{"id":90109,"date":"2026-01-14T09:11:37","date_gmt":"2026-01-14T12:11:37","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=90109"},"modified":"2026-01-14T09:11:38","modified_gmt":"2026-01-14T12:11:38","slug":"google-leva-agentic-commerce-a-nrf-2026-e-aponta-nova-era-do-varejo-digital-com-lancamento-do-universal-commerce-protocol","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/google-leva-agentic-commerce-a-nrf-2026-e-aponta-nova-era-do-varejo-digital-com-lancamento-do-universal-commerce-protocol\/","title":{"rendered":"Google\u5c062026\u5e74NRF\u63d0\u5347\u5230\u20189\u4ee3\u7406\u5546\u4e1a\u2019,\u5e76\u6307\u51fa\u968f\u7740\u901a\u7528\u5546\u4e1a\u534f\u8bae\u7684\u63a8\u51fa,\u6570\u5b57\u96f6\u552e\u7684\u65b0\u65f6\u4ee3"},"content":{"rendered":"<p>NRF 2026 \u63ed\u9732\u4e86\u6570\u5b57\u96f6\u552e\u9886\u57df\u7684\u4e00\u573a\u9769\u547d,\u8c37\u6b4c\u5c06\u81ea\u5df1\u5b9a\u4f4d\u5728\u8fd9\u4e00\u8f6c\u578b\u7684\u6700\u524d\u6cbf&nbsp;<strong>\u666e\u904d\u5546\u4e1a\u534f\u8bae<\/strong>&nbsp;\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u4ee5\u66f4\u52a0\u6d41\u7545\u548c\u4e2a\u6027\u5316\u7684\u65b9\u5f0f\u4fc3\u8fdb\u8d2d\u4e70\u8868\u660e\u6280\u672f\u5982\u4f55\u5851\u9020\u96f6\u552e\u7684\u672a\u6765\u3002.<\/p>\n\n\n\n<p>\u4e3a&nbsp;<strong>\u7f57\u5fb7\u91cc\u6208\u00b7\u963f\u5e03\u9c81(\u5361\u9c81)<\/strong>,<strong>&nbsp;\u9996\u5e2d\u6267\u884c\u5b98<\/strong>&nbsp;<strong>UP2\u6280\u672f<\/strong>, ,\u5c55\u4f1a\u4e0a\u7684\u8c37\u6b4c\u5e7f\u544a\u6807\u5fd7\u7740\u6570\u5b57\u96f6\u552e\u8d2d\u7269\u4f53\u9a8c\u7684\u91cd\u65b0\u5b9a\u4e49\u201cAI\u9a71\u52a8\u5546\u52a1\u5f00\u653e\u6807\u51c6\u7684\u5f15\u5165\u8d85\u8d8a\u4e86\u7b80\u5355\u7684\u6280\u672f\u6f14\u53d8\u201d\u6211\u4eec\u6b63\u5728\u8fdb\u5165\u4e00\u4e2a\u65b0\u65f6\u4ee3,AI\u4ee3\u7406\u4e0d\u4ec5\u63a8\u8350\u4ea7\u54c1,\u800c\u4e14\u53ef\u4ee5\u5728\u4e0e\u6d88\u8d39\u8005\u7684\u667a\u80fd\u5bf9\u8bdd\u4e2d\u5b8c\u6210\u6574\u4e2a\u8d2d\u4e70\u201c,\u4ed6\u8bc4\u8bba\u9053\u201d\u8fd9\u6d88\u9664\u4e86\u7535\u5b50\u5546\u52a1\u4e2d\u7684\u969c\u788d,\u4f8b\u5982\u8868\u683c\u548c\u7ed3\u8d26,\u5e76\u5c06\u4e3b\u8981\u6280\u672f\u5e73\u53f0\u7f6e\u4e8e\u4f53\u9a8c\u7684\u4e2d\u5fc3,\u5bf9\u8c01\u770b\u4ea7\u54c1\u4ee5\u53ca\u5982\u4f55\u5448\u73b0\u4ea7\u54c1\u4ea7\u751f\u4e86\u5de8\u5927\u5f71\u54cd\u201d\u3002.<\/p>\n\n\n\n<p>\u5df2\u7ecf\u5230\u4e86&nbsp;<strong>Konrad