\u6839\u64da\u300a\u5bcc\u6bd4\u58eb\u300b\u5df4\u897f\u7248\u767c\u5e03\u7684 Stone \u96f6\u552e\u6307\u6578 (IVS),2025 \u5e74 7 \u6708\u5df4\u897f\u96f6\u552e\u6210\u9577 2.4%\u3002\u5118\u7ba1\u5be6\u9ad4\u5e97\u7684\u6f32\u5e45\u8f03\u70ba\u6eab\u548c,\u70ba 0.7%,\u4f46\u6578\u4f4d\u5546\u52d9\u5728\u6b64\u671f\u9593\u537b\u4e0b\u964d\u4e86 6.8%\u3002\u5118\u7ba1\u96fb\u5b50\u5546\u52d9\u6e96\u6642\u653e\u7de9,\u4f46\u5c08\u5bb6\u5f37\u8abf,\u5e02\u5834\u548c\u6578\u4f4d\u7b56\u7565\u4ecd\u7136\u662f\u8a72\u884c\u696d\u8f49\u578b\u7684\u4e3b\u89d2,\u9019\u5f37\u5316\u4e86\u7dda\u4e0a\u5c55\u793a\u5c0d\u65bc\u4e00\u81f4\u548c\u7af6\u722d\u7d50\u679c\u7684\u91cd\u8981\u6027\u3002.<\/p>\n\n\n\n
\u5c0d\u65bc\u884c\u92b7\u548c\u5546\u696d\u7b56\u7565\u5c08\u5bb6 Frederico Burlamaqui \u4f86\u8aaa,\u6578\u4f4d\u96f6\u552e\u7684\u6210\u9577\u548c\u5e02\u5834\u7684\u5be6\u529b\u8207\u5df4\u897f\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u8b8a\u5316\u76f4\u63a5\u76f8\u95dc\u3002\u201c\u4eca\u5929\u7684\u5ba2\u6236\u66f4\u4e86\u89e3\u60c5\u6cc1\u3001\u66f4\u7dca\u5bc6\u5730\u806f\u7e6b\u5728\u4e00\u8d77\u201d\u3002\u8a31\u591a\u8cfc\u8cb7\u90fd\u662f\u5728\u7db2\u4e0a\u958b\u59cb\u7684,\u5373\u4f7f\u662f\u5728\u5be6\u9ad4\u5e97\u5b8c\u6210\u3002\u5e02\u5834\u532f\u96c6\u4e86\u591a\u6a23\u6027\u3001\u6709\u7af6\u722d\u529b\u7684\u50f9\u683c\u548c\u4fbf\u5229\u6027,\u70ba\u6d88\u8cbb\u8005\u548c\u54c1\u724c\u63d0\u4f9b\u5b89\u5168\u9ad8\u6548\u7684\u9ad4\u9a57,\u4ed6\u89e3\u91cb\u9053\u3002.<\/p>\n\n\n\n
\u7269\u7406\u548c\u6578\u4f4d\u9ad4\u9a57<\/p>\n\n\n\n
Burlamaqui \u89e3\u91cb\u8aaa,\u5373\u4f7f\u96a8\u8457\u7dda\u4e0a\u5546\u52d9\u7684\u52a0\u901f\u6210\u9577,\u5be6\u9ad4\u5e97\u4ecd\u7e7c\u7e8c\u767c\u63ee\u7b56\u7565\u4f5c\u7528,\u7279\u5225\u662f\u5728\u9700\u8981\u8207\u7522\u54c1\u6216\u5c08\u696d\u670d\u52d9\u76f4\u63a5\u4e92\u52d5\u7684\u7d30\u5206\u5e02\u5834\u3002 \u201c\u5be6\u9ad4\u5e97\u4e26\u6c92\u6709\u5931\u53bb\u76f8\u95dc\u6027,\u800c\u662f\u9700\u8981\u91cd\u5851\u81ea\u5df1\u4ee5\u6eff\u8db3\u6d88\u8cbb\u8005\u7684\u65b0\u671f\u671b\u201d\u5c07\u5be6\u9ad4\u9ede\u4e0a\u7684\u5ba2\u6236\u9ad4\u9a57\u8207\u6578\u4f4d\u6574\u5408\u53ef\u4ee5\u63d0\u4f9b\u66f4\u591a\u7684\u5be6\u7528\u6027\u3001\u8212\u9069\u6027\u548c\u5ba2\u88fd\u5316\u3002\u9019\u4e0d\u50c5\u63d0\u9ad8\u4e86\u6d88\u8cbb\u8005\u6eff\u610f\u5ea6,\u800c\u4e14\u589e\u5f37\u4e86\u5fe0\u8aa0\u5ea6\u4e26\u63d0\u9ad8\u4e86\u5e73\u5747\u9580\u7968,\u5275\u9020\u4e86\u53c3\u8207\u5ea6\u548c\u6536\u5165\u7684\u826f\u6027\u5faa\u74b0,\u4ed6\u8aaa\u3002.<\/p>\n\n\n\n
