{"id":545,"date":"2024-06-26T07:16:13","date_gmt":"2024-06-26T10:16:13","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=545"},"modified":"2024-06-26T07:16:14","modified_gmt":"2024-06-26T10:16:14","slug":"o-que-e-pixel-do-facebook","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/o-que-e-pixel-do-facebook\/","title":{"rendered":"\u4ec0\u9ebc\u662f Facebook Pixel?"},"content":{"rendered":"

\u5b9a\u7fa9:<\/strong><\/p>\n\n\n\n

Facebook Pixel \u662f Facebook(\u73fe\u70ba Meta)\u63d0\u4f9b\u7684\u9ad8\u7d1a\u8ffd\u8e64\u7a0b\u5f0f\u78bc,\u5b89\u88dd\u5728\u7db2\u7ad9\u4e0a\u5f8c,\u60a8\u53ef\u4ee5\u76e3\u63a7\u3001\u5206\u6790\u548c\u512a\u5316\u7528\u6236\u8207 Facebook \u548c Instagram \u5ee3\u544a\u76f8\u95dc\u7684\u64cd\u4f5c\u3002.<\/p>\n\n\n\n

\u4e3b\u8981\u6982\u5ff5:<\/strong><\/p>\n\n\n\n

\u9019\u6bb5\u7c21\u77ed\u7684 JavaScript \u7a0b\u5f0f\u78bc\u5145\u7576\u5ee3\u544a\u5546\u7db2\u7ad9\u548c Facebook \u5ee3\u544a\u5e73\u53f0\u4e4b\u9593\u7684\u6a4b\u6a11,\u6536\u96c6\u6709\u95dc\u8a2a\u5ba2\u884c\u70ba\u53ca\u5176\u8207\u5ee3\u544a\u4e92\u52d5\u7684\u5bf6\u8cb4\u8cc7\u6599\u3002.<\/p>\n\n\n\n

\u4e3b\u8981\u7279\u9ede:<\/strong><\/p>\n\n\n\n

1\u3002 \u8f49\u63db\u8ffd\u8e64:<\/p>\n\n\n\n

   \u76e3\u63a7\u4f7f\u7528\u8005\u5728\u7db2\u7ad9\u4e0a\u57f7\u884c\u7684\u7279\u5b9a\u64cd\u4f5c\u3002.<\/p>\n\n\n\n

2\u3002 \u518d\u884c\u92b7:<\/p>\n\n\n\n

   ''\u8b93\u60a8\u5efa\u7acb\u81ea\u8a02\u53d7\u773e\u7fa4\u9ad4\u4ee5\u9032\u884c\u91cd\u5b9a\u5411\u3002.<\/p>\n\n\n\n

3\u3002 \u5ee3\u544a\u512a\u5316:<\/p>\n\n\n\n

   . \u6839\u64da\u6536\u96c6\u7684\u6578\u64da\u6539\u5584\u5ee3\u544a\u6295\u653e\u3002.<\/p>\n\n\n\n

4\u3002 \u8f49\u63db\u5206\u914d:<\/p>\n\n\n\n

   \u5c07\u8f49\u63db\u95dc\u806f\u5230\u7522\u751f\u5b83\u5011\u7684\u7279\u5b9a\u5ee3\u544a\u3002.<\/p>\n\n\n\n

5\u3002 \u884c\u70ba\u5206\u6790:<\/p>\n\n\n\n

   2 \u63d0\u4f9b\u5c0d\u7db2\u7ad9\u4e0a\u4f7f\u7528\u8005\u884c\u70ba\u7684\u898b\u89e3\u3002.<\/p>\n\n\n\n

\u529f\u80fd:<\/strong><\/p>\n\n\n\n

1. \u5b89\u88dd:<\/p>\n\n\n\n

   \u8a72\u7a0b\u5f0f\u78bc\u63d2\u5165\u5230\u7db2\u7ad9\u7684\u6a19\u982d\u4e2d\u3002.<\/p>\n\n\n\n

2. \u6fc0\u6d3b:<\/p>\n\n\n\n

   \u7576\u4f7f\u7528\u8005\u8207\u7db2\u7ad9\u4e92\u52d5\u6642,IS \u88ab\u555f\u52d5\u3002.<\/p>\n\n\n\n