Doern,\u5feb\u901f\u8d2d\u4e70\u9996\u5e2d\u8d22\u52a1\u5b98<\/strong>, ,\u201cNRF\u7684\u96f6\u552e\u5546\u4eec\u5df2\u7ecf\u6e05\u695a,AI\u5df2\u7ecf\u662f\u5927\u591a\u6570\u6d88\u8d39\u8005\u8d2d\u4e70\u7814\u7a76\u4e4b\u65c5\u7684\u4e00\u90e8\u5206,\u8fd9\u4f7f\u5f97\u5728\u8fd9\u4e9b\u65b0\u7684\u53d1\u73b0\u73af\u5883\u4e2d\u5f97\u5230\u826f\u597d\u7684\u5b9a\u4f4d\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002\u540c\u65f6,\u6570\u636e\u663e\u793a,\u5982\u4eca,\u53ea\u6709\u4e0d\u52301%\u7684\u7528\u6237\u4fe1\u4efb\u4ee3\u7406\u5546\u4e3a\u4ed6\u4eec\u8fdb\u884c\u8d2d\u4e70,\u8fd9\u8868\u660e\u4ee3\u7406\u5546\u4e1a\u7684\u91c7\u7528\u4ecd\u5904\u4e8e\u65e9\u671f\u9636\u6bb5\u3002\u8c37\u6b4c\u5ba3\u5e03\u7684\u300a\u901a\u7528\u5546\u4e1a\u534f\u8bae\u300b\u6b63\u662f\u4f5c\u4e3a\u8fd9\u4e00\u8f6c\u53d8\u7684\u50ac\u5316\u5242\u800c\u51fa\u73b0\u7684,\u800c\u96f6\u552e\u5546\u9762\u4e34\u7684\u4e3b\u8981\u6311\u6218\u5c06\u662f\u505a\u597d\u51c6\u5907,\u5728\u6570\u636e\u3001\u6280\u672f\u548c\u7ecf\u9a8c\u65b9\u9762,\u4e3a\u5f53\u8fd9\u79cd\u4fe1\u4efb\u5f00\u59cb\u6269\u5927\u9ad8\u7ba1\u89c4\u6a21\u3002.&nbsp;<\/p>\n\n\n\n<p><strong>Rodrigo Murta,Looqbox \u9996\u5e2d\u6267\u884c\u5b98,<\/strong>&nbsp;google\u7684\u8fd0\u52a8\u8fdb\u884c\u5206\u6790,\u5e76\u53d1\u51fa\u4eba\u5de5\u667a\u80fd\u8fdb\u5165\u96f6\u552e\u4e1a\u66f4\u5177\u8fd0\u8425\u6027\u7684\u9636\u6bb5\u4fe1\u53f7 \u201c\u6211\u4eec\u8c08\u8bba\u7684\u662f\u4e00\u79cd\u505c\u6b62\u5728\u5e55\u540e\u8fd0\u8425\u5e76\u5f00\u59cb\u63a8\u52a8\u8d2d\u4e70\u65c5\u7a0b\u7684\u6280\u672f\u201d\u8fd9\u7f29\u77ed\u4e86\u8def\u5f84,\u51cf\u5c11\u4e86\u6469\u64e6\u5e76\u6539\u53d8\u4e86\u6d88\u8d39\u8005\u7684\u671f\u671b \u5bf9\u4e8e\u516c\u53f8\u6765\u8bf4,\u6311\u6218\u4e0d\u4ec5\u662f\u6280\u672f,\u800c\u4e14\u662f\u7ed3\u6784:\u7ec4\u7ec7\u6570\u636e\u548c\u6d41\u7a0b,\u4f7f\u8fd9\u79cd\u81ea\u52a8\u5316\u4ea7\u751f\u771f\u6b63\u7684\u6548\u7387\u548c\u5bf9\u4e1a\u52a1\u7684\u5f71\u54cd\u201d\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>A NRF 2026 trouxe \u00e0 tona uma revolu\u00e7\u00e3o no varejo digital, com o Google se posicionando na vanguarda dessa transforma\u00e7\u00e3o. A introdu\u00e7\u00e3o do&nbsp;Universal Commerce Protocol&nbsp;e o uso de IA para facilitar compras de maneira ainda mais fluida e personalizada mostram como a tecnologia est\u00e1 moldando o futuro do varejo. Para&nbsp;Rodrigo Abreu (Kalu),&nbsp;CEO da&nbsp;UP2Tech, os an\u00fancios [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,50],"tags":[51,43,52],"class_list":{"0":"post-90109","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-diversos","8":"category-eventos","9":"tag-diversos","10":"tag-e-commerce","11":"tag-eventos"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/posts\/90109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/comments?post=90109"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/posts\/90109\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/media\/85371"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/media?parent=90109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/categories?post=90109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/tags?post=90109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}