{"id":2131,"date":"2024-07-31T10:06:24","date_gmt":"2024-07-31T13:06:24","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=2131"},"modified":"2024-07-31T10:08:48","modified_gmt":"2024-07-31T13:08:48","slug":"autoatendimento-digital-como-desenvolver-a-jornada-do-cliente","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/autoatendimento-digital-como-desenvolver-a-jornada-do-cliente\/","title":{"rendered":"\u6578\u4f4d\u81ea\u52a9\u670d\u52d9:\u5982\u4f55\u767c\u5c55\u5ba2\u6236\u65c5\u7a0b?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u5728\u5ba2\u6236\u9ad4\u9a57\u662f\u696d\u52d9\u6210\u529f\u548c\u7e41\u69ae\u7684\u5049\u5927\u6307\u63ee\u5b98\u7684\u5e02\u5834\u4e2d,\u6295\u8cc7\u6578\u4f4d\u81ea\u52a9\u670d\u52d9\u53ef\u4ee5\u6210\u70ba\u60a8\u516c\u53f8\u7684\u5de8\u5927\u7af6\u722d\u512a\u52e2\u3002\u7562\u7adf,\u9664\u4e86\u70ba\u5404\u65b9\u5e36\u4f86\u66f4\u5927\u7684\u4fbf\u5229\u6027\u548c\u5be6\u7528\u6027\u4e4b\u5916,\u9084\u5c07\u63d0\u9ad8\u65c5\u7a0b\u7684\u6548\u7387\u3001\u8cb7\u65b9\u7684\u6eff\u610f\u5ea6\u548c\u5fe0\u8aa0\u5ea6\u4ee5\u53ca\u76f4\u63a5\u53d6\u6c7a\u65bc\u67d0\u4e9b\u56e0\u7d20\u7684\u4ed4\u7d30\u5e73\u8861\u4ee5\u5be6\u73fe\u6b64\u76ee\u7684\u7684\u597d\u8655\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5118\u7ba1\u6c92\u6709\u4efb\u4f55\u6280\u8853\u53ef\u4ee5\u53d6\u4ee3 100% \u4eba\u985e\u5de5\u4f5c,\u4f46\u6211\u5011\u4e2d\u7684\u8a31\u591a\u4eba\u66f4\u559c\u6b61\u55ae\u7368\u99d5\u99db\u67d0\u4e9b\u4efb\u52d9,\u800c\u4e14\u901f\u5ea6\u66f4\u5feb\u3001\u66f4\u81ea\u52d5\u3002\u4f5c\u70ba\u8b49\u660e,Salesforce \u7684\u6578\u64da\u986f\u793a,81% \u7684\u5ba2\u6236\u66f4\u9858\u610f\u5728\u806f\u7e6b\u4ee3\u8868\u4e4b\u524d\u81ea\u884c\u89e3\u6c7a\u554f\u984c\u3002\u6b64\u5916,\u6839\u64da Forrester Research \u7684\u53e6\u4e00\u9805\u7814\u7a76,73% \u5c0d\u900f\u904e\u6b64\u9078\u9805\u89e3\u6c7a\u4ed6\u5011\u7684\u9700\u6c42\u66f4\u6709\u4fe1\u5fc3\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u7f3a\u4e4f\u7684\u662f\u8b49\u660e\u9019\u7a2e\u504f\u597d\u5408\u7406\u6027\u7684\u7406\u7531,\u5305\u62ec\u6bcf\u9031 7 \u5929\u3001\u6bcf\u5929 24 \u5c0f\u6642\u63d0\u9ad8\u670d\u52d9\u901f\u5ea6\u548c\u6548\u7387,\u4ee5\u53ca\u63d0\u9ad8\u5ba2\u6236\u6eff\u610f\u5ea6\u548c\u4fbf\u5229\u6027\u7684\u56e0\u7d20\u3002\u66f4\u4e0d\u7528\u8aaa\u6e1b\u5c11\u8207\u6240\u9700\u7684\u4eba\u70ba\u5e79\u9810\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5373\u4f7f\u5f9e\u6280\u8853\u89d2\u5ea6\u4f86\u770b\u5b83\u770b\u8d77\u4f86\u6975\u5176\u8907\u96dc,\u4f46\u5176\u53ef\u64f4\u5c55\u6027\u4e5f\u662f\u4e00\u500b\u503c\u5f97\u5f37\u8abf\u7684\u6709\u5229\u9ede,\u56e0\u70ba\u4efb\u4f55\u5546\u696d\u5be6\u9ad4,\u7121\u8ad6\u5176\u898f\u6a21\u6216\u6d3b\u52d5\u90e8\u9580\u5982\u4f55,\u90fd\u6709\u53ef\u80fd\u9032\u5165\u6578\u4f4d\u81ea\u52a9\u670d\u52d9\u4f01\u696d\u3002\u7562\u7adf,\u5373\u4f7f\u5c0d\u65bc\u90a3\u4e9b\u6c92\u6709\u5927\u91cf\u8cc7\u6e90\u6295\u8cc7\u9019\u9805\u6280\u8853\u7684\u4eba\u4f86\u8aaa,\u4e5f\u53ef\u4ee5\u5148\u91dd\u5c0d\u66f4\u7c21\u55ae\u3001\u66f4\u7d93\u6fdf\u7684\u66ff\u4ee3\u65b9\u6848,\u96a8\u8457\u71df\u904b\u7684\u6210\u9577\u548c\u5c0d\u6a21\u578b\u7684