UKhisimusi usuku olubaluleke kakhulu kwezentengiselwano, ikakhulukazi kwezentengiselwano ze-e. Kulo nyaka, ukuthengisa kulesi sigaba kulindeleke ukuthi kufinyelele ku-R$ 23.33 billion, okumele ukwanda ngo-9.91% uma kuqhathaniswa no-R$ 21.23 billion owabhalwa ngo-2023. Lokhu kulinganiselwa kuvela kwi-Brazilian Association of Electronic Commerce (ABComm), ebheka isikhathi esiqala ekuqaleni kwe-Black Friday kuze kube nguDisemba 24.
Kulo nyaka, isilinganiso sentengo yokuthenga kulindeleke ukuthi sikhuphukele ku-R$ 639, kanti kulindeleke ukuthi kube nama-oda ayizigidi ezingu-36.48 phakathi naleso sikhathi. Ngo-2023, isilinganiso sentengo yokuthenga sasingu-R$ 611, kanti inani eliphelele lama-oda laliyizigidi ezingu-34.74.
Ngaphezu kwezigaba eziyinhloko, njengezingcingo, izinto zasekhaya, izinto zikagesi, amathoyizi, kanye nemfashini, ingxenye yezimonyo iphakathi kwalezo ezikhule kakhulu ngobuningi bokusesha ezinyangeni zamuva nje. Ukuze kuthuthukiswe imali engenayo, i-ABComm iphakamisa ukuthi abathengisi basebenzise iziteshi zedijithali ezikhokhelwayo, izinkundla zokuxhumana, ukumaketha nge-imeyili, kanye nemiyalezo ye-WhatsApp, phakathi kwamanye amasu okukhangisa nokuthengisa imikhiqizo.
Kubalulekile ukukhumbula ukuthi uKhisimusi, njengoba isikhathi sokuthengisa okuphezulu, uphakamisa nokukhathazeka mayelana nokukhwabanisa okungenzeka. Le nhlangano, ngokubambisana nochwepheshe bemakethe, igcizelela ukuthi abathengi kufanele baqaphele amanani aphansi kakhulu futhi bahlale bebeka phambili amawebhusayithi athembekile.
“Sinethemba lokuthi ukuthengiswa kukaKhisimusi ngo-2024 kuzodlula lokho esikubikezelayo, okubonisa ukukhula kokubandakanyeka kwabathengi kwezentengiselwano ze-e. Le ngxenye iyaqhubeka nokuthola isabelo semakethe, ikakhulukazi ngamaholide, ngenxa yokulula, ukonga, kanye nokuhlukahluka kwezinketho ezinikezayo. Ukulula kokuqhathanisa amanani, ukusebenzisa amathuba okukhushulwa, kanye nokwenza ukuthenga ngokuchofoza okumbalwa nje kube yisici esibalulekile emphakathini,” kugcizelela uMauricio Salvador, umongameli we-ABComm.