3\u3002 \u8cc7\u6599\u6536\u96c6:<\/p>\n\n\n\n

   . \u8a18\u9304\u6709\u95dc\u4f7f\u7528\u8005\u64cd\u4f5c\u7684\u8cc7\u8a0a\u3002.<\/p>\n\n\n\n

4\u3002\u50b3\u8f38:<\/p>\n\n\n\n

   ^^^envia \u70ba Facebook \u6536\u96c6\u7684\u6578\u64da\u3002.<\/p>\n\n\n\n

5. \u8655\u7406:<\/p>\n\n\n\n

   ''Facebook \u5206\u6790\u6578\u64da\u4ee5\u512a\u5316\u884c\u92b7\u6d3b\u52d5\u3002.<\/p>\n\n\n\n

\u4e8b\u4ef6\u985e\u578b:<\/strong><\/p>\n\n\n\n

1\u3002 \u6a19\u6e96\u6d3b\u52d5:<\/p>\n\n\n\n

   \u9810\u8a2d\u64cd\u4f5c,\u4f8b\u5982\u201c\u65b0\u589e\u81f3 CART\u201d\u6216\u201c\u958b\u59cb\u7d50\u5e33\u201d\u3002.<\/p>\n\n\n\n

2\u3002 \u5ba2\u88fd\u5316\u6d3b\u52d5:<\/p>\n\n\n\n

   \u5ee3\u544a\u5546\u5b9a\u7fa9\u7684\u5177\u9ad4\u64cd\u4f5c\u3002.<\/p>\n\n\n\n

3\u3002 \u8f49\u63db\u4e8b\u4ef6:<\/p>\n\n\n\n

   \u9ad8\u50f9\u503c\u7684\u8cfc\u8cb7\u6216\u8a3b\u518a\u3002.<\/p>\n\n\n\n

\u597d\u8655:<\/strong><\/p>\n\n\n\n

1\u3002\u7cbe\u5bc6\u5206\u6bb5:<\/p>\n\n\n\n

   ''\u5275\u9020\u9ad8\u5ea6\u7279\u5b9a\u7684\u76ee\u6a19\u53d7\u773e\u3002.<\/p>\n\n\n\n

2\u3002 \u6d3b\u52d5\u512a\u5316:<\/p>\n\n\n\n

   ^ \u6839\u64da\u771f\u5be6\u6578\u64da\u63d0\u9ad8\u5ee3\u544a\u6548\u80fd\u3002.<\/p>\n\n\n\n

3\u3002 \u6295\u8cc7\u5831\u916c\u7387\u8861\u91cf:<\/p>\n\n\n\n

   ''\u5b83\u5141\u8a31\u8a08\u7b97\u5ee3\u544a\u6295\u8cc7\u56de\u5831\u3002.<\/p>\n\n\n\n

4\u3002 \u8de8\u8a2d\u5099\u8ffd\u8e64:<\/p>\n\n\n\n

   ''\u4e0d\u540c\u8a2d\u5099\u4e0a\u7684\u516c\u53f8\u4f7f\u7528\u8005\u3002.<\/p>\n\n\n\n

5\u3002 \u6709\u50f9\u503c\u7684\u898b\u89e3:<\/p>\n\n\n\n

   \u63d0\u4f9b\u6709\u95dc\u4f7f\u7528\u8005\u884c\u70ba\u7684\u8a73\u7d30\u6578\u64da\u3002.<\/p>\n\n\n\n

\u96b1\u79c1\u6ce8\u610f\u4e8b\u9805:<\/strong><\/p>\n\n\n\n

1\u3002 GDPR \u5408\u898f\u6027:<\/p>\n\n\n\n

   \u6b50\u76df\u4f7f\u7528\u8005\u540c\u610f\u7684\u5fc5\u8981\u6027\u3002.<\/p>\n\n\n\n

2. \u900f\u660e\u5ea6:<\/p>\n\n\n\n

   ''\u901a\u77e5\u7528\u6236\u6709\u95dc\u4f7f\u7528 Pixel \u7684\u8cc7\u8a0a\u3002.<\/p>\n\n\n\n

