ef\u4ee5\u964d\u4f4e\u6210\u672c,\u6539\u5584\u4ea4\u8d27\u65f6\u95f4\u3002.<\/p>\n\n\n\n

\u8ba2\u5355\u8ddf\u8e2a\u7684\u900f\u660e\u5ea6\u5bf9\u4e8e\u589e\u5f3a\u6d88\u8d39\u8005\u4fe1\u5fc3\u81f3\u5173\u91cd\u8981\u3002\u63d0\u4f9b\u591a\u79cd\u8fd0\u8f93\u9009\u9879(\u6807\u51c6\u3001\u5feb\u9012)\u4e5f\u662f\u7ade\u4e89\u5dee\u5f02\u5316\u56e0\u7d20\u3002.<\/p>\n\n\n\n

\u5728\u7ebf\u652f\u4ed8\u7cfb\u7edf<\/strong><\/p>\n\n\n\n

\u7684 \u5728\u7ebf\u652f\u4ed8\u7cfb\u7edf<\/strong> \u786e\u4fdd\u5ba2\u6237\u80fd\u591f\u5b89\u5168\u3001\u65b9\u4fbf\u5730\u8fdb\u884c\u4ea4\u6613\u3002\u63d0\u4f9b\u591a\u79cd\u4ed8\u6b3e\u65b9\u5f0f\u4f1a\u589e\u52a0\u8f6c\u6362\u7684\u673a\u4f1a\u3002.<\/p>\n\n\n\n

\u5728\u5df4\u897f,\u5305\u542b\u4ee5\u4e0b\u9009\u9879\u975e\u5e38\u91cd\u8981 \u4fe1\u7528\u5361<\/strong>, \u94f6\u884c\u5931\u8bef<\/strong>, \u3001\u548c \u50cf\u7d20<\/strong>. \u3002\u63d0\u4f9b\u5546,\u4f8b\u5982 \u5e15\u683c\u585e\u53e4\u7f57<\/strong>, \u5e15\u6208\u5e02\u573a<\/strong> e \u8d1d\u5b9d<\/strong> \u88ab\u5e7f\u6cdb\u4f7f\u7528\u3002.<\/p>\n\n\n\n

\u4e0e\u652f\u4ed8\u7f51\u5173\u7684\u96c6\u6210\u5fc5\u987b\u5b89\u5168\u3001\u7ecf\u8fc7 PCI-DSS \u8ba4\u8bc1,\u4ee5\u4fdd\u62a4\u5ba2\u6237\u6570\u636e\u3002\u7b80\u5316\u7ed3\u8d26\u6d41\u7a0b\u5e76\u652f\u6301\u5206\u671f\u4ed8\u6b3e\u548c\u8de8\u5883\u652f\u4ed8\u662f\u6539\u5584\u7528\u6237\u4f53\u9a8c\u7684\u6709\u6548\u7b56\u7565\u3002.<\/p>\n\n\n\n

\u7535\u5b50\u5546\u52a1\u7684\u597d\u5904<\/strong><\/p>\n\n\n\n

\u7535\u5b50\u5546\u52a1\u5177\u6709\u591a\u79cd\u4f18\u52bf,\u4f8b\u5982\u6269\u5c55\u5230\u56fd\u9645\u5e02\u573a\u3001\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u66f4\u5927\u7684\u4fbf\u5229\u4ee5\u53ca\u51cf\u5c11\u516c\u53f8\u7684\u8fd0\u8425\u8d39\u7528\u3002.<\/p>\n\n\n\n

\u5168\u7403\u5f71\u54cd\u529b<\/strong><\/p>\n\n\n\n

\u7535[\u5b50\u5546]\u52a1\u7684 \u6700\u5927 \u4f18\u52bf\u4e4b\u4e00\u662f\u5176\u5168\u7403[\u89e6\u53ca]\u8303\u56f4,\u516c \u53f8\u53ef \u4ee5\u5411\u4e16\u754c\u4efb\u4f55\u5730\u65b9\u7684\u5ba2\u6237 \u9500\u552e \u4ea7\u54c1 \u548c\u670d \u52a1\u3002.<\/p>\n\n\n\n

\u8fd9\u4e00\u56e0\u7d20\u6d88\u9664\u4e86\u5730\u7406\u969c\u788d,\u4f7f\u4e2d\u5c0f\u4f01\u4e1a\u80fd\u591f\u4e0e\u5927\u516c\u53f8\u7ade\u4e89\u3002.<\/p>\n\n\n\n

\u6b64\u5916,\u6570\u5b57\u5e73\u53f0\u65e0\u9700\u5b9e\u4f53\u5b58\u5728\u5373\u53ef\u4fc3\u8fdb\u8fdb\u5165\u65b0\u5e02\u573a,\u4ece\u800c\u964d\u4f4e\u6210\u672c\u5e76\u6269\u5927\u9500\u552e\u53ef\u80fd\u6027\u3002.<\/p>\n\n\n\n