\u9664\u4e86\u6574\u5408\u5be6\u9ad4\u5e97\u548c\u6578\u4f4d\u5e97\u5916,\u7dda\u4e0a\u96f6\u552e\u7684\u5c08\u696d\u5316\u4e5f\u6210\u70ba\u4fdd\u6301\u7af6\u722d\u529b\u548c\u6eff\u8db3\u65b0\u6d88\u8cbb\u8005\u671f\u671b\u7684\u91cd\u8981\u56e0\u7d20\u3002\u6b64\u6642,\u5c0d\u654f\u6377\u7269\u6d41\u3001\u500b\u4eba\u5316\u670d\u52d9\u548c\u6578\u64da\u5206\u6790\u7684\u6295\u8cc7\u4f7f\u6d3b\u52d5\u66f4\u52a0\u7d30\u5206\u548c\u81ea\u4fe1,\u589e\u5f37\u6240\u6709\u7ba1\u9053\u7684\u8cfc\u7269\u9ad4\u9a57\u3002\u300c\u5e02\u5834\u63d0\u4f9b\u7d50\u69cb\u548c\u6d41\u91cf,\u4f46\u771f\u6b63\u7684\u6210\u529f\u53d6\u6c7a\u65bc\u5c0d\u7522\u54c1\u7d44\u5408\u3001\u4ea4\u8ca8\u6642\u9593\u548c\u8207\u6d88\u8cbb\u8005\u7684\u6e9d\u901a\u7684\u4ed4\u7d30\u7ba1\u7406\u3002\u4ed6\u5c07\u6578\u4f4d\u5316\u8996\u70ba\u696d\u52d9\u81ea\u7136\u5ef6\u4f38\u7684\u516c\u53f8\u6703\u53d6\u5f97\u4e00\u81f4\u4e14\u6301\u4e45\u7684\u6210\u679c,\u5efa\u7acb\u53ef\u6301\u7e8c\u7684\u7af6\u722d\u512a\u52e2,\u4ed6\u89e3\u91cb\u9053\u3002. <\/p>\n\n\n\n
\u70ba\u96f6\u552e\u5546\u9069\u61c9\u6578\u4f4d\u683c\u5c40\u63d0\u4f9b\u5c08\u5bb6\u63d0\u793a<\/p>\n\n\n\n
1 ^ \u983b\u9053\u6574\u5408<\/p>\n\n\n\n
\u7d71\u4e00\u5be6\u9ad4\u5e97\u548c\u7dda\u4e0a\u5e97\u4e4b\u9593\u7684\u5eab\u5b58\u3001\u5b9a\u50f9\u548c\u6e9d\u901a\u53ef\u4ee5\u5275\u9020\u6d41\u66a2\u7684\u5ba2\u6236\u9ad4\u9a57,\u907f\u514d\u6df7\u4e82\u4e26\u589e\u5f37\u4fe1\u4efb\u3002\u7576\u6d88\u8cbb\u8005\u610f\u8b58\u5230\u8a72\u54c1\u724c\u63d0\u4f9b\u6301\u7e8c\u7684\u65c5\u7a0b\u6642,\u7121\u8ad6\u662f\u5728\u5e97\u5167\u9084\u662f\u900f\u904e\u96fb\u5b50\u5546\u52d9\u8cfc\u8cb7,\u90fd\u6703\u63d0\u9ad8\u5fe0\u8aa0\u5ea6\u548c\u5e73\u5747\u9580\u7968,Burlamaqui \u89e3\u91cb\u9053\u3002.<\/p>\n\n\n\n
2 ^ \u7b56\u7565\u5e02\u5834\u7684\u9810\u9632<\/p>\n\n\n\n
\u9078\u64c7\u8207\u76ee\u6a19\u53d7\u773e\u5c0d\u8a71\u4e26\u6295\u8cc7\u65bc\u76ee\u6a19\u53d7\u773e\u5b9a\u4f4d\u7684\u5e73\u53f0\u53ef\u4ee5\u63d0\u9ad8\u77e5\u540d\u5ea6\u548c\u92b7\u552e\u984d\u3002 \u300c\u9019\u4e0d\u50c5\u50c5\u662f\u5b58\u5728,\u800c\u662f\u812b\u7a4e\u800c\u51fa\u3002\u5c08\u5bb6\u8868\u793a,\u5e02\u5834\u53ef\u4ee5\u5e36\u4f86\u6d41\u91cf,\u4f46\u90a3\u4e9b\u6e9d\u901a\u6e05\u6670\u3001\u7d30\u5206\u7684\u4eba\u53ef\u4ee5\u8f49\u63db\u66f4\u591a\u6d41\u91cf\u3002.<\/p>\n\n\n\n
3 ^ \u7269\u6d41\u512a\u5316<\/p>\n\n\n\n
