{"id":85835,"date":"2025-07-22T13:40:23","date_gmt":"2025-07-22T16:40:23","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=85835"},"modified":"2025-07-22T13:40:24","modified_gmt":"2025-07-22T16:40:24","slug":"checkout-complicado-ainda-e-um-dos-principais-viloes-do-e-commerce-brasileiro-aponta-pesquisa","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/checkout-complicado-ainda-e-um-dos-principais-viloes-do-e-commerce-brasileiro-aponta-pesquisa\/","title":{"rendered":"\u7814\u7a76\u8868\u660e,\u8907\u96dc\u7684\u7d50\u5e33\u4ecd\u7136\u662f\u5df4\u897f\u96fb\u5b50\u5546\u52d9\u7684\u4e3b\u8981\u60e1\u68cd\u4e4b\u4e00"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u5df4\u897f\u96fb\u5b50\u5546\u52d9\u6700\u5927\u7684\u96e3\u984c\u4e4b\u4e00\u662f\u5176\u9ad8\u8cfc\u7269\u8eca\u5ee2\u68c4\u7387,\u5df2\u7d93\u8d85\u904e\u4e86&nbsp;<a href=\"https:\/\/www.ecommercebrasil.com.br\/noticias\/taxa-de-abandono-de-carrinhos-ultrapassa-80-e-destaca-desafios-no-e-commerce-brasileiro\" target=\"_blank\" rel=\"noreferrer noopener\">80%<\/a>. \u70ba\u4e86\u66f4\u597d\u5730\u7406\u89e3\u539f\u56e0,OneKey Payments \u767c\u5e03\u4e86\u300c\u7834\u58de\u6027\u652f\u4ed8\u300d\u7814\u7a76\u5831\u544a,\u63ed\u793a\u4e86\u963b\u7919\u8cfc\u8cb7\u4e4b\u65c5\u7684\u8981\u9ede\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>62.61 T3T<\/strong>&nbsp;\u7531\u65bc\u586b\u5beb\u8868\u683c\u6642\u904e\u591a\u5f37\u5236\u6027\u6578\u64da,\u90e8\u5206\u6d88\u8cbb\u8005\u5df2\u7d93\u653e\u68c4\u7dda\u4e0a\u8cfc\u8cb7;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>92.81 T3T<\/strong>&nbsp;\u653e\u68c4\u4ea4\u6613,\u56e0\u70ba\u4ed6\u5011\u7121\u6cd5\u5b58\u53d6\u767c\u9001\u8eab\u4efd\u9a57\u8b49\u78bc(OTP)\u7684\u8a2d\u5099;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>93.71 T3T<\/strong>&nbsp;\u4ed6\u5011\u505c\u6b62\u4e86\u8cfc\u8cb7,\u56e0\u70ba\u7db2\u7ad9\u6c92\u6709\u6b63\u78ba\u8f09\u5165\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8907\u96dc\u7684\u652f\u4ed8\u6d41\u7a0b\u3001\u7de9\u6162\u7684\u9801\u9762\u548c\u610f\u60f3\u4e0d\u5230\u7684\u8981\u6c42\u662f\u4e3b\u8981\u539f\u56e0\u4e4b\u4e00\u3002\u7136\u800c,\u8ca0\u8cac\u8abf\u67e5\u7684\u652f\u4ed8\u6a5f\u69cb\u8a8d\u70ba,\u65b0\u6280\u8853\u548c\u652f\u4ed8\u6a21\u5f0f\u6709\u6f5b\u529b\u89e3\u6c7a\u5df4\u897f\u6578\u4f4d\u5546\u52d9\u7684\u6b77\u53f2\u554f\u984c\u3002 OneKey Payments \u57f7\u884c\u9577 Cesar Garcia \u89e3\u91cb\u8aaa,\u300c\u6578\u64da\u6e05\u695a\u5730\u8868\u660e,\u652f\u4ed8\u6469\u64e6\u4e00\u76f4\u662f\u64a4\u56de\u8cfc\u8cb7\u7684\u95dc\u9375\u56e0\u7d20,\u4f46\u5f88\u5c11\u88ab\u63a2\u7d22\u300d\u3002 \u201c\u53e6\u4e00\u65b9\u9762,\u6d88\u8cbb\u8005\u6307\u51fa\u7684\u8a31\u591a\u554f\u984c\u5df2\u7d93\u53ef\u4ee5\u900f\u904e\u5275\u65b0\u7684\u89e3\u6c7a\u65b9\u6848\u4f86\u89e3\u6c7a\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5118\u7ba1\u96f6\u552e\u5546\u958b\u59cb\u610f\u8b58\u5230\u652f\u4ed8\u6b65\u9a5f\u5728\u92b7\u552e\u8f49\u63db\u4e2d\u7684\u91cd\u8981\u6027,\u4f46\u8abf\u67e5\u6307\u51fa,\u9019\u4e00\u6bd4\u4f8b\u7565\u9ad8\u65bc\u4e00\u534a(<strong>54%<\/strong>) \u96f6\u552e\u5546\u8a8d\u70ba\u652f\u4ed8\u9ad4\u9a57\u662f\u54c1\u724c\u8072\u8b7d\u7684\u57fa\u790e\u3002.