\u9075\u5b88\u5f97\u5230\u9a57\u8b49,\u64f4\u5927\u5c0d\u66f4\u8907\u96dc\u7cfb\u7d71\u7684\u6295\u8cc7\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u4e00\u7cfb\u5217\u9078\u9805\u5305\u62ec\u53ef\u4ee5\u78ba\u4fdd\u5167\u90e8\u6578\u4f4d\u81ea\u52a9\u670d\u52d9\u7684\u5de5\u5177\u7684\u53ef\u80fd\u6027\u3002\u8a31\u591a\u6280\u8853\u80fd\u5920\u70ba\u6578\u4f4d\u81ea\u52a9\u670d\u52d9\u63d0\u4f9b\u512a\u52e2,\u4f8b\u5982&nbsp;<em>\u8072\u97f3&nbsp;<\/em>e&nbsp;<em>\u804a\u5929\u6a5f\u5668\u4eba<\/em>, ,\u900f\u904e\u4eba\u5de5\u667a\u6167,\u6a21\u64ec\u4eba\u985e\u5c0d\u8a71,\u53ef\u4ee5\u5f9e\u96fb\u8a71\u7ba1\u9053(\u4e3b\u52d5\u6216\u63a5\u6536)\u96c6\u6210,\u4f8b\u5982\u7db2\u7ad9\u3001\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u3001\u5e73\u53f0\u6216\u8a0a\u606f\u7ba1\u9053,\u56de\u7b54\u5e38\u898b\u554f\u984c,\u5354\u52a9\u7528\u6236\u5c0e\u822a,\u751a\u81f3\u4ee5\u81ea\u52d5\u5316\u65b9\u5f0f\u57f7\u884c\u4ea4\u6613,\u4f8b\u5982\u92b7\u552e\u3001\u78ba\u8a8d\/\u91cd\u65b0\u5b89\u6392\u9810\u7d04\u3001\u7e8c\u7d04\/\u7c3d\u7d04\u8a08\u5283,\u751a\u81f3\u516c\u958b\u501f\u8a18\u7684\u8ac7\u5224\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916,\u5728\u9019\u500b\u529f\u80fd\u4e2d,\u6211\u5011\u53ef\u4ee5\u5f37\u8abf\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u6167,\u9019\u662f\u4e00\u7a2e\u4e0d\u65b7\u767c\u5c55\u7684\u6280\u8853,\u65e8\u5728\u63d0\u4f9b\u81ea\u4e3b\u5275\u5efa\u5404\u7a2e\u985e\u578b\u5167\u5bb9(\u4f8b\u5982\u6587\u5b57\u3001\u5716\u50cf\u548c\u5f71\u7247)\u7684\u80fd\u529b\u3002\u5728\u6578\u4f4d\u81ea\u52a9\u670d\u52d9\u4e2d,\u5b83\u53ef\u7528\u65bc\u7522\u751f\u66f4\u8907\u96dc\u548c\u500b\u4eba\u5316\u7684\u56de\u61c9,\u4f7f\u8207\u5ba2\u6236\u7684\u4e92\u52d5\u66f4\u52a0\u6d41\u66a2\u548c\u81ea\u7136\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9084\u6709\u8457\u540d\u7684\u670d\u52d9\u5716\u9a30,\u5b83\u5141\u8a31\u5ba2\u6236\u57f7\u884c\u4ea4\u6613\u548c\u8acb\u6c42\u4fe1\u606f,\u800c\u7121\u9700\u4eba\u5de5\u4ea4\u4e92,\u9664\u4e86\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u672c\u8eab\u4e4b\u5916,\u9019\u4e9b\u90fd\u662f\u5f37\u5927\u7684\u5de5\u5177,\u5141\u8a31\u5ba2\u6236\u8a2a\u554f\u670d\u52d9\u3001\u9032\u884c\u8cfc\u8cb7\u4e26\u8207\u5ba2\u6236\u4e92\u52d5\u3002\u516c\u53f8\u76f4\u63a5\u5728\u4ed6\u5011\u7684\u8a2d\u5099\u4e0a\u4ee5\u654f\u6377\u548c\u5be6\u7528\u7684\u65b9\u5f0f\u3002\u6240\u6709\u9078\u9805\u5c0d\u65bc\u5fb9\u5e95\u6539\u8b8a\u5ba2\u6236\u670d\u52d9\u6eff\u610f\u5ea6\u548c\u6295\u8cc7\u56de\u5831\u7387\u90fd\u975e\u5e38\u5f37\u5927,\u4f46\u9700\u8981\u8003\u616e\u5230\u67d0\u4e9b\u6ce8\u610f\u9ede\u4f86\u4ed4\u7d30\u5be6\u65bd\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u70ba\u4e86\u4f7f\u60a8\u7684\u516c\u53f8\u80fd\u5920\u6295\u8cc7\u6578\u4f4d\u81ea\u52a9\u670d\u52d9\u4e26\u7372\u5f97\u51fa\u8272\u7684\u7d50\u679c,\u5728\u6574\u5408\u6240\u9078\u6280\u8853\u8cc7\u6e90\u6642\u9700\u8981\u5c0f\u5fc3\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u500b\u91cd\u8981\u7684\u63d0\u793a\u662f\u78ba\u4fdd\u89e3\u6c7a\u65b9\u6848\u4ee5\u500b\u4eba\u5316\u7684\u65b9\u5f0f\u958b\u767c,\u4ee5\u4fbf\u5b83\u4ee5\u6700\u5927\u7cbe\u5ea6\u6eff\u8db3\u7528\u6236\u7684\u9700\u6c42,\u4e26\u6eff\u8db3\u7528\u6236\u7684\u9700\u6c42\u30022 