UCamila Silveira, uchwepheshe kwezokuthuthukiswa kwezamabhizinisi ngokusebenzisa izinkundla zokuxhumana, uthi lesi sici esisha singaletha uchungechunge lwemiphumela ezinkampanini nakubantu ngabanye
Ezinsukwini zamuva nje, intuthuko entsha ezweni ledijithali ibangele isiphithiphithi ezinkundleni zokuxhumana: I-Instagram imemezele ukuthi ihlola isici esisha, inkinobho ethi "Ukungathandi", ikakhulukazi ukuphawula kokuthunyelwe kwe-Feed kanye ne-Reels. Le nkundla, esivele iyintandokazi yezigidi zosomabhizinisi, abantu abanethonya, kanye nemikhiqizo emhlabeni jikelele, ifuna izindlela zokuthuthukisa ukusebenzisana nokuqinisekisa ukuthi abasebenzisi bayo bahlangabezana nendawo enempilo nehlelekile.
UCamila Silveira, uchwepheshe kwezokuthuthukiswa kwebhizinisi kanye nosomabhizinisi bedijithali, ubheka lolu shintsho ngeso elibucayi kodwa elinethemba. "Phela, izinkundla zokuxhumana, ikakhulukazi i-Instagram, seziyithuluzi elibalulekile lokukhula komkhiqizo kanye nokwakhiwa komphakathi. Kodwa-ke, lesi sici esisha singaletha imiphumela eminingana, kokubili kumsebenzisi ojwayelekile kanye nakosomabhizinisi abathembele kule pulatifomu ukuze bandise amabhizinisi abo," uhlaziya.
Ngokusho kwe-Instagram, inkinobho ethi "Ukungathandi" yaklanywa ukusiza ukuhlunga ukuxhumana okungafuneki. Lesi sici sivumela abasebenzisi ukuthi "bangathandi" noma "bamake kabi" amazwana avela kwabanye ngaphandle kokuthi lokhu kubonakale esidlangalaleni kwabanye abasebenzisi. "Ngamanye amazwi, esikhundleni sokubona inani 'lokungathandi' njengoba sekwenzeka kwamanye amapulatifomu, i-Instagram ibeka phambili ukungabonakali kwalesi senzo, kodwa isebenzisa lezi zimpawu ukulungisa i-algorithm, inciphise ukubonakala kwamazwana 'ayengathandwa'," kuchaza uCamila.
Ngokusho kochwepheshe, lokhu kunengqondo ngesikhathi lapho sifuna ukudala imiphakathi emihle ezinkundleni zokuxhumana. "Osomabhizinisi, ikakhulukazi, bayazuza kulolu shintsho, njengoba lungasiza ekunciphiseni umthelela wokuxhumana okungekuhle futhi lugxile ekuphawuleni okufanele futhi okwakhayo, empeleni okufaka isandla ekwakheni ibhizinisi eliqinile kanye nomphakathi ohilelekile.".
Imiphumela Kwabosomabhizinisi Nabadali Bokuqukethwe
Manje, umbuzo osomabhizinisi abaningi okumele bazibuze wona uthi: *lolu shintsho lungathinta kanjani ukuba khona kwami ku-inthanethi?* UCamila uveza ukuthi uma usebenzisa i-Instagram ukukhuthaza umkhiqizo noma izinsizakalo zakho, kubalulekile ukuqonda ukuthi izici ezintsha zithinta kanjani ukufinyelela nokubandakanyeka kokuthunyelwe kwakho.
“Ekuqaleni nje, lesi sici singabonakala njengethuluzi lokuthuthukisa indawo yenethiwekhi yokuxhumana nabantu, sikhuthaze ukusebenzisana okuhle kakhulu. Kodwa-ke, kulabo abaphatha njalo amanethiwekhi abo okuxhumana nabantu, inkinobho entsha ethi “Ukungathandi” nayo iletha izinselele,” ukhomba, echaza kabanzi ngazo:
1. **Ukuchaza Kabusha Impendulo:** Inkinobho ethi “Ukungathandi” ingashintsha indlela abalandeli abaxhumana ngayo nokuthunyelwe kwakho. Kwabadali abaningi kanye nosomabhizinisi, impendulo eyakhayo ingenye yezindlela ezibaluleke kakhulu zokuhlola nokuthuthukisa okuqukethwe okukhiqizwayo. Kodwa-ke, ngokuvumela ukungathandwa okungaziwa, kunengozi yokuthi abasebenzisi ngeke baqonde ngempela ukuthi kungani okuqukethwe kungazange kwamukelwe kahle.