\u4fbf\u5229\u6027\u548c\u53ef\u8fbe\u6027<\/strong><\/p>\n\n\n\n

\u7535\u5b50\u5546\u52a1\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u4e86\u66f4\u4fbf\u6377\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u4ed6\u4eec\u53ef\u4ee5\u5728\u4e00\u5929\u4e2d\u7684\u4efb\u4f55\u65f6\u95f4\u3001\u4efb\u4f55\u5730\u65b9\u8d2d\u7269,\u4ec5\u4f7f\u7528\u4e00\u53f0\u8fde\u63a5\u5230\u4e92\u8054\u7f51\u7684\u8bbe\u5907\u3002.<\/p>\n\n\n\n

\u8fd9\u6d88\u9664\u4e86\u901a\u52e4\u3001\u6392\u961f\u548c\u6709\u9650\u8fd0\u8425\u65f6\u95f4\u7684\u9700\u8981\u3002.<\/p>\n\n\n\n

\u5bf9\u4e8e\u884c\u52a8\u4e0d\u4fbf\u6216\u5c45\u4f4f\u5728\u8fdc\u79bb\u8d2d\u7269\u4e2d\u5fc3\u7684\u4eba\u6765\u8bf4,\u8fd9\u79cd\u65e0\u969c\u788d\u53d8\u5f97\u66f4\u52a0\u6709\u4ef7\u503c\u3002.<\/p>\n\n\n\n

\u63d0\u4f9b\u5b9a\u5236<\/strong><\/p>\n\n\n\n

\u901a\u8fc7\u7535\u5b50\u5546\u52a1,\u60a8\u53ef\u4ee5\u6839\u636e\u5ba2\u6237\u884c\u4e3a\u548c\u504f\u597d\u5b9a\u5236\u4f18\u60e0\u3002.<\/p>\n\n\n\n

\u901a\u8fc7\u7b97\u6cd5\u548c\u6570\u636e\u5206\u6790,\u5728\u7ebf\u5546\u5e97\u53ef\u4ee5\u63a8\u8350\u4ea7\u54c1\u3001\u63d0\u4f9b\u72ec\u5bb6\u6298\u6263\u5e76\u6539\u5584\u7528\u6237\u4f53\u9a8c\u3002.<\/p>\n\n\n\n

\u8fd9\u79cd\u4e2a\u6027\u5316\u63d0\u9ad8\u4e86\u5ba2\u6237\u6ee1\u610f\u5ea6,\u5e76\u53ef\u80fd\u5bfc\u81f4\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\u548c\u5fe0\u8bda\u5ea6\u3002.<\/p>\n\n\n\n

\u964d\u4f4e\u8fd0\u8425\u6210\u672c<\/strong><\/p>\n\n\n\n

\u8425[\u8425\u7535 \u5b50\u5546]\u52a1\u7684 \u516c\u53f8 \u5e38\u5e38 \u9762\u4e34 \u6bd4\u5b9e \u4f53\u5e97\u66f4\u4f4e\u7684 \u8fd0\u8425 \u672c\u94b1\u3002.<\/p>\n\n\n\n

\u79df\u91d1\u8d39\u7528\u3001\u7269\u7406\u7a7a\u95f4\u7ef4\u62a4\u548c\u9500\u552e\u4eba\u5458\u7684\u51cf\u5c11\u662f\u663e\u7740\u7684\u3002.<\/p>\n\n\n\n

\u6b64\u5916,\u81ea\u52a8\u5316\u7684\u5e93\u5b58\u548c\u7269\u6d41\u6d41\u7a0b\u6709\u52a9\u4e8e\u63d0\u9ad8\u6548\u7387\u548c\u8282\u7701\u6210\u672c,\u4ece\u800c\u5728\u5e02\u573a\u4e0a\u5b9e\u73b0\u66f4\u5177\u7ade\u4e89\u529b\u7684\u5b9a\u4ef7\u3002.<\/p>\n\n\n\n

\u7535\u5b50\u5546\u52a1\u7684\u6311\u6218<\/strong><\/p>\n\n\n\n

\u7535[\u5b50\u5546]\u52a1\u9762 \u4e34\u51e0 \u4e2a\u53ef \u4ee5\u663e \u7740\u5f71 \u54cd\u7f51 \u4e0a\u4e1a \u52a1\u8fd0 \u8425\u7684 \u6311\u6218,\u5176 \u4e2d\u4e3b \u8981\u7684 \u662f\u6570 \u636e\u5b89 \u5168,\u6fc0\u70c8\u7684\u7ade\u4e89,\u7269 \u6d41\u95ee \u9898\u548c \u5ba2\u6237\u670d\u52a1\u3002.<\/p>\n\n\n\n