\u78ba\u4fdd\u6709\u7af6\u722d\u529b\u7684\u622a\u6b62\u65e5\u671f\u3001\u9ad8\u6548\u7684\u8ffd\u8e64\u548c\u53ef\u9760\u7684\u4ea4\u4ed8\u5c0d\u65bc\u6d88\u8cbb\u8005\u6eff\u610f\u5ea6\u81f3\u95dc\u91cd\u8981\u3002\u5e03\u723e\u62c9\u99ac\u57fa\u8b66\u544a\u8aaa,\u4ea4\u4ed8\u9ad4\u9a57\u76f4\u63a5\u5f71\u97ff\u54c1\u724c\u8a8d\u77e5\u3002\u7269\u6d41\u554f\u984c\u53ef\u80fd\u6703\u7834\u58de\u900f\u904e\u52aa\u529b\u5efa\u7acb\u7684\u8072\u8b7d\u3002.<\/p>\n\n\n\n
4 '\u4f7f\u7528\u8cc7\u6599\u9032\u884c\u500b\u4eba\u5316<\/p>\n\n\n\n
\u8cfc\u8cb7\u548c\u700f\u89bd\u8cc7\u8a0a\u53ef\u4ee5\u8b93\u60a8\u5275\u5efa\u6709\u91dd\u5c0d\u6027\u7684\u512a\u60e0\u4e26\u589e\u52a0\u8f49\u63db\u7387\u3002\u201c\u8ab0\u4e86\u89e3\u6d88\u8cbb\u8005\u884c\u70ba,\u5c31\u53ef\u4ee5\u9810\u6e2c\u9700\u6c42\u4e26\u6e96\u78ba\u5730\u63d0\u4f9b\u4ed6\u6240\u5c0b\u6c42\u7684\u6771\u897f,\u5f9e\u800c\u589e\u52a0\u53c3\u8207\u5ea6\u548c\u92b7\u552e\u984d\u201d,\u4ed6\u89e3\u91cb\u9053\u3002.<\/p>\n\n\n\n
3 ^ \u5718\u968a\u8a13\u7df4<\/p>\n\n\n\n
\u8b93\u54e1\u5de5\u5728\u5be6\u9ad4\u548c\u6578\u4f4d\u65b9\u9762\u63d0\u4f9b\u826f\u597d\u7684\u670d\u52d9\u53ef\u78ba\u4fdd\u54c1\u724c\u4e00\u81f4\u6027\u3002\u300c\u4eba\u6027\u5316\u670d\u52d9\u6703\u5e36\u4f86\u6539\u8b8a\u3002 Burlamaqui \u5f37\u8abf,\u6e96\u5099\u5145\u5206\u7684\u5718\u968a\u5c07\u9ad4\u9a57\u8f49\u5316\u70ba\u5fe0\u8aa0\u5ea6\u3002.<\/p>\n\n\n\n
4 4 \u6295\u8cc7\u5ba2\u6236\u9ad4\u9a57<\/p>\n\n\n\n
\u6709\u5438\u5f15\u529b\u7684\u5305\u88dd\u3001\u9ad8\u6548\u7684\u552e\u5f8c\u670d\u52d9\u548c\u5c0d\u7d30\u7bc0\u7684\u95dc\u6ce8\u7522\u751f\u4e86\u50f9\u503c\u611f\u77e5\u548c\u4fdd\u771f\u5ea6\u3002\u201c\u9ad4\u9a57\u4e0d\u50c5\u50c5\u662f\u50f9\u683c\u6216\u7522\u54c1;\u800c\u662f\u50f9\u683c\u6216\u7522\u54c1\u3002\u201d\u9019\u662f\u6bcf\u4e00\u6b21\u4e92\u52d5\u3002\u6295\u8cc7\u5b83\u7684\u54c1\u724c\u5728\u5e02\u5834\u4e0a\u90fd\u4e0d\u540c\",\u5c08\u5bb6\u8a55\u8ad6\u9053\u3002.<\/p>\n\n\n\n
5 5 \u63a1\u7528\u652f\u63f4\u6280\u8853<\/p>\n\n\n\n
CRM \u5de5\u5177\u3001\u884c\u92b7\u81ea\u52d5\u5316\u548c\u5eab\u5b58\u7ba1\u7406\u6709\u52a9\u65bc\u512a\u5316\u6d41\u7a0b\u548c\u7b56\u7565\u6c7a\u7b56\u3002\u300c\u6280\u8853\u53ef\u4ee5\u63d0\u9ad8\u6548\u7387\u548c\u901f\u5ea6\u3002 Burlamaqui \u8868\u793a,\u90a3\u4e9b\u4f7f\u7528\u6578\u64da\u505a\u51fa\u6c7a\u7b56\u7684\u4eba\u53ef\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u6e1b\u5c11\u932f\u8aa4\u4e26\u6700\u5927\u9650\u5ea6\u5730\u589e\u52a0\u6a5f\u6703\u3002.<\/p>\n\n\n\n
6 '\u63a2\u7d22\u793e\u4ea4\u5546\u696d<\/p>\n\n\n\n
\u5c07\u92b7\u552e\u8207\u793e\u4ea4\u7db2\u8def\u7d50\u5408\u53ef\u4ee5\u64f4\u5927\u8986\u84cb\u7bc4\u570d\u4e26\u4fc3\u9032\u885d\u52d5\u8cfc\u8cb7\u3002\u300c\u793e\u4ea4\u7db2\u8def\u4e0d\u50c5\u50c5\u662f\u884c\u92b7\u7ba1\u9053;\u5c08\u5bb6\u5f37\u8abf,\u5b83\u5011\u662f\u5438\u5f15\u548c\u6539\u8b8a\u6d88\u8cbb\u8005\u7684\u7b56\u7565\u8ce3\u9ede\u3002.<\/p>\n\n\n\n
