{"id":94823,"date":"2026-04-10T14:05:56","date_gmt":"2026-04-10T17:05:56","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94823"},"modified":"2026-04-10T14:06:04","modified_gmt":"2026-04-10T17:06:04","slug":"o-head-de-marketing-mudou-ou-foi-a-nossa-definicao-de-cargo-que-ficou-obsoleta","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/o-head-de-marketing-mudou-ou-foi-a-nossa-definicao-de-cargo-que-ficou-obsoleta\/","title":{"rendered":"\u201c\u8425\u9500\u4e3b\u7ba1\u201d\u662f\u5426\u53d1\u751f\u4e86\u53d8\u5316,\u6216\u8005\u6211\u4eec\u5bf9\u804c\u4f4d\u7684\u5b9a\u4e49\u662f\u5426\u5df2\u7ecf\u8fc7\u65f6?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u6211\u4eec\u770b\u5230\u5df4\u897f\u53d1\u751f\u4e86\u4e00\u573a\u5f3a\u52b2\u7684\u8fd0\u52a8:\u5f71\u54cd\u8005\u5728\u5de8\u5934\u4e2d\u62c5\u4efb\u9886\u5bfc\u4e3b\u5e2d\u3002 Toguro \u62c5\u4efb Cimed \u7684\u8d1f\u8d23\u4eba,Victor Sarro \u62c5\u4efb\u98de\u5229\u6d66\u7684\u8d1f\u8d23\u4eba\u3002\u54c1\u724c\u662f\u5426\u5929\u771f\u5730\u5411\u5185\u5bb9\u521b\u4f5c\u8005\u63d0\u4f9b\u8425\u9500?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u76f8\u53cd:\u4ed6\u4eec\u7ec8\u4e8e\u660e\u767d\u4e86\u8fd9\u4e2a\u6e38\u620f\u3002.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8c61\u7259\u201ctore \u7b56\u7565\u5e08\u201d\u6b63\u5728\u8f93\u7ed9\u90a3\u4e9b\u5bf9\u7b97\u6cd5\u6709\u80c3\u53e3\u7684\u4eba\u3002\u8fd9\u91cc\u6709\u4e00\u4e2a\u6f5c\u5728\u7684\u6311\u8845:\u5f53\u4eca\u7684\u8425\u9500\u9700\u8981\u6bd4\u4f20\u7edf\u201c\u201d\u5f62\u6210\u66f4\u5c11,\u5e76\u4e14\u6e38\u620f\u4e2d\u7684\u76ae\u80a4\u8981\u591a\u5f97\u591a\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6ce8\u610f\u529b\u7684\u201c\u65e5\u95f4\u4ea4\u6613\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u514b(Gary Vaynerchuk)\u5728\u4ed6\u7684\u4e66\u300a\u65e5\u95f4\u4ea4\u6613\u6ce8\u610f\u300b\u4e2d\u5f88\u597d\u5730\u89e3\u91ca\u4e86\u8fd9\u4e00\u73b0\u8c61,\u4ed6\u5e26\u6765\u4e86\u4e00\u79cd\u53cd\u601d,\u5373\u5f53\u524d\u5e02\u573a\u6240\u5fc5\u9700\u7684\u80c3\u90e8\u51b2\u51fb:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201c\u793e\u4ea4\u5a92\u4f53\u51fa\u9519\u7684\u6210\u672c\u4e3a\u96f6\u201d, \u4e0d\u5c1d\u8bd5\u7684\u6210\u672c\u4e3a\u9690\u5f62\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f71\u54cd\u8005\u4eec\u65e9\u4e8e\u5176\u4ed6\u4eba\u5c31\u660e\u767d\u4e86\u8fd9\u4e00\u70b9,\u4ed6\u4eec\u4e0d\u7ba1\u7406\u7269\u6d41\u6216P&amp;L\u7535\u5b50\u8868\u683c,\u6280\u672f\u3001\u673a\u5668\u548c\u6280\u672f\u56e2\u961f\u5df2\u7ecf\u89e3\u51b3\u4e86\u8fd9\u4e2a\u95ee\u9898,\u4ed6\u4eec\u7ba1\u7406\u7740\u4e16\u754c\u4e0a\u6700\u7a00\u7f3a\u3001\u6ce2\u52a8\u6700\u5927\u7684\u8d44\u4ea7:\u6ce8\u610f\u529b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3%\u89c4\u5219<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toguro\u5e16\u5b50\u4f30\u8ba1\u53ea\u67093%\u5b9e\u9645\u4e0a\u201c\u6709\u201d\u6ce1\u6cab, \u5bf9\u4e8e\u4e00\u4e2a\u7ecf\u5178\u7684\u8425\u9500\u4eba\u5458\u6765\u8bf4, \u975e\u75c5\u6bd2\u5316\u5e16