\u6570\u636e\u5b89\u5168<\/strong><\/p>\n\n\n\n

\u6570\u636e\u5b89\u5168\u662f\u4efb\u4f55\u7535\u5b50\u5546\u52a1\u8fd0\u8425\u7684\u5173\u952e\u95ee\u9898,\u6b3a\u8bc8\u3001\u7cfb\u7edf\u5165\u4fb5\u548c\u4fe1\u606f\u6cc4\u9732\u4f1a\u635f\u5bb3\u6d88\u8d39\u8005\u7684\u4fe1\u5fc3\u5e76\u5bfc\u81f4\u91cd\u5927\u7684\u8d22\u52a1\u635f\u5931\u3002.<\/p>\n\n\n\n

\u65bd\u52a0\u5bc6\u3001\u4f7f\u7528SSL\u8bc1\u4e66\u548c\u7ef4\u62a4\u5f3a\u5927\u7684\u9632\u706b\u5899\u7b49\u63aa\u65bd\u81f3\u5173\u91cd\u8981,\u6559\u80b2\u6d88\u8d39\u8005\u5b89\u5168\u505a\u6cd5\u548c\u5b9a\u671f\u5ba1\u6838\u6709\u52a9\u4e8e\u9884\u9632\u4e8b\u4ef6\u3002.<\/p>\n\n\n\n

\u6fc0\u70c8\u7684\u7ade\u4e89<\/strong><\/p>\n\n\n\n

\u7535[\u5b50\u5546 \u52a1\u7684 \u7ade\u4e89]\u5341\u5206 \u6fc0\u70c8,\u8bb8\u591a \u516c\u53f8 \u4e89\u62a2 \u6d88\u8d39 \u8005\u7684 \u5173\u6ce8 \u548c\u8d44 \u6e90,\u8981 \u8131\u9896\u800c\u51fa,\u516c\u53f8\u9700 \u8981\u6295 \u8d44\u6570 \u5b57\u8425 \u9500, \u641c\u7d22 \u5f15\u64ce \u4f18\u5316(SEO) \u548c\u6709\u507f \u5e7f\u544a \u6d3b\u52a8\u3002.<\/p>\n\n\n\n

\u53e6\u4e00\u4e2a\u91cd\u8981\u7b56\u7565\u662f\u901a\u8fc7\u63d0\u4f9b\u72ec\u7279\u7684\u4ea7\u54c1\u6216\u4e2a\u6027\u5316\u670d\u52a1\u6765\u5b9e\u73b0\u5dee\u5f02\u5316\u3002\u6301\u7eed\u7684\u5e02\u573a\u5206\u6790\u548c\u5ba2\u6237\u53cd\u9988\u662f\u8c03\u6574\u7ade\u4e89\u7b56\u7565\u7684\u5173\u952e\u3002.<\/p>\n\n\n\n

\u7269\u6d41\u95ee\u9898<\/strong><\/p>\n\n\n\n

\u7531\u4e8e\u4ea4\u4ed8\u3001\u5b58\u50a8\u548c\u9000\u8d27\u64cd\u4f5c\u7684\u590d\u6742\u6027,\u7269\u6d41\u95ee\u9898\u662f\u7535\u5b50\u5546\u52a1\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\u4e4b\u4e00\u3002\u5e93\u5b58\u7ba1\u7406\u7684\u6548\u7387\u4ee5\u53ca\u4e0e\u503c\u5f97\u4fe1\u8d56\u7684\u8fd0\u8425\u5546\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n\n\n\n

\u6b64\u5916,\u63d0\u4f9b\u5feb\u901f\u7684\u4ea4\u8d27\u9009\u9879\u548c\u7b80\u5316\u7684\u9000\u8d27\u6d41\u7a0b\u53ef\u4ee5\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u3002\u6295\u8d44\u8ba2\u5355\u8ddf\u8e2a\u6280\u672f\u548c\u5e93\u5b58\u7ba1\u7406\u7cfb\u7edf\u6709\u52a9\u4e8e\u9884\u9632\u95ee\u9898\u5e76\u4f18\u5316\u7269\u6d41\u6d41\u7a0b\u3002.<\/p>\n\n\n\n

\u5ba2\u6237\u670d\u52a1<\/strong><\/p>\n\n\n\n

\u5ba2\u6237\u670d\u52a1\u7684\u8d28\u91cf\u53ef\u4ee5\u5b9a\u4e49\u7535\u5b50\u5546\u52a1\u7684\u6210\u8d25\u3002\u5feb\u901f\u56de\u7b54\u95ee\u9898\u3001\u9ad8\u6548\u89e3\u51b3\u95ee\u9898\u5e76\u63d0\u4f9b\u591a\u6e20\u9053\u652f\u6301\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u505a\u6cd5\u3002.<\/p>\n\n\n\n

