Njengoba uSuku Lomama lusondela, olugujwa kulo nyaka ngomhlaka-11 Meyi, imboni yokuthengisa ihlela olunye lwezinsuku ezibaluleke kakhulu ekhalendeni lezentengiselwano laseBrazil, olulandela uKhisimusi kuphela ngobuningi bokuthengisa. Ngokusho kocwaningo lwakamuva lwezinhloso zokuthenga olukhishwe yizinhlangano ezifana neFecomércio ne-SPC Brasil, abathengi abangaphezu kuka-75% bahlela ukunikeza omama babo izipho, ngesilinganiso sokusetshenziswa kwemali esiphakathi kuka-R$150 no-R$250. Imikhakha yemfashini, ubuhle, i-elekthronikhi, kanye neyokudla ihamba phambili ekukhetheni.
Uchwepheshe wezokumaketha kanye namasu ebhizinisi uFrederico Burlamaqui uchaza ukuthi lolu suku lumelela ithuba elihle lamabhizinisi lokukhulisa imali engenayo, ukuheha amakhasimende amasha, nokugcina akhona ngokusebenzisa okuhlangenwe nakho kokuthenga okungokomzwelo nokwenziwe ngabanye. “Usuku Lomama lubhekwa njengosuku lwesibili olubaluleke kakhulu lonyaka kwezitolo zaseBrazil, futhi umthelela walo ubalulekile kokubili kumthamo wokuthengisa kanye nasemisebenzini yemikhakha ehlukahlukene. Ngaphezu kwalokho, ukukhanga okunamandla ngokomzwelo koSuku Lomama kudala indawo enhle yemikhankaso exhumanisa imikhiqizo nabathengi ngokujulile, okufaka isandla kakhulu ekuqiniseni isithombe kanye nokuma kwemakethe yezinkampani,” kusho yena.
Kodwa-ke, ukuze basebenzise lesi sikhathi sokuthengisa esiphezulu, iBurlamaqui ixwayisa ngokuthi kudingeka okungaphezu nje kokukhushulwa okuhle. Osomabhizinisi kudingeka batshale imali ekuhleleni amasu kanye nasezenzweni zokumaketha ezihambisana kahle nezilaleli zabo eziqondiwe. "Usuku Lomama luyithuba elihle lokuqinisa ubudlelwano namakhasimende, ukukhiqiza inani lomkhiqizo, nokukhulisa ukuthengisa. Kodwa konke kuqala ngokuhlela kanye nolwazi lwemakethe," kuchaza uchwepheshe.
Amathiphu okusebenzisa ukumaketha ukuze uthuthukise ukuthengisa ngoSuku Lomama
1 - Ukulindela kubalulekile
UBurlamaqui uncoma ukuthi imikhankaso iqale ukukhangiswa okungenani amasonto amathathu kusengaphambili. "Akwanele ukukhangisa nje ukukhushulwa ngempelasonto yosuku. Imikhiqizo eyakha indaba nobudlelwano emasontweni adlule ivame ukuguqula abantu abaningi," ugcizelela.
2 - Yazi izithameli zakho futhi unikeze izixazululo ezenziwe ngokwezifiso
Idatha ikhombisa ukuthi abathengi bafuna kakhulu izipho ezinenjongo. "Ukunikeza iziphakamiso zezipho eziqondiwe, ama-kit enzelwe wena, kanye nokuhlangenwe nakho okungokomzwelo kuyindlela yokuvelela. Ikhasimende lifuna okuthile okubonisa ubuhlobo balo nonina, hhayi umkhiqizo nje kuphela," kuphawula uchwepheshe.
3 - Tshala imali kokuqukethwe kanye nokuxoxa izindaba
Imikhiqizo elandisa izindaba ezinhle iwina izinhliziyo zabathengi. “Imikhankaso ehlonipha uthando, inkumbulo, kanye nokwehlukahluka komama ekhona namuhla iphumelela kakhulu kunokuxhumana okuvamile. Imizwa ingumngani omkhulu ngalolu suku,” kugcizelela uBurlamaqui.