2. **Umthelela Ekubonakaleni Kwamazwana:** Nakuba i-Instagram ingashicileli inani "lokungathandwa", i-algorithm icubungula lezi zimpawu zokungajabuli. Lokhu kusho ukuthi, ngisho nangaphandle kwekhawunta ebonakalayo, umbono ongemuhle wabalandeli bakho ngokuqukethwe okuthile ungathinta ukubonakala kwayo kanye nezinga layo kokuphakelayo. Ngamanye amazwi, lokho okungenzeka ukuthi kwakungamazwana angabalulekile kungaba yinto engabalulekile ngemva "kokungathandwa," okuthinta ngqo indlela i-algorithm ebeka ngayo okuthunyelwe.
3. **Ukuqapha Nokuphatha Izinkinga:** Kwabosomabhizinisi, ukuphathwa kwezinkinga ezinkundleni zokuxhumana kuyisici esinquma impumelelo. Inkinobho ethi "Ukungathandi" ingaba inkemba esika nhlangothi zombili. Ngakolunye uhlangothi, ivumela abasebenzisi ukuthi baveze ukungajabuli kwabo ngaphandle kokudala ingxoxo evulekile, kodwa ngakolunye uhlangothi, ingakhulisa ukusatshalaliswa kokuxhumana okungekuhle ngendlela eyimfihlo, okudinga osomabhizinisi ukuthi banake kakhulu ukuphatha okuqukethwe kwabo.
**Osomabhizinisi Bangayisebenzisa Kanjani Le Nsizakalo Entsha Ngokuzuzisa Bona?**
Ngalezi zinguquko, kuvela amathuba amasha okuthuthukisa ukuba khona kwedijithali. UCamila Silveira ubhale ezinye zezindlela osomabhizinisi abangazuza ngazo:
1. **Gxila Kokuqukethwe Okusezingeni Eliphezulu:** I-Instagram ihlala ilungisa i-algorithm yayo ukuze ibonise okufanelekile nokuhle. Lokhu kusho ukuthi lapho okuqukethwe kwakho kuheha futhi kwakha kakhulu, amathuba okufinyelela izithameli ezifanelekile ayanda. Ukugxila ekukhiqizeni okuqukethwe kwangempela okuletha inani langempela kubalandeli bakho kunganciphisa ukungabi nandaba futhi kwandise ukuzibandakanya ngokwemvelo.
2. **Ukuqapha Ukusabela Kwezilaleli:** Ngalesi sici esisha, kubalulekile ukuthi osomabhizinisi baqaphe indlela abalandeli babo abaxhumana ngayo namazwana abo. Izinkampani zingasebenzisa lolu lwazi ukuze zivumelanise indlela yazo futhi zithuthukise ubudlelwano bazo nomphakathi, zidale ukuxhumana okusondelene nokuzethemba.
3. **Thuthukisa Isu Lokuxhumana:** Lolu shintsho luphinde lunikeze ithuba lokuthuthukisa ubudlelwano nezilaleli. Kubalulekile ukuthi osomabhizinisi basebenzise ithonya labo ukuqondisa ingxoxo ngendlela eyakhayo. Ukudala indawo lapho abalandeli bezizwa bezwakala futhi behlonishwa, ngisho nasekugxekweni kwabo, kuyinzuzo ebalulekile yokuncintisana.
Lochwepheshe uveza ukuthi i-Instagram isalokhu iyipulatifomu ebalulekile kosomabhizinisi kanye nabadali bokuqukethwe, futhi inkinobho ethi "Ukungathandi" igcizelela isidingo sokusebenzisana ngokucophelela nangokuhlelekile nezilaleli. Ngokusho kwakhe, yize lesi sici sisesesigabeni sokuhlola, ukusetshenziswa kwaso kungaba ushintsho endleleni esixhumana futhi sixhumana ngayo ezinkundleni zokuxhumana.
“Njengabamabhizinisi, kubalulekile ukwamukela ushintsho ngeso elibukhali, ukuzivumelanisa namathuluzi amasha nokusebenzisa amathuba avelayo ngokugcwele. I-Instagram ishintsha njalo, futhi indlela esisingatha ngayo ukusebenzisana kwedijithali ayibonisi nje kuphela ukuvela kwepulatifomu kodwa futhi nokuvuthwa kwemakethe yedijithali iyonke. Ngokugxila ekubeni yiqiniso, ikhwalithi yokuqukethwe, kanye nokuzibandakanya okuhle, ungaqinisekisa ukuthi umkhiqizo wakho awugcini nje ngokusinda kodwa futhi uyachuma kule ndawo entsha yezokuxhumana,” kuphetha uCamila.