\u4f7f\u7528\u804a\u5929\u673a\u5668\u4eba\u8fdb\u884c\u521d\u59cb\u670d\u52a1\u548c\u6301\u7eed\u7684\u5458\u5de5\u57f9\u8bad\u6709\u52a9\u4e8e\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002\u6301\u7eed\u7684\u53cd\u9988\u5bf9\u4e8e\u786e\u5b9a\u9700\u8981\u6539\u8fdb\u7684\u9886\u57df\u5e76\u6839\u636e\u9700\u8981\u8c03\u6574\u670d\u52a1\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n\n\n\n

\u6d89\u53ca\u6280\u672f<\/strong><\/p>\n\n\n\n

\u7535[\u5b50\u5546 \u52a1\u7528]\u5404\u79cd \u6280\u672f \u4f18\u5316 \u8fd0\u8425,\u63d0 \u9ad8\u7528 \u6237\u4f53 \u9a8c\u548c \u63d0\u9ad8 \u9500\u552e,\u4e3b \u8981\u6280 \u672f\u4e2d[\u6709\u4eba]\u5de5\u667a \u529b, \u4e91\u7b97 \u7b97\u548c\u5927 \u6570\u636e\u548c \u6570\u636e \u5256\u6790\u3002.<\/p>\n\n\n\n

\u4eba\u5de5\u667a\u80fd<\/strong><\/p>\n\n\n\n

\u80fd(AI)\u901a\u8fc7\u63d0\u4f9b\u5728\u7535\u5b50\u5546\u52a1\u4e2d\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528 \u4e2a\u6027\u5316<\/strong>, \u804a\u5929\u673a\u5668\u4eba<\/strong> e \u9884\u6d4b\u5206\u6790<\/strong>. AI\u6765\u6839\u636e\u8d2d\u4e70\u884c\u4e3a\u63a8\u8350\u4ea7\u54c1,\u4f7f\u5ba2\u6237\u4f53\u9a8c\u4e2a\u6027\u5316\u7535\u5546\u5e73\u53f0\u3002.<\/p>\n\n\n\n

AI\u804a\u5929\u673a\u5668\u4eba\u5b9e\u65f6\u4e3a\u5ba2\u6237\u670d\u52a1,\u63d0\u4f9b\u5feb\u901f\u9ad8\u6548\u7684\u54cd\u5e94\u3002AI\u8fd8\u6709\u52a9\u4e8e\u9884\u6d4b\u5e02\u573a\u8d8b\u52bf,\u66f4\u6709\u6548\u5730\u7ba1\u7406\u5e93\u5b58,\u907f\u514d\u4ea7\u54c1\u8fc7\u5269\u6216\u77ed\u7f3a\u3002.<\/p>\n\n\n\n

\u4e91\u8ba1\u7b97<\/strong><\/p>\n\n\n\n

\u4e91\u8ba1\u7b97\u4e3a\u5728\u7ebf\u5546\u5e97\u63d0\u4f9b\u53ef\u6269\u5c55\u6027\u548c\u7075\u6d3b\u6027\u3002\u4f01\u4e1a\u4f7f\u7528\u4e91\u670d\u52a1\u6765\u5b89\u5168\u5730\u5b58\u50a8\u6570\u636e\u3001\u6258\u7ba1\u7f51\u7ad9\u548c\u7ba1\u7406\u652f\u4ed8\u7cfb\u7edf\u3002.<\/p>\n\n\n\n

AWS\u548cAzure\u7b49\u4e91\u4f9b\u5e94\u5546\u8868\u793a,\u4f7f\u5546\u5e97\u80fd\u591f\u5feb\u901f\u6269\u5c55\u5176\u8fd0\u8425,\u800c\u65e0\u9700\u6295\u8d44\u7269\u7406\u57fa\u7840\u8bbe\u65bd \u53ef\u7528\u6027<\/strong> e \u53ef\u9760\u6027<\/strong> \u670d\u52a1\u5bf9\u4e8e\u9700\u8981 24\/7 \u5168\u5929\u5019\u6d3b\u8dc3\u7684\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n\n\n\n

\u5927\u6570\u636e\u548c\u6570\u636e\u5206\u6790<\/strong><\/p>\n\n\n\n

Big Data and Data Analytics \u6536\u96c6\u548c\u5904\u7406\u5927\u91cf\u4fe1\u606f,\u4ee5\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u3002\u5206\u6790\u5de5\u5177\u53ef\u5e2e\u52a9\u516c\u53f8\u4e86\u89e3\u8d2d\u4e70\u884c\u4e3a,\u4f18\u5316\u8425\u9500\u6d3b\u52a8,\u6539\u5584\u7269\u6d41\u3002.<\/p>\n\n\n\n