SO \u907f\u514d\u53ef\u80fd\u5f15\u8d77\u60a8\u7684\u9ad4\u9a57\u4e0d\u6eff\u610f\u7684\u901a\u7528\u8a0a\u606f\u3002\u6839\u64da\u5ba2\u6236\u56de\u994b\u548c\u6548\u80fd\u8cc7\u6599\u8abf\u6574\u56de\u61c9\u3001\u5c0d\u8a71\u6d41\u7a0b\u548c\u529f\u80fd\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a72\u89e3\u6c7a\u65b9\u6848\u9084\u9700\u8981\u8207\u516c\u53f8\u7684\u5176\u4ed6\u5167\u90e8\u7cfb\u7d71\u96c6\u6210,\u78ba\u4fdd\u5de5\u5177\u7684\u5167\u5bb9\u4e0d\u65b7\u66f4\u65b0\u548c\u76f8\u95dc,\u91cd\u8996\u5176\u529f\u80fd\u548c\u9650\u5236\u7684\u6700\u5927\u900f\u660e\u5ea6\u3002\u9019,\u4e0d\u8981\u5fd8\u8a18\u61c9\u7528\u5373\u6642\u76e3\u63a7\u6a5f\u5236,\u907f\u514d\u932f\u8aa4\u4e26\u78ba\u4fdd\u53ca\u6642\u6e96\u78ba\u8abf\u6574\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u52a9\u65bc\u6578\u4f4d\u81ea\u52a9\u670d\u52d9\u826f\u597d\u6548\u80fd\u7684\u53e6\u4e00\u500b\u91cd\u8981\u63d0\u793a\u662f\u61c9\u7528\u983b\u7e41\u7684\u6e2c\u8a66\u4f86\u8b58\u5225\u53ef\u80fd\u7684\u6545\u969c\u548c\u6539\u9032\u6a5f\u6703\u3002\u6240\u6709\u9019\u4e9b\u90fd\u7531\u5168\u901a\u8def\u652f\u63f4\u78ba\u4fdd,\u9019\u5c07\u78ba\u4fdd\u6578\u4f4d\u81ea\u52a9\u670d\u52d9\u89e3\u6c7a\u65b9\u6848\u7684\u6709\u6548\u6027,\u78ba\u4fdd\u6240\u63d0\u4f9b\u56de\u61c9\u7684\u4e00\u81f4\u6027,\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u89e3\u6c7a\u80fd\u529b\u4e26\u78ba\u4fdd\u7a4d\u6975\u7684\u5ba2\u6236\u9ad4\u9a57\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6beb\u7121\u7591\u554f,\u516c\u53f8\u548c\u5ba2\u6236\u672c\u8eab\u5c07\u900f\u904e\u9019\u9805\u7b56\u7565\u7372\u5f97\u597d\u8655,\u5982\u679c\u60a8\u7684\u4f01\u696d\u5c1a\u672a\u52a0\u5165\u9019\u4e00\u8da8\u52e2,\u8acb\u77e5\u9053\u60a8\u932f\u904e\u4e86\u4e00\u500b\u5de8\u5927\u7684\u6a5f\u6703,\u7121\u6cd5\u7372\u5f97\u66f4\u512a\u5316\u3001\u6709\u6548\u548c\u5b89\u5168\u7684\u89e3\u6c7a\u65b9\u6848\u4f86\u63d0\u9ad8\u60a8\u7684\u5ba2\u6236\u5728\u6574\u500b\u8cfc\u8cb7\u904e\u7a0b\u4e2d\u7684\u6eff\u610f\u5ea6\u548c\u9ad4\u9a57\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Em um mercado onde a experi\u00eancia do cliente \u00e9 o grande comandante do sucesso e prosperidade dos neg\u00f3cios, investir no autoatendimento digital pode ser um enorme diferencial competitivo da sua [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":1978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[47,68,43],"class_list":["post-2131","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-dicas-artigos","tag-artigos","tag-dicas","tag-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/posts\/2131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/comments?post=2131"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/posts\/2131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/media\/1978"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/media?parent=2131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/categories?post=2131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/tags?post=2131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}