\u5b5097%\u7684\u6bd4\u7387\u4f1a\u88ab\u89e3\u96c7, \u5bf9\u4e8e\u65b0\u7684\u8425\u9500, \u8fd9\u662f\u5b9e\u65f6\u5b66\u4e60\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">6\u4e2a\u6708\u7684\u5e02\u573a\u7814\u7a76\u65e0\u6cd5\u9884\u6d4b\u7684,\u4ed6\u4eec\u51fa\u9519\u7684\u901f\u5ea6\u592a\u5feb,\u4ef7\u683c\u592a\u4fbf\u5b9c,\u65e0\u6cd5\u6b63\u786e\u3002\u5f71\u54cd\u8005\u4e86\u89e3\u4ed6\u4eec\u51fa\u9519\u7684\u5730\u65b9,\u4f20\u7edf\u8425\u9500\u9677\u5165\u5ba1\u6279\u8f6e,\u5f88\u96be\u5904\u7406\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6280\u672f\u7684\u4f5c\u7528<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6218\u7565\u5bb6\u6ca1\u6709\u6b7b,\u53ea\u662f\u81ea\u52a8\u5316,\u4eba\u5de5\u667a\u80fd\u5df2\u7ecf\u505a\u5230\u4e86\u6570\u636e\u5206\u6790\u3001\u7ec6\u5206\u548c\u6280\u672f\u6267\u884c\u7684\u7e41\u91cd\u4e3e\u52a8\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8fd8\u5269\u4e0b\u4ec0\u4e48?\u654f\u6377\u6027\u548c\u5185\u5fc3\u7684\u8054\u7cfb\u3002.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f71\u54cd\u8005\u8fdb\u53bb\u505a\u673a\u6784\u8425\u9500\u5fd8\u8bb0\u4e86\u600e\u4e48\u505a\u7684\u4e8b\u60c5:\u4ea7\u751f\u771f\u6b63\u7684\u55e1\u55e1\u58f0\u3002\u5728\u201c\u201d\u65e5\u4ea4\u6613\"\u7684\u5173\u6ce8\u4e2d,\u8c01\u62ff\u6765\u53d1\u5e03\u516c\u4f17\u60f3\u542c\u5230\u7684\u5185\u5bb9,\u5df2\u7ecf\u8d54\u4e86\u94b1\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6e38\u620f\u73b0\u5728\u53c8\u662f\u53e6\u4e00\u4e2a\u4e86,\u4e0d\u518d\u662f\u4e70\u5a92\u4f53;\u800c\u662f\u505a\u5a92\u4f53\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing\u5e76\u6ca1\u6709\u6b7b\u6389,\u4f46\u4ece\u6765\u6ca1\u6709\u8fd9\u4e48\u5435\u8fc7,\u90a3\u4f60\u5462?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f60\u4e13\u6ce8\u4e8e\u8fc7\u53bb\u7684\u8fd0\u4f5c\u8fd8\u662f\u73b0\u5728\u7684\u5173\u6ce8?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bc4\u8bba:Biglink \u9996\u5e2d\u6267\u884c\u5b98\u5e03\u9c81\u8bfa\u00b7\u5e03\u5170\u6bd4\u62c9 (Bruno Brambilla)<\/p>","protected":false},"excerpt":{"rendered":"<p>Estamos vendo um movimento forte no Brasil: influenciadores assumindo cadeiras de lideran\u00e7a em gigantes. Toguro como Head na Cimed e Victor Sarro na Philips. Ser\u00e1 que as marcas s\u00e3o ing\u00eanuas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":["post-94823","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-tendencias","tag-artigos","tag-e-commerce","tag-tendencias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/posts\/94823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/comments?post=94823"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/posts\/94823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/media\/10146"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/media?parent=94823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/categories?post=94823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_cn\/wp-json\/wp\/v2\/tags?post=94823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}