E-commerce\u516c\u53f8\u5206\u6790\u5ba2\u6237\u6570\u636e\u3001\u4ea4\u6613\u548c\u6d4f\u89c8\u884c\u4e3a,\u7531\u6b64,\u4ed6\u4eec\u8bc6\u522b\u51fa\u80fd\u591f\u5b9e\u73b0\u66f4\u6709\u6548\u7b56\u7565\u7684\u6a21\u5f0f\u548c\u6d1e\u5bdf,\u4f8b\u5982\u6709\u9488\u5bf9\u6027\u7684\u4fc3\u9500\u548c\u4ef7\u683c\u8c03\u6574,\u6570\u636e\u5206\u6790\u5bf9\u4e8e\u7535\u5b50\u5546\u52a1\u7684\u589e\u957f\u548c\u7ade\u4e89\u529b\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n\n\n\n

\u7acb\u6cd5\u548c\u6807\u51c6<\/strong><\/p>\n\n\n\n

\u5df4\u897f\u7535\u5b50\u5546\u52a1\u7684\u7acb\u6cd5\u548c\u89c4\u5219\u5bf9\u4e8e\u786e\u4fdd\u6d88\u8d39\u8005\u548c\u4f01\u4e1a\u7684\u5b89\u5168\u548c\u516c\u5e73\u7684\u73af\u5883\u81f3\u5173\u91cd\u8981\u3002\u5b83\u4eec\u89e3\u51b3\u4e86\u5177\u4f53\u6cd5\u89c4\u3001\u6d88\u8d39\u8005\u6743\u5229\u548c\u77e5\u8bc6\u4ea7\u6743\u95ee\u9898\u3002.<\/p>\n\n\n\n

\u7535\u5b50\u5546\u52a1\u76d1\u7ba1<\/strong><\/p>\n\n\n\n

\u5df4\u897f\u7684\u7535\u5b50\u5546\u52a1\u4e3b\u8981\u53d7\u7b2c 1 \u53f7\u6cd5\u4ee4\u76d1\u7ba1\u3002\u7b2c 7,962\/2013 \u53f7\u6cd5\u4ee4\u8865\u5145\u4e86\u300a\u6d88\u8d39\u8005\u4fdd\u62a4\u6cd5\u300b\u3002\u8be5\u6cd5\u4ee4\u4e3a\u865a\u62df\u5546\u5e97\u63d0\u4f9b\u7684\u4fe1\u606f\u7684\u900f\u660e\u5ea6\u5236\u5b9a\u4e86\u660e\u786e\u7684\u6807\u51c6,\u4f8b\u5982\u663e\u793a CNPJ\u3001\u7269\u7406\u5730\u5740\u548c\u53ef\u89c1\u8054\u7cfb\u65b9\u5f0f\u7684\u4e49\u52a1\u3002.<\/p>\n\n\n\n

\u5916,\u300a\u6cd5\u4ee4\u300b\u8981\u6c42\u4f01\u4e1a\u4ee5\u6e05\u6670\u6613\u61c2\u7684\u65b9\u5f0f\u63d0\u4f9b\u6709\u5173\u4ef7\u683c\u3001\u4ea4\u8d27\u65f6\u95f4\u548c\u4ed8\u6b3e\u65b9\u5f0f\u7684\u4fe1\u606f,\u540c\u65f6\u5f3a\u8c03\u9700\u8981\u900f\u660e\u7684\u6362\u8d27\u548c\u9000\u8d27\u653f\u7b56,\u5c0a\u91cd\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u540e7\u5929\u5185\u7684\u540e\u6094\u6743\u3002.<\/p>\n\n\n\n

\u5728\u7ebf\u6d88\u8d39\u8005\u4fdd\u62a4<\/strong><\/p>\n\n\n\n

\u5b88\u300a\u6d88\u8d39\u8005\u4fdd\u62a4\u6cd5\u300b(CDC),\u8be5\u6cd5\u9002\u7528\u4e8e\u6240\u6709\u7535\u5b50\u5546\u52a1\u4ea4\u6613,CDC\u786e\u4fdd\u5728\u7ebf\u5e7f\u544a\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u7b26\u5408\u4ea4\u4ed8\u7684\u5185\u5bb9,\u7981\u6b62\u8bef\u5bfc\u6216\u6ee5\u7528\u884c\u4e3a\u3002.<\/p>\n\n\n\n

\u4f01\u4e1a\u5fc5\u987b\u63d0\u4f9b\u6709\u5173\u4ea7\u54c1\u7684\u8be6\u7ec6\u4fe1\u606f,\u907f\u514d\u8bef\u5bfc\u6027\u5e7f\u544a\u6216\u53ef\u80fd\u635f\u5bb3\u6d88\u8d39\u8005\u7684\u9057\u6f0f\u3002\u4efb\u4f55\u95ee\u9898(\u4f8b\u5982\u6709\u7f3a\u9677\u6216\u672a\u4ea4\u4ed8\u7684\u4ea7\u54c1)\u7684\u8d23\u4efb\u90fd\u7531\u516c\u53f8\u627f\u62c5,\u516c\u53f8\u5fc5\u987b\u63d0\u4f9b\u5feb\u901f\u6709\u6548\u7684\u89e3\u51b3\u65b9\u6848\u3002.<\/p>\n\n\n\n