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u51f1\u6492\u5c07\u9019\u500b\u6578\u5b57\u8207\u6d88\u8cbb\u8005\u7684\u6578\u5b57\u9032\u884c\u4e86\u6bd4\u8f03:\u5e7e\u4e4e\u56db\u5206\u4e4b\u4e09(()<strong>73,1%<\/strong>) \u6307\u51fa,\u5728\u5169\u500b\u7af6\u722d\u54c1\u724c\u4e4b\u9593\u9032\u884c\u9078\u64c7\u6642,\u9996\u9078\u7684\u4ed8\u6b3e\u65b9\u5f0f\u548c\u6d41\u7a0b\u53ef\u80fd\u5177\u6709\u6c7a\u5b9a\u6027\u4f5c\u7528\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u300c\u6d88\u8cbb\u8005\u5c0d\u652f\u4ed8\u9ad4\u9a57\u7684\u91cd\u8996\u7a0b\u5ea6\u8207\u5e97\u4e3b\u5c0d\u652f\u4ed8\u9ad4\u9a57\u7684\u770b\u6cd5\u4e4b\u9593\u4ecd\u7136\u5b58\u5728\u4e0d\u5339\u914d,\u300d\u4ed6\u8a55\u4f30\u9053\u3002\u5e7e\u4e4e\u5341\u5206\u4e4b\u4e5d\u7684\u6d88\u8cbb\u8005(<strong>87,5%<\/strong>) \u5c07\u60a8\u7684\u6d41\u7a0b\u548c\u9996\u9078\u4ed8\u6b3e\u65b9\u5f0f\u8996\u70ba\u91cd\u8981\u7684\u4e8b\u60c5\u300d(<strong>73,1%<\/strong>) \u6216 4\u2018&nbsp;<strong>(14,4%<\/strong>) \u5728\u8cfc\u8cb7\u6c7a\u5b9a\u4e2d\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u4eca,\u6578\u4f4d\u6d88\u8cbb\u8005\u671f\u671b\u5feb\u901f\u3001\u4e00\u9375\u5f0f\u652f\u4ed8,\u4e26\u8f15\u9b06\u653e\u68c4\u6f2b\u9577\u6216\u8907\u96dc\u7684\u7d50\u5e33\u65c5\u7a0b\u3002\u4ed6\u8aaa,\u300c\u652f\u4ed8\u4e0d\u50c5\u50c5\u662f\u6280\u8853,\u800c\u662f\u4fe1\u4efb\u3001\u5fe0\u8aa0\u548c\u6c38\u7e8c\u6210\u9577\u300d\u3002 \u201c\u5982\u679c\u4f60\u70ba\u5df4\u897f\u6d88\u8cbb\u8005\u63d0\u4f9b\u76f4\u89ba\u3001\u5b89\u5168\u3001\u53ef\u9810\u6e2c\u548c\u7121\u6469\u64e6\u7684\u6d41\u7a0b,\u4f60\u7684\u54c1\u724c\u5c07\u50cf\u5b83\u63d0\u4f9b\u7684\u7522\u54c1\u6216\u670d\u52d9\u4e00\u6a23\u53d7\u5230\u91cd\u8996\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a72\u516c\u53f8\u4ee5 Pix \u70ba\u4f8b,\u8aaa\u660e\u7576\u4ee5\u7528\u6236\u70ba\u4e2d\u5fc3\u6642,\u79d1\u6280\u5982\u4f55\u514b\u670d\u653e\u68c4\u8cfc\u7269\u8eca\u7684\u969c\u7919\u3002Pix \u7684\u65b9\u6cd5\u5df2\u7d93\u8d85\u8d8a\u4e86\u4fe1\u7528\u5361&nbsp;<a href=\"https:\/\/www.cnnbrasil.com.br\/economia\/financas\/pix-passa-o-cartao-de-credito-como-meio-de-pagamento-online-preferido-no-brasil-diz-pesquisa\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u591a\u7528<\/a>&nbsp;\u5c0d\u65bc\u7db2\u4e0a\u8cfc\u7269\u4f86\u8aaa,\u5b83\u4e5f\u5df2\u7d93\u6bd4\u7db2\u4e0a\u8cfc\u7269\u66f4\u53d7\u6b61\u8fce\u4e86&nbsp;<a href=\"https:\/\/www.bcb.gov.br\/detalhenoticia\/20673\/noticia\" target=\"_blank\" rel=\"noreferrer noopener\">\u73fe\u91d1<\/a>&nbsp;\u9762\u5c0d\u9762\u652f\u4ed8\u3002\u201c\u5b83\u7c21\u55ae\u3001\u5b89\u5168\u3001\u5feb\u901f,\u672c\u8cea\u4e0a,\u652f\u4ed8\u61c9\u8a72\u7684\u4e00\u5207\u90fd\u662f\u5982\u6b64\u3002\u4ee5\u53ca\u5b9a\u671f\u4ed8\u6b3e,\u5c24\u5176\u662f\u6700\u8fd1\u63a8\u51fa\u7684&nbsp;<a