3. \u4f7f\u7528\u8005\u63a7\u5236:<\/p>\n\n\n\n

   2 \u63d0\u4f9b\u9078\u64c7\u9000\u51fa\u8ffd\u8e64\u7684\u9078\u9805\u3002.<\/p>\n\n\n\n

\u5be6\u65bd:<\/strong><\/p>\n\n\n\n

1. \u50cf\u7d20\u5275\u5efa:<\/p>\n\n\n\n

   ^^^^\u5728Facebook\u7684\u5ee3\u544a\u5e73\u53f0\u4e0a\u7372\u5f97\u8a55\u7d1a\u3002.<\/p>\n\n\n\n

2\u3002 \u73fe\u5834\u5b89\u88dd:<\/p>\n\n\n\n

   \u5c07\u7a0b\u5f0f\u78bc\u63d2\u5165\u7db2\u7ad9\u7684\u6a19\u982d\u4e2d\u3002.<\/p>\n\n\n\n

3\u3002 \u4e8b\u4ef6\u914d\u7f6e:<\/p>\n\n\n\n

   \u5b9a\u7fa9\u8981\u8ffd\u8e64\u7684\u4e8b\u4ef6\u3002.<\/p>\n\n\n\n

4\u3002 \u6e2c\u8a66\u548c\u9a57\u8b49:<\/p>\n\n\n\n

   ''\u4f7f\u7528 Facebook Pixel Helper \u7b49\u5de5\u5177\u3002.<\/p>\n\n\n\n

\u6700\u4f73\u5be6\u8e10:<\/strong><\/p>\n\n\n\n

1\u3002\u5b89\u88dd\u6b63\u78ba:<\/p>\n\n\n\n

   \u78ba\u4fdd\u7a0b\u5f0f\u78bc\u51fa\u73fe\u5728\u6240\u6709\u9801\u9762\u4e0a\u3002.<\/p>\n\n\n\n

2\u3002 \u4e8b\u4ef6\u7684\u660e\u78ba\u5b9a\u7fa9:<\/p>\n\n\n\n

   \u8b58\u5225\u548c\u914d\u7f6e\u8207\u696d\u52d9\u76f8\u95dc\u7684\u4e8b\u4ef6\u3002.<\/p>\n\n\n\n

3\u3002 \u7522\u54c1\u76ee\u9304\u7684\u4f7f\u7528:<\/p>\n\n\n\n

   ''\u8207\u52d5\u614b\u5ee3\u544a\u76ee\u9304\u6574\u5408\u3002.<\/p>\n\n\n\n

4\u3002 \u5b9a\u671f\u66f4\u65b0:<\/p>\n\n\n\n

   ''\u8b93\u50cf\u7d20\u66f4\u65b0\u6700\u65b0\u7248\u672c\u3002.<\/p>\n\n\n\n

5\u3002 \u9023\u7e8c\u76e3\u6e2c:<\/p>\n\n\n\n

   ''\u5b9a\u671f\u5be9\u67e5\u6536\u96c6\u5230\u7684\u6578\u64da\u3002.<\/p>\n\n\n\n

\u9650\u5236:<\/strong><\/p>\n\n\n\n

1\u3002 \u5c0d Cookie \u7684\u4f9d\u8cf4:<\/p>\n\n\n\n

   . \u53ef\u80fd\u53d7\u5230\u5ee3\u544a\u6514\u622a\u5668\u7684\u5f71\u97ff\u3002.<\/p>\n\n\n\n

2\u3002 \u96b1\u79c1\u9650\u5236:<\/p>\n\n\n\n

   ^^^ \u9075\u5b88 GDPR \u548c CCPA \u7b49\u6cd5\u898f\u3002.<\/p>\n\n\n\n

3\u3002 \u7cbe\u5ea6\u6709\u9650:<\/p>\n\n\n\n

   ^ \u50cf\u7d20\u6578\u64da\u548c\u5176\u4ed6\u5206\u6790\u4e4b\u9593\u53ef\u80fd\u5b58\u5728\u5dee\u7570\u3002.<\/p>\n\n\n\n