\u7248\u6743\u548c\u77e5\u8bc6\u4ea7\u6743<\/strong><\/p>\n\n\n\n

9.610\/1998\u53f7\u6cd5\u5f8b\u7ba1\u8f96\u7535\u5b50\u5546\u52a1,\u8be5\u6cd5\u5f8b\u4fdd\u62a4\u667a\u529b\u521b\u4f5c,\u5176\u4e2d\u5305\u62ec\u5728\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u4e0a\u53d1\u5e03\u7684\u6587\u672c\u3001\u56fe\u50cf\u3001\u89c6\u9891\u548c\u5176\u4ed6\u5185\u5bb9,\u516c\u53f8\u5fc5\u987b\u786e\u4fdd\u6240\u4f7f\u7528\u7684\u6240\u6709\u6750\u6599\u90fd\u62e5\u6709\u9002\u5f53\u7684\u7248\u6743\u6216\u4f7f\u7528\u8bb8\u53ef\u3002.<\/p>\n\n\n\n

\u8c03\u300a\u5de5\u4e1a\u4ea7\u6743\u6cd5\u300b(\u7b2c9.279\/1996\u53f7\u6cd5)\u4fdd\u62a4\u5546\u6807\u3001\u4e13\u5229\u548c\u5de5\u4e1a\u54c1\u5916\u89c2\u8bbe\u8ba1\u4e5f\u5f88\u91cd\u8981,\u516c\u53f8\u5fc5\u987b\u6ce8\u518c\u5176\u5546\u6807\u548c\u4e13\u5229,\u4ee5\u9632\u6b62\u88ab\u7b2c\u4e09\u65b9\u6ee5\u7528,\u65e2\u4fdd\u62a4\u5176\u89c6\u89c9\u8bc6\u522b,\u53c8\u4fdd\u62a4\u5176\u6280\u672f\u521b\u65b0\u3002.<\/p>\n\n\n\n

\u672a\u6765\u8d8b\u52bf<\/strong><\/p>\n\n\n\n

\u7535\u5b50\u5546\u52a1\u968f\u7740\u6280\u672f\u7684\u8fdb\u6b65\u800c\u8fc5\u901f\u53d1\u5c55,\u4e3b\u8981\u8d8b\u52bf\u5305\u62ec\u79fb\u52a8\u5546\u52a1\u7684\u589e\u957f\u3001\u5bf9\u5168\u6e20\u9053\u4f53\u9a8c\u7684\u9700\u6c42\u4ee5\u53ca\u5148\u8fdb\u6570\u5b57\u652f\u4ed8\u7684\u53d1\u5c55\u3002.<\/p>\n\n\n\n

\u79fb\u52a8\u5546\u52a1<\/strong><\/p>\n\n\n\n

\u79fb\u52a8\u5546\u52a1\u5bf9\u4e8e\u7535\u5b50\u5546\u52a1\u7684\u672a\u6765\u53d8\u5f97\u81f3\u5173\u91cd\u8981\u3002\u968f\u7740\u667a\u80fd\u624b\u673a\u4f7f\u7528\u7684\u5174\u8d77,\u6d88\u8d39\u8005\u66f4\u613f\u610f\u76f4\u63a5\u4ece\u79fb\u52a8\u8bbe\u5907\u8fdb\u884c\u8d2d\u4e70\u3002.<\/p>\n\n\n\n

\u53f8(Mobile app)\u548c\u54cd\u5e94\u5f0f\u7f51\u7ad9\u8fdb\u884c\u6295\u8d44,\u4ee5\u66f4\u597d\u5730\u670d\u52a1\u4e8e\u8fd9\u4e9b\u53d7\u4f17,\u589e\u5f3a\u73b0\u5b9e(AR)\u7b49\u6280\u672f\u4e5f\u96c6\u6210\u5728\u4e00\u8d77,\u4ee5\u63d0\u4f9b\u66f4\u5177\u4e92\u52a8\u6027\u7684\u4f53\u9a8c\u3002.<\/p>\n\n\n\n

\u5168\u6e20\u9053\u4f53\u9a8c<\/strong><\/p>\n\n\n\n

\u6d88\u8d39\u8005\u671f\u671b\u5728\u7ebf\u548c\u79bb\u7ebf\u9500\u552e\u6e20\u9053\u4e4b\u95f4\u65e0\u7f1d\u96c6\u6210\u3002\u5168\u6e20\u9053\u4f53\u9a8c\u65e8\u5728\u63d0\u4f9b\u8fd9\u79cd\u96c6\u6210,\u4f7f\u5ba2\u6237\u80fd\u591f\u8f7b\u677e\u5730\u5728\u4e0d\u540c\u54c1\u724c\u63a5\u89e6\u70b9\u4e4b\u95f4\u5207\u6362\u3002.<\/p>\n\n\n\n