href=\"https:\/\/agenciabrasil.ebc.com.br\/economia\/noticia\/2025-06\/bancos-passam-oferecer-pix-automatico-partir-desta-segunda\" target=\"_blank\" rel=\"noreferrer noopener\">\u50cf\u7d20\u81ea\u52d5<\/a>, \u9019\u4f4d\u9ad8\u5c64\u8868\u793a,\u8a72\u7cfb\u7d71\u91cd\u65b0\u5b9a\u7fa9\u4e86\u54c1\u724c\u5982\u4f55\u63d0\u4f9b\u4fbf\u5229\u548c\u5fe0\u8aa0\u5ea6,\u6d88\u9664\u4e86\u5b9a\u671f\u8cfc\u8cb7\u7684\u91cd\u8907\u6b65\u9a5f,\u4f8b\u5982\u8a02\u95b1\u548c\u5b9a\u671f\u670d\u52d9\u3002\u652f\u4ed8\u5e02\u5834\u548c\u7dda\u4e0a\u96f6\u552e\u4ecd\u7136\u6709\u5f88\u591a\u503c\u5f97\u5411 Pix \u5b78\u7fd2\u7684\u5730\u65b9\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u9375\u652f\u4ed8\u3001\u5b9a\u671f\u652f\u4ed8\u3001\u751f\u7269\u8fa8\u8b58\u8a8d\u8b49\u3001\u5148\u9032\u8a50\u6b3a\u5075\u6e2c\u7cfb\u7d71\u7b49\u6280\u8853\u5df2\u7d93\u53ef\u4f9b\u652f\u4ed8\u6a5f\u69cb\u548c\u96f6\u552e\u5546\u4f7f\u7528,\u53ef\u4ee5\u4e00\u52de\u6c38\u9038\u5730\u89e3\u6c7a\u96fb\u5b50\u5546\u52d9\u7684\u820a\u969c\u7919\u3002\u6578\u4f4d\u9322\u5305,\u5145\u7576\u201c\u865b\u64ec\u9322\u5305\u201d,\u53ef\u4ee5\u5b89\u5168\u5730\u5132\u5b58\u5361\u7247\u6578\u64da,\u4e26\u9632\u6b62\u6d88\u8cbb\u8005\u6bcf\u6b21\u8cfc\u8cb7\u6642\u90fd\u5fc5\u9808\u91cd\u65b0\u8f38\u5165\u6240\u6709\u5167\u5bb9\u3002\u9019\u4f7f\u5f97\u9019\u500b\u904e\u7a0b\u66f4\u5feb,\u4e5f\u4e0d\u592a\u53ef\u80fd\u88ab\u653e\u68c4\u3002\u6b64\u5916,\u4f7f\u7528\u4eba\u5de5\u667a\u6167\u548c\u6a5f\u5668\u5b78\u7fd2\u7684\u8a50\u6b3a\u9810\u9632\u5275\u65b0\u4f7f\u9ad4\u9a57\u66f4\u52a0\u5b89\u5168,\u800c\u4e0d\u6703\u589e\u52a0\u767c\u9001\u5230\u8f14\u52a9\u8a2d\u5099\u7684\u7a0b\u5f0f\u78bc\u7b49\u969c\u7919\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7531\u65bc\u653e\u68c4\u7387\u4ecd\u7136\u5982\u6b64\u4e4b\u9ad8,\u73fe\u5728\u652f\u4ed8\u63d0\u4f9b\u8005\u9700\u8981\u6574\u5408\u9019\u4e9b\u89e3\u6c7a\u65b9\u6848,\u91cd\u9ede\u95dc\u6ce8\u5b89\u5168\u6027\u548c\u71df\u904b\u6709\u6548\u6027,\u5c55\u793a\u5b83\u5011\u5c0d\u96f6\u552e\u7684\u597d\u8655,\u6700\u91cd\u8981\u7684\u662f,\u63d0\u4f9b\u6d88\u8cbb\u8005\u4e0d\u50c5\u671f\u671b\u800c\u4e14\u9700\u8981\u7684\u8cfc\u7269\u9ad4\u9a57\u300d,\u51f1\u6492\u7e3d\u7d50\u9053\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Um dos maiores enigmas do com\u00e9rcio eletr\u00f4nico brasileiro \u00e9 sua alta taxa de abandono de carrinho, que j\u00e1 ultrapassa os&nbsp;80%. Para entender melhor os motivos, a OneKey Payments divulgou o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-85835","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/posts\/85835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/comments?post=85835"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/posts\/85835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/media\/85836"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/media?parent=85835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/categories?post=85835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/tags?post=85835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}