{"id":1188,"date":"2024-07-12T09:37:21","date_gmt":"2024-07-12T12:37:21","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=1188"},"modified":"2024-07-12T09:38:32","modified_gmt":"2024-07-12T12:38:32","slug":"dia-dos-pais-impulsiona-vendas-no-varejo-de-eletronicos","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/dia-dos-pais-impulsiona-vendas-no-varejo-de-eletronicos\/","title":{"rendered":"\u7236\u89aa\u7bc0\u4fc3\u9032\u4e86\u96fb\u5b50\u7522\u54c1\u7684\u96f6\u552e\u984d"},"content":{"rendered":"<p>\u4e00\u5e74\u4e2d\u4e3b\u8981\u7d00\u5ff5\u65e5\u671f\u4e4b\u4e00\u7684\u5012\u6578\u8a08\u6642&nbsp;<strong>\u7236\u89aa\u7bc0<\/strong>&nbsp;\u9019\u4e0d\u50c5\u5c0d\u5927\u773e\u4f86\u8aaa\u662f\u4e00\u500b\u91cd\u8981\u7684\u65e5\u5b50,\u5c0d\u96f6\u552e\u696d\u4f86\u8aaa\u4e5f\u662f\u4e00\u500b\u91cd\u8981\u7684\u65e5\u5b50\u3002\u6839\u64da\u8abf\u67e5\u7684\u6578\u64da&nbsp;<strong>NielsenIQ GfK \u5df4\u897f<\/strong>&nbsp;(2023) \u6d88\u8cbb\u8005\u8d8a\u4f86\u8d8a\u50be\u5411\u65bc\u8cfc\u8cb7\u9ad8\u79d1\u6280\u7522\u54c1\u4f5c\u70ba\u79ae\u7269,\u5229\u7528\u54c1\u724c\u63d0\u4f9b\u7684\u591a\u6a23\u6027\u548c\u54c1\u8cea\u3002.<\/p>\n\n\n\n<p>\u5728\u7d00\u5ff5\u65e5\u548c GfK \u7684\u7814\u7a76\u4e2d\u5df2\u78ba\u5b9a\u7684\u884c\u70ba&nbsp;<strong>\u5bb6\u9577\u9031<\/strong>, ,\u6d88\u8cbb\u8005\u8cfc\u8cb7\u66f4\u591a\u7684\u5546\u54c1\u4e26\u9078\u64c7\u66f4\u5be6\u60e0\u7684\u50f9\u683c,\u9019\u8868\u660e\u4eba\u5011\u6b63\u5728\u5c0b\u627e\u79ae\u54c1\u5b63\u7bc0\u6027\u7684\u6298\u6263\u3002.<\/p>\n\n\n\n<p>\u53bb\u5e74,\u65e5\u671f\u662f<strong>\u00a0\u5e33\u55ae\u6392\u540d\u7b2c\u516d<\/strong>,\u00a0<strong>\u92b7\u91cf\u6392\u540d\u7b2c\u4e94,\u5e73\u5747\u50f9\u683c\u6392\u540d\u7b2c\u56db<\/strong>. \u201c\u8a55\u4f30\u6d88\u8cbb\u8005\u8d8a\u4f86\u8d8a\u591a\u5730\u5c0b\u627e\u5728\u7236\u89aa\u773c\u4e2d\u9583\u8000\u7684\u79ae\u7269\u2018,\u5f88\u660e\u986f,\u5c0d\u65bc\u96f6\u552e\u696d\u4f86\u8aaa,\u6e96\u5099\u901a\u904e\u4fc3\u92b7\u6d3b\u52d5\u4f86\u5438\u5f15\u6700\u7d42\u516c\u773e\u662f\u591a\u9ebc\u91cd\u8981,\u4f8b\u5982\u2019\u8cfc\u8cb7\u5546\u54c1\u4e26\u7372\u5f97\u7b2c\u4e8c\u4efd\u79ae\u7269\u2019\u8a72\u570b\u6700\u5927\u7684\u6280\u8853\u5206\u92b7\u5546\u4e4b\u4e00 Rcell \u96c6\u5718\u9996\u5e2d\u71df\u92b7\u5b98 Alexandre Della Volpe Elias \u8868\u793a:\u201d\u4ee5\u53ca\u6578\u4f4d\u884c\u92b7\u3001\u5fe0\u8aa0\u5ea6\u8a08\u5283\u4ee5\u53ca\u5404\u7a2e\u54c1\u724c\u548c\u7522\u54c1\u7684\u6295\u8cc7\u201d\u3002.