\u4f7f\u7528\u804a\u5929\u673a\u5668\u4eba\u3001\u5e97\u5185\u53d6\u8d27 (BOPIS) \u548c\u7edf\u4e00\u5e93\u5b58\u7ba1\u7406\u7b49\u5de5\u5177\u5c06\u5de9\u56fa\u8fd9\u4e9b\u505a\u6cd5,\u4ee5\u63d0\u4f9b\u66f4\u6d41\u7545\u7684\u8d2d\u7269\u4f53\u9a8c\u3002.<\/p>\n\n\n\n

\u9ad8\u7ea7\u6570\u5b57\u652f\u4ed8<\/strong><\/p>\n\n\n\n

\u6570\u5b57\u652f\u4ed8\u6b63\u5728\u4e0d\u65ad\u53d1\u5c55,\u53d8\u5f97\u66f4\u52a0\u5b89\u5168\u548c\u9ad8\u6548,\u6570\u5b57\u94b1\u5305\u3001\u52a0\u5bc6\u8d27\u5e01\u548c\u4e8c\u7ef4\u7801\u652f\u4ed8\u7b49\u6280\u672f\u6b63\u5728\u5174\u8d77\u3002.<\/p>\n\n\n\n

\u96c6\u6210\u591a\u5143\u5316\u7684\u652f\u4ed8\u65b9\u5f0f\u5bf9\u4e8e\u670d\u52a1\u4e0d\u540c\u7684\u6d88\u8d39\u8005\u6863\u6848\u81f3\u5173\u91cd\u8981\u3002\u5b89\u5168\u4e5f\u662f\u9996\u8981\u4efb\u52a1,\u4f7f\u7528\u751f\u7269\u8bc6\u522b\u8eab\u4efd\u9a8c\u8bc1\u548c\u9ad8\u7ea7\u52a0\u5bc6\u6765\u4fdd\u62a4\u4ea4\u6613\u5b89\u5168\u3002.<\/p>\n\n\n\n

\u5982\u4f55\u521b\u529e\u7535\u5b50\u5546\u52a1<\/strong><\/p>\n\n\n\n

\u542f\u52a8\u7535\u5b50\u5546\u52a1\u9700\u8981\u4ed4\u7ec6\u89c4\u5212\u3001\u9009\u62e9\u5408\u9002\u7684\u5e73\u53f0\u548c\u6709\u6548\u7684\u6570\u5b57\u8425\u9500\u7b56\u7565\u3002.<\/p>\n\n\n\n

\u6218\u7565\u89c4\u5212<\/strong><\/p>\n\n\n\n

\u5b9a\u4e49\u660e\u786e\u7684\u76ee\u6807\u548c\u5177\u4f53\u4efb\u52a1\u5bf9\u4e8e\u7535\u5b50\u5546\u52a1\u7684\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002. \u5e02\u573a\u7814\u7a76<\/strong> \u5b83\u6709\u52a9\u4e8e\u8bc6\u522b\u7ade\u4e89\u5bf9\u624b\u548c\u76ee\u6807\u53d7\u4f17\u3002\u8bc4\u4f30\u6bd4\u8f83\u4f18\u52bf\u548c\u52a3\u52bf\u53ef\u4ee5\u63d0\u4f9b\u5b9e\u7528\u7684\u89c1\u89e3\u3002.<\/p>\n\n\n\n

\u5546\u4e1a\u6a21\u5f0f<\/strong> \u5e94\u9009\u62e9\u3002\u53ef\u4ee5\u662fB2B\u3001B2C\u6216C2C\u3002. \u8d22\u52a1\u89c4\u5212<\/strong> \u5305\u62ec\u521d\u59cb\u9884\u7b97\u3001\u6536\u5165\u6765\u6e90\u548c\u8fd0\u8425\u6210\u672c\u3002.<\/p>\n\n\n\n

\u5fc5\u8981\u7684\u6587\u4ef6\u548c\u6cd5\u5f8b\u7ed3\u6784\u4e0d\u5bb9\u5ffd\u89c6,\u51b3\u5b9a\u5546\u53f7\u548c\u5546\u6807\u6ce8\u518c\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u6b65\u9aa4,\u5b9a\u4e49\u4f9b\u5e94\u5546\u548c\u7269\u6d41\u786e\u4fdd\u4e86\u987a\u5229\u9ad8\u6548\u7684\u8fd0\u8425\u3002.<\/p>\n\n\n\n

\u884c\u52a8\u8ba1\u5212<\/strong> \u6db5\u76d6\u65f6\u95f4\u8868\u3001\u53ef\u8861\u91cf\u76ee\u6807\u548c\u7ee9\u6548\u6307\u6807\u3002.<\/p>\n\n\n\n

