Isinqumo se-Meta sokuqeda uhlelo lwayo lokuhlola amaqiniso, esamenyezelwa ngoLwesibili olwedlule (7), siphakamisa ukukhathazeka ngekusasa lomthwalo wemfanelo emphakathini ezinkundleni zedijithali kanye nomthelela ekutshalweni kwezimali zokukhangisa. KuBruno Almeida, i-CEO ye-US Media, isikhungo sezixazululo zabezindaba, lesi sinyathelo singaba nemiphumela ebalulekile enkampanini.
“Lesi sinqumo sifike ngesikhathi lapho umthwalo wemfanelo womphakathi wamapulatifomu edijithali ungakaze uvelele kangaka,” kusho u-Almeida. “Uma sibheka esikhathini esidlule, kunezinkomba zokuthi abakhangisi abakhululekile ngalokhu kuntuleka kokulawula ulwazi,” enezela, ekhumbula ukunyakaza kwe- #StopHateForProfit kwango-2020, lapho izinkampani ezinkulu zaduba iMeta ziphikisana nezinqubomgomo zokulinganisela zenkampani.
U-Almeida ukhomba endabeni ka-X (owayeyi-Twitter), lapho abaphathi baka-Elon Musk baholele ekulahlekelweni cishe yi-50% yemali engenayo yokukhangisa, njengesibonelo sezingozi zokuntuleka kokulawula okuqukethwe kanye nokwanda kolwazi olungalungile. "Yonke inketho inomphumela. Izoba yini intengo yalesi sinqumo se-Meta?" kubuza i-CEO.
I-US Media iqapha ngokuseduze izinguquko esimweni sedijithali futhi inikeza izixazululo ezibeka phambili ukuphepha kanye nomthwalo wemfanelo kumakhasimende ayo. Inkampani isalokhu iqaphela lokhu kuhamba futhi igcizelela isidingo samapulatifomu emidiya yedijithali ukusebenzisa izinqubomgomo eziqinile nezinokuziphatha okuhle ukulwa nokwaziswa okunganembile nokuqinisekisa indawo enempilo yokutshalwa kwezimali kwezokukhangisa.
