{"id":84744,"date":"2025-06-11T09:00:30","date_gmt":"2025-06-11T12:00:30","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=84744"},"modified":"2025-06-11T09:00:31","modified_gmt":"2025-06-11T12:00:31","slug":"confianca-em-influenciadores-e-e-commerce-impulsionam-consumo-no-dia-dos-namorados-aponta-levantamento-da-loi","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/confianca-em-influenciadores-e-e-commerce-impulsionam-consumo-no-dia-dos-namorados-aponta-levantamento-da-loi\/","title":{"rendered":"LOI \u8abf\u67e5\u6307\u51fa,\u5c0d\u5f71\u97ff\u8005\u7684\u4fe1\u4efb\u548c\u96fb\u5b50\u5546\u52d9\u53ef\u4ee5\u4fc3\u9032\u60c5\u4eba\u7bc0\u7684\u6d88\u8cbb"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u4e00\u9805\u8abf\u67e5\u7531\u00a0<a href=\"https:\/\/loi.digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6d1b\u4f0a<\/a>, \u5c08\u9580\u5f9e\u4e8b\u5f71\u97ff\u8005\u884c\u92b7\u7684\u8aee\u8a62\u8868\u660e\u00a0<strong>\u60c5\u4eba\u7bc0\u662f\u5df4\u897f\u8cbf\u6613\u6700\u91cd\u8981\u7684\u56db\u500b\u65e5\u671f\u4e4b\u4e00<\/strong>, ,\u50c5\u843d\u5f8c\u65bc\u8056\u8a95\u7bc0\u3001\u6bcd\u89aa\u7bc0\u548c\u7236\u89aa\u7bc0\u3002\u4eca\u5e74,\u4eba\u5011\u671f\u671b\u65e5\u671f\u6703\u6539\u8b8a\u00a0<strong>R$2214\u5104<\/strong>\u00a0\u6839\u64da CNDL \u6578\u64da,\u96f6\u552e\u548c\u670d\u52d9\u696d\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a72\u7814\u7a76\u6536\u96c6\u4e86 Globo &amp; PiniOn \u7684\u8abf\u67e5\u300cDia dos Namorados 2025\u300d\u7b49\u4f86\u6e90\u4ee5\u53ca CNDL\/SPC Brazil \u7684\u6578\u64da,\u5f37\u8abf\u4e86\u6578\u4f4d\u5f71\u97ff\u8005\u5728\u6d88\u8cbb\u8005\u65c5\u7a0b\u4e2d\u7684\u4f5c\u7528\u3002\u6839\u64da\u8abf\u67e5,\u00a0<strong>78% \u5df4\u897f\u4eba\u8a8d\u70ba\u5167\u5bb9\u5275\u4f5c\u8005\u7684\u5efa\u8b70\u662f\u53ef\u9760\u7684<\/strong>, \u548c\u00a0<strong>73% \u5df2\u7d93\u900f\u904e\u5f71\u97ff\u8005\u7684\u6307\u793a\u8cfc\u8cb7\u4e86\u7522\u54c1<\/strong>, ,\u6307\u6578\u8d85\u904e\u5168\u7403\u5e73\u5747\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLOI \u806f\u5408\u5275\u59cb\u4eba Felipe Colaneri \u8868\u793a,\u300c\u5f71\u97ff\u529b\u8005\u4e0d\u518d\u53ea\u662f\u8a72\u7b56\u7565\u7684\u4e00\u90e8\u5206:\u5b83\u5011\u662f\u6d88\u8cbb\u8005\u9748\u611f\u548c\u6c7a\u7b56\u7684\u4e3b\u8981\u7ba1\u9053\u300d\u3002\u300c\u5f71\u97ff\u529b\u884c\u92b7\u4e0d\u518d\u662f\u5b64\u7acb\u7684\u6771\u897f,\u800c\u662f\u6210\u70ba\u6838\u5fc3,\u5c24\u5176\u662f\u5728\u7d04\u6703\u4e2d\u300d\u4f8b\u5982\u60c5\u4eba\u7bc0\u300d\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916,\u8abf\u67e5\u986f\u793a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7f8e\u5bb9\u7522\u54c1\u3001\u670d\u88dd\u548c\u5de7\u514b\u529b\/\u7cd6\u679c<\/strong>\u00a0\u5728\u8cfc\u8cb7\u6700\u591a\u7684\u5546\u54c1\u548c\u6700\u60f3\u8981\u7684\u5546\u54c1\u4e2d\u8655\u65bc\u9818\u5148\u5730\u4f4d;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O\u00a0<strong>\u5e73\u5747\u9580\u7968\u9810\u671f<\/strong>\u00a0\u5118\u7ba1\u5e7e\u4e4e\u4e00\u534a (46%) \u5c07\u6602\u8cb4\u7684\u79ae\u7269\u8207\u5728\u95dc\u4fc2\u4e2d\u8868\u73fe\u51fa\u7684\u91cd\u8981\u6027\u806f\u7e6b\u8d77\u4f86,\u4f46\u5b83\u7684\u50f9\u683c\u9ad8\u9054 R$ 