\u5e73\u53f0\u9009\u62e9<\/strong><\/p>\n\n\n\n

\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u7684\u9009\u62e9\u53d6\u51b3\u4e8e\u4e1a\u52a1\u7684\u89c4\u6a21\u3001\u9884\u7b97\u548c\u5177\u4f53\u9700\u6c42\u3002. \u70ed\u95e8\u5e73\u53f0<\/em> \u5b83\u4eec\u5305\u62ec Shopify\u3001WooCommerce \u548c Magento,\u6bcf\u79cd\u4ea7\u54c1\u90fd\u6709\u81ea\u5df1\u72ec\u7279\u7684\u529f\u80fd\u3002.<\/p>\n\n\n\n

\u57fa\u672c\u529f\u80fd<\/strong> \u5b83\u4eec\u5305\u62ec\u652f\u4ed8\u96c6\u6210\u3001\u54cd\u5e94\u5f0f\u8bbe\u8ba1\u548c\u5ba2\u6237\u652f\u6301\u3002\u6613\u7528\u6027\u548c\u5b9a\u5236\u662f\u5173\u952e\u6807\u51c6\u3002.<\/p>\n\n\n\n

\u8003\u8651 \u7ef4\u62a4\u6210\u672c<\/strong> e \u53ef\u6269\u5c55\u6027<\/strong> \u786e\u4fdd\u5e73\u53f0\u80fd\u591f\u4e0e\u60a8\u7684\u4e1a\u52a1\u4e00\u8d77\u53d1\u5c55\u3002\u68c0\u67e5 \u5b89\u5168<\/strong> \u5e73\u53f0\u5bf9\u4e8e\u4fdd\u62a4\u5ba2\u6237\u6570\u636e\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n\n\n\n

\u4e0e\u8425\u9500\u548c\u5206\u6790\u5de5\u5177\u96c6\u6210<\/strong> \u76d1\u63a7\u548c\u63d0\u9ad8\u6027\u80fd\u81f3\u5173\u91cd\u8981\u3002\u6240\u9009\u5e73\u53f0\u5e94\u652f\u6301\u589e\u5f3a\u529f\u80fd\u7684\u63d2\u4ef6\u548c\u6269\u5c55\u3002.<\/p>\n\n\n\n

\u6570\u5b57\u8425\u9500\u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/strong><\/p>\n\n\n\n

\u6570\u5b57\u8425\u9500\u7b56\u7565<\/strong> \u6709\u6548\u7684\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5bf9\u4e8e\u5438\u5f15\u548c\u7559\u4f4f\u5ba2\u6237\u662f\u5fc5\u8981\u7684\u3002\u793e\u4ea4\u5a92\u4f53\u3001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u548c\u4ed8\u8d39\u5e7f\u544a\u662f\u6d41\u884c\u7684\u65b9\u6cd5\u3002.<\/p>\n\n\n\n

SEO(\u641c\u7d22\u5f15\u64ce\u4f18\u5316)<\/strong> \u786e\u4fdd\u641c\u7d22\u5f15\u64ce\u7684\u53ef\u89c1\u6027\u3002\u641c\u7d22\u9002\u5f53\u7684\u5173\u952e\u5b57\u548c\u7f51\u7ad9\u4f18\u5316\u53ef\u4ee5\u589e\u52a0\u81ea\u7136\u6d41\u91cf\u3002.<\/p>\n\n\n\n

\u8d28\u91cf\u5185\u5bb9<\/strong> blog\u3001\u89c6\u9891\u548c\u8be6\u7ec6\u7684\u4ea7\u54c1\u63cf\u8ff0,\u589e\u52a0\u53c2\u4e0e\u5ea6\u548c\u8f6c\u5316\u7387 \u9875\u4e0a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6280\u672f<\/strong> \u4f18\u5316\u6807\u9898\u3001\u5143\u63cf\u8ff0\u548c URL \u6709\u52a9\u4e8e\u6392\u540d\u3002.<\/p>\n\n\n\n

\u6570\u636e\u5206\u6790<\/strong> google Analytics \u7b49\u5de5\u5177\u53ef\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u884c\u4e3a\u548c\u6d3b\u52a8\u6709\u6548\u6027 \u518d\u8425\u9500\u7b56\u7565<\/strong> \u589e\u52a0\u91cd\u590d\u8f6c\u6362\u7684\u673a\u4f1a\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

O e-commerce refere-se \u00e0 compra e venda de produtos ou servi\u00e7os pela internet. Esse modelo de neg\u00f3cios tem se expandido rapidamente, oferecendo conveni\u00eancia e acessibilidade tanto para os consumidores quanto para os vendedores. Com o crescimento da tecnologia e a facilidade de uso dos dispositivos m\u00f3veis, o e-commerce tornou-se parte essencial do com\u00e9rcio moderno. O […]<\/p>\n","protected":false},"author":1,"featured_media":872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,41],"tags":[47,43,57],"class_list":{"0":"post-871","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-glossario","9":"tag-artigos","10":"tag-e-commerce","11":"tag-glossario"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/posts\/871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/comments?post=871"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/posts\/871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/media\/872"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/media?parent=871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/categories?post=871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/tags?post=871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}