4 - Hlanganisa iziteshi eziku-inthanethi nezingaxhunyiwe ku-inthanethi
Ngisho nokukhula kwe-e-commerce, ukuthengwa okuningi kusenziwa mathupha. "Ukuhlanganiswa kweziteshi kubalulekile. Ukusebenzisa idijithali ukuheha, ukubandakanya, nokugcina amakhasimende, kanye nokuzijabulisa ngokomzimba ngokuhlangenwe nakho kokuthenga, kuyinhlanganisela enamandla," kuchaza uchwepheshe.
5 - Nikeza izinzuzo zangempela
Izaphulelo, ukuthunyelwa kwamahhala, ukugoqwa kwezipho, ukulethwa ngqo kumama, kanye nemigomo yokukhokha ekhethekile kungaba yizinto ezihlukanisayo ezithinta isinqumo sokuthenga. “Labo abaxhumana ngozwela nangobuhlakani baphuma phambili. Usuku Lomama luwumkhosi wezibopho, futhi lokho kudinga ukubonakala kuyo yonke imininingwane yomkhankaso,” kuphawula uBurlamaqui.
6 - Dala ubudlelwano obunesu
Ukuhlangana namanye amabhrendi endawo noma amabhizinisi kungandisa ukufinyelela komkhankaso futhi kwengeze inani kokuhlangenwe nakho kwamakhasimende. "Ukubambisana nabathengisi bezimbali, izindawo zokubhaka, izindawo zokucwala ubuhle, noma izinkampani zokulethwa, isibonelo, kungabangela imisebenzi yokukhangisa ehlanganyelwe, ama-raffle, kanye nezipho ezijabulisa umphakathi futhi zenze ukubonakala okwengeziwe," usho kanje.
7 - Tshala imali ekubonisweni kwamafasitela anetimu kanye nesimo sezulu
Endaweni yokuthengisa ebonakalayo, isimo sezulu senza umehluko omkhulu. “Isibonisi sefasitela esicatshangelwe kahle esivusa ukunaka ngobunono nangokomzwelo futhi sikhuthaze ukuthengwa. Imininingwane emincane njengezimbali, imisho yothando, nokukhanya okuhle kunegalelo ekudaleni isimo esijabulisayo,” kweluleka uBurlamaqui.
8 - Sebenzisa ukumaketha kwabantu abanethonya ukuze kuzuze wena
Ukubambisana nabantu abanethonya abaxhumana nezithameli zakho eziqondiwe kungandisa ukufinyelela komkhankaso wakho futhi kudale ukuxhumana kwangempela nabathengi. "Isincomo esivela kumuntu othembekile sinesisindo esikhulu, ikakhulukazi ngezinsuku ezithinta imizwa njengoSuku Lomama," kugcizelela uchwepheshe.
9 - Nikeza okuhlangenwe nakho kokuthenga okuhlukile
Kungakhathaliseki ukuthi ku-inthanethi noma endaweni engokoqobo, ukunikeza okuhlangenwe nakho okukhumbulekayo kuyisici esibalulekile sokuhlukanisa. Isevisi eyenzelwe wena, ukupakisha okukhethekile, amathikithi enziwe ngokwezifiso, umculo wangemuva, noma ngisho nemisebenzi exhumanayo ingaguqula ukuthengwa kube yisikhathi esikhethekile.
10 - Qapha imiphumela bese ufunda kuyo
Ngemva kwesikhathi somkhankaso, kubalulekile ukuhlaziya idatha etholakele: imikhiqizo ethengiswa kakhulu, iziteshi ezinezinga eliphezulu lokuguqulwa, ukuzibandakanya nezenzo, inzuzo ekutshalweni kwezimali (i-ROI), phakathi kokunye. "Lokhu kuqonda kuzoba yisisekelo sokuhlela amaholide esikhathi esizayo kanye nokuqinisa isu lokumaketha lomkhiqizo lilonke," kuphetha uBurlamaqui.