<\/p>\n\n\n\n<p>\u4e00\u500b\u78ba\u5b9a\u7684\u8da8\u52e2\u662f,\u5be6\u9ad4\u8cfc\u7269\u5728\u7236\u6bcd\u9031\u4e2d\u812b\u7a4e\u800c\u51fa,\u800c\u5e02\u5834\u7531\u65bc\u7522\u54c1\u7a2e\u985e\u66f4\u591a\u3001\u50f9\u683c\u66f4\u5177\u7af6\u722d\u529b\u800c\u5728\u50f9\u503c\u548c\u6578\u91cf\u4e0a\u812b\u7a4e\u800c\u51fa\u3002\u6578\u64da\u986f\u793a,figital \u7d50\u5408\u4e86\u5be6\u9ad4\u8cfc\u7269\u548c\u6578\u4f4d\u8cfc\u7269\u4e4b\u9593\u7684\u4ea4\u53c9\u9ede\u3002\u4e16\u754c,\u5c0d\u65bc\u9019\u4e9b\u65e5\u671f\u548c\u7236\u89aa\u7bc0\u4f86\u8aaa\u662f\u5fc5\u8981\u7684,\u00a0<strong>24% \u7684\u8cfc\u8cb7\u662f\u5728\u7dda\u4e0a\u9032\u884c\u7684,32% \u662f\u89aa\u81ea\u9032\u884c\u7684,44% \u662f\u500b\u4eba\u9032\u884c\u7684<\/strong>. <\/p>\n\n\n\n<p>\u8abf\u67e5\u4e2d\u5f37\u8abf\u7684\u53e6\u4e00\u500b\u91cd\u8981\u4e8b\u5be6\u662f,\u57282023\u5e74\u7684\u5bb6\u9577\u9031,\u8cb7\u5bb6\u66f4\u91cd\u8996\u54c1\u724c\u3001\u50f9\u683c\u548c\u5be6\u7528\u6027,\u512a\u5148\u8003\u616e\u66f4\u5feb\u7684\u65c5\u7a0b\u3002\u7576\u4fc3\u92b7\u91cf\u4e5f\u589e\u52a0\u6642,\u8cfc\u8cb7\u91cf\u5df2\u7d93\u8d8a\u4f86\u8d8a\u63a5\u8fd1\u6d3b\u52d5:<strong>&nbsp;38% \u5728\u7236\u6bcd\u9031\u8cfc\u8cb7,33% \u5728\u524d\u4e00\u5468\u8cfc\u8cb7,29% \u5728\u5169\u9031\u524d\u8cfc\u8cb7\u3002.<\/strong><\/p>\n\n\n\n<p>\u5e7e\u500b\u985e\u5225\u5728\u5bb6\u9577\u9031\u548c\u4eca\u5e74\u8fc4\u4eca\u70ba\u6b62\u90fd\u5728\u589e\u9577\u3002\u6578\u64da\u986f\u793a,\u522e\u9b0d\u5200\u3001\u8ff7\u4f60\/BT \u63da\u8072\u5668\u548c\u5e73\u677f\u96fb\u8166\u662f\u5c0d\u9019\u4e00\u65e5\u671f\u6709\u66f4\u5927\u89aa\u548c\u529b\u7684\u6a5f\u6703\u3002.<\/p>\n\n\n\n<p>\u201c\u300c\u5c0d\u9019\u4e9b\u7522\u54c1\u7684\u641c\u5c0b\u53cd\u6620\u4e86\u6d88\u8cbb\u8005\u5c0b\u6c42\u5275\u65b0\u8207\u5be6\u7528\u6027\u76f8\u7d50\u5408\u7684\u5546\u54c1\u7684\u8da8\u52e2\u4e0d\u65b7\u589e\u9577\u3002\u6211\u5011\u7684\u4f7f\u547d\u662f\u7e7c\u7e8c\u63d0\u4f9b\u9ad8\u54c1\u8cea\u7684\u7522\u54c1,\u4ee5\u6eff\u8db3\u5df4\u897f\u5404\u5730\u5ba2\u6236\u7684\u9700\u6c42\u548c\u671f\u671b,\u300d\u4e9e\u6b77\u5c71\u5927\u8aaa\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Com contagem regressiva para uma das principais datas comemorativas do ano, o&nbsp;Dia dos Pais&nbsp;n\u00e3o \u00e9 apenas uma data importante para o p\u00fablico, mas tamb\u00e9m para o varejo. Segundo dados da pesquisa realizada pela&nbsp;NielsenIQ GfK Brasil&nbsp;(2023), os consumidores est\u00e3o cada vez mais inclinados a adquirirem produtos de alta tecnologia como presentes, aproveitando a variedade e a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":{"0":"post-1188","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-pesquisas","9":"tag-e-commerce","10":"tag-noticias","11":"tag-pesquisas"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/posts\/1188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/comments?post=1188"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/posts\/1188\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/media\/1189"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/media?parent=1188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/categories?post=1188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/tags?post=1188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}