I-Carnival ingenye yezikhathi ezilindelwe kakhulu zonyaka kubantu baseBrazil ngemuva kwemikhosi yokuphela konyaka. Abanye abantu basebenzisa leli holide ukuhamba, kuyilapho abanye belungiselela ukuya emaphathini asemgwaqweni noma ukuchitha isikhathi nemindeni yabo. Lo msebenzi owandisiwe uba yinto ebalulekile kubathengisi, ikakhulukazi labo abasebenza kwezentengiselwano ze-inthanethi.
Kumabhrendi ahlose impumelelo yokuthengisa phakathi neCarnival yalo nyaka, kubalulekile ukuqala amasu nokuhlela kusenesikhathi, ikakhulukazi kwezentengiselwano ze-e, okuye kwaba yindlela eyinhloko yokuthenga kubathengi. UDaniela Torres, uMlingani kanye ne-CEO ye- Simples Inovação, inkampani egxile ekubumbeni amabhizinisi kwezentengiselwano ze-e, ukholelwa ukuthi lena yindlela engcono kakhulu yokudlulela phambili emncintiswaneni.
“Kubalulekile ukuthi izinkampani zisebenzise lesi sikhathi ukuhlela izitolo zazo eziku-inthanethi. Izinyathelo zokuqala zokuhlela ikusasa ukubheka idatha yonyaka odlule, ukubona ukuthi yini engenziwa ngendlela ehlukile, ukunaka izitayela, ubuchwepheshe obusha, kanye nezinguquko ezinkulu ekuziphatheni kwabathengi,” kusho yena.
Ngenhloso yokusiza osomabhizinisi nabathengisi ngalolu lungiselelo, uDaniela uhlanganise amanye amathiphu alula alesi sikhathi. Wahlole:
Nakisisa ukuhamba kwemali
Ngokomnotho, le yinqubo ebaluleke kakhulu emabhizinisini, njengoba inquma impilo yezezimali yezinkampani. Ngezikhathi ezifana neCarnival, lapho kuvame ukuba nokugeleza kwemali okuphezulu, kubalulekile ukunaka ukungena nokuphuma kwemali ukuze ugweme ukulahlekelwa ukulawula. Izici zokuhlela ezifana namanani okukhushulwa kanye nesaphulelo, ukuthunyelwa kwamahhala, inani elimaphakathi le-oda, izinkokhelo zabaphakeli, kanye nokutshalwa kwezimali kufanele kuze kuqala.
“Kunzima kakhulu ukwazi ukuthi kuzokwenzekani ngenyanga, ikakhulukazi uma sikhuluma ngokuthengisa online. Asikwazi ukuba nombono oqondile wokuthi bangaki abantu abazothenga, ukuthi yimiphi imikhiqizo ezoba ethengiswa kakhulu, ukukhuphuka kwamanani entengo, phakathi kwezinye izindlela zokulinganisa. Ngakho-ke, umqondo uwukuchaza izimo zezimali ezingaba khona, ukuze ube nokulawula okukhulu isimo sebhizinisi lakho,” kuchaza uDaniela.
Hlela uhlu lwakho lwezinto ezigciniwe
Ukuphatha impahla akuyona into elula, ikakhulukazi uma ubhekene nenani elikhulu lama-oda esikhathini esifushane. Ukuze ugweme izinkinga ezifana nokuntuleka kwemikhiqizo, izimpahla ezilahliwe, ukubambezeleka kokuthunyelwa, kanye nezinye izinkinga, kungcono ukulungiselela izinto zokugcina nokusabalalisa kusengaphambili.
Ukubhala idatha yesitoko kungasiza ekuchazeni ukuthi yimiphi imikhiqizo ethengiswa kakhulu nokuthi into ngayinye idinga ukugcwaliswa kangaki. Elinye icebiso ukuba nobudlelwano obuhle nabaphakeli, njengoba bezoba nesibopho sokunikeza nokuletha izimpahla, ngisho nangokuphuthumayo. Ngokuphathelene nemikhiqizo esitokweni, kubalulekile futhi ukunaka ikhwalithi kanye nezinsuku zokuphelelwa yisikhathi, njengoba lokhu kuthinta ulwazi lwamakhasimende.
"Ukutshala imali ezixazululweni zokuphathwa kwempahla kuyindlela enhle yezinkampani ezisanda kuqala noma ezibhekene nobunzima kule ndawo. Intuthuko yezobuchwepheshe idinga amathuluzi okuhambisana nalokhu kuthuthuka," kusho umphathi.
Phatha izinto zakho zokuthumela
Isigaba sokuthumela siphinde sibe yiphuzu elibalulekile esinqumweni sokuthenga somthengi. Izinkampani kudingeka zikhathazeke ngezidingo zokulethwa kwezimpahla, njengoba ukulindela kwekhasimende ukuthola umkhiqizo wabo kalula, ngokushesha, nangokufanele kuzoba phezulu.
Amanye amathiphu okuthutha impahla ngendlela ephumelelayo afaka: ukuhlela izinqubo zokulethwa, ukumaka izehlakalo ezingalindelekile ezingase zivele endleleni kanye nokuthuthukisa izindlela ezihlukile; ukutshala imali kubuchwepheshe bokulandelela umkhiqizo, obuqinisekisa futhi bunike amandla ikhasimende, obufaka isandla kokuhlangenwe nakho okuhle; kanye nokugxila ekuthuthweni kwezinto ezibuyela emuva, okusiza ukushintshaniswa nokubuyiselwa kwezimpahla, ukugwema izinkinga ezinkulu kanye nokuthuthukisa uhambo lokuthenga.