7 ^ \u76e3\u63a7\u7e3e\u6548\u6307\u6a19<\/p>\n\n\n\n
\u8ffd\u8e64\u8f49\u63db\u7387\u3001\u8cfc\u7269\u8eca\u68c4\u7528\u91cf\u548c\u5e73\u5747\u9580\u7968\u53ef\u4ee5\u5e6b\u52a9\u60a8\u5feb\u901f\u8abf\u6574\u7b56\u7565\u3002\u300c\u5982\u679c\u4e0d\u8861\u91cf\u7e3e\u6548,\u5c31\u7121\u6cd5\u4fee\u6b63\u8def\u7dda\u3002\u5e03\u723e\u62c9\u99ac\u57fa\u8b66\u544a\u8aaa,\u6307\u6a19\u986f\u793a\u5728\u54ea\u88e1\u9700\u8981\u6539\u9032\u4ee5\u53ca\u5728\u54ea\u88e1\u9700\u8981\u66f4\u591a\u6295\u8cc7\u3002.<\/p>\n\n\n\n
8 \u667a\u80fd\u4fc3\u92b7<\/p>\n\n\n\n
\u6709\u6642\u9593\u9650\u5236\u548c\u500b\u4eba\u5316\u7684\u6d3b\u52d5\u53ef\u4ee5\u5728\u4e0d\u5f71\u97ff\u5229\u6f64\u7684\u60c5\u6cc1\u4e0b\u523a\u6fc0\u53c3\u8207\u5ea6\u3002\u300c\u7cbe\u5fc3\u7b56\u5283\u7684\u4fc3\u92b7\u6d3b\u52d5\u5275\u9020\u4e86\u4e00\u7a2e\u7dca\u8feb\u611f\u548c\u611f\u77e5\u50f9\u503c\u611f,\u4f46\u5b83\u9700\u8981\u5177\u6709\u6230\u7565\u610f\u7fa9,\u4ee5\u514d\u5f71\u97ff\u300d\u76c8\u5229\u80fd\u529b,\u5c08\u5bb6\u7e3d\u7d50\u9053\u3002.<\/p>","protected":false},"excerpt":{"rendered":"
O varejo brasileiro cresceu 2,4% em julho de 2025, segundo o \u00cdndice do Varejo Stone (IVS), divulgado pela Forbes Brasil. Enquanto as lojas f\u00edsicas registraram avan\u00e7o mais moderado, de 0,7%, o com\u00e9rcio digital apresentou retra\u00e7\u00e3o de 6,8% no per\u00edodo. Apesar da desacelera\u00e7\u00e3o pontual do e-commerce, especialistas destacam que os marketplaces e as estrat\u00e9gias digitais seguem […]<\/p>\n","protected":false},"author":1,"featured_media":83853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,31],"tags":[92,43,53],"class_list":{"0":"post-86470","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-balancos","8":"category-noticias","9":"tag-balancos","10":"tag-e-commerce","11":"tag-noticias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/posts\/86470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/comments?post=86470"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/posts\/86470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/media\/83853"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/media?parent=86470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/categories?post=86470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/zh_tw\/wp-json\/wp\/v2\/tags?post=86470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}