\u6574\u5408:<\/strong><\/p>\n\n\n\n

1.\u96fb\u5b50\u5546\u52d9\u5e73\u53f0:<\/p>\n\n\n\n

   io Shopify\u3001WooCommerce\u3001Magento \u7b49\u3002.<\/p>\n\n\n\n

2\u3002 \u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u7cfb\u7d71:<\/p>\n\n\n\n

   2 Salesforce\u3001HubSpot \u7b49\u3002.<\/p>\n\n\n\n

3. \u5206\u6790\u5de5\u5177:<\/p>\n\n\n\n

   ^Google\u5206\u6790,Adobe\u5206\u6790\u3002.<\/p>\n\n\n\n

\u672a\u4f86\u8da8\u52e2:<\/strong><\/p>\n\n\n\n

1. \u6a5f\u5668\u5b78\u7fd2:<\/p>\n\n\n\n

   ^ \u589e\u52a0\u4f7f\u7528\u4eba\u5de5\u667a\u6167\u4f86\u512a\u5316\u5ee3\u544a\u3002.<\/p>\n\n\n\n

2\u3002 \u589e\u5f37\u96b1\u79c1:<\/p>\n\n\n\n

   \u958b\u767c\u66f4\u591a\u5c0a\u91cd\u96b1\u79c1\u7684\u8ffd\u8e64\u65b9\u6cd5\u3002.<\/p>\n\n\n\n

3\u3002 \u8207\u5176\u4ed6\u5e73\u53f0\u6574\u5408:<\/p>\n\n\n\n

   ^^^^ \u64f4\u5c55\u5230 Facebook\/Instagram \u751f\u614b\u7cfb\u7d71\u4e4b\u5916\u3002.<\/p>\n\n\n\n

\u7d50\u8ad6:<\/strong><\/p>\n\n\n\n

\u5c0d\u65bc\u5e0c\u671b\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6578\u4f4d\u5ee3\u544a\u6295\u8cc7\u56de\u5831\u7684\u5ee3\u544a\u5546\u4f86\u8aaa,Facebook Pixel \u662f\u4e00\u500b\u5f37\u5927\u4e14\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\u3002\u900f\u904e\u63d0\u4f9b\u6709\u95dc\u7528\u6236\u884c\u70ba\u7684\u6e96\u78ba\u6578\u64da\u4e26\u5be6\u73fe\u9ad8\u5ea6\u7cbe\u7d30\u7684\u5b9a\u4f4d,Pixel \u53ef\u4ee5\u5be6\u73fe\u66f4\u6709\u6548\u548c\u500b\u4eba\u5316\u7684\u884c\u92b7\u6d3b\u52d5\u3002\u7136\u800c,\u5b83\u7684\u4f7f\u7528\u5e36\u4f86\u4e86\u91cd\u5927\u8cac\u4efb\u96a8\u8457\u6578\u4f4d\u683c\u5c40\u7684\u767c\u5c55,Facebook Pixel \u5c07\u7e7c\u7e8c\u9069\u61c9,\u63d0\u4f9b\u65b0\u7684\u529f\u80fd\u548c\u65b9\u6cd5\u4f86\u6eff\u8db3\u5ee3\u544a\u5546\u4e0d\u65b7\u8b8a\u5316\u7684\u9700\u6c42\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

Defini\u00e7\u00e3o: O Facebook Pixel \u00e9 um c\u00f3digo de rastreamento avan\u00e7ado fornecido pelo Facebook (agora Meta) que, quando instalado em um site, permite monitorar, analisar e otimizar as a\u00e7\u00f5es dos usu\u00e1rios em rela\u00e7\u00e3o aos an\u00fancios do Facebook e Instagram. Conceito Principal: Este pequeno trecho de c\u00f3digo JavaScript atua como uma ponte entre o site de um […]<\/p>\n","protected":false},"author":1,"featured_media":546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,41],"tags":[],"class_list":{"0":"post-545","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-glossario"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/posts\/545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/comments?post=545"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/posts\/545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/media\/546"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/media?parent=545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/categories?post=545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/tags?post=545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}