300;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>62%\u7684\u6d88\u8cbb\u8005\u66f4\u559c\u6b61\u5be6\u9ad4\u5e97<\/strong>, (,\u4e3b\u8981\u662f\u65b9\u4fbf\u4ea4\u63db);<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5118\u7ba1\u5982\u6b64,\u00a0<strong>\u96fb\u5b50\u5546\u52d9\u4ecd\u7136\u5177\u6709\u76f8\u95dc\u6027<\/strong>, 73% \u7684\u7dda\u4e0a\u8cfc\u7269\u8005\u9078\u64c7\u61c9\u7528\u7a0b\u5e8f,22% \u751a\u81f3\u8003\u616e\u5c07 Instagram \u4f5c\u70ba\u8cfc\u8cb7\u5e73\u53f0;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8cfc\u8cb7\u884c\u70ba\u958b\u59cb\u52a0\u5287\u00a0<strong>\u65e5\u671f\u524d 15 \u5929\u81f3 1 \u9031\u4e4b\u9593<\/strong>, ,\u7a81\u51fa\u986f\u793a\u6700\u5f8c\u4e00\u523b\u7684\u8cfc\u8cb7,\u76f4\u63a5\u53cd\u6620\u4e86 Google \u4e0a\u7684\u641c\u5c0b\u6a21\u5f0f\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u53e6\u4e00\u500b\u5f15\u8d77\u95dc\u6ce8\u7684\u6578\u64da\u662f 2024 \u5e74\u92b7\u552e\u984d\u7684\u6210\u9577,\u6210\u9577\u4e86\u00a0<strong>\u7e3d\u5171 4.9%<\/strong>\u00a0\u5728\u7d00\u5ff5\u65e5\u671f\u9593,\u00a0<strong>\u96fb\u5b50\u5546\u52d9\u662f\u4eae\u9ede,\u8a08\u8cbb\u6700\u9ad8\u9ede\u70ba15.5%<\/strong>, ,\u6839\u64da Cielo de Varejo \u6307\u6578\u64f4\u5c55\u3002\u6210\u9577\u6700\u5feb\u7684\u7d30\u5206\u5e02\u5834\u5305\u62ec\u773c\u93e1\u548c\u73e0\u5bf6(+19,1%)\u4ee5\u53ca\u5316\u599d\u54c1(+9,6%),\u589e\u5f37\u4e86\u7576\u6642\u9019\u4e9b\u5e02\u5834\u7684\u5be6\u529b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7814\u7a76\u4e5f\u986f\u793a\u4e86\u79ae\u54c1\u63a5\u53d7\u8005\u5728\u8cfc\u8cb7\u904e\u7a0b\u4e2d\u7684\u5f71\u97ff\u529b:\u00a0<strong>\u5927\u591a\u6578\u6d88\u8cbb\u8005\u4f9d\u8cf4\u6240\u63d0\u4f9b\u7684\u4eba\u7684\u63d0\u793a<\/strong>\u00a0\u5728\u6c7a\u5b9a\u8cb7\u4ec0\u9ebc\u6642\u3002\u6b64\u5916,\u00a0<strong>66% \u7684\u53d7\u8a2a\u8005\u63d0\u524d 15 \u81f3 30 \u5929\u958b\u59cb\u5c0b\u627e\u79ae\u7269<\/strong>, \u4f46\u8c37\u6b4c\u6307\u51fa,\u5927\u591a\u6578\u8cfc\u8cb7\u5be6\u969b\u4e0a\u767c\u751f\u5728\u4e0a\u9031,\u5373\u524d\u5915,\u751a\u81f3\u60c5\u4eba\u7bc0\u672c\u8eab,\u9019\u8868\u660e\u8cfc\u8cb7\u6c7a\u7b56\u7684\u885d\u52d5\u7a0b\u5ea6\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7814\u7a76\u4e5f\u6307\u51fa\u4e86\u5c0dZ\u4e16\u4ee3\u884c\u70ba\u7684\u597d\u5947\u5fc3:\u5e74\u8f15\u4eba\u662f\u00a0<strong>\u7d04\u6703\u5c11\u4e86<\/strong>, \u9019\u53cd\u6620\u4e86\u793e\u4ea4\u7db2\u8def\u7684\u5bc6\u96c6\u4f7f\u7528\u4ee5\u53ca\u5c0d\u767d\u5929\u6d3b\u52d5\u548c\u6236\u5916\u9ad4\u9a57\u7684\u65e5\u76ca\u504f\u597d,\u800c\u4e0d\u662f\u50b3\u7d71\u7684\u591c\u751f\u6d3b\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Um levantamento feito pela\u00a0LOI, consultoria especializada em marketing de influ\u00eancia, mostra que o\u00a0Dia dos Namorados segue entre as quatro datas mais importantes para o com\u00e9rcio brasileiro, ficando atr\u00e1s apenas do [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-84744","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/posts\/84744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/comments?post=84744"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/posts\/84744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/media\/9731"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/media?parent=84744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/categories?post=84744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/tags?post=84744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}