I-Probel inkampaniyaseBrazil ehamba phambili eneminyaka engaphezu kwamashumi ayisishiyagalombili emakethe yomatilasi, isiqalile ukukhiqiza cishe u-10% wokuthengiswa kwayo kwedijithali nge-WhatsApp ngemuva kokusebenzisa izixazululo zobuhlakani bokwenziwa ezingxoxweni zesevisi yamakhasimende. Lesi sinyathelo, esakhiwe ngobuchwepheshe obuvela ku -OmniChat, ipulatifomu ehamba phambili yokuhweba ngengxoxo kanye noMhlinzeki Wezixazululo Zebhizinisi le-WhatsApp (BSP), siphinde sazenzakalela u-83% wokuxhumana, sanciphisa isikhathi sokuphendula esimaphakathi kusuka emahoreni amaningana kuya kumasekhondi ambalwa, futhi sathola izinga lokuguqulwa elingu-8.5% ngisho nasenqubweni yokuthenga ebhekwa njengeyinkimbinkimbi.
Lolu shintsho luphawule ukuguquka kwesu ledijithali lenkampani, elaqala ukuhlela i-WhatsApp hhayi nje kuphela njengesiteshi sobudlelwano, kodwa njengendawo yokuthengisa ephumelelayo, ekwazi ukusebenza amahora angama-24 ngosuku futhi ibambe amathuba ngaphandle kwamahora ebhizinisi. Namuhla, ukuthengiswa okukodwa kokuthathu ngohlelo lokusebenza lwe-Meta sekuvele kwenzeka phakathi kuka-6 ntambama no-11 ebusuku, isikhathi obekunzima ngaso ngokomlando ukukhonza namaqembu endabuko.
Ngaphambi kokuqaliswa, i-Probel ibhekane nezinselelo ezivamile emkhakheni wokuthengisa izimpahla ezihlala isikhathi eside, njengobunzima bokukhulisa isevisi yamakhasimende yedijithali ngaphandle kokwandisa amaqembu, inani elikhulu lokuxhumana eligxile ngezikhathi zakusihlwa, kanye nokumelana kwabathengi ekuqedeni ukuthengwa kwemikhiqizo ku-inthanethi okuvame ukuhilela ukuhlolwa mathupha. Kwakukhona nemikhawulo ezenzakalelayo yezinqubo ezifana nokuthola izinqola zokuthenga ezilahliwe kanye nokuhlanganisa isevisi yamakhasimende ne-e-commerce.
“Isifundo esiyinhloko esifundwe kwakuwukuqonda ukuthi ubuchwepheshe abuthathi indawo yesu, kodwa buyalithuthukisa. Ubuhlakani bokwenziwa busisize ukuthuthukisa ulwazi lwamakhasimende futhi senze izinqumo ezinolwazi oluthe xaxa ngokusekelwe kudatha ekhiqizwe yizingxoxo,” kusho uRicardo Pinto, iNhloko ye-Ecommerce kwa-Probel.
Isu elamukelwe lalihilela ukusebenzisa umsebenzi wokuthengisa oxoxisanayo osekelwa ubuhlakani bokwenziwa, ikakhulukazi i-Whizz Agent, i-ejenti ezimele ye-OmniChat. Ubuchwepheshe bakhiwe ngokusekelwe ekuhleleni imibuzo engaphezu kuka-500 evame ukubuzwa ezindaweni zokuthengisa nezinsizakalo zamakhasimende, okwenza ukuthi ikwazi ukuphendula imibuzo yobuchwepheshe neyokubonisana, iqhube isevisi yomuntu siqu, futhi isebenze ngokuqhubekayo, amahora angama-24 ngosuku.
Ngaphezu kokubala ingxenye enkulu yokuthengiswa kwedijithali, ukwehla okukhulu kwesikhathi sokuphendula kusize ekusheshiseni ukwenza izinqumo nokunciphisa ukulahlekelwa ngenxa yokuntuleka kwensizakalo, ikakhulukazi ngaphandle kwamahora ebhizinisi. Ngaphezu kwalokho, kube nomthelela omuhle kokuhlangenwe nakho kwamakhasimende, ngokuncipha kwembuyiselo ebangelwa izincomo ezinembile kakhulu, kanye nokubuyiselwa kwezinqola zokuthenga ezishiywe ngaphandle okuholele ekubuyiselweni kwemali okuhle.
“Okuhlangenwe nakho kukaProbel kubonisa indlela ubuhlakani bokwenziwa obungathatha ngayo indima ebalulekile ohambweni lokuthenga, budlulele ngale kwenkonzo yamakhasimende eyisisekelo. Uma buqeqeshwe kahle futhi buhlanganiswe nezinqubo zebhizinisi, i-AI iba yindlela ephumelelayo yokwakha ubudlelwano nokuthengisa,” kusho uMaurício Trezub, umsunguli kanye ne-CEO ye-OmniChat.
Njengezinyathelo ezilandelayo, i-Probel ihlose ukuthuthukisa izinhlelo zokwenza kube ngokwakho, ukuhlola imikhankaso yokuphromotha ngqo nge-WhatsApp, nokwandisa ukusetshenziswa kwe-AI njengengxenye yohlelo lwayo lokukhula kwedijithali.
