Ukuthengiswa kwedijithali kwaseBrazil kudlula ushintsho olukhulu ngo-2026, oluqhutshwa umthengi obeka phambili ukulula kanye nokushesha ngaphezu kwakho konke okunye. Idatha yemakethe ehlanganisiwe ikhombisa ukuthi izinto zokuhamba ziyekile ukuba yisinyathelo sokusebenza kuphela futhi sezibe yimbangela eyinhloko yezinqumo zokuthenga kanye nokwethembeka kwamakhasimende: ngokusho kocwaningo lokuziphatha kwabathengi (njenge- PwC kanye ne-CX Trends), cishe ingxenye yabantu baseBrazil (48%) bathi bayayishiya inqola yabo yokuthenga uma izimali zokulethwa ziphezulu. Ngaphezu kwalokho, ukubekezelela okuphansi kokwehluleka kuyisici esibalulekile, njengoba ulwazi olulodwa lokulethwa olubi lwanele ukuthi amakhasimende angu-50% ashintshe amapulatifomu. Kulesi simo, isivinini asiseyona into ehlukanisayo, kodwa siyisidingo esiyisisekelo, okwandisa ukubaluleka "kokwethembana ngokomzwelo" okwakhiwe ngokulethwa okuqhubekayo kanye nokucaca okuphelele ekulandeleleni.
Ngokusho kukaRoss Saario, i-CEO ye-Intelipost, uchwepheshe kwezobunhloli bezokuthutha obuqhutshwa idatha, lesi sikhathi samanje sidinga ushintsho endleleni yokucabanga evela kubaphathi bomkhakha wezokuthengisa ukuze basinde kule nqubo entsha yokufunwa. “Ngo-2026, ezokuthutha ngeke zisaba ukuphela kwenqubo kodwa ukuqala kokuthengiswa okulandelayo. Abathengi abasamukeli idatha ehlukanisiwe noma ukungaqiniseki; bafuna ukubikezela. Ngakho-ke, ukuzimisela kwethu okuhlakaniphile ukuhlanganisa uchungechunge lokuhlinzeka ngokusebenzisa ubuhlakani bedatha, okuvumela abathengisi ukuthi balindele izidingo futhi baguqule ukulethwa kube yimpikiswano yabo enamandla yokugcina amakhasimende,” kusho umphathi.
Ukuze kugcinwe lesi sivinini, izinkampani zibhekene nenselele yesidingo esingasatshalaliswanga, esidinga ingqalasizinda esatshalaliswe kakhulu futhi eqinile ezifundeni ezingaphezu kwesikhungo sendabuko saseSão Paulo. Amasu achaza abaholi bemakethe kulo nyaka afaka phakathi ukusetshenziswa kobuhlakani bokwenziwa kokubikezela isidingo, ukwandiswa kwezikhungo zokusabalalisa zasemadolobheni ukunciphisa izikhathi zokulethwa kwemayela lokugcina, kanye nokusetshenziswa kwamamodeli afana nezindawo zokushintshanisa nezimoto ezizimele. Ngokusho kocwaningo lwesipiliyoni samakhasimende olwenziwe yizinkampani ezinikeza izeluleko njenge- PwC, izinto ezisetshenziswa kahle zithinta ngqo impilo yezezimali, zandisa ukwaneliseka kwamakhasimende ngamaphesenti afinyelela ku-80 lapho izinsuku zokugcina kanye nobuqotho bokupakisha kuhlangatshezwana ngokuqinile.
Ukuze iphumelele kule ndawo eyinkimbinkimbi kakhulu, i-Intelipost ihlanganise imisebenzi yayo nge- Logistics Intelligence Platform (LIP), ukuvela kwe-TMS yendabuko esebenza njengomgogodla wezobuchwepheshe be-ecosystem. Ngokuhlanganisa imisebenzi ye-Intelipost, i-Pegaki, ne-Agile, le pulatifomu isusa ama-silos olwazi futhi inikeza umbono ongu-360° wohambo lonke lwe-oda. Lo mehluko uvumela abathengisi hhayi nje kuphela ukuphatha imithwalo kodwa futhi ukuhlela ngendlela efanele iziteshi eziningi zokulethwa nezindlela ngokubonakala okuphelele, ngesikhathi sangempela.
Enye inzuzo yokuncintisana yenkampani ilele ekusetshenzisweni okusebenzayo kwe- Agenic AI ekuxazululeni izinkinga ngokushesha. Ngenkathi amathuluzi avamile azisa kuphela ukubambezeleka, ubuhlakani be-Intelipost buyakwazi ukubikezela izithiyo zokusebenza ngaphambi kokuba zithinte umthengi wokugcina. Njengoba kunethrafikhi enkulu kakhulu ye-logistics ezweni, inkampani iguqula izigidigidi zamaphuzu edatha abe ukuqonda , iqinisekisa ukuthi imikhiqizo emikhulu ifinyelela ukukhula ngenzuzo futhi igcina izinga lokushesha elifunwa yimakethe ngo-2026.
Kuhlelo lwe-ecosystem okulindelwe ukuthi luzokhiqiza amaRandi ayizigidigidi ezingama-260 eBrazil ngo-2026, ngokusho kwezibikezelo zokukhula komkhakha wezohwebo nge-e-commerce, ukuhlanganiswa kobuchwepheshe nedatha akuseyona inketho, kodwa kuyindlela kuphela yokuhlangabezana nezidingo ezintsha zabathengi bedijithali. Izinkampani ezihluleka ukuletha ukubikezela zilahlekelwa yingqalasizinda yezobuchwepheshe obuphezulu kanye negxile kumakhasimende eziqonda ukuthi ukuthunyelwa kwempahla okusebenzayo kuyisici esinqumayo sokuthenga okuphindaphindiwe kanye nokusimama kwebhizinisi isikhathi eside.
