Njengoba imali engenayo elinganiselwa ku-R$ 7.93 billion kwezentengiselwano ze-inthanethi kusukela ku-Black Friday yalo nyaka, ngokusho kwe-ABComm, umkhakha wezentengiselwano ze-inthanethi ulungiselela usuku ngokunaka kakhulu isizathu esikhulu sokushiywa kwenqola yokuthenga: izindleko zokuthumela. I-Intelipost, umholi kwezobunhloli bezokuthutha eBrazil, isivele ilungele leso sikhathi, ngentuthuko yokuhlangabezana nesidingo kanye nokuphakama kwethrafikhi.
I-TMS ye-Intelipost ivumela ukukhuliswa, ukwenziwa ngcono kwemizila yezokuthutha, kanye nokuhlaziywa kwedatha yokusebenza ngesikhathi sangempela. Ngo-2023, kwakunezilinganiso zempahla ezingu-25,000 ngomzuzu ngoLwesihlanu Olumnyama kanye nama-oda angaphezu kuka-600,000 athengiswa usuku lonke. Manje, njengoba inephothifoliyo yamakhasimende angaphezu kuka-700, inkampani ilindele ukudlula lezi zinombolo.
“Izinga lethu lokwaneliseka kwamakhasimende ngesikhathi sikaNovemba Omnyama 2023 lalingu-98.8%, kanti ngesikhathi sikaLwesihlanu Omnyama + uMsombuluko we-Cyber lifinyelele ku-100%. Sifinyelele lezi zinombolo ngoba sihlala sikulungele ukuhlangabezana nezidingo ezahlukene, futhi la makhasimende aqonda umthelela wangempela wezokuthutha ohambweni lwamakhasimende,” kusho uRoss Saario, i-CEO ye-Intelipost.
Njengamanje, izinga lokushiywa kwenqola yokuthenga licishe libe ngu-70%, kanti u-48% walelo phesenti uhlobene nezindleko zokulethwa. "Uma ubeka phambili ukuthunyelwa, ikakhulukazi ngezikhathi zezinkathi ezinjengalesi, ngokuphathwa kahle kwempahla, wenza ngcono ukusebenza futhi ngenxa yalokho uguqule ukuthengisa okwengeziwe," kuchaza uRoss.
Ngo-2024, amahora okusekela amakhasimende e-Intelipost azokwandiswa ngesikhathi se-Black November kanye ne-Cyber Monday, ngaphezu kokusebenzisa imodeli yokuqapha ethuthukisiwe yama-API nezinsizakalo zayo, ehlukaniswe ngamazinga okusekela nokusetshenziswa. Ithimba ngalinye lizoba nesibopho sendawo ethile, ngamadeshibhodi nezexwayiso ezenziwe ngokwezifiso ukuqinisekisa ukusebenza kahle.
I-Grendene, enye yezinkampani ezinkulu zezicathulo emhlabeni, ikholelwa ukuthi ikulungele kangcono i-Black Friday kulo nyaka, kokubili ngokwezobuchwepheshe kanye nokulethwa kwezimpahla, ikakhulukazi ngenxa yokubambisana kwayo ne-Intelipost, okuvele kuholele ekwehleni okungu-13% kwezindleko ezingalungile ezivela kubathwali kanye nokungafani okungu-2% kuphela ngesikhathi sokubuyisana. Lokhu kulungiswa, okuhambisana nokusatshalaliswa kwevolumu ngesikhathi se-Black November esikhundleni sokugxila kuma-oda ngalolo suku, kunikeza ulwazi olungcono lwamakhasimende kanye nokusebenza kahle kwezezimali okukhulu.
I-Intelipost iphinde inikeze imibiko yezinsuku zangaphambi nangemva kwesizini ukuze amakhasimende ayo akwazi ukuzilungiselela ngedatha kanye nokuziphatha okulethwe. Ngo-2023, uma kuqhathaniswa nonyaka odlule, inani lezingcaphuno ngoLwesine ngaphambi kwe-Black Friday lenyuke ngo-38%, okubonisa ukuthi abantu bahlele kangcono ukuqapha ukukhushulwa okungenzeka kanye namathuba okuthenga kusenesikhathi, kanti nge-Black Friday ngokwayo inani eliphakeme kakhulu lezingcaphuno lenzeke ngo-8 ekuseni, okubonisa ukuthi usuku lulindelwe kangakanani.
